The Controversial Truth about Dopesnow

Dopesnow & Montec have made their way onto nearly every ski & snowboard resort on the planet. I visited their headquarters in Sweden to unpack the brand's controversial truth.
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Пікірлер: 592

  • @steepsteep
    @steepsteep Жыл бұрын

    Want to clear the air. This video is in no way sponsored by Dopesnow. While the company brought me to their HQ to meet the team after a shoot in France, this video was my initiative and something I wanted to create. After riding for Dope this season I grew to love the brand, the product, and the people behind the company. I wanted to make a video that addressed the unmerited hate the company gets and show off the facts behind the brand. This is the result, love you all ❤

  • @monsoon835

    @monsoon835

    Жыл бұрын

    you should pin this comment so ppl see

  • @colin4771

    @colin4771

    Жыл бұрын

    Hey, I understand the confusion, and I'm glad you put this comment here, I think a lot of people were just upset because this information wasn't in the video. Taking a flight from the company is fine, but it does still make it a sponsored video which is what people wanted disclosed

  • @NISHIAKI

    @NISHIAKI

    Жыл бұрын

    I personally don't really care one way or another, but FTC guidelines do require transparency about having a relationship with a brand, even if they didn't ask you to endorse their product when you speak about it. Doesn't bother me personally, but figured I'd point it out in case you hadn't looked into it (I'm sure you have, but maybe this'll save a few comments from others haha). Don't want you to end up with a bad rep for an honest misunderstanding or mistake. Keep doing good work, bud!

  • @ADPvisuals

    @ADPvisuals

    Жыл бұрын

    I miss your "the good Lord loves ya" outros

  • @mrancraft

    @mrancraft

    Жыл бұрын

    So the video isn't sponsored by dopesnow but you are

  • @Keeper3035
    @Keeper3035 Жыл бұрын

    I can’t stand behind a company that has partnered with you for so long and not put a rubber ducky on a coat. This kind of corporate shrill cannot be stood for

  • @Officialmax369

    @Officialmax369

    Жыл бұрын

    Steep he has a fucking point make it happen

  • @maxseppelt

    @maxseppelt

    Жыл бұрын

    Had us in the first half

  • @zak2986

    @zak2986

    Жыл бұрын

    "Shrill"? Are you saying Steep's voice is too high? Should we change it from 🐤 to 🐣? 😆

  • @tom.c44

    @tom.c44

    Жыл бұрын

    PLEASE MAKE IT HAPPEN STEEP

  • @Bluebird_Bum

    @Bluebird_Bum

    Жыл бұрын

    STEEP get over here

  • @Penetrantify
    @Penetrantify Жыл бұрын

    You can hate a brand. You can hate capitalism and the game. You can't hate steepsteep. ❤ Worlds not only black and snowcolour.

  • @KungPow12321

    @KungPow12321

    Жыл бұрын

    I like the yellow snow.

  • @Penetrantify

    @Penetrantify

    Жыл бұрын

    @@KungPow12321 I expected it to be like citrus or something but it mostly tastes salty-ish 🤷

  • @benstein7052

    @benstein7052

    Жыл бұрын

    Trueee

  • @arbitraryalias9825

    @arbitraryalias9825

    Жыл бұрын

    Hate is a strong word but this is just cheap kook advertising. The most notable things dope snow have to show off are a 4 way stretch fabric that’s too thin to be a t-shirt, some DWR coated fabric that beads water for 12 hours before becoming a sponge, and a program to turn returned junk products into someone else’s regretful purchase.

  • @andrekvam7897

    @andrekvam7897

    6 ай бұрын

    @@arbitraryalias9825 there are arguments to be made that not everyone needs gear that lasts 10 years and doesnt even need to be repaired or rewaxed/refilled with goretex or what have you the first two seasons. some people want to buy cool looking clothes that keep you warm enough for long enough to go skiing 4-5 times a year. and naturally purchasing top of the line gear is out of any sane persons budget.... for said use. SOOOOOOOOOOOOOOO. Knowing how much you can do yourself to waterproof (with waxes or coatings) you can make said product last longer, or choose to be upset that some of the cheapest gear you can find, doesnt last as long as the expensive products. yes there is an argument for making only good quality equipment, that lasts, to save the planet, but you're not making that argument. you're just bashing a company making affordable clothing.

  • @KahluaBomb
    @KahluaBomb Жыл бұрын

    Whoever's idea at Dope it was to sponsor Nick should get a massive raise. So many people are gonna appreciate this video and spend money on dope/montec.

  • @rhileywhritenour9955

    @rhileywhritenour9955

    Жыл бұрын

    Literally was planning on it this season lol

  • @Janosch-ik1mt
    @Janosch-ik1mt Жыл бұрын

    Asking sponsored riders and employees if they wear this stuff...?! I knew the answer before!

  • @mountainswell
    @mountainswell Жыл бұрын

    I got supported by Montec this season alongside my team for doing a 6 week road trip around Japan. Not only were we stoked by the quality of the gear but they kept contact during the trip just always asking us how’s it all going. Was super stoked to be supported by such a company that had such an interest. Also over here in Japan they are getting super popular amongst the Japanese 🤙

  • @Kyle99_03

    @Kyle99_03

    5 ай бұрын

    bro the stoke is real!

  • @orinorin4052

    @orinorin4052

    5 ай бұрын

    I don’t understand how they hate black ppl but steal our lingo and want to be us bad. 😅

  • @mountainswell

    @mountainswell

    5 ай бұрын

    @@orinorin4052 ??? Montec or Japan?

  • @mrnoodle3777

    @mrnoodle3777

    4 ай бұрын

    @@orinorin4052 can’t go anywhere without someone complaining about racial issues…. Give us all a break please.

  • @Longest_dong420

    @Longest_dong420

    4 ай бұрын

    You still look like a Jerry 🤷‍♂️

  • @jesseyamada490
    @jesseyamada490 Жыл бұрын

    TLDR - homie rides for Dopesnow and is trying to validate their Target-level design

  • @derpderpin1568

    @derpderpin1568

    10 ай бұрын

    it's really sad to see considering where this channel came from and how pure it used to be

  • @adeadlyfart13

    @adeadlyfart13

    4 ай бұрын

    Man I thought I was the only one thinking this looking through the comments. Love this channel but I swear so many "influencers" become just mouth pieces for their sponsors without scrutiny. Nothing wrong with having sponsorships, but it's issue when one just becomes a shill for a brand.

