The Art of Storytelling and View Retention

Colin & Samir join Marques and Andrew to discuss storytelling in KZread and how telling stories can help keep people interested in tech videos.
Links:
Colin & Samir: / colinandsamir
Interview with Mr. Beast: bit.ly/2ZWOwWR
Interview with Nas Daily: bit.ly/31nxSAa
Twitter:
/ wvfrm
/ mkbhd
/ andymanganelli
/ colinandsamir
/ adamlukas17
Instagram:
/ wvfrmpodcast
Shop the merch:
shop.mkbhd.com
Join the Discord:
/ discord
Music by 20syl:
bit.ly/2S53xlC
Waveform is part of the Vox Media Podcast Network.

Пікірлер: 253

  • @user-fw1bq3gd4x
    @user-fw1bq3gd4x2 жыл бұрын

    marques has become a really good interviewer. i remember when he was a nervous kid interviewing kobe.

  • @oxide9717

    @oxide9717

    2 жыл бұрын

    Love your PFP

  • @user-fw1bq3gd4x

    @user-fw1bq3gd4x

    2 жыл бұрын

    @@oxide9717 love yours too :)

  • @malfaroangel3896

    @malfaroangel3896

    2 жыл бұрын

    Well now Kobe in the ground. While Marques is growing

  • @bruhmeme7313

    @bruhmeme7313

    2 жыл бұрын

    @@malfaroangel3896 didn't laugh

  • @underratedblastoise3908

    @underratedblastoise3908

    10 ай бұрын

    Everyone is nervous interviewing Kobe tho 😅

  • @thalesspinolafernandes2204
    @thalesspinolafernandes22042 жыл бұрын

    Matt d'avella, director of The minimalists, would be a great guest: his insights on minimalism and storytelling, and cameras as well (connecting these subjects with tech or not) would make the show very interesting. I think Johnny Harris would be awesome as well. Both of you talking about cameras and maybe something related to big tech politics or privacy in the digital age wold be fantastic. Great video as always!

  • @thalesspinolafernandes2204

    @thalesspinolafernandes2204

    2 жыл бұрын

    Thomas Frang too! Aside from talking about camera gear, storytelling and productivity, I think one of his greatest insights would be about exercising and health habits. I've never seen Marquess talking much about his sport career, that would be a great opportunity.

  • @JoshuaGill

    @JoshuaGill

    Жыл бұрын

    I'mma check that out. Thank you!

  • @Jesse-P88
    @Jesse-P882 жыл бұрын

    Creators I’d love to see interviewed: 1. Grace Randolph - Beyond The Trailer 2. Kara and Nate - Travel Vlog 3. Trixie Mattel - Trixie Cosmetics

  • @AIRevolution29
    @AIRevolution295 ай бұрын

    00:02 Advice from KZread creators may not always apply to all genres 02:07 Good storytelling requires causation between beats 04:19 Good storytelling builds tension and releases it. 06:24 Creating niche content for a specific audience 08:29 Creators' biggest complaint is inability to A/B test thumbnails 10:25 A/B testing thumbnails would be useful 12:18 Packaging video for reviews is a challenge 14:20 KZread creators should not rely solely on AdSense for revenue.

  • @bulelanibotman
    @bulelanibotman2 жыл бұрын

    man, colin and samir are one of the best in explaining and giving reasons to questions, very in-depth!

  • @HisuiCotton
    @HisuiCotton9 ай бұрын

    Hearing you guys mention the thumbnail and title changes that people frequently make is great because as a viewer I know that if I watch a video and it's thumbnail and title change to where I click it again later, I immediately click off when I realize it's the same video, so it's nice to hear that there are people trying to avoid doing that too often.

  • @GeneralEverywhen
    @GeneralEverywhen2 жыл бұрын

    It's funny to hear Marques talk about struggling to instill narrative into his videos given that, in my opinion, he's kind of already hit it out of the park. Every time he does one of those "talking to himself" intros, I am almost *instantly* drawn in. As it is in and of itself an awesome sort of "brand" in terms of video style. And is always a fun intro into the premise of the video, without ever overstaying its welcome. And even when he does something other than that, like just staring at the Sisyphus Table as the intro to the Dope Tech video on it. It's just enough to attract someone with "storytelling" without having to weave a proper narrative throughout the video, beyond simply making good on whatever the premise of the video is (e.g. Is the product good? Is X worth it?) All that to say, you're doing a great job Marques. And I think you may well already be on your way to making good on narrative in your videos.

  • @PrabhavKhandelwal

    @PrabhavKhandelwal

    10 ай бұрын

    Absolutely bang on. Marques has been hooking people in with “story” of the product/brand/line incredibly well.

  • @kooksoncamera

    @kooksoncamera

    5 ай бұрын

    What video does he talk to himself in? I would love to see how he goes about that

  • @hazem_khalil
    @hazem_khalil7 ай бұрын

    I agree with Marques on this one. His honesty is what has kept me, and I'm sure many others, loyal to his channel. When there's a boring product, he doesn't sensationalize it to something it's not. 4:14 this explanation is what also makes a great salesman. Though he's not selling us this stuff, you feel he's genuinely just here to give you information about the new tech as opposed to just making it dramatic for views. And it's that realness that keeps me engaged. I know I won't be wasting my next 3-10min on nonsense opinions. Most people watching his videos are here for information and logical thinkers, even those of us who love a good story. I love storytelling and cinematography but when I want to learn about a piece of equipment, that part of my brain switches off.

  • @ThePsychicStylist
    @ThePsychicStylist Жыл бұрын

    This is so upper-level! I wish I would have known everything that is involved in having a channel. Every potential creator needs to be informed of your conversation! Thank you!

  • @ChadSchrandt
    @ChadSchrandt2 жыл бұрын

    Gerald from Gerald Undone would be great since he's so tech oriented and can talk about the the studio with an level of expertise that I feel like many creators could only dream of matching.

  • @TheThinkersBible
    @TheThinkersBible10 ай бұрын

    It’s great to see Marques branching out like this. He’s as excellent as an interviewer as he is a tech reviewer.

  • @teatree5633
    @teatree56332 жыл бұрын

    Marques has been doing storytelling on his videos for a long time without realizing it. That’s why his videos are great.

  • @HavekAttacketh
    @HavekAttacketh4 ай бұрын

    This is such good info! I feel like so many people try to nail down the exact method when really it just depends on the situation. I do really agree with the better the idea the easier the thumbnail and title are!

  • @______jhno
    @______jhno4 ай бұрын

    Thank you for sharing this type of content with us, so much to learn from you guys and your guests.

  • @JonDaiello
    @JonDaiello10 ай бұрын

    This is super helpful! I've been realllly bad about crafting a good storyline to my content. I get lots of positive comments saying it's helpful, but I think I need to get better about making it have a compelling story arc so people will feel more engaged.

  • @deveshsinghyadav2613
    @deveshsinghyadav26137 ай бұрын

    I am really amazed how insightful this short video has been, taught me an important key aspect of story telling.. greatful for stumbling on this video by accident

  • @Jeannie-Coffey
    @Jeannie-Coffey3 ай бұрын

    Awesome episode! It would be cool to see some of the music creator KZreadrs. I have a feeling that many of them are wildly tech informed.

  • @cjohn64
    @cjohn6411 ай бұрын

    You can insert a narrative in a tech review. The issue many people have is that they visualize a story as being one type, the classic arc style story. There are NO-ARC stories. Also in America we tend to focus on the traditional 3-act structure. In Japan they tell stories from a 4 act structure. My point, there are different ways to tell the same story.

