The term Stakeholder Management is dropping out of use. Like many, I consider it disrespectful and prefer the term Stakeholder Engagement. However, the process of stakeholder engagement needs to be managed. And that is Stakeholder Engagement Management.
Stakeholder engagement management is managing the stakeholder engagement process.
The role of the stakeholder engagement manager is to do or lead:
• Identification and analysis of project stakeholders
• Build a stakeholder engagement plan
• Design, manage, coordinate, and evaluate all stakeholder engagement activities
• Engage with senior- and mid-level stakeholders - within and outside the organization
• Provide guidance and support for other team members in their stakeholder engagement - including the project manager and project sponsor
a blueprint for Stakeholder Engagement Management:
1. Set up and facilitate a stakeholder identification and analysis workshop
2. Craft the stakeholder engagement plan, and build a communications plan that links to the more strategic document.
3. The core of the role is to oversee all stakeholder engagement activities.
4. Day to day Stakeholder Engagement
5. Shut down
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A while back, I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list.
kit.co/MikeClayton/what-a-pro...
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Chapters...
00:00 - Stakeholder Management or Stakeholder Engagement?
00:33 - Stakeholder Engagement Management
01:37 - Stakeholder engagement Management blueprint
01:48 - Stakeholder engagement Management Step 1
02:20 - Stakeholder engagement Management Step 2
02:57 - Stakeholder engagement Management Step 3
04:18 - Stakeholder engagement Management Step 4
05:29 - Stakeholder engagement Management Step 5
07:10 - Conclusion
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