  • @Saltinator

    @Saltinator

    3 ай бұрын

    Absolute junk

  • @MrUshca
    @MrUshca Жыл бұрын

    i Haven't met someone who is a good skier wear dope snow unless they're sponsored

  • @NISHIAKI

    @NISHIAKI

    Жыл бұрын

    Tbh a mid-quality option for casual skiers who do less than 10 days per season makes plenty of sense. They don't need to blow a bunch of cash on something they'll rarely use, but they still need a jacket for those 3 days they hit the slopes each winter.

  • @Odhege8262

    @Odhege8262

    Жыл бұрын

    @@NISHIAKIwow that’s the most real comment I’ve ever read on a ski thread. So true. Skiings such an expensive sport, the people who actually just like to slide a round 3-5 days a year have been left out of everything. They want some threads that look good, and don’t care too much about the techy parts. Make it pretty warm and dry and 80% of people would be happy. 🤙🤜👌

  • @NISHIAKI

    @NISHIAKI

    Жыл бұрын

    @@Odhege8262 yeah plenty of folks wanna call out something for not being perfect, but I'd imagine a lot of the naysayers also still wear a cotton hoodie when doing park laps lol. There's a place for it all. People should be skeptical and hold companies with influence accountable, but at least do it reasonably imo

  • @DavidJones-dz4rc

    @DavidJones-dz4rc

    Жыл бұрын

    ​@@Odhege8262 I'm in that category 😢 Westbeach sales used to be my go-to. But the quality has fallen off over the last decade.

  • @bridiro

    @bridiro

    Жыл бұрын

    ​@@NISHIAKI I have a dope jacket, and I skied the whole winter, at least 2 times per week. The quality is good, I don't get why people hate dope so much

  • @gastongatekeeper
    @gastongatekeeper3 ай бұрын

    I’ve been using the same dope snow jacket each ski day for 2 seasons- never any issue and always keeps me warm. Their customer service is great, the first jacket they shipped to me was stole from my front door and they replaced it themselves even though it was no fault of theirs. That sort of thing will keep me around for a long time 🤙🏼

  • @longebane

    @longebane

    3 ай бұрын

    Oh wow, two seasons

  • @michaelortiz2652

    @michaelortiz2652

    2 ай бұрын

    Mine was ripped by accident, I let them know and they gave me refund as long as return the jacket

  • @michaelortiz2652

    @michaelortiz2652

    2 ай бұрын

    Will like dope forever

  • @SavouryLobster
    @SavouryLobster Жыл бұрын

    Dope snow: the cariuma of the ski/snowboard world.

  • @bakkesb1863

    @bakkesb1863

    6 ай бұрын

    Cariuma actually doing good shoes! Not that chip "one day crap" produced by several world famous skate brands

  • @harrythompson571
    @harrythompson571 Жыл бұрын

    I just worked a ski season using only one set of montec ski pants, they were the dream. I would say I will buy another set but the ones I have are in perfect condition even after skiing 6 days a week for a full season!

  • @richardallen1555
    @richardallen1555 Жыл бұрын

    about 3/4 years ago dope did a photoshoot in my local snowpark after hours where they had their models stand and pose on a box and do other still shots in the park. the "riders" couldn't snowboard anywhere near well enough to be sponsored for their talent. very non core branding move... but then the last few seasons they had been sponsoring multiple riders and a filmer even paying them for dedicated shooting days. that was a great step up from the insta models they used before that to promote their gear

  • @PPKFilms

    @PPKFilms

    Жыл бұрын

    On this (as someone who has worked for an outdoor brand organizing shoots), you have to differentiate product shoots (models wearing shit from next year to have photos for website and stores and catalogues etc) and sports marketing. Meaning that sometimes you choose models who can’t do the sport at a high level for your photos because they are good at standing in front of a camera m, are the right size for the samples you have etc… and then you have a team of athletes who represent your brand performance and values to the public. So even though they have good riders, they prob still do photo shoots in parks with models who don’t ride well. Different tools for different purposes :)

  • @cube63
    @cube63 Жыл бұрын

    I would say watch geniune testing of the products like angrysnowboarder has done. Dope snow is lower than average quality and overpriced for its quality (despite being cheap). Dope is not the only brand guilty of this. As a general rule of thumb the old established brands like 686 offer a much better value for money at the netry level. And dope doesnt come close to the top end at all, as they admit. I can understand that they struggle with material sourcing etc, but the stitching and layering is sub par. No hate towards DOPE im sure they're tring to improve, but they're not there yet.

  • @steepsteep

    @steepsteep

    Жыл бұрын

    Yea great point Cube! From my end, I have been able to test their lineup this entire season in conditions all around the globe. While I’m not able to compare to the likes of 686 (haven’t tried their gear), I was able to compare it to Orage, Descente and Karbon-the brands I’ve worn for the last 15 years. Descente and Karbon offered better quality and better performance in tough conditions, but they also cost 3x. When compared to Orage, I found Dope’s offerings to be the same if not better in terms of performance and quality. While there’s so many other brands that I haven’t tested, I’ve still skied my whole life and tried many different offerings along the way. From my experience, Dope drastically stands out from the competition as an amazing value proposition but this doesn’t mean they are the utmost very best option either.

  • @cube63

    @cube63

    Жыл бұрын

    @@steepsteep I'd love for them to keep giving back to snowboarding and skiing like they have the past year, its a big step forwards for them. I'd be interested to know if this video was entirely your idea or if Dope suggested it. The refurbished gear is another step in the right direction, and it would be really good if they provided gear repair since durability is one of their main struggles. Big respect to you though for thinking about this whole thing critically and putting in the effort to engage. This is why you really are one of the best creators out there atm 🙏

  • @SpeedyMckeezy

    @SpeedyMckeezy

    Жыл бұрын

    Lab testing in a controlled environment and practical testing are two completely different things. Side by side they reveal that, with responsible use, one doesn't need an indestructible but costly piece of clothing. 686 pricing is still about 30% higher than dope. They meet the market demands of cheap and stylish clothing that's just good enough to last

  • @IJohnSmith

    @IJohnSmith

    Жыл бұрын

    686, Volcom, Quiksilver, ThirtyTwo, Dakine, Oakley, etc. are all pretty cheap imo. Arc’teryx and Burton AK really the only high quality gore-tex snowboard jackets.

  • @cube63

    @cube63

    Жыл бұрын

    @@IJohnSmith Jones aswell, also great to see them pushing recycled GoreTex too

  • @jonmarchand7731
    @jonmarchand77313 ай бұрын

    I really love the fake pockets they sew onto the pants. Super functional.