  • @UGPVlogsLA
    @UGPVlogsLA7 ай бұрын

    The picture and sound quality on this video is just perfect…

  • @Jonathan-Creator-Tips
    @Jonathan-Creator-Tips2 ай бұрын

    Thank you once again for sharing this. Working on my storytelling in the coming months 🙂

  • @AquaVivaFit
    @AquaVivaFit2 күн бұрын

    This is something that I am learning to improve my water fitness videos! Thanks!

  • @alexisaguirre6349
    @alexisaguirre63492 жыл бұрын

    Anyone else got good video recommendations for how to tell and craft a story? Kinda how these guys broke it down in the beginning? They made it make a lot of sense.

  • @itsdavidmora
    @itsdavidmora Жыл бұрын

    Marques: "I'm pretty decently mobile & althetic" Also Marques: is recognized as one of the best defensive Ultimate Frisbee players on the planet

  • @PrabhavKhandelwal

    @PrabhavKhandelwal

    10 ай бұрын

    man is criminally humble 😂

  • @jazzyjaz8949
    @jazzyjaz89492 ай бұрын

    THIS VIDEO WAS SO VALUABLE TO SOMEONE LIKE ME!!! A total novice, but this video has me looking at KZread in a totally different way. Nothing but respect! 🙌🏾🔥🙌🏾 Grateful

  • @StarlitJourneys
    @StarlitJourneys10 ай бұрын

    Incredible insights! We've been applying similar techniques to our own 'The Guestbook - Haunted Manor' series, but these are very short. It's fascinating how a good story can transport us anywhere.

  • @goblinyoda2643
    @goblinyoda26432 жыл бұрын

    Something I wish Marques did on his main channel is a more direct comparison between the Flagships and "Fine" phones but way less expensive phones, I feel like camara quality defines a good phone more than anything but I dont take that many photos...

  • @soubhagyagrover2630
    @soubhagyagrover263010 ай бұрын

    @mrmobile I cannot stress this enough. Immaculate screenplay and thorough pacing and I think that’s the most ideal example of narrative and technical showcasing; in one bite.

  • @gizConAsh
    @gizConAsh10 ай бұрын

    Love for you guys to talk to Ali Abdaal. Especialy with him just announcing his book.

  • @Jartny_
    @Jartny_2 жыл бұрын

    Thank you for this conversation. Couldn't stop taking notes. This information is useful and applicable to every person, as its not about only making effective videos, its aboit effective human communication. A story told with love

  • @jryce
    @jryce11 ай бұрын

    Great insight from Colin and Samir, thanks for the video! 9:07

  • @Pcoxproductions
    @Pcoxproductions11 ай бұрын

    13:10 knowing your formats or buckets direct your packaging

  • @kelwinkwel
    @kelwinkwel10 ай бұрын

    Great crossover guys!!

  • @drfaithabraham
    @drfaithabraham10 ай бұрын

    I almost skipped the video but Im so glad I didnt! The storytelling piece is marvelous 👏🏾

  • @Pcoxproductions
    @Pcoxproductions11 ай бұрын

    9:20 packaging the story into a thumbnail is the most important role when creating

  • @gazgadgets
    @gazgadgets2 жыл бұрын

    Loved this one. Thanks

  • @goodgirlsguide
    @goodgirlsguide Жыл бұрын

    Yes you can do story telling with a tech product. It's your reason for purchasing it and the manufacturers reason for creating it or upgrading it.

  • @M360Studio
    @M360Studio8 ай бұрын

    This is so true and helpful.i agree with the concept of storytelling to get the audience attention but telling a story about tech is something else

  • @biblicalmeditationsbyjosiah
    @biblicalmeditationsbyjosiah7 ай бұрын

    So true. I have to remind myself of this every time I watch videos that offer "advice".

  • @MicahBuller
    @MicahBuller8 ай бұрын

    MR BEAST 1 on 1 and get him to try making a tech review video, and then you try making one of his videos.

