"TECHNICOLOR FOR INDUSTRIAL FILMS" 1940 TECHNICOLOR PROCESS PROMOTIONAL FILM 19904
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Made in 1940 by 20th Century Fox for Technicolor to promote their patented dye color process, "Technicolor for Industrial Films" presents a stunning look at the quality of these motion picture prints. This version is from a 16mm original and was used to promote the format to, in particular, the advertising industry as well as the industrial and educational market. The film begins with shots of steam locomotives (1:59) operating in what appears to be Los Angeles. At 2:09 a huge Coca-cola truck rumbles by the camera. At 2:14 oil wells are shown. At 2:29 a parrot is given as an example of something attractive and colorful in nature... and then the film transitions to show various products that are well known by their packaging. Some of the products shown in the film include Heinz rice flakes, Jell-O, Campbell's Soup, Ivory Soap and Aunt Jemima pancake batter. At 4:00 a bottle of Heinz vinegar is shown. At 4:25 bars of soap and shades of lipstick are shown in vivid color. At 4:45 makeup / cosmetics are shown. At 5:00 an African-American maid helps an Anglo woman get dressed with focus on the color of her outfit. At 5:20 beautiful packages of cigarettes are shown including Camels, Chesterfield's, Old Gold and Pall Mall. At 5:44 the dramatic nature of color is shown with a romantic scene. At 6:12 salads are assembled with red tomatoes and green lettuce, and at 6:29 beautiful flap jacks are shown with maple syrup poured over them. At 6:43 alcoholic drinks are poured -- looks like whiskey. At 7:17 color varieties of carpeting are shown and their color attributes discussed. At 7:47 linoleum floors are shown that are "vivid and alive". At 8:22 the work of background artists and art directors is described, in making an industrial film these people are vital to making scenes "pop".
Technicolor is a series of color motion picture processes, the first version dating to 1916, and followed by improved versions over several decades.
It was the second major color process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952. Technicolor became known and celebrated for its highly saturated color, and was initially most commonly used for filming musicals such as The Wizard of Oz (1939) and Down Argentine Way (1940), costume pictures such as The Adventures of Robin Hood (1938) and Gone with the Wind (1939), and animated films such as Snow White and the Seven Dwarfs (1937), Gulliver's Travels (1939), and Fantasia (1940). As the technology matured it was also used for less spectacular dramas and comedies. Occasionally, even a film noir-such as Leave Her to Heaven (1945) or Niagara (1953)-was filmed in Technicolor.
"Technicolor" is the trademark for a series of color motion picture processes pioneered by Technicolor Motion Picture Corporation (a subsidiary of Technicolor, Inc.), now a division of the French company Technicolor SA. The Technicolor Motion Picture Corporation was founded in Boston in 1914 (incorporated in Maine in 1915) by Herbert Kalmus, Daniel Frost Comstock, and W. Burton Wescott. The "Tech" in the company's name was inspired by the Massachusetts Institute of Technology, where both Kalmus and Comstock received their undergraduate degrees and were later instructors. Technicolor, Inc. was chartered in Delaware in 1921. Most of Technicolor's early patents were taken out by Comstock and Wescott, while Kalmus served primarily as the company's president and chief executive officer.
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Пікірлер: 66
Wow, an early Santa Fe E-unit in technicolor. Choo-Choo!
@desertbob6835
4 жыл бұрын
An E1, no less!
I dream in Technicolor! :)
Although this was originally produced in 1940, THIS version was released in 1949, when the phrase "Color by Technicolor" replaced the original "In Technicolor" notice on films, and in print advertising and posters (as noted at 1:11). If a film was produced in another process {say, "Cinecolor", "Polacolor", "Ansco Color", "Eastman Color" or "Cheapocolor"} and "developed" by Technicolor, the credit would be given as "Print by Technicolor".
@hotwax9376
3 жыл бұрын
What is the difference between developing and printing? After Technicolor stopped 3-strip negatives and went to all Eastman processing, many films were still credited as "Color by Technicolor" and "Print by Deluxe" or some combination like that. This would suggest that one laboratory processed the film and another printed it. Am I wrong?
@dbx1233
Жыл бұрын
@@hotwax9376 Yes, you are wrong. The new process involved the implementation of several 3 year old toddlers who performed all color processes henceforth. Can I get a Whoop Whoop?
