The History of Assos Cycling - How Assos Revolutionised the Cycling Kit. What is Assos? Who is Toni Maier? Who is Phil Duff? Who is Roche Maier? What did the first carbon fiber road bike look like?
In this video we explore assos of switzerland and the history of assos cycling to see how assos revolutionised the cycling kit with the introduction of lycra. Inspired by the Swiss Ski Team and his need for speed, Toni Maier, the Founder of Assos, revolutionised cycling by finding the perfect material and has created a brand that is known as the Rolls Royce of cycling kit.
Here's How It Happened
0:00 Suggestions in the comments
0:25 Founding of Assos
0:48 Inspiration & Experimentation
1:25 Materials Used
2:02 Legends of Cycling
2:26 The Incubator
3:02 The Importance of Women
3:52 The Rolls-Royce of Cycling Kit
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