Stage 1: Invent The Future - Find out and observe what customers really want. Stage 2: Test Your Idea - Use prototyping and experiment based on the market's respond, then adjust it. Stage 3: Bring It To Life - Identify the activities, capabilities, and resources to mass produce it.

@anooptitus6945

2 ай бұрын

Thanks, the video was so unclear with all the distractive graphics

Loved the visual story telling method & running the concept with an example made it all the more worth my while

I do like the style of the animation, and they're usually very good, but in this instance, it fell short of serving a helpful illustrative purpose. I appreciate the explanation anyway. Cheers :)

Nice video, as always. Question for everyone - am I missing something or is Design Thinking simply just what product and brand managers have been doing all along? Not throwing shade, just trying to see if I’m understanding the concept. Thanks.

@MrGaluhJP

2 жыл бұрын

I felt the same, not see any "new" or breakthrough in the approach

@ranndino

2 жыл бұрын

Yeah, it's just a bullshit term.

@brotendo

Жыл бұрын

It's something that's always been done, but more recently formalized. The job of design strategist is starting to fade away, but they did enjoy some overpriced salaries and consulting fees while it was hot.

@KevNaidoo

9 ай бұрын

Yes, it’s related. Design thinking goes back a long time, from the 40s and 50s, pre-dating product and brand managers. It was then more formalized by IDEO and adopted by product and brand managers, sometimes in a more simplified form. The concepts applied comes from design thinking though. Ps., design thinking started taking shape from the 40s but some of foundations even predate that by quite some decades.

@AskJamieTurner

9 ай бұрын

Wow, that's very cool@@KevNaidoo . I didn't know that design thinking started that long ago. Pretty cool. Thanks for sharing!

product management 101 👌

thank you

To test your design thinking if that image picture stick to your head all time and more clearer and drive you to make it happen not just in paper.

Thank u all very much

If one don't know how to get an idea to solve problem, let try to watch HBS videoes, sure you'll get one of your new idea.Why because it show the way of cause and how to apply in your choice.

Choose the best one.

The last step after launching new product to market, we have to make new plan reserve further why because the completitor'll follow yours.

2019 June 25 HBR KZread Video - The Explainer- Design Thinking Continuation of the Part 8 comment posted on another HBR Video -The Explainer- What it takes to be a great leader (2019 June 25 video). Comment Part 9. Thoughts about Design Thinking. My family, we often went to the beach. We have lots of beaches here. The Philippines is an archipelago. My kids, in their pre-kindergarten age, love beaches. The youngest of the 3, Beatriz is fond of making structures using sand. Her 2 elder brothers are out collecting shells or chasing after small crabs. She’s holding a pail on one hand, and a small plastic shovel on the other. She’s looking at the sand for quite a long time. What’s holding her back? It must be a complex project she’s thinking. Difficult. Eventually she made up her mind and sits down. Fills the plastic pail with sand. Dumps them into a preferred spot and starts chipping away at the sides. It is starting to form into a structure. A semblance of a pyramid. Rudimentary, but... she made something out of nothing. A once complex and difficult project is done. A great accomplishment! Wow! Of course, me and my wife, rewarded her with a lot of kisses and hugs and encouragement. Happily, she goes back to making more pyramids. This time faster and more accurate than the first edition. Why? It’s now “easy” and its fulfilling. Child’s play. What once was complex is now simple. Easy. Once something is rendered easy, making it even more beautiful than the previous edition is now also easy. To an artist, since it is easy, it is therefore, mandatory to aspire to elevate their creation into artistic levels. It is about self-respect. Self-worth. Like a signature. Personal. I think, and I may be wrong, the similarity between a top craftsman and a genius craftsman is both can create the same thing. The difference is the latter does it faster. To a team of genius craftsmen, it seems there is only a short or no transition phase at all from beginner to artist. In the tech industry this is huge, yes? Since the latter group can create it faster, they’ve got the advantage of surprise and time. First mover advantage. Everybody can make mp3 players now. Ordinary. But someone got there first and dominated. But among first movers, there are extraordinary first movers. What made them extraordinary? Extraordinary first movers, it seems, use the advantage of time to make an already extraordinary concept rise to a sue generis level. As close to perfect as possible within the timeframe demanded. They don’t care about other standards. They only care about “their” standards. Always aspiring to elevate their products into an iconic lighthouse. Before releasing their “lighthouse”. Like a signature, it’s personal. Steve Jobs team’s Ipod. Bill Gates’ team’s Windows OS and Microsoft Office. Both dominated. I may be wrong of course. Again, I digressed. Sincerest apologies. Do let’s go back to the beach, shall we? emmanuel.matuco@linkedin.

