We like to keep it real with our channel. A second part to this video coming soon… so subscribe for more of your favorite watch content. 🕓 Do you agree with our take? Comment below!

@rninnim

23 күн бұрын

Hi, one thing that really boils my p*ss is the discontinued market, now this isnt the fault of rolex, they would much rather sell you a new watch then let you go some where else to by a used one. Grey market however drives me made when something is discontinued or about to be. The reason its discontinued is because its obsolete out of date and out of fashion, but they use this to charge more than a new one in many cases. The new one is better improved and over all a better purchase, but stupid people buy them, like being offered a brand new sony PS5 and saying " no thanks i am going to get a PS3 at twice the price of the 5, its been used for 6 years solid and is about to die but the dealer says its rare becuase its discontinued" erm Doh.

@egza2062

19 күн бұрын

I had a wonderful Breitling for several years, but I’ve seen daily the Rolex on the wrist of my wife. There was always the feeling of “yeah Breitling is nice, but Rolex is perfect”. And yes finally sold my Breitling and got a Rolex (below the list price on grey market). Rolex is a very boring perfect imperfection. But that’s why it will be always classy.

@DerSnipOr

18 күн бұрын

Great Video, realized that when I was traveling by plane. So many people with datejusts. Put me off to buy one. - Maybe a turn o graph? Maybe I’ll get a fifty fathoms. Somehow have the feeling that these are more enthusiasts watches and less common to see on every wrist….

@zaharib

17 күн бұрын

Great analysis sir 👍🏼 Really look forward to the second part 😊

@fdloop

9 күн бұрын

Sorry but my Rolex does not Sucks. However YOU sucks!

My problem with Rolex is I assume every Rolex I see is a fake.

@malvgik2774

14 күн бұрын

Can’t fake gold

@poolmonkey

14 күн бұрын

I'd love to buy an Explorer, and I've halfway convinced myself that the 36mm Explorer market is not big enough for counterfeit watch makers to even bother, but I'm probably just fooling myself.

@OngoGablogian185

14 күн бұрын

@@poolmonkey I picked up the 124270 36mm Explorer a few months ago. It's awesome, and you can obtain it as a first watch. But yes, there's good clones of it. The top Chinese factories make clones of every watch. Who cares, though. Losers buy them because they're only interested in a status symbol. You realize that when you talk to them.

@eloyrodriguez6980

12 күн бұрын

@@malvgik2774yeah I got a datejust 41 2 tone yellow gold with the black.

@idid1866

12 күн бұрын

@@poolmonkey You are!

Buddy of mine complimented a stranger on his “cool sub” the response: “this is not a sub, it’s a Rolex” - haha says it all

@user-oo1mz9cj4s

24 күн бұрын

The sooner the Rolex bubble crashes the better and when it does I hope pretentious pr1cks such as this stop wearing Rolex .

@OsBMXandHotrods

24 күн бұрын

@user-oo1mz9cj4s that was just a prick trying to impress others. Same thing in the car world. I see people all the time that have awesome cars that know nothing about them other than the name.

@markbkjaer

24 күн бұрын

Haha, gold! :-D

@TheWatchBros

24 күн бұрын

😂 exactly

@ArlenZacks

24 күн бұрын

Love it! So true.

Eventually customers were going to discover that there are more genuine Rolexes in Switzerland being produced then fakes in China.

@6nosis

5 сағат бұрын

There are more genuine Rolex's in Switzerland; THEN we went over to Chicomland.

It's the people who now wear Rolex who've spoiled it's cache. Showoffs, wannabes, flippers and haughty ADs have tarnished the name.

There are two types of Rolex owners. One who can tell you the model and movement reference and the other who will tell you how much they paid and how much it’s now worth!

@TheWatchBros

24 күн бұрын

😂 there's alot of truth in this!

@tab3Gator

24 күн бұрын

@@Audittr2108 ok, on this I will agree

@JustMeTalking

23 күн бұрын

126711CHNR (3285) literally embedded in my brain. You're welcome :D But then, so are my G-shocks, and Grand Seiko's 😂😂😂 But I'm not any good at my Omega watch references... only the movements 9900 & 9904

@Audittr2108

23 күн бұрын

@@JustMeTalking That’s because you’re a watch guy like me!

@JustMeTalking

23 күн бұрын

@@Audittr2108 What's your watch collection looking like at the moment?

Totally agree with your assessment of Rolex. Visited my local AD in San Diego (UTC Mall) and was put on a "waiting list" for a Sky Dweller. My salesman told me he would update me every quarter as to where I stood. After 15 months of no contact, I reached out to him to see where I was. I was told that the CRM application used by the AD had crashed, and that he had no way of telling me where anybody was on the list. I was told to check back in a month. When I visited, in person, three months later, I was again told that the CRM application was still down. When I asked him how he was allocating watches to anybody, I was told he was just selling the Datejust model. He them told me to let him know if there were any other models besides the Sky Dweller I was interested in acquiring, as he would be happy to put me on "The List." I then asked, "I thought your CRM app was down?" To which he just smiled at me. Result: I now own a VC Overseas Dual Time.

@TheWatchBros

23 күн бұрын

Stellar timepiece my man! Congrats 👊

@RevoltingRudi

20 күн бұрын

that VC looks indeed very nice.

@psgp298

19 күн бұрын

you own a MUCH nicer watch than a Sky Dweller. the Overseas is endlessly nicer

@udosteinhauser5661

18 күн бұрын

Great choice.

@Whiskey_Tengu

18 күн бұрын

As an owner of the Skydweller (blue dial), your VC is better. However, this guy in the video trying to say it's hideous, lol, yeah sure buddy. It's a gorgeous piece and the setting function with the bezel is brilliant. If the dial looks too busy then you must also hate every perpetual calendar and chrono in existence or complications greater than a date function in general. I'm in AZ, and the only reason I have the Skydweller, is because when I started buying from this AD, it was a Grand Seiko I wanted. After that I wanted a IWC Big Pilot. Then the year after that I asked for a Batgirl. Took 4 months. Then asked for a Starbucks the year after, took 2 Months from when I asked. Then earlier this year I asked for a blue Skydweller, they called me in a week. So basically, I acknowledge they saw the purchase history and none of the rollies showed up as flipped yet lol. But I never had to buy anything I didn't want, everything was progressive based on what I wanted at the time. I own Omega, Tudor and JLC as well, but they were from different stores than this AD. Presently, I'd say JLC is my favorite brand. I'm really eyeballing that latest blue dial Triple calendar chrono from the MC line! This guy throwing shade at Rolex though...lol, whatever makes you feel better at the end of the day. They won't cease to be the most sought after brand in the industry over KZread opinion. They are far too entrenched into the global consumer consciousness.

My son is an attorney. I told him I was on a waiting list for a Pepsi. He rightfully said, “If you are on a waiting list, you aren’t getting the watch.” Meaning, if you are a VIP, they will have the watch you want, when you want it. If you’re not a VIP, forget about it. He’s right.

@gonzalocampos2256

10 күн бұрын

Well, I bought three Rolex watches before I got my Pepsi. If this is your first or second watch, forget about it.

@MAKESQ

10 күн бұрын

There are no waiting lists. Your name goes straight into the circular file when you leave the store.

@gonzalocampos2256

9 күн бұрын

@@MAKESQ Exactly, its all about making a relationship with the dealership and that involves buying certain pieces to get the one that you really want.

@theprivatecollectors

9 күн бұрын

Rolex is king. Best watch at the price point. Best value retention (if you buy the right model at the right price). The only brand you can trade and make money.

@Wild_Danimal

9 күн бұрын

What does being an attorney have to do with the price of tea in China? Lol

I have one rule, learned over five decades of starting and running small businesses: I will never beg anyone to take my money. If I'm your customer, you must value my custom. And when you get into the strata of luxury cars, airplanes and luxury watches, you had better regard me with concierge-level personalization. I have walked out of many stores, shut down more deals and left sellers in silence because they thought they could make me feel awkward or unappreciated. Money is hard to make, if you want mine, you'd better offer value and respect. That's why there are no Rolexes or Seikos in my watch collection.

@TheChzoronzon

6 күн бұрын

Seikos? Even if you mean Grand Seiko, I'm still a bit puzzled

@htschmerdtz4465

5 күн бұрын

@@TheChzoronzon You're thinking solely about price and prestige; I'm talking about brand seller attitude. You don't have to have the price tag, if the arrogance and seller contempt is in place.

@TheChzoronzon

5 күн бұрын

@@htschmerdtz4465 You can buy a Seiko in any Mall, with exactly zero fuss...much less any "attitude" Again: you must meant Grand Seiko, if anything

@mrbrisvegas2

5 күн бұрын

LOL. Concierge service is just paying a premium for some lowly paid workers to flatter you. Nobody who is actually important demands anybody to 'respect' them.

@TheChzoronzon

5 күн бұрын

@@mrbrisvegas2 You are so detached from reality that is almost admirable, bravo! :D

100% spot on. I am so over dealing with the attitude of Rolex ADs, especially if they are part of a larger jewelry store and push you to buy unwanted jewelry just to get their attention.

@TheWatchBros

24 күн бұрын

Exactly 👊

@modash1231

24 күн бұрын

I have literally hundreds of thousands with Bucherer over 10+ years, before Covid and all this craziness. I went to ask for a Pepsi GMT 2 (at this point the only Rolex I want and it's only because of my love for flying and Pepsi's links to flying). The lady told me I need a long purchase history and told me to look at their Bucherer branded and used watches. Then she passed me off to a junior associate to show me their used stock. The experience was just so offputting I decided to just sit on the wait list FOREVER if I have to.

@user-oo1mz9cj4s

23 күн бұрын

@@modash1231 I am by no means a serious collector of Rolex but I do have a Pepsi, Daytona and Datejust in my collection. I recently went into an AD to ask about a yachtmaster and was wearing my Pepsi. The look of disdain from the twenty something year old sales dude who said something along the lines of, “..you should know better than to walk in and expect to buy a Rolex. It just doesnt work that way”. Haha I laughed and left.

@modash1231

23 күн бұрын

@@user-oo1mz9cj4sright. It’s actually crazy to me how Bucherer treats me now. They used to sell me Pateks on discount and then bundle day dates on even fatter discounts. They bent over backwards to serve me and find the watches I wanted. Now they won’t even talk to me unless I am ready to take the Bucherer and used stock that nobody wants.

@poolmonkey

14 күн бұрын

I went into the Rolex AD store in La Jolla, CA about a month ago to look at the Explorer, and it was a very pleasant experience. Granted, they did not have one to sell me of course, but the woman was extremely patient, helpful, friendly, and let me try on several different models. When I told her I was from out of town, she gave me her tips on how get one from my local AD. Still, I agree it's frustrating and dumb to have a brick and mortar store that won't offer their product to buyers.

Same experiences here. Purchased my first white face explorer II in the 90s and it was a great experience. I went to an AD last weekend and was looking at a Deep Sea with the gradient dial. Two on display and neither were for sale. Salesperson said I had to create a profile and a submission to Rolex would be made to see if I was approved to buy the watch. I went to an Omega and they were more than happy to see me an Ultra Deep. What a huge contrast in the experiences.

@eltrading

6 күн бұрын

there is no queue for deepsea. you just have to wait a bit

Friend went into Reis-Nichols in Indianapolis, told them he wanted a blue datejust, jubilee bracelet, fluted bezel and salesman said give me 3-6 months. Less than three months later they called him and said we have your watch for you. It was his first Rolex. They didn't screw with him at all.

@TheFabulousTrackPack

5 күн бұрын

That’s because of oversupply 👍

@davewordsworth1251

3 күн бұрын

Marketing - supply and demand. If they wanted to get him one tomoz, they could! Supply and demand laddddy boyyyyy

@justicedemocrat9357

2 күн бұрын

Did he at least blow the salesman as a sign of respect and gratitude?

@wreagfe

Күн бұрын

Typical exception to the rule case. Are you a wahmen?

I was going to buy a Rolex, but bought a Hamilton, two Loriers, a Sinn, a Citizen, and a Garmin instead...I have a watch for every occasion and still have 6000k left over.

@APBCTechnique

8 күн бұрын

But none of your watches will increase in value - they will decrease in value. One thing my friend Rolex isn’t just a watch, it’s an investment too. A submariner can triple in price over 2-3 decades and some models x50 in original price in 30 years. In 30 years all your watches will be garbage mostly

@zosothezephead837

8 күн бұрын

@@APBCTechnique So what? he rightly wants to enjoy wearing his watches right now, not hiding them up his sleeve in case he gets mugged, being fearful of scratching them to reduce their resale value or having to keep them in a safe/safety deposit box.

@glennpearson3056

8 күн бұрын

@@APBCTechnique Now factor in the costs to have them serviced every 5 years.

@bellavancepierre5461

6 күн бұрын

he can wear it too and the value will grow@@zosothezephead837

@mactepbolsak161

6 күн бұрын

@@APBCTechnique No new Rolex will 50x the price in 30 years. There is just too many being produced, unless it is some super rare limited edition one. And who cares if a Submariner triples in price in 3 decades, that's 30 years. From 15k to 45k in 30 years is not a great investment. You could make that amount of money in way shorter time on the stock market or other businesses.

What I found interesting is Rolex has been fined for 100 million dollars in the end of 2023, yet NO major watch KZreadr made a video about it or mentioned it in any video at all. 100 million fine is a pretty significant number to me, and I think it's supposed to be a big news to the watch world.

@TheWatchBros

24 күн бұрын

I'll do some research on this... I'd be happy to make a video discussing this topic. We did just record a video around some lawsuits. So stay tuned for more videos and for other watch brand highlights.

@dukes70

11 күн бұрын

You’re wrong about that. Time and Tide did, WatchCrunch, Luxury Bazaar, I believe Adrian Barker did. They may not have made a separate video just about the fine but they certainly talked about it. Not sure who you are considering a major watch KZreadr but those are pretty popular

@bohansun5806

11 күн бұрын

@@dukes70 Haven't found any from those watch channel you mentioned, and feel free to send me some links if you don't mind. Some of the "major" KZreadr I follow are Nico, Adrian Barker, Teddy, Watchfinder, Jenni Elle, and Britt Pearce, and please lmk if you see any of them talks about it!

@shukeelc5177

11 күн бұрын

​@@ShadyD365$100M is not pocket change. It's mega money for their indemnity insurance provider

@tezzanewton

6 күн бұрын

What was the fine for?

Rolex is an aspirational brand and that works for them. We are giving them free advertising by just having this dialog here and that works for them. Love them or hate them people buy them and talk about them. I have six and I’m on here talking about them…and that works for them. What ever we do short of ignore them, helps them. Heavy sigh.

@TheWatchBros

24 күн бұрын

Lots of truth here

Well said, short & to the point. There are so many of us who feel the exact same way for all the reasons you mentioned. In the end, millions of us have the money to buy a Rolex, but we also have personal dignity. I have avoided going into Rolex ADs for over a year.

@TheWatchBros

12 күн бұрын

Great point. Now I wish I would have used those words at the end. Appreciate you watching us and supporting our new channel 👊 - Jason

Numbers regardless, mine’s 22 years old and I’ve worn it every day in all circumstances. It’s been through hell and back. Built like a tank.

@roywallace3964

18 сағат бұрын

Yep. I bought my submariner in Nam in 1969 and wear it every day. An heirloom going to my grandson. Priceless

“Most Rolex owner are not watch enthusiast” that is soo true. Especially the new Daytona, submariner or gmt guy. They don’t care about watches they only care about how people recognize their watch, and they wearing their ceramic submariner like a Patek thinking they are the biggest dog in the room. They put protection film on a brush steel submariner and is just ridiculous. And they don’t even wear them like it should. I end up selling all my Rolex (Yachtmaster40/Submariner41) and got my self into H Moser and Blancpain. Best decision I ever made

@TheWatchBros

23 күн бұрын

Protection film… omg the worst 😂 Agree… I had my AP RO on the other day and I complimented a Rolex on a wrist and the guy asked what I was wearing, and showed him. He looked confused and then asked who made it. I said Audemars Piguet. He said, huh, I’ve never heard of them 🤦‍♂️

@bloodymarvelous4790

18 күн бұрын

@@TheWatchBros If you'd said AP, he'd probably have heard of it. Not everybody who wears a watch (or a Rolex) knows every other brand out there. Hell, I've seen many a "watch channel" pronounce the silent "S" or the second name as if it were an F1 driver. Let alone the vast number of "watch experts" who cannot pronounce Jaeger-LeCoultre properly. I'm also a whisky enthusiast, and put hours, days, weeks into learning how to pronounce names like Craigellachie, Tullibardine, and Balvenie correctly. If it's your thing, you take it seriously. If all your interested in is that one watch that you liked, why would you know these kinds of things.

People buy Rolex for one reason " FOMO " myself included but not anymore since 2016.

@TheWatchBros

24 күн бұрын

Been there and have the tshirt to prove it, lol. Excited you’re watching our videos 👊

@Asm-sg8gb

24 күн бұрын

I disagree, since I was a kid I wanted a no date submariner and when I had the money I bought one. I bought it for me not to show off, or for an investment nor any other reason than it was my grail watch and I wanted it. The flippers are a pain but you have your blame every idiot that pays over the RRP for anything, same clowns paying £2-3k for a plastic Swatch with Omega on the dial. I love my sub and yes I had to wait for it from the AD but have nothing but praise for Laings who I bought it from as there was none of the ridiculous snobbery I had in goldsmiths or WoS. Ultimately buy the watch you and don’t listen to the neighsayers, it’s your wrist and your money buy what you want and enjoy it be it Rolex, a Sekonda or Casio but never pay over the odds and remember it’s not an investment, it’s a tool to tell the time.

@BarryDalton

23 күн бұрын

Actually the reason is to flex to others. Two dudes. One wearing a Sub. The other an A L & S Zeitwerk. Average person on the street would think the Zeitwerk is a quirky toy. Most Rolex wearers buy them for the happy hour flex.

@mahmoudghoneim8004

23 күн бұрын

@@BarryDalton flexing is usually done through fakes .

@BarryDalton

23 күн бұрын

@@mahmoudghoneim8004 not necessarily.plenty of people in the world with more cash than taste.

I’ve had a GMT Master II Coke model on my wrist for 25 years. My wife bought it at a Dallas jewelry store. She was treated well, given a 5% discount. It had a total price of just under $3,000. It has been a wonderful companion, keeping time within 1 to 2 seconds a day. I am not an investor, I don’t care about its value because it will never be sold. I traveled internationally in my career and this was my working watch.This is what Rolex always used to be about before we started the investor craze in watches and Rolex started pumping up prices: a solid, reliable, good looking timepiece.

@thewaters100

Күн бұрын

It’s a Pepsi not a coke

@rickdelmonte1682

Күн бұрын

since when is Pepsi red and black?

I agree with everything you said here. As a watch collector and a nerd, rolex isn't some cool badge of honor for an enthusiast anymore. It means absolutely nothing to anyone, outside of it being a silly status symbol. I was listening to a podcast about watches the other day, and the hosts were talking about rolex and the rolexes they had owned. One of the shills, ....er I mean hosts, was saying a rolex he had owned in the past "didn't count because he didn't get to share the moment!" And by 'share the moment,' he was referring to buying it from an A.D. and sharing the moment with the salesman! 😂 The whole thing is just incredibly cringy. I don't care if one person every 3 years notices I'm wearing an expensive watch, so why in the world would I buy a rolex?

@santaclause2875

2 күн бұрын

Spot on !!!!

Used to have 5 Rolex timepieces. I was very self conscious when wearing one, not to mention the danger to my personal safety they drew. Ended up selling all of them and switched to Omega and Grand Seiko. I enjoy these watches much more than I ever did the Rolex pieces.

@timjkelly2121

19 күн бұрын

Im still a Rolex guy but those grand seikos are on another level!

@javierherrera8782

19 күн бұрын

Rolex are ugly.

@gcastle4766

18 күн бұрын

Omega are excellent watches and they get way less attention than Rolex does.

@tobias8357

18 күн бұрын

Ok

@Popescu789

18 күн бұрын

You and your comment section are full of shit 😂

I've been to both of the Rolex ADs in San Diego, CA and got the same "Waiting List"/"You can grovel at my feet" treatment; now my wife and I are proud owners of his and hers Omega Seamaster Aqua-Terra. As far as I'm concerned Rolex can KMA!

@seth_5394

10 күн бұрын

So your feelings are hurt because they didn't grovel at YOUR feet?

@raredanceclassics

10 күн бұрын

@@seth_5394 why dick ride a Rolex AD so hard? Lmfao. He clearly just wanted to be treated like a customer instead of a nobody.

@traviswalker8933

9 күн бұрын

​@@seth_5394here, have a cookie snowflake.

@beerkegaard

8 күн бұрын

Omega boutique will treat you well because you can buy it for 30% off if you buy online slightly pre-owned

@Robbie-mm8kx

6 күн бұрын

I agree with alot of this especially the interrogation process at ADs, its embarrassing wtf is that all about. It never stopped me from wanting a sub, its still such an iconic watch and ive appreciatedthem for longer than i can remember. I picked the sub up last wk, now be careful what you wish for, dont get me wrong i love the watch but the wait seems to have been the most exciting part of the process, if your wondering it was a UK AD and the watch was 9k GBP. You start questioning the price when a close friend has a precise clone of the exact watch for 700 quid. That said i wanted a watch a could pass onto my son and i believe the Rolex will fit the bill. Dont forget most clones will be stopped and thrown in the back of the draw after a few yrs if they last that long. I believe Rolex created a very clever buisness model which is constantly discussed but as smart as this may have been i do believe its imploding due to it becoming evermore transparent.

Asked for an Explorer 39 at a AD in Toronto last Jan. Never owned a Rx, never flipped, wouldn’t know how. Dealer smiled and said “it’ll take a while” and gave me a glossy catalog. In May I got a call “about your watch”. Not to say they had one, but to ask if I still wanted one. It’s now July. If I get a call, I will tell them to shove their tactics. Who does this? BTW I bot a lovely Seiko field watch for 1/20 the price.

I've had my Submariner over 30 years, only serviced once, is solid as granite and keeps perfect time. It's the most masculine watch in the world, has appreciated in value considerably, and will someday adorn the wrist of my nephew. It's a legacy heirloom, something no other brand can claim.

I recently went to Rolex in Malibu, they had over 150 displays of every single model and color. None for sale! I have been on the list for a green DJ 41 fluted/jubilee for 2 years and they had 3 displays! Not to mention the experience was horrible, I felt like I was begging to spend 11K! The sales lady named Paris was very condescending and told me “that’s hard to get”! It can’t be too hard to get when you have 3 displays!!!

@bloodymarvelous4790

18 күн бұрын

I've had mixed experiences. I was hovering outside an AD, and the salesperson came out and asked if I wanted to try some on. Of course they were all display models and they didn't have anything available, but they were very helpful and reveled in the shared interest in the watches. Then I visited another AD, and while they were accommodating, I felt a certain aloofness that I just didn't vibe with. I didn't stay in that store very long.

@poolmonkey

14 күн бұрын

What she meant to say is "that's hard FOR YOU to get." Every AD is different. Some are aloof and snobby, and some are friendly and helpful. Granted, none of them likely will sell you the watch you really want at that moment. Hopefully that will change as the luxury watch market continues to decline.

@DJSIC82

7 күн бұрын

if you really want it that bad buy it on the grey market.

@BT-qv3sg

7 күн бұрын

@@DJSIC82 not worth the risk, too many fakes

@DJSIC82

7 күн бұрын

@@BT-qv3sg if you buy from a trusted jewelry place it's worth it.

Forget Rolex. Walked in AD. And walked out. Totally unacceptable service, products, etc. Went and bought an omega in the same mall and laughed. I would rather support a local gray market company than buy from Rolex. Better service, can buy pieces and have warranty. Sucks. But absolutely not. BOYCOTT ROLEX!!!

@TheWatchBros

24 күн бұрын

I know… it’s so frustrating

@Udansha

24 күн бұрын

Was in Japan last week. The preowned market there was amazing. They have to be the preowned king of Rolex.. Every type was there for sale

@TheWatchBros

24 күн бұрын

@@Udansha Nice! The pre owned market is where it’s at. Japan is the King of a lot of amazing things so I can only imagine the Rolex selection is the same.

@beyondnetwork324

24 күн бұрын

@@Udansha Do happen to know where exactly?

@stillben

24 күн бұрын

What did you get?

I was Going to buy a day date for my father as a gift, what I did not expect what’s the way that I was treated, I’m a construction worker, But I probably still have more in my bank account than an average boutique worker. After some research, a lot of redditors made it sound like it’s expected to be treated like that. So If anything, this video was a nail in the coffin from spending 25 grand with Rolex ( I was gonna finance lol) , now I’m just going to fly out to Japan with my father to find him a perfect Perfect available, and awesome Grand SEIKO, F Rolex.

@nd84md

13 күн бұрын

Just buy from Crown&Caliber or Bob’s Watches

@viktorreiter8811

7 күн бұрын

keep in mind that grand seiko will be a pain in the ass to service in the US. i really think anyone eyeing a rolex should just get an omega :D

FINALLY ! ! ! ! I've been saying this for years and boiled alive everywhere for saying it . I had a , let's say . . . generous rolex collection , had. . . past tense. To me the last straw was the level of disrespect I felt the last time I entered a rolex AD . Turned around , entered omega AD right in front where I was allowed to try everything I wanted , got invited to a coffee and got myself a gorgeous ploprof and a museum collection number 6 for my birthday . Long story short I only keep one vintage rolex because it was a present and has a sentimental value to me . Everything else is gone . Every single point you addressed is spot on and I sort of can go with that but feeling mistreated and downplayed as a costumer is something that I simply can not digest . EXCELLENT VIDEO !

@TheWatchBros

7 күн бұрын

@@MarsAlexandre appreciate the comments and glad we put something out you enjoyed and could relate with. Looking forward to hearing from you on future posts. Just out of curiosity which Rolex did you keep? Nice play on the Ploprof! Cheers, Mike

@MarsAlexandre

7 күн бұрын

​@@TheWatchBros this is really odd I just replied but it disappeared. Anyway, it's a vintage hand winding oyster royal precision that a girl gave to me many years ago, it looks like it has been thru hell and back but I absolutely love it. Collecting watches is a passion not a fashion 😉. Ploprof is a magnificent beast, mesh black and orange rubber. Ironically one of the most comfortable divers I've found. I'm totally subscribing to your channel, so feet on the ground! Cheers!

@TheWatchBros

6 күн бұрын

Thanks for the support my friend! - Jason

I work around many people from mainland China and HK with Rolexes, and not a single one of them knows anything about watches. Just the cost/price and status associated with Rolex. They think it is the summit. Don't know or care about other brands and assume they are inferior. Old school Rolex owners who bought at a much lower price point are generally different. A colleague of mine bought one 25 years ago. Walked straight into an AD and made a purchase. In and out. He just wanted a watch built like a tank that looked good, and it still looks good now. He is shocked at how much people pay for them now. Are they good watches? Absolutely, but the hype is out of control and doesn't match reality.

@TheWatchBros

24 күн бұрын

This is def why vintage Rolex is one of my favorites 👊

I couldn't agree more. I’m currently on vacation, I decided to try buying a GMT (Bruce Wayne). Knowing the reputation of Rolex, I was apprehensive about what might happen (what an amazing feeling to have about buying a $12,000 watch). Nevertheless, I went for it. As expected, they had the watch on display with a jubilee bracelet. I tried it on, but the seller informed me, "There's a waiting list, and you have to be from here (Hamburg, Germany). Are you from here?" We were speaking English, so it was clear I wasn't local. I sensed she was waiting for me to beg for the watch, but I didn't. For me, the buying experience should be enjoyable; it's a hobby g dammit . Nowadays, watches don't serve the same purpose they once did-any phone can tell the time. I would never buy a fake watch however this type of attitude gives me motivation to buy a fake so they never ever see my money. What a shitty way to treat your costumers.

@TheWatchBros

24 күн бұрын

I know and hate that you had the experience. Unfortunately, this is common for lots a Rolex buyers.

@bloodymarvelous4790

18 күн бұрын

Expand your range and look at older models. There's more out there than just the latest models.

@OngoGablogian185

15 күн бұрын

Goodness sake, YOU are the problem, NOT Rolex. Firstly, you go in referring to it by some stupid nickname from internet forums (you will never hear Rolex call it that and it's a sign that you're not a fan of the brand). Secondly, I guarantee you they will have at least 200 people registered their interest for that particular model, and they will be allocated maybe a few a month. It is simply professional to demand that those watches go to local customers first, as that is THEIR local AD. And it is right that it goes to the people who have some history supporting the brand, and who have showed, at least to some extent, that they're not just interested in buying it to stick online the next day for around 4 grand more. You people are so self-entitled it is shocking.

@poolmonkey

14 күн бұрын

@@OngoGablogian185 Why does it matter what the customer calls it, as long as they want the watch and can afford it? Nothing he said in his comment indicates that he signaled to the dealer that he might flip the watch. He simply wanted a nice expensive watch and they made him feel like a second class citizen, kind of like you just did with your comment.

@OngoGablogian185

14 күн бұрын

@@poolmonkey They did nothing of the sort and neither did I. Listen to yourselves: you sound like professional victims. He wanted something that was unobtainable at the time, that he had little knowledge of, and they politely informed him the truth: that every AD is required to assign these limited watches to their LOCAL customers. It matters what the customer calls it because it's a sign of a serious watch collector or not. Rolex is a huge brand now as well as a fantastic watch maker. Some people go in wanting a Submariner because of its history, their profession, etc. Others go in because they heard their friends talking about a 'Bluesy' and they suddenly want one. Rolex doesn't use the nicknames and most people who collect them don't - the internet hype crowd do, and that's the market they are trying to avoid. Most people today are incredibly narcissistic and this poster sounds like one too. He's motivated to buy a fake now to 'get his own back' because he couldn't walk into an AD from outside his own country and immediately get one of the most high demand watches that have a year-long waiting list, lol. Get real! And these types of people then inspire videos like this. People speak to some guy on the train or plane with his 'Batman' and he has no clue about it. Doesn't know about the brand, makes up some silly story, and comes across as a shallow person. Guess what? He's wearing a fake. The Superclone industry is huge, and people just want the status symbol without having earned it. There's for sure some poor sales clerks out there but Rolex gets so much hate due to ignorant, rude, and self-entitled consumers.

Rolex makes really good $2,500 Submariner's. . . That they charge $9,000+ for. They are the Harley Davidson of luxury watches. (Anybody who's never ridden a motorcycle thinks Harley Davidson's are "fast bikes", and they are fast but literally any "liter bike" would dust them and even many 600cc would too.) They're just a brand with a catchy name insecure people buy because "somebody at work has one" or whatever. They just have "SUCKER" screaming on their wrist.

@brandonjoseph3422

7 күн бұрын

Hey tarrman…I can feel what you said in my gut..you know why, because I ride a hayabusa with a shunbun on my wrist. Both Harley and rolex folks hate me haha

@jasonolyver6430

5 күн бұрын

Exactly

@mrbrisvegas2

5 күн бұрын

A Submariner is 'worth' about $500. A $1000 Casio Oceanus is far better built.

@TheTarrMan

5 күн бұрын

@@mrbrisvegas2 Second hand with light dings and scratches with a cloth/rubber strap, yea. $500 is the low end, yes.

@SGspecial84

4 күн бұрын

No, they are the Mercedes Benz of watches. They aren't the highest quality items, just a status symbol.

When I was in Asia you can buy a Rolex copy so good that Jewlers have a hard time telling the difference, for less than 1 grand. If your watch can be reproduced exactly for 5-10% of the price, your product is only valuable due to hype.

I sold all of my Rolex a couple years ago and have focused on independents since then.

@TheWatchBros

24 күн бұрын

Those soooo many independents and micros out there to explore!

@watchman8817

22 күн бұрын

Really considering it myself. My 6 Rolexes could turn into a Langematik and an AP 15450

@bloodymarvelous4790

18 күн бұрын

@@watchman8817 Lange makes awesome timepieces. I'd love to own one, but they're way out of my range.

@konamotoogawa5917

11 күн бұрын

Me too😂

@TG-mn9cj

6 күн бұрын

Thinking of doing the same

Tudor is what Rolex used to be: solid, reliable tool watches without the pretension. And Tudor is Rolex’s skunk works, experimenting with new designs, features (love the North Flag’s power reserve) and is not shy about crafting with titanium. ‘The Shield protects the Crown’

@TheWatchBros

24 күн бұрын

Agree

@puruthacker9700

16 күн бұрын

Tudor movements are definitely inferior though. I wish Tudor would up their game and make their watches thinner and with better movements (maybe the latest black bay gmt is a step in the right direction). If that happens I would never buy another Rolex again.

@vaughngaminghd

16 күн бұрын

Started researching watches as I wanted the best mechanical tool watch out there… but was so turned off by the Rolex AD experience. Was quoted $17k for a new no-date sub. Decided to go with a pre-owned Tudor Black Bay Dark instead, which I absolutely love. As you mentioned: The Tudor's solid, reliable and doesn't attract the wrong kind of attention.

@garrettstupperware3754

14 күн бұрын

@@puruthacker9700 Black bay 54 is 11.2mm thick. In house movement, COSC certified, 72h power res and +-2 seconds accuracy. The newer Tudors are METAS certified. Less than half the price of Rolex counterparts, and you can just walk in and buy one. What more do you need?

@Bisley1

11 күн бұрын

Tudor is awesome. That said, I own both. Got my FXD last month and am thoroughly enjoying it. I‘m considering the 925 58 too though. The Pelagos 39 is awesome too, but I don’t really have room for it in my collection.

I completely agree with this list, especially the "false rarity" comments. I was watch shopping in Japan at some of the well established 2nd hand watch stores (Ginza, Osaka, etc.), and there were literally hundreds of Rolexes in cases ready to be sold. Now, you may ask "Which models were they"? I have no idea, because THEY ALL LOOK THE DAMN SAME! I'm a relatively new collector, and I'm proud to say that my collection will never contain a Rolex.

I totally agree with all your points. I got my first rolex 13 years ago - a “hulk” - wayyyy before the hype. Back then if you knew you knew and that was it. If i ever saw someone wearing a Rolex there would be this quiet respect and maybe a nod of recognition. Now because of social media and cheap credit every dirtbag has one, plus everyone knows what they look like so have to be really security conscious - i said to my mrs just today that i spend more time taking my Rolexs off than putting them on these days to avoid wearing in certain area and scenarios

Rolex is the iPhone of watches

@TheWatchBros

24 күн бұрын

It feels like that sometimes

@adrianhargreaves2854

24 күн бұрын

Rolex and the iPhone are best in class

@modash1231

23 күн бұрын

@@adrianhargreaves2854 iPhones are pretty much only game in town. Rolexes are not.

@adrianhargreaves2854

23 күн бұрын

@@modash1231 oh yes they are

@nickvin7447

18 күн бұрын

Holds its value and a lot of people want it? Sadly yes.

I agree with you 100%. I own 14 mechanical watches, including an Omega, Longines, and others. I never considered Rolex for all of the reasons you mentioned. Last week I attended a really great event put on by a local luxury watch dealer, Teddy Baldassarre, that was well-attended by many out of town guests. I wore my Zenith Chronomaster El Primero A384 Revival, with the ladder bracelet, and I received many unsolicited compliments, plus some photo requests. Not gonna happen wearing just about any Rolex I'd wager.

@TheWatchBros

24 күн бұрын

Awesome! Glad you enjoyed our video and hope to see you around for more!

@shonen84

21 күн бұрын

Mentioning Teddy as your "local watch dealer". Oh, how I envy you, I always like his content online. That event must have been great!

