On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. (Author of 'The Science of Customer Connections') and Jeb Blount discuss the essentials of sales messaging, how poor communication skills damage your brand, the stories we tell ourselves and our prospective customers, and what the advent of automation tools like Chat GPT means for salespeople. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone.