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In this conversation with Ami Kassar of Multifunding, LLC, we discuss his approach to business financing strategies, and how smart financing can make your business more resilient.
One of the first questions that I ask Ami is how you can tell if it’s the right time for you to seek financing for your business.
His answer is simple. When you have a clearly defined plan, then you’ll be ready for financing. And he offers a very illustrative exercise that he has his clients practice.
Let’s say that “Uncle Joe” gives you a million dollars. But he tells you that the only thing that you can use that money for is to take care of things in your business that you otherwise wouldn’t do. How would you plan to use that money?
Answering that question will provide the first step to smart financing, and can form a good basis for all of your business financing strategies.
I also ask Ami Kassar about the kinds of things CEOs should be considering. His answer? Goals.
Every CEO needs to have a goal that they're working towards. And often the goal you set for yourself defines the kinds of investments you need to make. Will you need to hire more people to achieve that goal? Will you have to open new stores? And are the investments you make paying off for you?
When it comes to developing effective business financing strategies, these kinds of questions will help orient you.
Smart financing can make the difference between whether your business grows or stagnates. So make sure to consider these insights from Ami Kassar the next time you’re needing funding for your business!
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Karie Kaufmann
San Diego Business Coach
ActionCOACH Business Coaching + Training Center
3111 Camino del Rio N STE 101, San Diego, CA 92108
(619) 321-9262
www.kariekaufmann.com
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