'Street Velodrome' is a one-of-a-kind cycle race event taking place on a touring, pop-up velodrome. Professional riders compete for a National Title and amateur racing is open to anyone who turns up on the day.
The Street Velodrome Company has grown exponentially in the last few years as it continues to attract funding from major sponsors such as Viking & DeNovo Bikes, and with the model being franchised overseas (the US recently confirmed).
They also have their own TV series on BT Sport and BIKE Channel.
In their words;
“We make a touchpoint between grassroots and pro-riders. Mountain biker Jess Stone teaches kids and then they come back and watch her race. It’s about creating exciting moments which inspire for the future.”
The BRIEF:
Create a two minute video covering Street Velodrome’s launch event at the London Bike Show.
Capture the energy, excitement and fun and friendly atmosphere of the event; the wide range of ages of those taking part; engagement between the participants and pro-riders including Shanaze Reade from Team GB (the guest pro-rider at this particular event) and wider engagement with the general public.
There also needed to be emphasis on the Avocet brand with product placement for their Viking and De Novo bike brands.
The HOW:
At the forefront of our mind during this project was Street Velodrome’s mission to create 'exciting moments which inspire for the future’, and this concept heavily informed the choice of shots and music that were used in the final edit.
An interview with Team GB’s Shanaze Reade and the breaking up of the event into different age classes gives the film a structural basis.
Slow-motion and time-lapses were used to help create drama, with the use of GoPro cameras helping to place the viewer inside the action.
The film has been used by both Avocet and Street Velodrome as digital content via their social channels.
The Facebook upload has been viewed over 11K times at the time of writing.
If you would like to talk to us about our sport event videography services then please don’t hesitate to get in touch.... hello@bigeyemedia.co.uk