  • @Saltinator

    @Saltinator

    3 ай бұрын

    Fake pockets for a fake brand. Perfect.

  • @ernielaloma

    @ernielaloma

    3 ай бұрын

    😂😂😂 I’ve had Burton and grenade pants both with fake pockets what’s ya point 😂😂😂

  • @shivam_banerjee
    @shivam_banerjee Жыл бұрын

    Earlier this year, I purchased the Montec Doom 2021 Arctic Camo/Black ski jacket and used it for 17 days this ski season for skiing in different conditions such as powder, park, and piste. I'm pleased to report that the jacket is still in excellent condition and provided sufficient warmth during colder days. However, the insulation makes it quite warm on sunny days. Overall, I highly recommend this jacket for its great quality and performance.

  • @HotAsHellPingPong

    @HotAsHellPingPong

    Жыл бұрын

    wow 17 days you're a ripper

  • @drezz0557

    @drezz0557

    8 ай бұрын

    This is why i bought one without insulation for sunny days and just wear a hoodie underneath when its cold 😅

  • @jacobthe1659

    @jacobthe1659

    3 ай бұрын

    i recomend you get some hoes and a better jacket

  • @Feiafox
    @Feiafox Жыл бұрын

    Should this video be labeled as an ad?

  • @steepsteep

    @steepsteep

    Жыл бұрын

    Video is entirely my own initiative, wasn’t paid

  • @BotWatts
    @BotWatts Жыл бұрын

    my only experience with montec is a friend bought a jacket cuz it was a decent value, and it lasted around 2-3 weeks and then it had minor issues like small tears, seams coming apart, zippers jamming, etc. This killed the water proofing as now the seams were letting in about everything. In all fairness, we ride off piste in rough conditions, but still sad to see it only lasted less than a month. for comparison, i run volcom and thirtytwo, both of which have been through hell and back and will probably last another 3-4 seasons. if you ride resort, aren't constantly finding yourself in trees, and don't ride 6 days a week during the season, im sure it will be fine. but given what happened to my buddies jacket, i wouldn't trust it to last a season on my back for 95% of riders out there, it will probably do the job just fine. EDIT: also just checked, for the same price you can get a hell of a lot better gear in a late season sale like on evo rn. 686, volcom, dc, burton, armada, etc. all for around the same price as dope. hell, even an arcteryx for like 80 bucks more

  • @Red1676

    @Red1676

    Жыл бұрын

    Can find better for cheaper.

  • @hilcup1ify

    @hilcup1ify

    5 ай бұрын

    Geartrade has been my saving grace. Got a brand new $350 Burton jacket for $200.

  • @velentium

    @velentium

    4 ай бұрын

    burton is 400$ more and Arc’teryx is 800-1000$ more what

  • @BotWatts

    @BotWatts

    4 ай бұрын

    @velentium thats retail, late season sales drop those prices a bunch, i got an arcteryx jacket for like 350 bucks a couple years back

  • @velentium

    @velentium

    4 ай бұрын

    @@BotWatts Idk man I’ve looked at end season prices and discounts and I can’t find anything for under like 600-700

  • @griffinpell9285
    @griffinpell92856 ай бұрын

    It’s been a while since I’ve tuned in but it’s crazy to see how much you and your channel have grown keep up the amazing work

  • @That1countryguy
    @That1countryguy Жыл бұрын

    I worked as a ski lift operator in Tahoe this past season and I bought a dope jacket right before I went. And it was probably one of the best purchases I made in my life. The jacket was super comfortable, affordable and dependable. I wore it literally every day for 5 months riding every piece of terrain Tahoe has to offer and I have absolutely no complaints. People who hate on dope snow and montec are simply just haters and probably aren’t very good riders themselves.

  • @derpderpin1568

    @derpderpin1568

    10 ай бұрын

    nope. they just do something completely unnecessary. you could've gotten just as good of a jacket for cheaper.

  • @bonec85

    @bonec85

    6 ай бұрын

    yin this case any aliexpress jacket would be enough for you, because it is made from same shitty fabric

  • @jockofthebush

    @jockofthebush

    6 ай бұрын

    What an asinine thing to say. Dope is mid-grade shit, doesn't support snowboarding like a true core brand, and I guarantee I'm a better rider than you. How's that for logic?

  • @zsombormiszlai

    @zsombormiszlai

    5 ай бұрын

    @@derpderpin1568 PFAS-free waterproof wear is unnecessary? I am buffled nobody is talking about this. Enthought Gore-Tex promised not to use PFAS in their membrane, they are still using it for coating. Check it out, it's a pretty nasty material I wanto avoid at all costs This is not the case with Dope.

  • @amyeastman8764

    @amyeastman8764

    5 ай бұрын

    I have one and it’s really pretty decent. Bought it used from their site so it was pretty cheap. Looked brand new. I have a few different jackets and this brand has a lot of features for the price. One minor issue is the hood is smallish and can be hard to pull over helmet. I have a Montec Fawkes. Live in Minnesota and ski a lot of sub zero temp days and it’s been great.

  • @shgenergy
    @shgenergy Жыл бұрын

    Idk if its my personal style, but love how they support you and the channel. For the price their jackets seem like decent quality so can't hate on anyone buying it. The one thing im curious about is how good their goggles really are. They seem to know their stuff in terms of fabrics... but optics are a whole other thing in themself. Like hypothetically would you buy goggles from North Face or Arc'teryx if they made them? I know Oakley makes jackets along with their eyewear but I feel like its generally weird if other companies were to make both

  • @ibetterremember
    @ibetterremember Жыл бұрын

    I've been loving the past few videos! This narration/backstory into shredding style of vlog is insanely captivated, super fun to watch and clearly shows how much time and effort is put into each of the videos. Loving the content, keep it up steep!

  • @jef-
    @jef- Жыл бұрын

    hey @steepsteep, great video! :) can i also ask what the song is at 8:30? thanks bro, keep flyin'

  • @lamberio
    @lamberio Жыл бұрын

    I bought the fawk outfit from montec last year, and I couldn't be happier with my choice. I quite like that montec and dopesnow differenciate between skiers and snowboarders outfits, and have so many different styles and colours you can choose from. Everything is so well thought through, the jacket is light and soo flexible (I do ski racing, so it's quite important), and it has everything you need whilst simply looking nice. The quality is very good too. The only problem I had was that my ski jacket's front zipper broke the first day, but montec sent me another jacket for free, as it must have been a construction mistake. The new one has been working fine ever since. All in all, 10/10 recommendation for everyone.

  • @namebox797
    @namebox7976 ай бұрын

    what song is playing 8:35? it sounds like a cooking soul song but I can’t find it

  • @robwiensmedia
    @robwiensmedia6 ай бұрын

    I think for those of us who've been riding for a while we recognize there's more on the line than just that quality (since they all do a great job to a degree). The brand, who they sponsor, their involvement in the industry, video parts etc all plays a role in how we support these companies. To me Dope snow has only ever been flashy instagram ads targeting the mainstream audience. To each their own but I don't get the sense (and seems I'm not the only one) that they're part of the fabric of snowboarding and I doubt you'll ever see any riders you look up to wearing it because of that. Doesn't mean the jacket won't keep you warm but there are way too many other companies properly integrated into the sport to support.

  • @michaelboyle-ms2id

    @michaelboyle-ms2id

    6 ай бұрын

    Yeah, I agree. I recently bought dope snow so I’m kinda committed this season to wearing it, however I would much rather prefer a company that gives back to the sport, in ways other than more advertisement 😂 what’s your go to company so I can keep it on my radar for the next time I need to buy one?

  • @robwiensmedia

    @robwiensmedia

    6 ай бұрын

    @@michaelboyle-ms2id Absolutely. I like 686, Quiksilver, Thirty-two, O'neil, and there's plenty more out there.

  • @sikaman9

    @sikaman9

    4 ай бұрын

    Yea who's Jesper Tjäder anyway

  • @michaelboyle-ms2id

    @michaelboyle-ms2id

    4 ай бұрын

    @@robwiensmedia bought a new jacket, so much more satisfied with my purchase

  • @Michaelturduckin

    @Michaelturduckin

    3 ай бұрын

    lol like snowboarding might die out? Snowboarders are just sounding like elitist skiers now.

  • @TennesseeTrojan55
    @TennesseeTrojan55 Жыл бұрын

    Not sure if you were going for the Harry Potter pose in the last modeling picture but I died laughing either way 0:08

  • @Alastair_
    @Alastair_5 ай бұрын

    I own a pair of their bib pants and this year bought myself a fleece, both are fantastic, the fleece especially is comfy AF. The bib pants were a little bit of an issue as using them for both Skiing and Snowboarding I found it very difficult at times to bend down to put on/adjust bindings. I messaged them with this feedback saying maybe the sides should have a flexible mesh instead of a rigged zip and they got back to me within days thanking me for the information and that they'd pass it on to their design department. To me, that's great customer service.

  • @Saints_1983
    @Saints_19837 ай бұрын

    I would honestly say don't listen to people who say this is just 'Instagram snow gear'. I've got the Blizzard jacket and Notorious B.I.B pants and they're great. Dope really straddles that price gap between cheap / no-brand gear and stuff like Arc'teryx, while still being really good quality and wearing / moving really well. Not hating on Arc'teryx in particular as I have one of their jackets too but don't listen to the anti-hype on Dope. Maybe if you go backcountry for 176 hours straight and stay alive by eating the carcasses of dead bears you may need something more but that isn't most of us.

  • @CYMRU619
    @CYMRU619 Жыл бұрын

    The problem I have with Dope/Montec is the pricing, it's marketed as 'affordable' when in reality it costs the same as any established brand's mid to low level gear (which is almost always much better quality). And also that employee saying they couldn't source gore-tex because it would be too expensive.. What a load of crap, reason they're not using quality fabrics is so they can maximise profits and keep manufacturing costs down.

  • @Max_Snellink
    @Max_Snellink Жыл бұрын

    Siroko is a new brand on the up. Thinking nobody would pay 300 plus euros for a jacket I bought into Dope. It's literally one in three riders on the hill. I do full seasons so see loads.

  • @prodbygus
    @prodbygus Жыл бұрын

    Damn, why do people care about what others wear??? I bought dope pants and jacket 1 season ago and they are great!!

  • @DGKChoice
    @DGKChoice Жыл бұрын

    i just hate the word dope, its cringy af. and on top of that almost everytime ive seen someone wear that gear they just seem like annoying and cringy people. thats why i dont like the company.

  • @LFGLife
    @LFGLife2 ай бұрын

    Im a telemark skier and I wear a Volcom Gortex shell and snowpants. Cost me a pretty penny but its warm and dry. Id never waste money on low quality Target-style fashion crap. But Im from Colorado so I ski like 30 days a season. My Dad was a two-time Olympic ski jumper and he taught me one thing, that any clothes I buy should be warm and waterproof. Gortex is both so I pay for it. Having said that, if anyone paid me to ski Id wear a dang furry outfit if thats what they wanted me to.

  • @F1derful.
    @F1derful.7 ай бұрын

    I admit I’m a beginner and I bought a Montec jacket during summer. I have been looking forward to winter when I can try snowboarding for the first time because my little sister wants someone to ride with her. Now after hearing that other skiers and snowboarders look down on people wearing Montec I am concerned that I may get made fun of… I don’t want to go snowboard anymore because I don’t have money to buy a new jacket that won’t attract too much negative attention

  • @4.5.0.Garage

    @4.5.0.Garage

    7 ай бұрын

    Nah you're good man don't worry. What mountain are you going to?

  • @F1derful.

    @F1derful.

    7 ай бұрын

    @@4.5.0.Garage blue mountain in Ontario

  • @ChiliM4n

    @ChiliM4n

    5 ай бұрын

    I am a beginner too. I ride with my dad's old 30$ jacket from lidl that's 2 sizes too big. I look like a penguin. I can tell you no one really cared how I looked like. In Fact barely anyone looks "fashionable" at all. People wear all kinds of random stuff. I did however see a lot of dope and montec advertisement on social media this year. Yesterday I went skiing again and I was surprised how many dope/montec and Decathlon jackets I saw. Anyways don't worry, no one will say anything. In fact you'll probably find more people complimenting a stylish jacket than hating on it.

  • @rjelm2062

    @rjelm2062

    4 ай бұрын

    Don’t listen to the people saying negative things. It’s an awesome sport and honestly I see a lot of people wearing montec out in places like Colorado, including people who were decent skiers. I’ve even had people who work at the resorts, on more than one occasion, ask me about my montec gear and say that’s what they wear when they aren’t working. Even if the perception was different in Europe, honestly, it wouldn’t matter. Like most things in life, you will get more enjoyment out of it if you just focus on what you were doing, and let anyone else think whatever they want. The reality is that 99% of people at the resorts are only focusing on what they are doing anyway and aren’t worried about your gear.

