Sig
Sig is a fisherman, surfer, dancer, artist, and cultural practitioner. A native of O'ahu, he moved to Hilo seeking an unhurried life and became a student of Hawaiian culture in the mid-1970′s. He joined Hilo's Hālau O Kekuhi in 1981, and his immersion in hula formed the core of his understanding of the plants of Hawai'i and their uses in Hawai'ian culture. Under teachers Edith Kanaka'ole and her daughters, Nalani Kanaka'ole and Pua Kanahele, he learned that hula and the natural world are inseparable. Sig Zane Designs, his iconic clothing brand, fuses cultural authenticity and excellent design.
Kuha'o
At five years old, Kuha'o created his first design: a toothy, modernistic image of an ulua fish on a white T-shirt. Years later, he designed an orange tux (with tails!) for his senior prom. In design school in Los Angeles, he added an urban edge to his rural-native-organic core. At 28, Kuha'o Zane is chief of operations and head of design and marketing at Sig Zane Designs. Along side the design aspect of his life, Kuha`o has been dancing for his mother's Hālau, a lineage that traces back seven generations. He credits his approach on design to the hula lifestyle that he was raised in.
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