[2023 𝑳𝑩𝑮 𝑴𝒂𝒔𝒕𝒆𝒓𝑪𝒍𝒂𝒔𝒔]
Jean-Noël Kapferer
"𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙤𝙛 𝙇𝙪𝙭𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙥𝙘𝙤𝙢𝙞𝙣𝙜 𝙁𝙪𝙩𝙪𝙧𝙚
𝙖𝙣𝙙 𝙃𝙤𝙬 𝘽𝙧𝙖𝙣𝙙𝙨 𝙎𝙝𝙤𝙪𝙡𝙙 𝙍𝙚𝙖𝙘𝙩"
Professor Jean-Noël Kapferer of HEC Paris, a pioneering figure in establishing the concept of 'Brand Identity' and a globally celebrated scholar on luxury brand marketing strategies, will be conducting an online masterclass with Luxury Business Group (LBG)
Known for his influential work "Luxury Business Strategies," which is well-acknowledged in Korea, Professor Kapferer has also lent his expertise as a consultant to prominent companies such as Mercedes Benz, L’Oréal, and BMW. Seize this unparalleled opportunity to gain insights from a luminary in the field of luxury marketing.
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