@MikePetro216

20 күн бұрын

@@shonen84 Teddy is an awesome AD with a great range of brands. It's terrific that he's opened a boutique for four of his luxury brands, which is only about 20 minutes away from me. The event was invitation only featuring Grand Seiko, and included a demonstration by one of their top watchmakers, Hiroomi Suzuki. It was very exiting to be able to spend time talking with other other watch aficionados, plus I got to meet Teddy and Joe Kirk, the Brand Curator. I'm so inspired that I'm going to the Windup Watch Fair in Chicago this weekend!

@balesjo

11 күн бұрын

If I had the budget for a Rolex, I'd skip it and move to a Glashütte Original Seventies Chronograph Panorama Date or a GO PanoMaticLunar, a Girard-Perregaux Laureato, or a Jaeger-LeCoultre Grande Reverso. (It'd be a hard decision if I could only buy one!)

@nickedwards1445

4 күн бұрын

Why would anyone want a picture of a watch they can see in any AD’s window. Just more BS.

You are absolutely correct. To me Rolex has ruined its reputation. It's a luxury watch that you get only in black market paying extra. Rolex has surely ruined its reputation.

Also you nailed it re: Rolex owners. I try to converse with them regularly and most of them are absolutely clueless.

I'm happy that Rolex is (nowadays) fairly hard to get at AD. I do own three, but this way, it made me look elsewhere and I discovered a whole new world of amazing watches, which are not even expensive and are fantastic. Breitling, Tudor and even Tissot (PRX) & Citizen (tsuyota!). Thank you Rolex :)

@TheWatchBros

24 күн бұрын

That’s my hope for most of us. There are so many amazing watch houses out there… let’s go explore the hobby!

@Xandil

24 күн бұрын

Great comment. I'm doing the same thing and didn't even realize it; just having fun looking at all the other brands and their history.

@ninjesus4079

15 күн бұрын

t'as oublié Invicta dans ta liste

I concur 100% with what you have stated, I wouldn’t give a Rolex AD or store the satisfaction of treating me like they are doing me a favor and for the people who jump through those hoops just to get a Rolex, I think they need to get some backbone.

@TheWatchBros

24 күн бұрын

Yes… that’s why we posted this video. We knew it was a risk but we decided it’s better to just speak how you truthfully feel. So yeah… now we got this video up, lol 👊

There is really nothing more bizarre than buying a product for 10 times it’s true value and probably over 20 times it’s manufactured cost, simply because you think people will see you wearing it and think you are ‘rich’. Unfortunately, the many good fakes mean not only that wearing one doesn’t make you look rich, but is further proof that the actual cost of making these things is a tiny fraction of the sale price. Worse still, the buying experience, which ought at least to feel luxurious and pampered, is no longer so, as they make you beg and squirm. We spend a lot of time amongst very wealthy people on our travels. I have noticed that 80% of them wear Apple Watches that cost less than 500 dollars. Oh dear.

@TheWatchBros

12 күн бұрын

Great point 🤌 - Jason

Ferrari vs McLaren buying experience in a nutshell.

@anandmorris

2 күн бұрын

Unless you jayemms vids on mclaren buying experience!

@tm55555

Күн бұрын

@@anandmorris his video has led many (including me) to get bargain deals! Don't believe the fear mongering.

Very interesting presentation. I've been a watch enthusiast for over 50 years. I wear a Longines and a Formex. I know that most Rolex owners think I'm impressed, but I quietly suspect that they're unknowingly wearing a counterfeit. Just a matter of numbers. Nothing in the Rolex catalogue interests me, regardless of price.

@TheWatchBros

24 күн бұрын

Haha… pretty much 😂

One thing worth noting: not everyone has a Rolex on their wrist; in fact, many people wear counterfeit ones. This can lead others to assume your Rolex is fake as well, similar to the perception issues with Louis Vuitton bags.

I started my watch journey during the pandemic because I had a lot of free time. When you start out, at least today, I think it’s the norm that you get sucked into the rolex cult by default. However, I just held myself back and decided to know more about watch making. And the more I got to know about it, the more I realized how basic rolex is. I cannot afford the likes of A Lange or patek, but i have developed a strong admiration for grand seiko and galshutte original …and owe two pieces of each

If you want to see how scarce Rolex watches are, go spend a few days at the Masters. My 4 days there last year I probably saw somewhere around 8-10,000 Rolex sports models alone. It was almost appalling

Rolex is not the only brand I like but I do like Rolex 1. Not scarce - you’re right in general however the desirable pieces are not common. ADs get a small number of steel Daytonas. Rolex knows to keep the desirable steel models scarce and then try to sell the higher margin precious metal watches. 2. Terrible customer service - agree, but you’re not going to get a better treatment at Hermes, Patek, etc.. Luxury brands treat you like shit to make the people they let in feel more special. You need to go to a more off beat luxury brand like Zenith or Moser to be treated well. 3. Bland designs - matter of opinion … I think they strike a good balance between iconic design and experimentation. At least they have multiple desirable models: AP just has the Royal Oak. 4. Finishing and movement decoration - agree with you here they could be doing more here, especially with movement decoration 5. Lack of Complications - disagree here. Rolex movements are reliable and that’s what I like about them. If I want complications I’ll buy another brand. 6. Lack of history - yeah Rolex history is definitely full of BS and enhanced by their marketing. 7. Everyone has one - I don’t care what’s on other peoples wrists, but I do agree that the brand may signal “new money” to people

@TheWatchBros

24 күн бұрын

Appreciate your breakdown… even if we disagree on a few things here. Atleast you backed up your perspective and I respect that 100%. Hopefully you follow for more content. We have a lot of stuff planned in the near future!

@balazskertesz5010

24 күн бұрын

Omega's movements are arguably more interesting, more robust, and definitely better finished than Rolex's. And then there is Grand Seiko...

@tab3Gator

24 күн бұрын

@@balazskertesz5010 Omega/ETA movements are machine finished just like Rolex.

@balazskertesz5010

24 күн бұрын

@@tab3Gator yes, but you can actually see them... 😀

@tab3Gator

24 күн бұрын

@@balazskertesz5010 you can see a NH35 too. And I’d rather not. The speedys have beautiful architecture, the rest …ugh. The FF is a different story.

Great video! I follow you on instagram and found your channel through that. Agree on all your points. I sell Rolex but only vintage models and for the reasons you state your 'beef' with them. I try and get my clients to pursue other brands with a genuine rich history like Cartier. Also on the production, really well shot, lighting, framing, editing etc. Wish you all the best with your channel. James

@TheWatchBros

25 күн бұрын

Appreciate the kinds words 🙏 I love vintage Rolex… a much different company back then. I felt like I could air out my frustrations since I’ve been a Rolex owner for many, many years now 😉. Share with your friends, we would love to gain some traction and start building a great watch community 👊

@tungstencalais3201

24 күн бұрын

This is the point I wanted to make too - this video has excellent production value for such a low channel subscriber count

When I can buy a San Martin for 150 bucks and it actually feels like a quality time piece, begging a store to pay 10k seems crazy.

@poolmonkey

14 күн бұрын

It is crazy, unless your goal is to signal to those around you that you are wealthy and successful enough to afford a Rolex. It's not the actual watch people want, it's the status symbol people want. Those who are fascinated by mechanical watches and know everything about luxury watches are often those who can least afford to shell out $10k for one, like me.

@rosomak8244

13 күн бұрын

@@poolmonkey You can have that for 1/10 th the price. You get a good fake for that money. So it's still creasy.

@TheRealHawKing

13 күн бұрын

@@poolmonkey A rolex dont means you are successful hahah, A FP Journe or AP... yup this can works

@TheSkatereel

10 күн бұрын

@@poolmonkey 💯. People have zero business sense in here. Rolex makes their watches “boring “ for a reason: they are instantly recognizable from across the room even if you can’t see the crown on the dial. It’s the same reason people wear and drive higher end goods; it’s to signal to the world their success and/or wealth. By far Rolex is the most recognizable watch brand in the world

@intenzityd3181

4 күн бұрын

@@TheSkatereel Except anyone can buy an invicta or steinhart and fool people into thinking it's a sub from 3m away.

I would never buy a Rolex. Why would I want to be on a waiting list when you have these dealer that can’t even tell if the watch is a fake or real anymore.

The main reason new buyers 2017-present want a rolex is because they can’t get one easily. Something about “wanting what you can’t have” mindset. You’re right though after you actually get the watch it becomes bluh. My planet ocean is sooo much easier to read time on than my submarine or gmt.

@TheWatchBros

24 күн бұрын

Agree… there’s something about the human psyche that craves things we can’t have.

@Shawn-ky2tw

24 күн бұрын

I have no problems reading the time on my James Cameron or my '13 Planet Ocean (currently out for service).

@seth_5394

10 күн бұрын

This is the most accurate comment I've seen yet. Some people are desperate to feel included.

100% agree. I sold my last Rolex a few weeks ago, got more than I paid for it, that was just a bonus, I don't buy watches as investments. I then went to my AD to remove my name from the BS waiting list, I must say I felt empowered as I walked out, somehow I felt free :) I then bought my Grail Watch (non Rolex) and couldn't be happier :) I will someday end up buying a Day Date but only if they eventually become available as a walk in. Rolex a Good brand but I'm sick of the stupid games they play and sick of the way some owners think they are something special because they own a Rolex. I prefer other brands even if they cost more. I also own some cheaper watches that are as good or better.