@hotwax9376
Жыл бұрын
@@dbx1233 ROFL
70 years on and that food still looks good enough to eat!
I love Technicolor. Wish they would bring it back.
@jusb1066
4 жыл бұрын
Well they certainly knew how to display colour and make the colours look rich, as far as actual film, all the major studios made a big investment with Kodak this week,
@hotwax9376
3 жыл бұрын
For a time in the late 90s and early aughts, Technicolor DID bring back dye transfer (but not three strip.) They discontinued it again in 2002, shortly after the sale to Thomson SA. Surely with all the advances in digital filmmaking, there should be a way to remake dye transfer and/or three strip. And just imagine if Technicolor did it with their name attached--if I was a filmmaker I would be drooling a waterfall at that opportunity.
I sure do like dye transfer process color! While obviously slightly shifted, this is better color than practically anything I remember seeing recently that was more than about 5 years old.
Fantastic. History before your eyes.
Thanks for sharing this interesting and informative film, a fascinating look back in time, amazing to see people smoking n camera and some food products like Spam that are still going strong today. Thanks for saving these films for us all to enjoy, and for future generations to have as research materials. 👍👍👍👍👍👍👍👍👍👍
Anemoia: nostalgia for a time you’ve never known
We never had a color TV the entire time I lived with my parents. Color TV was for the rich and I only had one or two friends whose house had one.
Thanks
@PeriscopeFilm
2 жыл бұрын
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Thanks very much....That was a big step forward in its day...WOW...!
NBC peacock. In color - where available!
anyone else thinks of how hard that orchestra went on the background music?
@bored_person
2 жыл бұрын
They wouldn't have been hired if they didn't, although I doubt this music was made specifically for this film.
Technicolor was by far the best. But the process was also the mist expensive. Eastman Kodak, Ansco, and mostly, Deluxe, all came out with less expensive processes that were inferior, but cheaper to print, right at the time that the bean counters took control of the studios and ran them into the ground.
@hotwax9376
3 жыл бұрын
There's another reason why three strip didn't last past the 50s. Besides the fact that is was slower and more expensive, it was also a hassle for studios--with Eastman-based negatives they could set up their own in-studio laboratories instead of hauling them off to Technicolor or another outside lab. (This probably is one reason why it was slower and cost more in the first place.) Of course, some studios continued to use Technicolor for dye transfer processing/printing until they shut it down in the 70s, but after 1955 three strip was a thing of the past.
@artistmac
Жыл бұрын
There was another reason 3-strip Technicolor fell out of favor. Cameras set up for widescreen Cinerama and Cinemascope would have had to be that much larger in size, with Technicolor systems that had to run three separate strips of film through one camera. And Eastman and other non-Technicolor systems had a huge advantage in that 1-strip color film could easily be run through older black-and-white cameras.
Got color tv in 1976
3:34 Poor Aunt Jemima! Nobody loves her anymore!
@wmarkdyer
2 жыл бұрын
It was time.
Good flick.
The 20th Century Fox credit at the beginning is ironic, since they were one of the first major studios to stop using Technicolor back in the 50s.
@brucemcgee2281
Жыл бұрын
The Fox credit was spliced onto the print, as was the colorful countdown by the original owner. This is my print, now, and I have not changed anything on it.
Mmm I must say this copy is not a great example as to how rich and wonderful Technicolor can be. I can not tell you how much I love the look of Technicolor at it's best. Nothing comes close to the richness, such a shame it no longer is made.
@quantumleap359
4 жыл бұрын
Neil Aspinall This print is 70 years old, and like all color motion picture film, colors and saturation over time shifts. Dye transfer films tend to hold their accuracy better than say, Kodachrome, but all suffer from age, storage conditions, etc.
@deadfreightwest5956
4 жыл бұрын
@@quantumleap359 - Kodachrome is also dye transfer. I have slides in ASA 8 Kodachrome and Technicolor my dad shot when he was in the Korean War. Whether it was a vista of the camp, or a letter home illuminated by a single candle in his tent, they are as vivid today as they were then.
What a mind fcuk! Loving it
Worked with a lot of Technicolor prints, nitrate and safety. Still the greatest and most beautiful film process ever produced. Ansco was the worst, brittle and faded. Eastman turns brown and purple.
