The Best Marketing Books To Read In 2024

Let's explore six of the best marketing books to read in 2024. Each of the books in this reading list are highly recommended for marketers, entrepreneurs, and anyone else that is interested in promoting a product, service, or idea. These are the top marketing books you should consider reading to attract more customers and grow your business.
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1. TRACTION BY Gabriel Weinberg & Justin Mares
Book Summary ➜ • How To Attract More Cu...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/0241242533/
Buy It On Apple Books ➜ books.apple.com/book/id977450633
2. THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis and Jack Trout
Book Summary ➜ • Make Your Brand Stand ...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/0887306667/
Buy It On Apple Books ➜ books.apple.com/book/id360610255
3. BUILDING A STORYBRAND by Donald Miller
Book Summary ➜ • The Power Of Story To ...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/1404107215/
Buy It On Apple Books ➜ books.apple.com/book/id121215...
4. CONTAGIOUS by Jonah Berger
Book Summary ➜ • Increase Word-Of-Mouth...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ books.apple.com/book/contagio...
5. INFLUENCE by Dr. Robert Cialdini
Book Summary ➜ • Become More Persuasive...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/0063138808/
Buy It On Apple Books ➜ books.apple.com/book/id360625697
6. THE LANGUAGE OF TRUST by Michael Maslansky
Book Summary ➜ • Build Trust By Effecti...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/073520456X/
Buy It On Apple Books ➜ books.apple.com/book/id368051848
Each of these books addresses important and unique aspects of marketing. And, while there are many great books that cover similar topics, these are some of the very best ones that you can read in 2023. Consider adding them to your marketing book reading list.
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📚 • The Top 10 Best Leader...
THE 10 BEST DIGITAL MARKETING BOOKS
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VIDEO CHAPTER MARKERS
0:00 - Intro To The Best Marketing Books
0:35 - Traction by Gabriel Weinberg & Justin Mares
2:17 - The 22 Immutable Laws of Marketing by Al Reis & Jack Trout
5:59 - Building A StoryBrand by Donald Miller
8:18 - Contagious by Jonah Berger
10:40 - Influence by Dr. Robert Cialdini
14:04 - The Language of Trust by Michael Maslansky
19:57 - Closing Thoughts
Content by Rick Kettner
Produced by Kyle Trienke

Пікірлер: 107

  • @RickKettner
    @RickKettner4 жыл бұрын

    Looking for some of the best business strategy books? Here are seven of my favorites... kzread.info/dash/bejne/lX5h0rJvgtLKZcY.html

  • @denilsonmoreira8667
    @denilsonmoreira86674 жыл бұрын

    Love this video! Your channel deserves so much more attention. Thank you for not only listing, but briefly exploring the essence of each book in your wonderful selection. Subscribed!

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    Thank you for the kind words. I appreciate the support and am glad you're enjoying the content!

  • @gdhshsjhdhdju2ueu
    @gdhshsjhdhdju2ueu3 жыл бұрын

    I'm a marketing management student. I'll surely read the books

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Excellent!

  • @IPASSProcessing
    @IPASSProcessing3 жыл бұрын

    Thank you for the recommendations Rick. I truly appreciate your time in putting this valuable content.

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    You're very welcome!

  • @TakidaJ
    @TakidaJ3 жыл бұрын

    this video was excellent.......thank you!

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Thanks! Glad you liked it!

  • @hassanansari5515
    @hassanansari55152 жыл бұрын

    Really Great work Sir really appreciate it ♥️

  • @lizreyes7252
    @lizreyes72523 жыл бұрын

    3 minutes and 38 seconds in- and I can already tell that this video provides much value to which book I should read next (going to listen while I do the dishes- hehe). I'm surprised that there aren't any Amazon affiliate links either! Definitely would have clicked on one to purchase a book :-).

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Ahh, I should add links to make it easier for people to find the books. Thank you for the suggestion!

  • @lizreyes7252

    @lizreyes7252

    3 жыл бұрын

    No problem!