@TheWatchBros

24 күн бұрын

It does feel pretty good when you tell them you want to be removed 😉

@bloodymarvelous4790

18 күн бұрын

@@TheWatchBros Then again, the waitlists are there not because Rolex created them, but because the demand far exceeded the supply. The Covid boom is now over, but those waitlists still exist. Over time they will get shorter until AD's can carry stock again, but that may take a while. Especially for certain models. I only hate it when they make you jump through hoops. I don't want your stupid jewelry, and I don't want a ladies watch. Talk to me, assess how serious I am, and whether I will be wearing the watch, putting it in a safe, or flipping it. That should determine the order in which you sell the watches.

Every Rolex dealer you walk into doesn’t have any of the watches you want for sale! It’s a watch shop with no watches! 🙈 Dealers advertise new release watches but have no stock, and can’t even order one for you - ridiculous and frustrating. “You’re a watch shop, I’d like to buy the watch in your big advert, and the one I see in the window… what, that’s a exhibition only one with no movement (dubious) and I’ll have to wait 5 years to buy one and I can’t even put my name on a waiting list??”. No customer respect or loyalty! Rolex muppetry (no disrespect to Muppets intended)

@TheWatchBros

10 күн бұрын

The crazy part is the actually do have a bunch of watches in their vault. Rolex requires they hold a certain amount of pieces at all times. That's so they can sell a watch the the people they label as "important". Thanks for checking us out! - Jason

@unboxlegends

10 күн бұрын

@@TheWatchBros They usually sell these people who’ve bought 5 other Rolex models that they didn’t really want (and likely flipped them too) just so they can buy the 1 or so Rolex models they do actually want - which means many genuine watch enthusiasts, who really appreciate the watches, miss out and instead the watches go to those who care more about bling and less about horology. Fine to buy used, but in principle not for more than list price. Fun challenge to try to buy a desired Rolex brand new from an AD :)

Find someone wearing almost any other luxury watch brand, you can safely assume they know something about watches. Rolex owners? Forget it. 9/10 are either wearing a fake or bought it because they thought it would make them look successful. Toxic brand culture. The only exception would be if they're wearing something less popular like a Milgauss or an Explorer II...then there's a chance they actually know something about watches and bought the outlier model for a reason.

Not really much to argue with and I’m hearing more people express similar feelings these days. I was talking with a friend who works at my local AD and even he was saying that they’re now regularly getting passes from customers on the waitlist when their watches come in and can’t sell a few models at all. It’s karma coming back around as people realize…it’s just another luxury watch.

@TheWatchBros

24 күн бұрын

I've seen the same thing

@Mega-zi7ys

21 күн бұрын

​@@TheWatchBrosI got 1 for a friend who needed to get on "the list" then they offered me a couple which I turned down. I do have a few 5 digit models that I keep but never intend to wear as they're just crass nowadays. Best regards 🎉

I would add… the main reason they can sell 1.2 million units is that ADs are forced to buy shipments sight-unseen. If they could choose what to buy, Rolex would have to build another warehouse to hold the unsold stock every year.

@BufanMuayThai

21 күн бұрын

This is a myth. AD’s and Bucherer place orders with Rolex as master data every month. On some items there are set number of allocations, but within that, they mostly decide them self what models, dial colours, bands and bracelets they choose, and how many watches they want to purchase. High sought after items like Pepsis and SS Daytonas are some of the models there are quotas on, and AD’s who sell a lot of inventory of other items, are rewarded with things like extra Pepsis and Dayton allocations.

I went to an AD recently because my wife wanted a 36mm day-date. Sure enough, they had one, but she couldn't leave with it until three months later. I have never shopped or bought from Rolex before, so I have had no previous references regarding these policies, but this was wild to me. I can buy a condo and move in on the same day, I can drive off the lot with a brand new car but I cannot do that with a watch?! I had to tolerate the begrudging sales person acting like I'm not good enough to purchase it and judging my Casio that I cannot afford a Rolex. She wouldn't even talk to us if she didn't notice my wife's Birkin bag and her Diamond rings, needless to say I walked out of there after my wife tried it on and ended up walking out of Cartier with a gold tank.

If you can't afford to wear your Rolex as a daily beater - you are the fake.

Here in the U.K. it’s a bizarre sales process that hopefully the French ruling will change. At the start of the year I visited an AD who firstly refused to talk about Rolex without an appointment despite the store being empty!! After returning to the shop 2 hours later for an agreed appointment I was told an AirKing list comprised of 44 customers already waiting with an annual allocation of 4 watches. So….that’s 11 years then!!

@TheWatchBros

23 күн бұрын

Wow! I’m sorry to hear this… that’s too long for that watch 😳

@intenzityd3181

4 күн бұрын

The waiting lists are imaginary, they tell you that in the hopes that you will do something to put yourself higher in the "queue" like perhaps buying another watch they want to sell you.

@nightclubpeople2077

4 күн бұрын

You could well be right, kind of backfired as I found a beautiful glashutte seaq which I’ll cherish and probably not have any positivity for the Rolex pre sales process!

I got sick and tired of the waiting list. I called Vacheron Constantin and they were kind people at the Highland Park Boutique in Dallas, Texas. The shop was decorated with some cool items. I got to see and try on several watches. Mine took about 5 months to arrive and it was the Triple Calander 1942. It listed at $24,100 and I am glad I just stepped over the whole Rolex AD game and went with one of the Holy Trinity of watch makers.

@TheWatchBros

23 күн бұрын

Really glad you found somewhere that made you feel welcomed when spending your money!

@APBCTechnique

8 күн бұрын

Cool move, nice buy 👍

you buy a rolex to impress your friends and you buy a grand seiko to impress yourself

100% on everything. And to add more, they think their Rolex is a rare special piece.

As a Rolex owner, I agree - I have moved on to Omega specifically the AT line up and haven’t looked back since.

@TheWatchBros

24 күн бұрын

What a great watch house to get into! Congrats!

@bloodymarvelous4790

18 күн бұрын

I would never buy an Omega from an AD. The value plummets the moment you step out the door. Better to buy it pre-owned in unworn or new condition. It'll save you thousands.

Thank you for making me feel a bit less weird. Because I have heard so much about Rolex and prestige and wearing one makes you feel great and admired. And I can't make it work. Picturing myself wearing a Rolex, my first impulse is one of... shame, I think. I wouldn't want to be seen wearing one. Because I would look like someone who knew nothing at all about watches and was not interested, but had won some money and had a need to be admired. Every time someone who never cared about watches is in a situation where the matter is adressed - as in the "if I win in the lottery" conversation - they always mention buying a Rolex. And if a razzia at some bandits' den reveals a crate of luxury watches, the caption reads "Blah, blah, Rolex" while ignoring the fact that there is a freakin' A.Lange & Söhne in the picture. The likelihood of your choice of high end watch being a Rolex increases with your lack of interest in and knowledge about the matter. And that puts me off, frankly.

Rolex going direct to consumer will probably solve most of the real problems.

There is no waiting list, they use this time to vet you with the specific purpose of finding out if you are a flipper. My wife worked for an AD and the vault is fully stocked with most pieces. they need permission from the higher ups to sell you one after specific criteria has been met during the vetting process. Most of the time the AD doesn’t have the time to vet you and they will only vet you if they are convinced you have the money and desire to buy one, if you fail at that step you won’t be considered. If you follow the steps above and pass the process you will have your Rolex within a week.

@Bisley1

11 күн бұрын

They‘re not doing a good job at weeding out the flippers😄 how do they vet you?

@aberdeendeltaforce

11 күн бұрын

@@Bisley1 they ask for your details, they then look on things like your social media to profile you, they will look at your lifestyle and if your seen with lots of watches or selling them! they will check your name against any companies registered and whether your address matches, what business you are in, who you bank with, who you associate with, your political position and beliefs, your religious background, your sexuality etc etc. all of which is either a positive or negative in whether you are a good or bad choice for the brand. Pretty scary huh 🤷🏼‍♂️

@nishvanth

8 күн бұрын

@@aberdeendeltaforce Wow sounds like a karen watch brand to me

@aberdeendeltaforce

8 күн бұрын

@@nishvanth that’s nothing, AP are much much more selective about who buys their watches and certain pateks are almost unobtainable.

Great video! I would ad that wearing some Rolex models in some cities is a real risk of being attack. That is my biggest problem with Rolex. Other than that I do not hate the brand, I own a modern DJ that is very versatile, but that is it. Great video.

@TheWatchBros

24 күн бұрын

You're absolutely right. Being the most recognized watch in the world, it can be quite dangerous in some places to sport it on your wrist. Thanks for watching the video and I'll plan on discussing this in a future video!

Yes on every point, no longer what it used to be. I don't know how a marketing department could think that making the buying experience horrible was going to be a good thing for the brand. Now wearing. an IWC as a daily.

@TheWatchBros

24 күн бұрын

Amazing daily my friend! 😳

You clearly are not way off.