  • @rjelm2062

    @rjelm2062

    4 ай бұрын

    @@ChiliM4nthis was my experience entirely- I couldn’t agree more!

  • @unreale2695
    @unreale2695 Жыл бұрын

    How did you like sweden? I live here and am curious about your experience with the country.

  • @steepsteep

    @steepsteep

    Жыл бұрын

    Mannn was absolutely incredible. Have had the chance to go to Åre and Gothenburg. Some of the nicest people on the planet. Absolutely love Pizza salad

  • @gomescustom7640
    @gomescustom7640 Жыл бұрын

    it is easier to spot a Jerry with this brand than good shreder

  • @kaniobal2
    @kaniobal27 ай бұрын

    "I can see that from your mouse." *my eyes flashing to my mouse* Dude! These are very comfortable -- that's why they look like that

  • @SuperZbros
    @SuperZbros Жыл бұрын

    I bought pants with suspenders, and a jacket I think it was called the dune, it was like 440 bucks for everything, and it was a phenomenal decision, I’m an easy coast skiier who doesn’t have the money to venture out west. I was able to ski about 60 times this year and the Montec gear held up phenomenally in all conditions, freezing rain to deep powder, I was surprised at how much freedom movement I had in my lower body, the pants were a bit of a tight fit and I was worried, but I was able to move freely and the pants give me a small amount of tension on my legs which is fucking awesome. The only thing I’ll say is if it’s below 0, consider wearing a sweatshirt, I run hot so I was perfect comfortably but my girlfriend needed to put a sweatshirt on under on really cold days… not to mention we both feel great wearing it, look good feel good, feel good ski good, ski good live good, live good die good :).

  • @calvindarling9309
    @calvindarling9309 Жыл бұрын

    i bought a pair of montec bibs this season and snowboarded 33 days, there's some scratches and stains, but I never had snow get in(unless it was too warm and i was only wearing a tshirt under them😂).

  • @harrisonrantle1335
    @harrisonrantle1335 Жыл бұрын

    My dope jacket was used for a week of nonstop riding this year and hasn’t even had one mark on it + it keeps you warm but not too warm on the slopes with a steezy look

  • @Red1676

    @Red1676

    Жыл бұрын

    Until the waterproofing starts to blister because it's not impregnated into fabric.

  • @lamesamebame8476

    @lamesamebame8476

    7 ай бұрын

    dope does NOT have a steezy look 🤓🤓🤓😴Get yo ass of of this goonies channel and ditch your dope in the trash bro

  • @marcusoutdoors4999

    @marcusoutdoors4999

    2 ай бұрын

    @@Red1676what… so you board in the rain?😂😂😂😂

  • @rhysroberts3010
    @rhysroberts3010 Жыл бұрын

    bought montec bid this season for 12 days and it was excellent. Really good waterproofing and freedom of movement and insulation. I spend a lot of time in my mountain equipment pants for work and honestly if they made an alpine bib I'd use it in a heart beat. Sizing was great too.

  • @lamesamebame8476

    @lamesamebame8476

    7 ай бұрын

    only problem is you cant ski.

  • @Saltinator

    @Saltinator

    3 ай бұрын

    12 days LOL

  • @KingLuis1985
    @KingLuis19853 ай бұрын

    what people forget is that a lot of recent brands that are now established have more or less started this way. Armada for instance started similarly to this. online only. few things being sold at the beginning. but look at them now. competing with top brands for all mountain skis, great outerwear as well. people need to just chill out on the "sheep" mentality and follow others while not experiencing the product. my wife just got a montec jacket and loves it.

  • @brandonm1708
    @brandonm1708 Жыл бұрын

    Steepsteep: the first ski drama channel 😂

  • @theowainwright7406

    @theowainwright7406

    Жыл бұрын

    Gifted skiier

  • @jordanstclair7380
    @jordanstclair73807 ай бұрын

    What the hell is even a “real snowboarder”? It’s so cringe to hear people bash other people interested in the sport because of the gear they buy. Plum wild.

  • @philiqp.
    @philiqp.8 ай бұрын

    I personally like some of the dope products and their design, but others are just too tech wear for me and over the top. And in Europe, especially in Germany, Austria and Switzerland, Dope is kind off a meme nowadays because usually beginner and people who seem to be forcing to try to be cool but it's a nice brand all in all

  • @user-cw6gn9dh3f
    @user-cw6gn9dh3f3 ай бұрын

    I'm glad to hear about your experience with Dopesnow and Montec and haveing this discussion. I'm still relatively new to snowboarding, but I was skeptical about what other riders were saying and posting online. I liked the way their gear looks, but at the time it wasn't a well known brand (at least not to a new rider who mostly knows bigger brands like Burton). I've heard mixed comments, but it seemed appealing to me because their gear is cheap and looks good to me, I figured there had to be a catch. Ultimately I got some Burton gear for a decent price from my local ski shop; I'll definitely buy a jacket or pants from Dopesnow in the future if my current gear rips or I have enough money to buy spare/new gear.

  • @jamesplaum1927
    @jamesplaum1927 Жыл бұрын

    hey why are you not talking about the fact that they are only selling their products online trough their own website and not trough local store‘s to support them?

  • @blakemurray1218
    @blakemurray12186 ай бұрын

    My whole ski kit (pants and jacket) got eaten through by mice in storage. I have been looking at new gear that won’t break my wallet of a fresh college grad. This video convinced me and I’ll be rocking Montec this season!

  • @faermann
    @faermann5 ай бұрын

    I got the Montec Tempest 2020 jacket for my ''first'' time skiing (Haven't gone since I was 4) I really have nothing bad to say. It kept me warm enough, it was waterproof, I could move around easily, quality felt high and it looked good. Is it better than many other ski jackets on the market? I don't know. But I definitely preferred this to the other jackets I tried.

  • @Eberandrew
    @Eberandrew Жыл бұрын

    Head of R&D used to make supersuits for the incredibles

  • @Toulouke1
    @Toulouke18 ай бұрын

    i love the brand. their jackets look sick as hell. bought one that was in sale for only 100 euros. thats a steal !

  • @evanpicciano4436
    @evanpicciano4436Ай бұрын

    I purchased a Dope bib and jacket after a 4 year break after a knee surgery. Just got done with a three day trip with them in CO and absolutely love their gear. Comfortable, dependable, and aesthetically pleasing.

  • @josephmartin5483
    @josephmartin54838 ай бұрын

    I'm not sure who sowes those jackets up and how is that level of skill even possible. Who are these skilled laborers that make such fine products?