Hi. This film was not made by TCF. That logo is spliced onto the Technicolor print.
R.G.B.!!!
@lwilton
4 жыл бұрын
Actually C M Y.
5:50 " I don't like sand. It's coarse and rough and irritating and it gets everywhere. Not like here. Here everything is soft and smooth."
Here's EVERYTHING you'd ever want to know about Technicolor's history! www.widescreenmuseum.com/oldcolor/technicolor1.htm
@2:08 does anyone know anything about Coke truck? I’ve never seen anything like it and I’m curious.
@lwilton
4 жыл бұрын
There isn't quite enough resolution for me to make out the whole load, but on top are two layers of wooden crates that contained upright Coke bottles in wooden dividers. Open-sided trucks with inward-sloping shelves used to hold crates were a common delivery form until the 1960s. Used for soft drinks, beer, eggs, vegetables, and all manner of things like that.
@SquishyZoran
4 жыл бұрын
l wilton well the format makes sense the way you describe it and looking at pictures but I mean that big of a truck! I’ve never ever seen a truck dedicated to beverages that big let alone the truck it’s self pulling another trailer full of beverages.
@lwilton
4 жыл бұрын
I don't offhand recall having seen a crate truck that big, but I have seen beverage delivery trucks that big in that general era (well, 50s and 60s). I think this probably would have been a truck used to deliver from the factory to some regional distribution center which would have then sent out the smaller route trucks.
@olliefoxx7165
4 жыл бұрын
@@lwilton Your logic makes perfect sense for that size truck.
@SquishyZoran
4 жыл бұрын
l wilton that’s what I was thinking and looking at the setting I think you’re absolutely correct on that!
Released In 1940.
No Longer Used In The Credit Phrase In TECHNICOLOR And Instead The Proper Credit Phrase Is Now Used Our Is Called Print by TECHNICOLOR And Or Color by TECHNICOLOR Instead Of In TECHNICOLOR In 1940.
See the black maid. Isn't she black?
@Sennmut
3 жыл бұрын
Yes. Your point?
The good old days. Whoops..I was not born until 59, but I would rather have lived in those days when all was so simple..
@jusb1066
4 жыл бұрын
It's only simple when you look back and didn't live in , it wasn't simple
@SIGSEGV1337
2 жыл бұрын
...I wasn't born until 2000 so lol
1940.
Weird they had to sell people on the idea of color film
Ah yes, back when America was great!
@Bishop228
4 жыл бұрын
20alphabet It’s far from great these days, with our Five-Time-Draft-Dodging-Pussy-Grabbing-Coward-In-Chief. Things will finally be great again when he’s gone.
@almostfm
4 жыл бұрын
@@Bishop228 And there we go: More proof that regardless of the subject or whether it's even remotely applicable, some idiot will try and drag Trump into it.
Technicolor in 480p. Meh.
@ClayLoomis1958
4 жыл бұрын
@Micah the Nerd Saxophonist Well yeah, it could be worse. It _could_ be 144p, but it's 2020 now. You'd think they'd at least up the quality for a film about Technicolor.
@quantumleap359
4 жыл бұрын
@@ClayLoomis1958 This print was subjected to who knows what in its ensuing 70 years. All photographic emulsions and dyes fade and shift in color over time. Even when stored under ideal conditions, this happens. Since this is a 70 year old print, nothing can be done (cheaply) to restore it.
@ClayLoomis1958
4 жыл бұрын
@@quantumleap359 I'm a 60 year old print. Nothing can be done for me either.
@AlexR2648
4 жыл бұрын
They want to sell you the high resolution transfers.
@martinhughes2549
4 жыл бұрын
@@quantumleap359 I was thinking the opposite! The Colour is remarkably good for a 70 year old print. If this was printed on Eastman color stock it would look very faded I'd guess. Not all color systems fade badly, Chromolytic stock such as Ilfochrome was quite stable over a long time. Sadly that no longer exists either. Of course with Technicolor iv/v, the primary negative material is either black&white film shot through filters or successive frame shot through filters for animation..OR black and white film RGB filtered colour separations made from Eastman color type negative stock.( Eastmancolor,Warnercolor,MetroColor/or similar processes such as Ansco) Either way, you have stable monochrome fade free film that accurately records the colour records as 3 sets of grey scales on 3 sets of film separations. (RGB)