The people in this video kinda look like they just stepped out of Superhot *design only moves when you move*

@sameerhussain444

Жыл бұрын

wow...

Invent a future Test your ideas out bring the new product or service to life!

The animations move too fast and confuse me while at the same time i try to grasp and digest what the narrator's saying

If you need designs, I will give you.

*Who from 2021?*

@mcflo3158

2 жыл бұрын

me lolol

I don’t get it, the olay example is just looking at missed opportunities, no?

2019 June 25 HBR KZread Video - The Explainer- Design Thinking Comment Part 10. Design Thinking. 2022 June 26 Let’s recap first. Our journey started with a question: “Can corporations last for 7,000 years?” The quest led me to the ancient Buddhist doctrine- the 9 Easy and 6 Difficult Acts. Particularly, the 3rd Easy Act - Kicking a major world system with one’s toe. (Please read Parts 1-8. They served as an introduction to the ascent for the answer to the question posted above). The 3rd Easy Act spoke of a very advance level of technology humankind can achieve. It is so advance it will take hundreds of years of technological progress. And an extremely dedicated organization to actualize it. So corporate longevity is already probable. But still standing on very thin ice. Parts 10 and onwards (until indicated otherwise), attempts to transform the ice into solid ground. How? Firstly, we added an interpretation of the meaning of the word “Easy Act”. It now refers to a progression of technological events. The culmination of a series of technological markers or milestones. Not just a verb or an Act. Secondly, we choose to create an imaginary technological milestone by using Einstein’s mental technique- “thought experiments”. What can be vividly imagined, can be possibly created. The mental technique that Leonardo da Vinci probably used too in creating the foundations of what is now a helicopter. In short, we are using techniques used by acknowledged giants. We are standing on their shoulders. And thirdly, to cap it, we are saying that this intellectual capability is inherent in everyone. In all ordinary people. Not just giants. If a child can vividly picture a pyramid, and recreate it in ordinary sand, and then improved on it, then so can future generations of ordinary children do so. We choose 2 colossi. The Egyptian Pyramids and Antarctica. To recreate “easily”. Before that however, the objective of several digressions was to eliminate this thinking- only an extraordinary corporation can reach it. No. I am ordinary. All are ordinary. All equal. All potential Buddhas. Regardless of faith or color or creed. I must assert that those "ordinary" monks, who shared the 3rd Easy Act, were thinking the same. They were a council representing all schools. They designed the sharing in such a way, we will not be led astray by that "unique corporation, unique person" line of thought. The 3rd Easy Act is a collective undertaking. Easily achievable, if done collectively. The council was driven by deep compassion for humankind. From the perspective of compassion, the 3rd Easy Act and related powerful technology branches, is a reward. A tech level that all humankind, all our children can enjoy together. For all eternity. And the whole purpose of this sharing here in HBR KZread, is to make everyone aware of that legacy. Humankind’s rightful inheritance. And future. Next are the thought experiments. Shared from a post by emmanuel.matuco@linkedin.

Nice video, as always. Question for everyone - am I missing something or is Design Thinking simply just what product and brand managers have been doing all along? Not throwing shade, just trying to see if I’m understanding the concept. Thanks.

@imtiazalimoopan9101

3 жыл бұрын

Well, based on my understanding, design thinking focuses on the "user". Not just what the user needs or wants with the help of surveys and market research, but by observing the behaviour of people, and asking them why they do what they do, and focussing on improving their experience (thereby improving the bottom line), unlike the brand managers where the execs conduct market research and find out what's best for the user to increase profit (without proper feedbacks of the user) - often the product was shaped on what the company 'felt' was better for the people. This is just my understanding of the concept :)

@AskJamieTurner

3 жыл бұрын

@@imtiazalimoopan9101 Thanks for the clarification. That helps. It sounds like they're closely related but that design thinking is slightly more pure and gets to the heart of the matter. I appreciate your input. Thanks.

@imtiazalimoopan9101

3 жыл бұрын

@@AskJamieTurner you're welcome :)

@rome229

Жыл бұрын

To add, some tools in DT also focuses on the EMOTIONAL state of the user while interacting with the product or company giving a better overall experience (assuming that the basics of quality and price are covered) Better experience = better bottom line.