  • @integralintervention6323
    @integralintervention63232 ай бұрын

    I'm rocking a beautiful Montec set, but I freeze in my jacket!

  • @thicccboyztv
    @thicccboyztv Жыл бұрын

    People act like 3L GTX shells have black magic in them. It's unchanged tech from the 70s. Imagine spending $500 bucks on something fundamentally unchanged for 50 years..kudos to a brand for bringing out the same 3L technology at an appropriate price.

  • @steezyskateco
    @steezyskateco5 ай бұрын

    Skiing/Snowboarding is a rich mans game. Funny how the second someone makes a brand that everyone can afford, a buch of people who had their passes paid for by their parents start bullying you for wearing it.

  • @daniels5729
    @daniels57296 ай бұрын

    Its nice, makes retail brand outerwear not so mainstream when 80% of skiiers are wearin pastel pink, green dope/montec fits up in the mountain

  • @flomp4372
    @flomp43725 ай бұрын

    my dope hoodie coat thing has lasted just fine, over 10 days no signs of wear

  • @MrMjw666
    @MrMjw666 Жыл бұрын

    Awesome video! Dope snow doing some awesome stuff in the ski industry. Seeing alot of there gear in Aus you should totally make your website at down to perisher Australia this summer for you we have some of the sickest parks and riders in the world you'd absolutely be in heaven!

  • @zak2986
    @zak2986 Жыл бұрын

    "We go mellow today" *immediately does switch backflip* 😂

  • @colin4771
    @colin4771 Жыл бұрын

    Where's the #ad?

  • @steepsteep

    @steepsteep

    Жыл бұрын

    Not an ad

  • @colin4771

    @colin4771

    Жыл бұрын

    ​@@steepsteep @steepsteep m8, not hating on the vid or brand, just confused why you didn't follow the KZread guidelines and disclose you are sponsored by this company. It's just a little misleading to people who don't know that from other videos of your's.

  • @breckr1121

    @breckr1121

    Жыл бұрын

    ​@@colin4771 it's not an ad💀

  • @sduoqsoq7478

    @sduoqsoq7478

    Жыл бұрын

    @@breckr1121 he got fucking paid to go to their hq in sweden if thats not an ad i dont know what is

  • @RudeTortuga
    @RudeTortuga Жыл бұрын

    "5 days and it breaks" bro what ive been riding two seasons with the same dope gear, good as new. I saw those memes on tiktok and was genuinely confused why people hate on it

  • @stevebrown9002
    @stevebrown9002 Жыл бұрын

    Big fan of the channel dude you do really good content, love to hear Cooking Soul on the beat in the background

  • @steepsteep

    @steepsteep

    Жыл бұрын

    Much love buddy ❤️

  • @uriblonder6074
    @uriblonder6074 Жыл бұрын

    I really wanted a dope snow jacket 🧥 and I search and all of that and after two weeks I found out they don't ship to Israel

  • @frostifish
    @frostifish6 ай бұрын

    A lot of skiers and snowboarders are an old and sensitive bunch. They don't trust anything new. Years back I bought dope and montec pants, and some of my friends were really skeptical about the brands. But they're still going and get me dry and warm on the slopes. Only complaint I've had is that they are really short. (I'm 1.83m)

  • @nicolainielsen7700

    @nicolainielsen7700

    5 ай бұрын

    Oh yes. Just look at all of the "but muh straps" comments on anything related to step-in or step-on snowboard bindings.

  • @markypshoots
    @markypshoots6 ай бұрын

    when the first came out the BIG branding is what turned me off...im happy to see they are being more subtle with it now...maybe one day ill find a garment sublet enough for me to purchase.

  • @marcusoutdoors4999
    @marcusoutdoors49992 ай бұрын

    As someone who’s been riding / snowboarding since the mid 90s, I’ve never given a rats arse about the nuances of clothing… it makes f*ck all difference. In the snow waterproofing is irrelevant unless it’s raining. So good luck to these Dope dudes is all I can say

  • @Chuki033
    @Chuki033 Жыл бұрын

    The worst thing about Dopesnow is their name. Maybe it would be alright if it wasnt plastered all over their gear. Also this shameless clickbait title and "this video isnt sponsored but I am sponsored" pinned comment.

  • @Jimmy-xo3ld

    @Jimmy-xo3ld

    7 ай бұрын

    100% agreed. The brand name dope snow is just heinous. The name oozes low budget noob wannabe wear, even if it is quality. And to add insult to injury they plaster it all over their garments. Their is no doubt in my mind they'd sell far more gear if not for this. They certainly went a better direction with their Montec gear. But I'm still not a big fan of them putting MONTEC across the shoulders of the fawk jackets, but its not a deal breaker.

  • @youraveragereviewer296
    @youraveragereviewer2965 ай бұрын

    I saw dope snow all over the mountains last year and decided to get a jacket and absolutely loved it, i have 3 now and a pair of snow pants and ill tell you its high quality stuff, me and my 4 buddies all have dope or montec and love it

  • @sedohrj87
    @sedohrj87 Жыл бұрын

    Where'd you get your glasses frames bruuuh

  • @collinfield9428
    @collinfield9428 Жыл бұрын

    the problem is that they dont sell in local ski shops to support them nothing more nothing less. id support them if they helped out the small businesses by having their lineup in store.

  • @Red1676

    @Red1676

    Жыл бұрын

    You can get better at local shops for cheaper, it's been proven. They just blow their money on marketing and not on quality gear. I hate the guy, but angry snowboarder actually proven how shitty this company actually is. Look up the pant teardown.

  • @conorpardo228
    @conorpardo228 Жыл бұрын

    I love the way their gear looks but I just hate the name

  • @theowainwright7406
    @theowainwright7406 Жыл бұрын

    Gifted skiier is exactly what we need

  • @slowestjabroni

    @slowestjabroni

    Жыл бұрын

    oh shit.

  • @tobinbuy3374

    @tobinbuy3374

    Жыл бұрын

    For real

  • @jamesvoneschen6603

    @jamesvoneschen6603

    Жыл бұрын

    there already is one

  • @ethanknight9128

    @ethanknight9128

    Жыл бұрын

    Not the collision of worlds i was expecting to read

  • @slowestjabroni

    @slowestjabroni

    Жыл бұрын

    @@jamesvoneschen6603 who?

  • @itsgoretecks
    @itsgoretecks Жыл бұрын

    They need to commit to goretex materials on higher end options. No proprietary waterproofing is going to be as good, no matter how much DWR they coat on the outer layer.

