local.ch is one of the most popular apps in Switzerland. It is used mainly to find telephone numbers and addresses, most users are unaware of new advanced functions. In order to promote a new function within the app (table reservations), local.ch successfully ran an app re-engagement campaign. The result: 25’000 users were brought back to the app, and over 700 table reservations were made; the overall conversion rate was 8.64 %.
Learn more about the case study here: wbrp.li/2jAjs9c.
Client
Michael Holzgang - Markenführung (local.ch)
Webrepublic
Adrian Wenzl - Senior Consultant SEA and Project Lead (Webrepublic)
Rahel Senn - Consultant SEA (Webrepublic)
Video
Direction: Sophie Hwang (blassfisch.com)
Animation: Sophie Hwang (blassfisch.com)
Story Line: Simon Wüthrich (Webrepublic)
Copy: Simon Wüthrich (Webrepublic)
Music: Evgeny Kiselevich (Freelance)