Sterling Ropes vision is to build a brand that is the trusted name in life-safety products. Their innovative constructions, utilizing the finest fibers, DryCore and state-of-the-art equipment, make their ropes the best handling, most durable ropes for life-safety applications. Their commitment is to provide the absolute best customer service, to be environmentally right, and community oriented and build the most technically advanced, highest quality rope there is. It's why they get up in the morning.