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Stories of Italian Brands: how to innovate by transforming

GS1 Italy takes you on a journey to discover the 'Made in Italy'. In a short documentary, you will explore some of the Italian entrepreneurial realities that have distinguished themselves by being able to combine innovation and beauty, technology and sustainability, transforming raw materials into iconic products: organic fibers that become fashion textiles, everyday products that promote a sustainable and circular future, innovations that allow us to anticipate market needs.
Thank to all contributors:
Antonio Calabrò, president - Museimpresa, director- Fondazione Pirelli
Enrica Arena, CEO - Orange Fiber
Francesco Mutti, CEO - Mutti
Bernardino Sani, CEO - Argiano
0:00 Fondazione Pirelli
1:22 Mutti
3:25 Argiano Winery
5:01 Orange Fiber
7:00 The Power of tradition and innovation
Discover more: bit.ly/4fi4AES
#gs1 #mutti #pirelli #argiano #orangefiber

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