  • @SNWEC
    @SNWEC3 ай бұрын

    Ive been skiing and riding since i was a 7 y.o - over 30 years. Ive orn alot of different brands. I have alot of snow gear and i recently bought some dope snow overalls. I rode in them for a few days straight and i was happy with them. No complaints at all. For contrast- Ive bought burton pants and had them rip in the crotch after 2 days. Same with Northface. Same with a columbia jacket- seam blew and pocket ripped. Dope is fine. Nothing wrong w it. Im convinced people are hating on dopesnow to be edgy. Who cares what you wear- just ride. People should care less about fashion and more about following the code and mountain etiquette.

  • @Venzzvenzz
    @Venzzvenzz Жыл бұрын

    I Did not know that Dope started at Ridestore, back in 2014 all my stuff was from ridestore

  • @officalBotlikes
    @officalBotlikesАй бұрын

    nice att du åkte till sverige translation nice that you visited sweden

  • @rustico8386
    @rustico83863 ай бұрын

    The brand is so overhated, because every average skier and snowboarder wears it. It's affordable and good quality. Maybe not as steezy as other brands but not bad.

  • @nicolevynzellbanadera4410
    @nicolevynzellbanadera44106 ай бұрын

    Personally, my ONE dope snow jacket i invested in has kept me completely dry while my friends other super expensive brand has her moist on the mountains..

  • @juliaxhensi
    @juliaxhensi Жыл бұрын

    Loving my Dope pants! Still in great conditions after 3 winters 🤝🏼

  • @odeee_1
    @odeee_1 Жыл бұрын

    Can we get a rip for steep top 5?

  • @quagalicious2207

    @quagalicious2207

    Жыл бұрын

    rip

  • @huntersanders1464

    @huntersanders1464

    Жыл бұрын

    rip😢

  • @Nothinbutalotofnothin

    @Nothinbutalotofnothin

    Жыл бұрын

    R.I.P.

  • @joel-ru8pi

    @joel-ru8pi

    Жыл бұрын

    rip

  • @thelittleewokboss9929

    @thelittleewokboss9929

    Жыл бұрын

    Rip

  • @propulsion_man
    @propulsion_man Жыл бұрын

    i use a brand called "second hand"

  • @wills.lane02
    @wills.lane02 Жыл бұрын

    I appreciaiate the point of cheap, more accessible outerwear for an average holiday maker, however the lack of support for the core community by selling direct to the customer, removes funding and jobs for local ski shops which are arguably the most import feature of the industry. They have staff who are passionate and can guide you to the right product for your needs which in some cases might be a dope snow jacket, and for others who require better quality products for big expeditions the shops can guide you to more higher end equipement like arcteryx or Patagonia. Ski shops also put on events and sposnor riders and promote ski films which are all integral parts of the core ski communtiy and ridestore have removed themselves from that which could be argued to benefit the consumer but only from a monitary point and also it means dopesnow get lots of attention which brings them more financial gain. Its much deeper than “quality and pro riders.” There bad rep comes from the way they've chosen to enter the market which has attracted a large consumer base that doesent care for or support the core community. That doesn’t mean everyone who rides the gear is like that in the same way not everyone in an arcteryx coat shreds, and supports the comminty. It goes both ways but the vast majority of people attracted to dopesnow are more interested in mellow ride days followed by drinks in the lodge than serious progression and just shredding which is okay, but again that doesnt represent the core community and that is where I think the “controversy” comes from. If you just look at there marketing campaigns you see photos of people doing some mellow turns down resort groomers and cute portraits of attractive people vs a company like arcteryx where there website shows the highest end athletes using the gear in some of the harshest conditions. Furthermore those other companies offer customers who visit there sites, blogs and films and community events whereas dopesnow is only focused on selling products. Sorry for this rant it lasted a lot longer than expected. Big appreciation for you steep and everything youve done to get to where you are but I dont think its fair to make a 15 minute video defending the company and alagations, when youre now getting free gear, and potentially financial incentive and then just ignore the actual heart of the problem because as much as people go on about the quality, price etc that doesnt differentiate them from other cheap brands and where the “hate” comes from. Lots of love brotha I hope you don’t take this as any personal disresepct I just wanted to get my point across

  • @shushevents5765

    @shushevents5765

    Жыл бұрын

    To counter this, how about the support thru give to remote workers? Their recruitment system allows people to work for them from the mountains, and live the lifestyle they love. This passion is then passed onto the customer when they speak to the staff. Try working for them for a season and see how fast you change your opinion

  • @mktrvls

    @mktrvls

    Жыл бұрын

    It's not even cheap really

  • @Red1676

    @Red1676

    Жыл бұрын

    ​@@mktrvls you can find cheaper better gear at local shops.

  • @Red1676

    @Red1676

    Жыл бұрын

    ​@@shushevents5765 except that's false in every sense when a company keeps blowing their money more on marketing to make a inferior product to better companies. Their products claim to be cheaper option, but are still more expensive than the same equivalent by the actual core companies. Every core shop and core company is always close to ski hills. Hell, burton essentially owns a small hill at their Vermont factory. One of the parts some people work at core shops is because the shops usually have a staff pass for a local hill. Lol

  • @Red1676

    @Red1676

    Жыл бұрын

    kzread.info/dash/bejne/i216zJmwpavWeMY.html

  • @baDWolf_75
    @baDWolf_753 ай бұрын

    The interview with Asheesh reminded me of Nigel Tufnel giving a tour of his guitar room. This fabric goes to 11

  • @gavinleon7641
    @gavinleon76414 ай бұрын

    it’s not really about the gear or the people making it but about the people who typically wear it, i think the gear is great and affordable and perfect for newer riders and even experienced , but the people who wear it usually are the ones falling off the lift after buying a whole new dripped out purple set of dope snow

  • @dr.revenue3636
    @dr.revenue3636 Жыл бұрын

    would like to see them do a bit more for the community but you're a great example of a good start.

  • @cheddarmx5969
    @cheddarmx59695 ай бұрын

    The prices of the jackets are pretty appealing I guess but the pants prices are ridiculous for the lack of quality. For the price you could just get any good quality pant from Capeesh, harlaut, arsenic or vulgus.

  • @EtalycEntrails
    @EtalycEntrails Жыл бұрын

    I love my dope snow gear, stylish, good price, and great engineering

  • @lamesamebame8476

    @lamesamebame8476

    7 ай бұрын

    Damn, hope next season you will learn how to ski with your skis straight! I know a nice place to rent some 30 yo rossignols so u can get those turns down! Just keep going and maybe when u stop wearing dope you will improve! Love ya! also dope is ass

  • @mackie_p
    @mackie_p Жыл бұрын

    Interested to know what you would say about Dope if you weren’t sponsored by them 😂

  • @sejourna

    @sejourna

    Жыл бұрын

    I'm pretty certain this is supposed to be indicated as either advertisement or sponsored content as per KZread guidelines.