  • @LuxevibeTube
    @LuxevibeTube9 ай бұрын

    Bro do you, be you. U are a superstar and amazing keep going, U are so humble and your sense of humor is the coolest.Mob love G ❤️💪remember never let people's opinion determine who you are and stop you from what you wanna be 👊

  • @Chronick0fee
    @Chronick0fee10 ай бұрын

    Interview helped alot with how I should structure my videos

  • @KimmySang
    @KimmySangАй бұрын

    This was a great video although I'd really like them to explain the principles behind storytelling. That would really help asipring creators like myself to understand how to create,edit and package a video from start to finish. But I still apperciate the time and effort you guys put in making this content.

  • @rob-toolsandtech2521
    @rob-toolsandtech252111 ай бұрын

    Interesting. I definitely agree, it’s hard to come up with a title and thumbnail ahead of time for a review.

  • @UGPVlogsLA

    @UGPVlogsLA

    7 ай бұрын

    Yes, it sure is

  • @oba3600
    @oba36002 жыл бұрын

    Great video! I think you should bring on Flossy Carter and discuss the differences between your tech review formats

  • @DioDiablo702
    @DioDiablo702 Жыл бұрын

    Apple used storytelling to promote their products. They just found a way to combine storytelling, marketing, and advertising then package them together in a product.

  • @MarcusYarbrough-xt9yx
    @MarcusYarbrough-xt9yx10 ай бұрын

    Love this conversation.

  • @rlfernandes9538
    @rlfernandes95382 жыл бұрын

    I'd love to see Dieter and Vjeran from The Verge... the geeking out about tech, vídeo and drones would be Epic!

  • @nikyabodigital
    @nikyabodigital8 ай бұрын

    MrWhoseTheBoss does it very well. The story telling part.

  • @TysonMichael77
    @TysonMichael777 ай бұрын

    This was really insightful

  • @atishayritulpatwa7235
    @atishayritulpatwa72352 жыл бұрын

    Please leave the link for full podcast KZread channel video in description.

  • @alogan7951
    @alogan79515 ай бұрын

    Great video!!😊

  • @Tynamite843
    @Tynamite84310 ай бұрын

    Thank you guys 😎👍

  • @moviesensationx
    @moviesensationx5 ай бұрын

    nice interview

  • @muskduh
    @muskduh Жыл бұрын

    Thanks for the content! =)

  • @sebastiancervantes9577
    @sebastiancervantes95772 жыл бұрын

    I definitely would like to see a conversation between you guys and Pewdiepie

  • @cheryltaylortaylor
    @cheryltaylortaylor10 ай бұрын

    You mentioned that this was a "clip" but I didn't see a link to the entire interview. Did I miss it or did you not include it?

  • @DaviesMediaDesign
    @DaviesMediaDesign6 ай бұрын

    8:34 - I was literally thinking about this earlier today (and many times prior). I can't understand why KZread doesn't implement an A/B testing feature for thumbnails. Creators and their videos live and die by their thumbnails, especially when the video is first launched. Would be nice to randomly serve up two options simultaneously and choose a winner.

  • @Pcoxproductions
    @Pcoxproductions11 ай бұрын

    3:01 a great story is a dance of causation

  • @seanjamescameron
    @seanjamescameron8 ай бұрын

    Don’t forget to introduce the guests - I have no idea who these guests are or why they should be here.

  • @bartekburnat1001

    @bartekburnat1001

    23 сағат бұрын

    True but its a clip

  • @soubhagyagrover2630
    @soubhagyagrover263010 ай бұрын

    And not just that, Mister Mobile has series on his channels wherein he writes a whole new script for a device WAYYYYY ancient and then it creates for a MUCH MUCH MUCH more better tech review than your average (not you all, MKBHD) unboxing, hawk eye pov video.

  • @mojo276
    @mojo2762 жыл бұрын

    I never knew I wanted a creators only Mr. Beast challenge. Now I do.

  • @pawelkapica5363
    @pawelkapica53637 ай бұрын

    I am with Marquez on this one. If I am looking at a review I want to get the important info right away and not have to listen to fluff.