Rolex creates strong emotions. Good or bad, and that’s why it is still significant and will remain so. Nobody is getting defensive or going to create a passionate conversation around a fossil or Dakota watch. Create a review on an entry levelTimex or an exclusive Patek perpetual and see how many views the episode gets. Just creating this clickbait title on Rolex has shown why Rolex is always going to be important to the watch industry. As a watch enthusiast we need Rolex and it’s luxury or exclusive stature ( real or perceived, deserved or not )to exist to create a new generation of watch wearers who don’t use their phone for checking the time. By the way I do not own a Rolex, but I have owned several other semi-luxury brands (Omega, Tag , B&M ) because I avoided Rolex because I held similar views in this video. But in time I learned I can’t like or dislike a watch I haven’t personally worn. As I approach another significant professional and financial milestone , I am excited about the idea to get a Rolex and make a decision after some actual wrist time. If I find myself disappointed I can sell it . If I like it ,then I will keep it in my rotation

@Bisley1

11 күн бұрын

Almost all Rolex videos have clickbait titles😄

Hi there! Im a Swiss citizen and watch enthusiast since 30+ years and all I can say is that Rolex is the perfect watch for being immediately recognized. It is a watch that screams loud „I made it and I can afford a luxury item that makes me feel realized“. I agree with your opinion about Rolex buyers not necessarily being watch enthusiasts. At the same time I need to admit that Rolexes are timeless: their design and most of the configurations make them evergreens. It‘s difficult to get bored ot a Rolex, it matches almost all possible outfits whether you are wearing bermudas and a t-shirt or a suit. Of all watches I know and I had the privilege to call my own, probably Vacheron Constantin is the most refined, most versatile, most advanced in terms of movement finishing. I love the Oversea‘s Collection and the fact that you can switch the bands gives you almost inifinite possibilities in terms of matching the strap with your current outfit. Sure, we‘re speaking about a completely different price-point. A steel Vacheron Overseas is north of USD 25,000 while a steel Rolex is little above 10k. But the quality difference is simply astonishing. Getting back to Rolex, the only Rolex I truly appreciate and that I would buy is a Daytona Oysterflex, especially in white gold: it looks quite understated and give you a high degree of versatility / it‘s very wearable and less flashy than a two-tone Sub or GMT which costs 40% less.

@TheWatchBros

22 күн бұрын

Thanks for commenting and can align with some of your points. Thanks for finding us and hope you follow for more in the future!

@morpheus3190

19 күн бұрын

Sorry I don’t agree, if you want to be recognized as you made it than buy something from Jacob and company like a 3 or 4 axis tourbillion . Rolexes were supposed to be tool watches,but morphed into boring luxury watches that never change. I simply don’t see anything special about a 50 year old design. And they don’t keep good time.

@Artandluxury

19 күн бұрын

@@morpheus3190 Hello! I respect that fact that you don’t see anything special in a Rolex, but let’s be honest here, Jacobs & Co is a brand that most o people out there do not even know. If you cross Milan at night with a Jacob & Co. nothing is gonna happen to you, if you do the same with a golden Daytona you are instantly robbed and stabbed. And that’s why Rolexes are so recognizable even among people who are not watch enthusiasts. Furthermore they are a liquid asset, much easier to be sold as a Jacobs & Co. since the scale of their request is so wide.

@venom5809

18 күн бұрын

I don't consider a Rolex an I made it item. I write Submariner sized checks on a regular basis. There are a lot of I made it items out there but a five figure watch isn't one of them. Multimillion dollar home, Ferrari, big powerboat or yacht, 45 foot motorhome etc are I made it items, not a silly watch.

@Artandluxury

18 күн бұрын

@@venom5809 it depends where you live. In Italy I can assure you that if you walk around with a golden Daytona „wealth“ and „i made ir“ are the messages you delivery. In Zürich Switzerland not really. Furthermore it depends on your perception of luxury. I own a Ferrari and I got so used to it that it is nothing special anymore to me, I don‘t feel for sure I am flexing any muscles by driving it, nor that „I made it“. So, to keep things general, I think that 99% of the world‘s population would agree that wearing a 10 even 5k watch is something extremely luxurious. Where do 70% of all those produced Rolexes go? To the Asian market, where those with newly acquired purchasing power wish to be recognized by wearing brands such as Louis Vuitton, Gucci and Rolex.

I love my Omega Constellation….blue meteorite face and I can see the workings from the back.

@TheWatchBros

24 күн бұрын

Really beautiful finish work too!

You call the design boring, I call it classic, timeless and consistent. A secret of Rolex is that the brand does not change the design of its classics, or only changes them carefully. And anyone who doesn't want a Rolex just because everyone has one doesn't understand what makes these watches so fascinating anyway!

Rolex's customer service in a nutshell: It has turned a rolex into a cuckold watch.

Because of Rolex, I discovered a Tudor. A true workhorse. Even if it has the pink dial 😊

@TheWatchBros

24 күн бұрын

Well done sir!

@mrlong6267

24 күн бұрын

I own a Tudor GMT and I wear mines daily. Great watch with a robust movement…cheers!

@nemomilo333

24 күн бұрын

@@mrlong6267Me as well :) Still wanting to own a Rolex one day though. I just can’t justify spending 10k+ on a watch yet

@dainluke

24 күн бұрын

Same company

@cookingwithwatches

24 күн бұрын

@@dainluke I got scolded in Tudor Facebook group by calling Tudor and Rolex the same company 😀

You’re absolutely right, all Rolex watches suck. Except the 2024 Sub no date I just purchased!! It’s just a fucking masterpiece!

@TheWatchBros

24 күн бұрын

I like the no date Sub a ton!

I agree 100% with everything you said, which is why when I purchased my one and only Rolex about a decade ago it was a Cellini 50505-0020 in gold. What a fantastic timepiece with respect to looks and has near digital performance in terms of accuracy. I was wearing the watch every day, but then I need to have the leather band replaced about every 2-years (band looks bad in 12 months and I suffer through the ragged look for another 12-months before replacing it). The problem is the Rolex leather bands cost nearly $500 direct from the company, but at least my local jeweler only charges $10 to install it, including installing the gold clasp. After replacing the band for the third time, I added an everyday watch to my 2-watch collection, a Tudor Ranger with a black rubberized band. The Tudor is cheap (relative to Rolex), keeps nearly as good time, is rugged and has a rugged band. That band is also starting to look a little shabby and the Tudor dealer told me a replacement was nearly $1000! Well, that's not happening, but even so I think I have the best combination of two watches for a non, collector, the Tudor is my everyday "tool watch" (with a somewhat shabby band because I wear it 24/7) and the Rolex Cellini is my special show-watch (with a nearly pristine band because I almost never wear it). The cases and crystals of both watches are pristine despite extensive usage. A super combination. All the best.

100% agree. I am relatively new to the hobby - but when I began to get serious and go for higher end pieces, Rolex was immediately a turn off for all the reasons mentioned. I took an interest in JLC, Grand Seiko, and Panerai for the reasons of : excellent craftsmanship, welcoming client and purchasing experience, unique design language, fantastic technical specs. Rolex almost immediately seemed like it was outside of everything I love about watches.

The other day I walked into a Rolex store and walked away with a 36mm Datejust on a jubilee. Couldn’t be happier with this classic piece.

1. Maybe not rare but hard to get for multiple reasons, so probably better described as exclusive. Tag make fewer as fewer want a tag. 2. You don't like being interviewed but disliked flippers? This is the reason for the interview... 3. Skydweller dial too busy then suggest a Breitling chrono? 4. Hate that everyone has one? Do you also hate G_shock etc..? I avoided Rolex for years, told myself the same as you've just said but had to experience it eventually. A Rolex is a Rolex. Be an enthusiast who has a Rolex too if you can. These issues have been around for years, the watches haven't changed so how can the "great" now be the "hate"?

@TheWatchBros

24 күн бұрын

The Breitling chrono has much better design language and is balanced, but that's just my opinion. We'll disagree on some things but hope you stick around and watch our other videos that will be coming out. Thanks for find us!

@venom5809

18 күн бұрын

Eh, I have owned stuff from almost every watch brand and Rolex was garbage to be honest. I loved my Breitling and my Bell and Ross on the other hand. My Tag with the tire tread band was definitely one of the coolest.

Agree with you completely. Especially with the fact that most owners are just flexing and know absolutely nothing about horology.

I was blinded to fall for the Rolex popularity for the last few years even though I was financially far off to want one. This year,I’ve come to senses, and started looking for more affordable watches that I actually connect rather than what others tell each other they should want. Honestly, I’ve seen more Rolex on people who were not in a place that they should have them. Wake up ppl. Rolex on your wrist while having no other serious asset makes you look stupid.

The video was great and enlightening because God forbid you say something bad. Oh, noooo. I am a collector and enthusiast, and I walked into an AD to look at the Tudor gmt coke and was told I had to put my name in to see it when it's available . Sounds a little crazy to me, but that is the thoughts at the AD'S now. Also, Rolex is fine, but people have to understand there are so many great brands out there to view and enjoy.

@TheWatchBros

24 күн бұрын

You got it to the tee 🤌

@vinnyc126

23 күн бұрын

I want a Rolex because? I just want one.

