Over the past 12 months, we have produced hundreds of UGC ad creatives for our clients and by extension, written hundreds of briefs for those UGCs.
And along the way, we learned a lot of stuff and made a lot of improvements and iterations to our briefs to make sure that they are the best as they can be.
Because writing a brief can be tricky.
You see, the first idea that you had in mind about the creative and what it should look like goes through a lot of transformation steps before you get to the final destination, which delivering a specific message to a specific audience.
And because of that, pretty much 60 to 70% of your success with that creative will depend directly on your brief.
Not the content creator that you hired, not the editing that you do afterward, none of that.
It's the creative brief, the most important part and that's why you need to have a good one.
And if you don't, you will end up spending more time, more resources, and more money on that creative because you will have to redo it, re-edit it, and maybe you won't have the ability to create iterations or split test the creative.
So it is crucial that you take the time to write a good, well-written, comprehensive script.
And in today's video, I will be going over the structure and the way we go about crafting our UGC briefs in a standardized way. So that you and your content creator can be on the same page, but also that you can scale your creative production by having briefs that are easier and faster to make!
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If you own a DTC brand doing 25k+/m in revenue and would like to scale to multiple 6 and 7 figures in ARR, click here to schedule your 15-min demo call with our team: www.magnicmedia.com/book-your...
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Hi, my name is Nic, and I’m the founder of Magnic Media!
A marketing agency that helps DTC brands magnetize their acquisition systems and take their business to the next level.
Learn more about our service here: www.magnicmedia.com
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