  • @AshleysThoughtTalks
    @AshleysThoughtTalks11 ай бұрын

    Thank you for this!! :-)

  • @dankelly
    @dankelly8 ай бұрын

    I would like to see the full interview! A link to it (in a pinned comment) would help. Please.

  • @asddfdsdf
    @asddfdsdf3 ай бұрын

    The advice from blue hat dude is from the South Park creators writing seminar they held. I'd check that one out for advice for compelling storytelling instead.

  • @DigThat32
    @DigThat3211 ай бұрын

    The biggest pain point that smaller channels have no recourse for, is being falsely flagged. Ex: I gave away hundreds of dollars worth of in-game assets on a live stream without receiving anything in return. Next day.. warning for spam/fraudulent activity / deceptive practices. It's a serious accusation with no way to have an actual human being review the content or even listen to you.

  • @ronaldjoseph9168
    @ronaldjoseph916811 ай бұрын

    Very helpful information

  • @Tyski_Ty
    @Tyski_Ty11 ай бұрын

    i'd deff would like to be on a podcast episode! All i do is enjoy the art of being a film creator!

  • @esgee3829
    @esgee382910 ай бұрын

    someone related to wearables - dc rainmaker. and someone making nextgen transport content (maybe ev's maybe even more broad) - like transport evolved.

  • @blacklisted_autodetailingc133
    @blacklisted_autodetailingc1334 ай бұрын

    With all the tech stuff that I am geeking out on another creator that you should have on the show is some one that is just starting off on the actual nitty gritty of you tube. He has changed everything to focus on KZread for 2024. He's had a impressive back story, working in the automotive world as a mehanic and restoration specialistist, hes been in the medical field doing backdoor IT stuff for Kaiser and supervisor at UCLA health. With all that technical skill, love for vehicles and using tech to further explain things on his channel , he is now a full time automotive detailer that is using the Think Media 1k challenge to be the first mobile detailer to have technical content for the consumer as well as tutorials in the future. Most importantly he is as eager to speak to you guys and bring an amazing conversation to your channel..,..Yes you figured it out, its me. I am in los Angeles/Van nuys.. amazing insight on this episode too ... seriously. talk to you guys soon.

  • @alexanderibehre3435
    @alexanderibehre34352 жыл бұрын

    I learned a lot from this. 👍🏾

  • @Jokesta
    @Jokesta2 жыл бұрын

    Wow storytelling is pretty intresting. Im going to try to apply it to gaming

  • @theglowcloud2215

    @theglowcloud2215

    2 жыл бұрын

    Please don't

  • @andyyromano

    @andyyromano

    9 ай бұрын

    @@theglowcloud2215 why not

  • @enriquezf1
    @enriquezf12 жыл бұрын

    wonder why maques’ mic is different or is it just the same shure mic without the foam sleeve?

  • @LudwickMa
    @LudwickMa2 жыл бұрын

    Flossy Carter and White Shoes. Simplest & effective reviewer on KZread. Proves that personality trumps production.

  • @pietro6032
    @pietro603210 ай бұрын

    Brilliant, they rooked us the moment they started to disagree.

  • @philipohmes9395
    @philipohmes93952 жыл бұрын

    How do devices get tailored to age groups, people with physical challenges, cognitive challenges and who is ignored ?

  • @Pcoxproductions
    @Pcoxproductions11 ай бұрын

    4:44 tension and release are fundations for storytelling

  • @sarpuser
    @sarpuser2 жыл бұрын

    Ok now we need a Mr Beast x MKBHD collaboration

  • @dorweksler3069
    @dorweksler30692 жыл бұрын

    Mr beast will be cool to see

  • @kingsta4145
    @kingsta41454 ай бұрын

    Great video

  • @TheThinkersBible
    @TheThinkersBible10 ай бұрын

    Grow Your Gaming Channel. Marcus has next-level growth advice that works really well and goes beyond the how-to-KZread basics everyone else repeats over and over. Great advice in this video, will watch it a couple more times!

