These premieres almost always 99% end up making me miss the video. I click when I am inspired to watch and I have time. If you want to tell people to be on the lookout, release a trailer of release it in parts so if they see part two or three they know to go back and start with part 1. This sort of tease creates a natural human reaction of disappointment and animosity which isn’t what you want for your brand. KZreadrs have thousands of people in their subscription feed if you end being the cream that rises to the top don’t waste opportunity by essentially saying “made you look”. I am a psychologist and behavioralist and I can tell you that pettiness is the most fundamental human behavioral trait people will and do figuratively cut of the nose to spite the face. They will feel insulted for the waste of time no matter how insignificant because people resentment there time being wasted even more when compounded with a sense of being fooled or mislead into giving their time. As an expert I would discourage you from using premieres more than 45 minutes out. It’s stupid and silly and illogical but it’s human behavior to actually punish companies for false advertising which is what a premiere is they see a video and there’s no video. The whole distinction of premiere doesn’t actually register till after they clicked on it. Because of the rapidity they are thumbing through their feed. Seems like a good story, creating a small condensed version like a preview without a conclusion would make people come back for more. A thumb nail isn’t going to do anything to make your video be retained in memory. The sheer number of thumbnails is almost infinite that our neurology is processing and unless it’s a nude women or a outright carnage it’s not going to be retained. I just don’t think premieres are actually helping you. Keep in mind your stastics will be off because a lot of people click on the premiere before it errors. Most of those won’t return for the actual video so it might seem like more views but this is an illusion of statistics. As I said making a trailer or breaking it into parts will do the same job while creating loyalty to viewership as opposed to a portion of people not watching on principle because they feel defrauded. Hope that makes sense and gives you a new perspective. I am just describing human behavior not trying to be vitriolic because it looks like a good message and I would love you to succeed but this tactic is a KZread tactic not unlike shorts which people also avoid because they transfer there hatred for KZread on to things that evoke a sense of KZread interference with viewers expierence ie no dislike button. Best of luck.

Did this video actually describe what fire did to help this man. He said fire was behind him but there was no explanation of what that material and functionally meant. My friends are “behind me”... somehow if I got in trouble I think a non profit group like fire would use legal or bureaucratic mechanisms to create pressure on the university. This obvious advert did zero to even explain what fire is beyond what the first sentence of a website might describe. If I was A student who needed help I would have no idea what if anything you could do. I wasn’t even apprised of how this persons situation was improved outside of he was alleived of pressure posed by a psuedo legal document but how and why and what the university plans to do in the future based on what fire did? (I still have no idea what fire did) I have no idea what happened or even what he student was actually doing. When you make something devoid of all pertinent information it looks like a grift. It looks like your soliciting support because “fire good”. Without describing enough to allow people to form their own opinions. It smells of a fear that if you describe to much it might make people decided not to support you based on political or cultural criteria. This advert was not successful. I Waite door your premiere and I was shown a promo that was the business equivalent of a teaser trailer without any wow factor to peak my interest. This communicates nothing of who fire is and what they actually do. As I said it merely says in a milqtoast tone “fire good” I highly doubt you have nothing more exciting to share with the public, this feels like a decision made to avoid offending anyone but making things with no “fire” no passion or excitement into adverts makes for a forgettable blip at first and annoying waste of time at best. I would tell you to do better. Higher me as an advertising and advocacy rep and I’ll make sure your organization triples in revenue. Sure you won’t so, I can only pray for the sake of my fellow man working at fire that you take what I have taken an hour to compose to heart. For the love of all and in the spirit of spirited and constructive criticism.