  • @elav8media836

    @elav8media836

    3 жыл бұрын

    @@lizreyes7252 He also has a podcast, so you can listen and save your battery lol

  • @terrylamar3721
    @terrylamar37213 жыл бұрын

    I wasn't going to watch the whole video but I'm glad I did you just kept dropping 🔥🔥

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Glad you enjoyed the whole video :)

  • @ronivangingoyon7778
    @ronivangingoyon77782 жыл бұрын

    Hey Rick, your channel is a treasure. So much wisdom, insights and strategies. This is another level of marketing. Clear cut, strategic, technical and is deeply customer oriented. I love the fact that great emphasis is put on not just making a sale, but creating a long term relationship with your clients, even at the expense of a sure sale. Im buying The Language of Trust and Building A Storybrand! Thank you so much and more power to you. You deserve more subscribers! People are missing out

  • @RickKettner

    @RickKettner

    2 жыл бұрын

    I'm glad you enjoy the content! I'm sure you'll enjoy both of those books.

  • @Simdogg
    @Simdogg3 жыл бұрын

    Man, this is an excellent channel. Subscribed and Notified.

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Thanks! Glad to have you join the community :).

  • @zulathariazme3481
    @zulathariazme34813 жыл бұрын

    Thanks for great contents and I got some fresh new ideas from it. Just subscribed to your channel :)

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Glad you enjoyed it and thank you for subscribing!

  • @TheSenny11
    @TheSenny113 жыл бұрын

    Hi, it’s impressive to see a reply & regards for every comment done. Cheers man.

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Doing my best to keep up with the comments :).

  • @ryanetrata5639
    @ryanetrata56393 жыл бұрын

    Hi Rick! Any recommendation for business or marketing books specifically for architecture / interior design services? I love your videos BTW :)

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    I can't think of any tied to that industry, but what are some of the marketing opportunities or challenges that you'd like to address? I'll do my best to recommend a great book.

  • @Rafael-rf1sp
    @Rafael-rf1sp2 жыл бұрын

    I'm currently living with my parents and I disturb them all day by telling what I read everyday . I think unknowingly it is a great way to remember what you read. And now I’m currently about 80% through "Playbook to Millions by Grant Cardone. I have read a lot of entrepreneurial books and self improvement books, and this book is my absolute favorite. This book is extraordinary and really gets you to work extremely hard toward your goals in life and succeed at multiple different areas like personal finance, business and career. This is an absolute must buy if you need a push to get you going in business or you want more out of life.

  • @RickKettner

    @RickKettner

    2 жыл бұрын

    Sounds like an interesting book. Glad it’s helping you take action towards your goals!

  • @felixsupreme22

    @felixsupreme22

    Жыл бұрын

    Do you mean " the millionaire booklet?"

  • @hectoraraujo4040
    @hectoraraujo40403 жыл бұрын

    You know kettner, you win my suscription, i remember months ago i was searching for some business books and i found your video of your explanation of the application of your channel with the idea of the golden circle, for me it was like "i alredy know that, come on those are cheesy Words", then on xmas i was searching a digital marketing book and found another of your videos and it was like "this guy again..." and finally here i am today, searching something for marketing and HERE YOU ARE, so Thanks for always being here and giving great recommendations those alredy make me buy 2 and im looking to buy the third

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Aha, welcome to the community! Thank you for checking out the content :). Are there any books or topics that you'd like to see covered here in the future?

  • @hectoraraujo4040

    @hectoraraujo4040

    3 жыл бұрын

    You know this final scene on ratatouille when ego tells to Remy "surprise me"? Hahaha im literally like that, im a marketing student so im into that, but i love all the business topic so, just keep the passion and i will keep the views hehe

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@hectoraraujo4040 - Aha, well I'm glad you're enjoying the content :).

  • @vidaayerigah9199
    @vidaayerigah91993 жыл бұрын

    Thanks for sharing

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    You're welcome!

  • @hermevivar748
    @hermevivar7483 жыл бұрын

    La verdad estoy aprendiendo el doble, inglés y mercadeo... Es fantástico.😇😃

  • @Topfiverrgigs
    @Topfiverrgigs3 жыл бұрын

    Great content. I subscribed to your channel.

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Thank you for the support!

  • @danielportillo7925
    @danielportillo79253 жыл бұрын

    Thanks Rick

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    You're very welcome!

  • @devrajdumbre31a32
    @devrajdumbre31a323 жыл бұрын

    Hey thank you soo much for this video💯❣️ What do you think about ( THIS IS MARKETING) by Seth godin Why didn't you mentioned it? ❤️

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    It's a great book and I included it in my newer video covering the 10 best digital marketing books.

  • @wallanderproductions
    @wallanderproductions3 жыл бұрын

    Great video thanks so much!

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    You're welcome, glad you enjoyed it!

  • @wallanderproductions

    @wallanderproductions

    3 жыл бұрын

    @@RickKettner just started reading traction today

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@wallanderproductions - Nice, it's a great book!