Customer service is so appalling. Its been 20+ years since I bought my first Rolex. So I went in (wearing my Pepsi which I wear daily) to see if I can buy/source a 42 Yachtmaster on an Oysterflex. I fully expected to be told I need to go on a waiting list but I was also just as happy to break out the Amex and buy on the spot. However, the sales dude looked down at me and said it just isn’t available and you can’t get one. I asked is anything available and he said nope. I laughed and left. Here’s the kicker, as much as I detest the Rolex customer service, I love my Pepsi (and Datejust and Daytona) which has got an amazing patina from years of daily wear.

@TheWatchBros

24 күн бұрын

That's a great timepiece! I also have a vintage birth year Pepsi. I absolutely love that Rolex!

@user-oo1mz9cj4s

23 күн бұрын

@@TheWatchBros The Pepsi is the perfect watch for me. I wear it daily and it looks like it to. The AD experience is the worst across ALL retail sectors. You cant find a more disgraceful display of arrogance.

One problem here is that people have forgotten that deep down a watch is just a tool. I play clarinet professionally and to do that you need a pair of instruments at around £12-14,000 which is actually quite cheap when compared to some other instruments. A full size Steinway will set you back somewhere over £250k. These companies know they are selling you the tools for a job so most of the issues arising around luxury watch brands just don't happen. Maybe the customer must take some blame here as the primary reason to buy a watch got lost somewhere!

If they don’t want to sell it then fuck it my money goes to the other brands 😂

“We want to be the first in the field and Rolex should be seen as the one and only-the best.” - Hans Wilsdorf

@TheWatchBros

24 күн бұрын

Great quote

@pauln0371

24 күн бұрын

He failed on all of the 1st's though didn't he😂😂

Love my 2 rolex's, but I also love my gshock, longines, jack mason etc. For me it's all about how it fits my wrist. Comfort is king. Much of what you say is true, however, Rolex is not just another watch brand, being the one of the most recognizable brands on earth. Not easy to do - so something special is there.

@TheWatchBros

24 күн бұрын

Absolutely not easy to do at all. Couldn’t agree with more 👊

@MichaelH-hq1sk

10 күн бұрын

Also, talking about comfort: say what you like about the Crown (I'll agree, disheartening things about the brand in recent years for sure), but damn: the Oyster bracelet and the modern Oysterclasp. The tactile feel and engineering of it: many reviewers agree that it is unrivaled. None of my other watch brands have 'perfect presence' of feel on the wrist as my Exp II, and I've owned/do own numerous watch brands/bracelet/strap variations.

@TheWatchBros

10 күн бұрын

@@MichaelH-hq1sk it’s a very comfortable bracelet. The RO and Nautilus bracelet are more comfortable tho.

How much did your TAG and Longines go up in value the last decade? I get your points and agree with the „waiting list“ etc. But other than that, I own a explorer one and don’t see that model more than half a dozen times a year out in the wild. Good video, thx

Reality is if you get called for a Panda Rolex tomorrow you would race to your AD to pick it up

@TheWatchBros

16 күн бұрын

I think perhaps you missed the point of the video. I own Rolex and am on the list for that watch. So yes, I would. But not to resale it or flash it around as strictly a status symbol. - Jason

@turbochrisss

16 күн бұрын

@@TheWatchBros I didn’t miss the point at all. I think the title is clickbait and your rant is to get views. The people clicking, looking at this video the majority can’t get a watch from their ad and you’re using it to get views. When we all know the reality is if you get that call, you will be running to your AD praising the Rolex gods for any steel sport model. Why bash them? and then be on the list for a Panda lol? They have created a phenomenal brand. The more run of the mill watches yes they make a ton of but they don’t make a ton of Daytonas or special dial Day dates off catalog pieces are not pumped out they are very scarce and usually held for top tier clients, as it should be. Good luck with the Daytona.

If the whole world wears a Rolex, I would don’t care. I like my Rolex.

@bloodymarvelous4790

18 күн бұрын

Right on.

@mkm5150

17 күн бұрын

This guy is a clown

@jimsteinway695

16 күн бұрын

This guy doesn’t know shit

@gewglesux

16 күн бұрын

aGREED.

@ts9271

12 күн бұрын

You'd care. Every single person owns a T shirt, you ever feel special in just a t shirt?

I agree with some of your statements, but Rolex doesn’t need to frequently change the shape and models of its watches because people want them as they are, and they are beautiful! Other brands that constantly change shapes and colors do so to attract buyers, but the classic, which is always in demand, don’t need to change so much👌🏻…

@TheWatchBros

24 күн бұрын

Yeah, I wouldn't say change the shape. It would be nice for them to introduce some different lines where they experiment with other case shapes and design language.

@adrianhargreaves2854

24 күн бұрын

No totally agree with th op Rolex is not dissimilar to a Porsche 911

I could relate with your experience walking into a Rolex store--getting interrogated about your identity, being limited to choose among the models they are selling for that day, and staring you down when you ask any questions. At the time when I visited a Rolex store and managed to finally get inside after the long line of flippers, I walked out with nothing since they didn't have the model that I wanted and it sounded ridiculous to me that I had to sign a contract if I will purchase a watch. I ended up buying a 2ndhand Rolex from a luxury watch resell/consignment store during my trip in Japan, and I could honestly not see the difference in its condition as an amateur watch hobbyist. Since then, I bought a Grand Seiko, Seiko Presage, and Montblanc and very honestly enjoy them more as a daily. Nowadays, I'm looking forward to adding a sportier watch into my collection, preferably from Longines or Breitling. Any suggestions?

@yorisa2466

4 күн бұрын

After reading other people's experiences at a Rolex store I noticed that there were some parts of the process that were different from my experience at a Rolex store here in Korea. Either way, I think it is such a pain to get one. Can't help but to have this love-hate feeling towards the brand.

Being a Rolex owner and wearing them, the most hated thing now are those authorised dealers selling them to flippers, you almost always see flippers have stocks while AD doesn’t have.

Let’s be brutally, honest people don’t buy Rolex because they think it is an amazing purchase or a great value for money. They buy it because of the status as somebody who has been fortunate enough to have a pretty significant collection across multiple brands I will tell you this. If Rolex didn’t have the hype it does people wouldn’t nearly buy it as much as they do as a perfect example other brands with great historical significance never got into the mass marketable social circles, for example, blancpain 50 fathoms literally invented the dive watch which Rolex then copied completely. Yet the submariner is what most people think about when it comes to dive yet the 50 fathoms is finished to a higher degree, more complicated and more sophisticated package. Obviously whatever people will pay is whatever it’s worth for retail or under retail. I still think Rolex is good but as you get into watches, I would hope that you collect what you like not what everybody says to get. The watch has to describe you as a person and what you like when somebody gets a Rolex your automatically tied into that Rolex club and the majority of people buy it as a status take pride and having a different watch/time.Piece

@TheWatchBros

25 күн бұрын

Yep. You're spot on!

@johncomeau2480

24 күн бұрын

He's wrong on a cornucopia of reasons. 1. Litterally, boat loads of people bought them over the decades because they were available at discount in their military base PX. 2. Rolex makes watches that are easily serviceable globally. 3. Their design language has become timeless, due to iterations, not big jumps. 4. They work very, very well, due to the company's business integration. 4. Their bracelets are fantasic .... and i could easily go in from here.​@TheWatchBros

@key4duty

24 күн бұрын

Not everyone is the same, I bought one because I really like Rolex. The Submariner bezel action is unmatched in my opinion. It feels so smooth! But I hate the fact that prices has gone up and availability is still not back to normal.

@SteffenM-hs6jd

24 күн бұрын

Your punctuation is even more annoying than your imaginary watch collection.

@OsBMXandHotrods

24 күн бұрын

The blancpain is $10,200 from the ad. The sub is $9,100. The blancpain comes with a nato and pin buckle and the sub is on a far superior bracelet with micro adjust. The sub may be harder to get in some areas. I waited 3 months for the call and I feel it was worth it.

I had a BS experience with Rolex over the last 3 years, and I lost money (about $5K) on two deals. It's part of the learning curve journey of true haute horology. Now EVERYONE has a black Rolex Sub, Explorer, OP etc. Rolex use to be a small group luxury, but now they are just too common with every 20-30-year-old "content creators" and young kids owning one. Why the hype over such a mass-produced mid-tier watch?? The marketing hype is nuts. To your point, the AD games are BS. WE are the customer with the cash!! Creating a false "wait list" or seeing the "I got the call" BS, just makes me laugh. I totally agree with this post. I've moved on to JB, VC (maybe), ALS and Breguet, and thank God I have evolved beyond the RL hype. Patek & AP are about the same too, with the games. You can find a good secondary jeweler that you trust and negotiate a better deal for pre-owned with full sets at 30-50% off AD retail. The 1916 Company & Tourneau Bucherer to name a couple.

It could be that the treatment at AD is dependent on country, and the customer? I visited the AD twice. Both times, I met a different salesperson and both were very nice, and helpful; explaining exactly what I can expect as far as specific models were concerned. They had a number of models available for immediate sale. In fact, on my 2nd visit, I ended up buying a datejust 41 with black dial.