  • @steepsteep

    @steepsteep

    Жыл бұрын

    0:00 - 15:31

  • @augustlavdal6187

    @augustlavdal6187

    Жыл бұрын

    @@sejourna Well, you think anybody is going to report this for that? He is also sponsored, so ofc he is going to be more positive to dope snow.

  • @adventuremango520

    @adventuremango520

    Жыл бұрын

    @@steepsteepbro he has a point…

  • @pawezarnotal1382

    @pawezarnotal1382

    Жыл бұрын

    @@steepsteep so did you pay for the trip yourself?

  • @soren00024
    @soren00024 Жыл бұрын

    i seen these jackets looking for one of the older burton jackets that no longer exist and found this brand but thought it might have been bs, guess im ordering a dope jacket next lol

  • @petegww
    @petegww3 ай бұрын

    I bought dope before this video, the hoodies are cut weird and the pants won't stay on my hip no matter what I do

  • @kraabol.mp4
    @kraabol.mp4 Жыл бұрын

    Digging the vertical flap pockets, keep my stuff safe

  • @christianpeters6579
    @christianpeters6579 Жыл бұрын

    I mean, is nobody complaining about how much Burton is charging for their gear? I’ve ripped Burton, O’Neil, and Ripzone gear. I’ve worn Mountain Warehouse ski pants until they are no longer waterproof. Montec gear has held up for me for the last two seasons, and that’s with buying refurbished items. I would encourage you to buy a size up to allow you to layer your gear. But now I ride with a group of 5 people that all have dope/montec stuff. No rips and no complaints (other than price, but that’s life).

  • @anah9288

    @anah9288

    3 ай бұрын

    No. Because everyone knows that Burton is the most expensive snowboard specific gear out there. But the quality is there to match. Unlike Dope/Montec. But you get what you pay for, so it's priced to match.

  • @patrickboyle3389
    @patrickboyle3389 Жыл бұрын

    Simple question to ask yourself. Are the ski resort employees wearing that?

  • @zak2986

    @zak2986

    Жыл бұрын

    That's a nice user pic you got there 😀

  • @sduoqsoq7478

    @sduoqsoq7478

    Жыл бұрын

    exactly

  • @nashnash272
    @nashnash272 Жыл бұрын

    Fun fact: my friend's family owns the factory that made these two brands' clothes in Ningbo, China. 😂 ¥599 here and $599 there.

  • @benshorthouse2979

    @benshorthouse2979

    Жыл бұрын

    Yep 🤣🤣 make it low cost to have a higher margin

  • @Luuuugn

    @Luuuugn

    Жыл бұрын

    599? Their clothes are really cheap. A jacket is like 120 bucks+-

  • @nashnash272

    @nashnash272

    Жыл бұрын

    @@LuuuugnMy bad. I just check their website. They do change their price line and definitely have lowered the price. I bought their pants and jacket for around $800 in total two years ago.

  • @nashnash272

    @nashnash272

    Жыл бұрын

    @@Luuuugn That factory does make great clothes I mean. Oakley is also made in Ningbo, China, just not in the same factory. But Dopesnow is way better and cheaper than Oakley according to the price now.

  • @Luuuugn

    @Luuuugn

    Жыл бұрын

    @@nashnash272 Ah alright :D yeah, ive got a pair of snowboardpants from dope. Its from like their first collection. Still feels new after a few years with alot of riding

  • @michaelbushey2787
    @michaelbushey27873 ай бұрын

    i just heard about dope and montec. Im ordering a new putfit next week on payday!! i camt wait to rode in it. My only problem is that i csmt decide which one I want. I like blizzard, but the annik or whatever is sick too. And the color options make it even harder!! I will give my opion on the quality after i ride them.

  • @Greenhead24
    @Greenhead243 ай бұрын

    Its got the word “dope” in it ..that alone will make kids buy it because they want to sound cool…”hey mommy can you get me the “dope” coat? All the kids are wearing it too!!”

  • @ChristianRunsNY
    @ChristianRunsNY Жыл бұрын

    I think they are brilliant marketers, but when these things clothes deconstructed by 3rd party reviewers, and you see the shortcomings in the build and design, I still feel strongly people are just being sold on the product by their team riders who are paid, their staff who are, well, paid. They are aware again of the massive plus of getting you on their side for marketing. Supporting riders equals dollars. I think they are great people, but still get what you pay for type of product though, not the great stuff some people are convinced they are receiving.

  • @anah9288

    @anah9288

    3 ай бұрын

    yeah, THIS. Because sponsored riders literally get everything for free and if they have ANY problems with it, most of the time, they can just get another. Just cause a sponsored rider uses it, doesn't mean it's high quality. I'm glad they're at least trying tho, because the lack of giving back to the community was one of the biggest problems most people had with them. Now the real question is, do they take the profits or actually improve the product? It's pretty much still just a brand for weekend and vacation riders. It's how we know you're a tourist.

  • @SpeedyMckeezy
    @SpeedyMckeezy Жыл бұрын

    There are always people who will get jealous of those who can get what they have for less money

  • @steepsteep

    @steepsteep

    Жыл бұрын

    Damn

  • @SpeedyMckeezy

    @SpeedyMckeezy

    Жыл бұрын

    @Kit Police You're opinion of the style, the brand, and the people who wear it is not what steepsteep was addressing in the video. It's about claims that the clothing cannot hold up, made by bitter people who hold a negative opinion about dope and will never actually try their clothes

  • @nicklasdorfer
    @nicklasdorfer Жыл бұрын

    what they did was listing their own products beside other well known, well established brands in a store which wasn't clearly connected to the dope brand. By that, they basically put dope on the same level as the other brands. (but as you said, dope wasn't that good at the time) It's clever marketing, but i dont like the part of them not making it 100% clear that dope was a in house brand that was not competitive to the other brands (performance wise) Because that probably tricked people into thinking them buying a brand jacket, but instead they got dope snow. Wich always looked trendy, but doesnt perform. In the end, the user must inform him/her self about the product. But if you end up buying crap, because its on the same page as high quality brand clothing, you got tricked by the page. And there for, it's "dope snow" that went against the moral of providing good products, but instead took the money route. Beside that part, their marketing was super good. The outfit competition and so on really made them grow. Clever