  • @rishabhpandey2529
    @rishabhpandey25293 жыл бұрын

    Read the description guys to get the list Great video Rick, Thank you!!

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    You're welcome, glad you enjoyed it!

  • @upendrajangid812
    @upendrajangid8124 жыл бұрын

    You have good content, wish you millions subscribers. Please do continue Good work

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    Thank you for the kind words and support!

  • @upendrajangid812

    @upendrajangid812

    4 жыл бұрын

    Rick Kettner i am from India, and i am not able to get language of trust book. Please suggest website

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    @@upendrajangid812 - I'm not sure what options would work from you in India. There may be some decent summaries out there, but of course the book is much better. Is it not available in digital form via Amazon Kindle or Apple Books?

  • @upendrajangid812

    @upendrajangid812

    4 жыл бұрын

    Rick Kettner yea it’s available i need to buy kindle in this case😁

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    @@upendrajangid812 You can read Kindle books on iPhone, Android, or even a web browser using Kindle Cloud Reader. Having a Kindle is nice, but not necessary.

  • @jameskehoe1442
    @jameskehoe1442 Жыл бұрын

    I have just gotten my degree in Marketing, so I have a strong understanding of all the basics. I’m starting my masters in marketing this year, what is the best book for someone in my position?

  • @RickKettner

    @RickKettner

    Жыл бұрын

    What do you find most challenging about marketing or what would you be hoping to learn from a book?

  • @elav8media836
    @elav8media8363 жыл бұрын

    What mic are you using? Your voice sounds great. Really clear.

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    It's a Shure SM7B. A great all-around mic, but you do need great pre-amps or something like a CloudLifter to compensate for it's lower output. I run the mic straight into a Sound Devices MixPre-6 with no CloudLifter and it works well.

  • @elav8media836

    @elav8media836

    3 жыл бұрын

    @@RickKettner I have a studio one audio input and accompanying preamp to warm my voice. I think I may be able to make this work to start. Definitely following this channel. Actually on two accounts. Great content. Do not stop.

  • @elav8media836

    @elav8media836

    3 жыл бұрын

    @@RickKettner just found your podcast! Might wanna mention it!

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@elav8media836 - Glad you are enjoying the content! And yes, probably best to just start with what you have if it's working. Always room to revisit gear in the future!

  • @charusrivastava775
    @charusrivastava7753 жыл бұрын

    Hi rick sir i am currently preparing for a job in marketing can u please suggest me a book which has all the principles of marketing and selling or good strategies of advertisements etc.?? I am really confused as there are so many books. 🤔

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Hi Charu, what do you plan on focusing on with your new job? Marketing is a fairly broad topic, but I might be able to recommend a specific book based on a better understanding of what you're planning to do. Some examples might include: advertising, copywriting, social media marketing, content marketing, etc.

  • @mdsiam9687
    @mdsiam96873 жыл бұрын

    Hei I really love to watch your videos. Currently I am doing my BBA in HRM. But I have some kind of interest on Marketing. Therefore, I am willing to learn marketing besides my HRM major. Also I'm planning to start online clothing business. Could you please tell me by which book I should start to learn marketing?

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Hi, I'll do my best to recommend a relevant book. Do you have a marketing channel or strategy in mind? Who is your target audience and how do you plan to reach them?

  • @mdsiam9687

    @mdsiam9687

    3 жыл бұрын

    @@RickKettner Right now my target audience is young people who are tech-savvy and willing to buy things online. My strategy will be to sell products at the cheapest price than my competitors. Currently, I did a small survey among my social media friends and I got a good response. At this moment my planing to reach my customers through social media. But, I need to broaden my knowledge of marketing and I have an interest in marketing. I believe if I get proper guidelines and give time to marketing I will be a good marketer.

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@mdsiam9687 - Have you read The Lean Startup? It's not a marketing book but it provides a much-needed framework for testing early startup ideas, including growth/marketing strategies. From there you could add on a book like Traction, and then Marketing Made Simple.

  • @mdsiam9687

    @mdsiam9687

    3 жыл бұрын

    @@RickKettner Thank you so much. Ok as soon as possible I'll start read these books and I'll let you know. If you don't mind can I Knock you on Instagram?

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@mdsiam9687 - Glad I could help! I'm very rarely on Instagram or social media in general. Best to reach out in the comments here on KZread.

