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In today’s video I talk about greenwashing. As you probably know, greenwashing is when a company claims they do more for the environment than they actually do. The definition of greenwashing is also putting more effort into the marketing rather than any real efforts to reduce the environmental impact. What made me think about this topic was a recent case in Sweden with the brand Gina Tricot, which I explain in the video.
LINKS
Gina Tricot campaign
www.ginatricot.com/eu/sustainability/conscious-campaigns/eco-tree
SVT article
www.svt.se/nyheter/om/ginaskogen-gina-tricot-och-kampanjen-med-bianca-ingrosso
Swedish Radio article
sverigesradio.se/artikel/clothing-chain-gina-tricot-accused-of-greenwashing-in-forest-campaign
EcoTree website
ecotree.green/en/
Press release from Gina Tricot
www.mynewsdesk.com/se/gina-tricot/pressreleases/comment-in-response-to-media-scrutiny-of-sustainability-initiatives-3328933
Gina Tricot sustainability hub
www.ginatricot.com/eu/sustainability-hub
Gina Tricot 2023 report
ginatricot-cms.imgix.net/media/cms/sustainability-hub/GinaTricot_SustainabilityReport_2023-komp.pdf
Music from #Uppbeat
uppbeat.io/t/adi-goldstein/i-dont-need-your-love
License code: 2FA57ZLRY5OMV6OI
#greenwashing #ginatricot #sustainablefashion