  • @Vysair
    @Vysair2 жыл бұрын

    People might also watch because of who reviewing it like LinusTechTips, MKBHD, Mrwhosetheboss, etc because they have high standard and their personality.

  • @422mb
    @422mb9 ай бұрын

    I would like to see someone in the fashion space like Daniel Simmons

  • @Thomas-yf1ve
    @Thomas-yf1ve10 ай бұрын

    Linus of course. Or anyone from the ltt world would be cool. Luke and Sarah are fun and energetic people, but everyone there is super interesting

  • @davidhall6452
    @davidhall64528 ай бұрын

    Marques, the product in your review example, the product is the story The scope of your story is usually outlined in title of video?

  • @taronyoung5768
    @taronyoung57687 ай бұрын

    Master: “Interesting” Pupil: Thought bubble…”Am I right”

  • @Zachus
    @Zachus11 ай бұрын

    I'd love to see you interview Darrel Eves

  • @homebusinessdad
    @homebusinessdad7 ай бұрын

    @2:22 I'm confused at the response to Marquess first question. The example given was a story, but a question, a good question at that, a good tactic, but that wasn't a story. Am I missing something here? Also when it comes to advise in any field, can someone show me where Samir advise is being CARRIED OUT in Tech channel?

  • @tanvir-alam
    @tanvir-alam2 жыл бұрын

    Creators I'd like to see on the show: 1. Matti Haapoja 2. Potato Jet 3. Kara and Nate 4. Drew Binsky 5. Lost Leblanc

  • @superbrot8945
    @superbrot8945 Жыл бұрын

    Sick Studio

  • @Mirtual
    @Mirtual6 ай бұрын

    The art of jangling keys in front of children

  • @versatileimagePro
    @versatileimagePro10 ай бұрын

    Looking forward to seeing Peter McKinnon on the podcast

  • @landel5923
    @landel59238 ай бұрын

    wow marques with the gem 2 minutes in

  • @kchabwa
    @kchabwa2 жыл бұрын

    I see that you applied this in your Pro-i video

  • @OCUBOX
    @OCUBOX2 жыл бұрын

    The thing with thumbnails, especially MKBHD that has millions watching daily, using Studio's Live feature, you can see the result of changing a video's thumbnail in real-time! I believe a channel like Marques' could definitely hire a Chief Of Thumbnails (COT), whose job is entirely about picking and optimising the BEST thumbnail for each video (Same apples to TITLES), and watching the result of that. Like I have one video with a CTR of 58% and I'm like HOW?! The average is apparently 5-6% Lol. I should study that one and see if I can duplicate that insane percentage...but views on this channel is so low, that it feels like it would be a waste of time to test that.

  • @naseemspeach

    @naseemspeach

    2 жыл бұрын

    which video has a ctr of 58%

  • @jaimeduncan6167
    @jaimeduncan61672 жыл бұрын

    The issue, for me is, selecting the thumbnail and title before and even deciding if the video deserves to exists can easily lead to a lack of integrity. For example inventing a gate related to an Apple product will, clearly, lead to massive clicks. Both the Apple haters and the Apple fanboys will click on it. Other videos with "this changes everything" X crushes Y, or Z (person) totally destroys/ humiliate Y. It's too simple. At the same time the packaging is super important to drive traffic as production quality is to retain the viewer until the end. Like many things in life, and life itself the story is a balancing act

  • @jpfitness_
    @jpfitness_5 ай бұрын

    Peter McKinnon, Maxx Chewning, Christian Guzman.

  • @The_Flamekeepers
    @The_Flamekeepers2 жыл бұрын

    You should totally have Joe Scott on your podcast!

  • @annazhang
    @annazhang7 ай бұрын

    Modern Millie or Samurai Matcha! 🎉

  • @juannezmack1389
    @juannezmack13899 ай бұрын

    Do you any creators that have a motivational podcast that can give advice? I'm new to the podcast scene