  • @officialfabiohart
    @officialfabiohart2 жыл бұрын

    ALOT OF THESE BOOKS ARE DATED, AND INFO DOESN'T STAND IN TODAY ECONOMY. BUT ARE GOOD READS WELL SOME OF THEM.

  • @RickKettner

    @RickKettner

    2 жыл бұрын

    Some of the examples in the book are dated, no doubt, but the fundamentals are relatively timeless.

  • @Ashokkumar-ds1nq
    @Ashokkumar-ds1nq3 жыл бұрын

    Can You please recommend a good book on marketing for beginners?

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Yes, I’ll recommend one. What kind of business or product are you marketing and what is the primary goal?

  • @Ashokkumar-ds1nq

    @Ashokkumar-ds1nq

    3 жыл бұрын

    I am a beginner, read lean startup, traction. I don't know how to set appropriate value and growth hypothesis, want to go for e-commerce type of buissness

  • @Ashokkumar-ds1nq

    @Ashokkumar-ds1nq

    3 жыл бұрын

    @@RickKettner My idea and plans are not very certain yet, can you please answer the question for different kinds of product are to market and respective primary goals??

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@Ashokkumar-ds1nq - It's difficult to say without having a clearer sense of what you're trying to accomplish. If you want to build out a marketing/sales funnel then Marketing Made Simple is great, but if you are trying to attract attention then a book like Traction by Gabriel Weinberg is relevant. Another solid option is This Is Marketing by Seth Godin. But I would recommend getting clear on your business idea first.

  • @Ashokkumar-ds1nq

    @Ashokkumar-ds1nq

    3 жыл бұрын

    @@RickKettner Thank you very much! subscribed!! Can you please please provide me with an exhaustive list of recommendations depending on business?

  • @rishabhjain8730
    @rishabhjain87303 жыл бұрын

    Can you tell me one best book for marketing from where I can start ?

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    What kind of product or service are you marketing and what is your goal? I'll do my best to recommend a relevant book!

  • @nikhilchawla179

    @nikhilchawla179

    3 жыл бұрын

    @@RickKettner toys for kids. Any recommendation?

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@nikhilchawla179 - Where do you sell your products currently (online, physical store, or perhaps somewhere else)?

  • @nikhilchawla179

    @nikhilchawla179

    3 жыл бұрын

    @@RickKettner online

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    @@nikhilchawla179 - Your own website or through marketplaces like Amazon, eBay, etc... or both? Are you wanting to attract more customers to your own website or simply raise awareness about your products in general?

  • @improvementor3861
    @improvementor3861 Жыл бұрын

    Hey Rick, I was wondering. Do you have a post - high-school education? Your LinkedIn doesn't say :)

  • @RickKettner

    @RickKettner

    Жыл бұрын

    Nope, I dropped out of high school to jump right into business during the dot com boom in the late 90s. Never went back. Nothing against formal education, but feel practical experience was a more useful path for me.

  • @improvementor3861

    @improvementor3861

    Жыл бұрын

    @@RickKettner Interesting. Thanks for taking the time to reply.

  • @n.balajinatarajan957
    @n.balajinatarajan9574 жыл бұрын

    I like your voice

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    Thanks :)

  • @RickKettner
    @RickKettner4 жыл бұрын

    Do you have a favorite marketing book that should be included in the list?

  • @workerrere5063
    @workerrere50634 жыл бұрын

    Who else is barely starting and is looking for the best one marketing book lol

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    What kind of business are you starting? I'm happy to recommend an appropriate book for you.

  • @workerrere5063

    @workerrere5063

    4 жыл бұрын

    Rick Kettner clothing business I’m starting with shirts but I need to know how to market the brand and grow. Anything will help thanks 🙏

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    @@workerrere5063 - Ahh, are you planning to sell online or is it primarily an offline business? If online, are you considering selling through Instagram/Facebook Ads or did you have something else in mind?

  • @workerrere5063

    @workerrere5063

    4 жыл бұрын

    Rick Kettner yes I’m planning to sell online make my own website and grow it in other ways with instagram , Facebook etc

  • @RickKettner

    @RickKettner

    4 жыл бұрын

    ​@@workerrere5063 My initial thought is that an Instagram Marketing course (maybe something on Udemy) might be the best place to invest your time right now. There are plenty of great books out there, but they may not be the most practical place to start. What do you see as the biggest challenge in building or marketing your business?

  • @timothyshin2337
    @timothyshin23373 жыл бұрын

    marketing? branding?

  • @RickKettner

    @RickKettner

    3 жыл бұрын

    Are you looking for more books on those subjects?