Especially when practiced as a line of work - as a job or métier - craft sets norms for its practitioners. On the whole, a shoemaker should try to be a good shoemaker, and the good person who is a shoemaker routinely does just that. But what kind of ‘should’ is this, and what could connect these two kinds of goodness? Prominent philosophical conceptions of craft, ancient and modern, offer wildly various explanations of its normative authority. The picture is complicated by the way in which craft-as-work is paradigmatic both for successful practical reason and for social roles or practical identities in general. But the most fundamental source of craft’s normativity is the one which Plato and Aristotle bring out: the fact that, when practised as a job or métier, practicing your craft can be a way to realize the human good. And so thinking about craft turns out to be a way of thinking about Utopia: a society in which a just distribution of work could secure both the flourishing of the worker and the common good.