#MarketinGo #FOGG #Fogg case study #positioning #marketingstrategy
Mr. Darshan Patel, Founder and CEO of Vini Cosmetics marketed the Fogg deodorant, not by studying the market but by analyzing the customers. That is when the Fogg came to the picture and later on in everyone’s closet. In March 2016, the product alone made an enormous amount of revenue, counting to 610 cr. In mere two years of time span attracting many investors and they have two major investors, out of which one is Sequoia Investors and owns 12% equity in Vini Cosmetics.
======================================
Disclaimer -
Video is for educational purpose only. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for 'fair use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statue that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
======================================
Note : This Video is based on my internet research, it may not be 100% accurate.