Sneaky Way to Use Google Ads in Your SaaS (Copy This Strategy)

Ғылым және технология

I'll let the moral judgment be up to you... But I'll teach you a dirty way to use Google ads against your SaaS competitors (and show you how you can protect yourself from competitor ads at the same time).
#saas #startup #marketing #googleads #advertising
------------------------------------------------------------------------------------------------
5 SaaS Ideas You Can Build as a Solo Founder
Watch next → • 5 SaaS Ideas You Can B...
------------------------------------------------------------------------------------------------
Follow me here for more content:
✉️ NEWSLETTER ‧ simonl.ink/newsletter
📷 INSTAGRAM ‧ simonl.ink/instagram
🧵 THREADS‧ simonl.ink/threads
📱 TIKTOK ‧ simonl.ink/tiktok
🌐 LINKEDIN ‧ simonl.ink/linkedin

Пікірлер: 56

  • @SimonHoiberg
    @SimonHoiberg10 ай бұрын

    Some viewers will hate everything about advertisements (more than they did before) after watching this. And some viewers are willing to play the games, dirty or not, and will get super excited after watching this 😎 What’s your take? I’d love to hear your thoughts about using methods like these 👇 Next up ➝ 5 SaaS Ideas You Can Build as a Solo Founder Watch it here: kzread.info/dash/bejne/n5Wor5SEnKqdZLw.html Be sure to hit the like button on the video if you got value from this. Talk to you in the comments!

  • @animehusgraphics

    @animehusgraphics

    10 ай бұрын

    Real deal Simon😍

  • @SathiDas-qh1px

    @SathiDas-qh1px

    8 ай бұрын

    😢g😂😂😂

  • @WerrWgey

    @WerrWgey

    8 ай бұрын

    ‏‪0:43‬‏ ‏‪0:43‬‏

  • @NiteshChy-gj3wi

    @NiteshChy-gj3wi

    8 ай бұрын

    my

  • @bycycleworkingtool

    @bycycleworkingtool

    3 күн бұрын

    for the moment we have just started the campaign. we are a task management tool and I do not see anything dirty in this kind of campaign. since we are actually targeting bounced users. and tbh most of existing project management tools are just copies of each other with ugly design and terrible user experience. we all deserve better.

  • @RationalDissonances
    @RationalDissonances7 ай бұрын

    this is by far the best google ads tutorial I have ever seen

  • @KylePrinsloo
    @KylePrinsloo10 ай бұрын

    Loved this strategy - learned something new! :) wrapping up your conclusion in other words: "data doesn't care about your feelings"

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Thanks, man! And yes, that's wrapping it up very nicely 😁

  • @Varkoff
    @Varkoff10 ай бұрын

    The video quality always impresses me ! As an ex gamer, I was familiar with keyboard noises and mouse clicks. And I tried to find a mic to reduce it. You add it on purpose in this video and it adds so much immersion. And its relaxing like ASMR

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Haha thank you so much 😁 It's not many who recognize these small details.

  • @jhadesdev9576
    @jhadesdev957610 ай бұрын

    It seems in SaaS, companies spend the majority of their ad budget on competitor ads. I see that on Semrush for the top players on my space. I would move to hear your take on performance max campaigns and Facebook ads. Thanks for sharing👍

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    We're definitely not using the majority of our ad budget on competitor ads. But we're using a portion of it since they actively drive conversions. I haven't tried performance max yet. I like crafting each creative individually, and I know people had issues with ads showing up fairly weird around the internet 😅 I do use Facebook's Dynamic Creative though, especially for testing!

  • @jhadesdev9576
    @jhadesdev957610 ай бұрын

    Never clicked on a video so fast 😂😂

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Haha you were here extremely fast 😁

  • @ramonpereira4460
    @ramonpereira44607 ай бұрын

    Absolutely stunning. Thanks a lot for this kind of content

  • @SHIPLYY
    @SHIPLYYАй бұрын

    this guys awesome, just came across his vids so simple so clear

  • @purplegraph3935
    @purplegraph393510 ай бұрын

    Learnt something new and will apply when I’m ready. Thank you so much!

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    That's awesome 💪

  • @mehdikhoudali
    @mehdikhoudali10 ай бұрын

    I clicked as soon as I saw it 😂 And I will say it here, I watch all Feedhives ads till the end 😅 Your personal brand is working Hoiberg. Thanks for this amazing content !

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Haha thanks buddy 😁

  • @bartubozkurt7312
    @bartubozkurt731210 ай бұрын

    Thanks Simon, Amazing content!

  • @jossdiim
    @jossdiim10 ай бұрын

    That's really cool. Especially Talk to competitors founders )

  • @eva.learning
    @eva.learning6 ай бұрын

    Thanks Simon, very use ful ✨✨✨

  • @pathfinder.george
    @pathfinder.george6 ай бұрын

    That was super awesome, thanks!

  • @cas818028
    @cas81802810 ай бұрын

    Again with another banger @Simon!

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Thank you 😁💪

  • @techwithmatheusmello
    @techwithmatheusmello10 ай бұрын

    I really like your content, this is so good.

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    I'm super happy to hear that 🙌

  • @jhadesdev9576
    @jhadesdev957610 ай бұрын

    I'm trying this now for my Saas Simon. 😉And do you recommend targeting a specific region, or going global? Do you recommend to focus on what type of conversions, account creation or trial sign up? I ask this because there are a not less account creation events than trial activations, so at $100 per day it could be tough to get enough trial conversions. A huge thank you for sharing, these very specific videos are game changing, and you are the only one doing them (that I could find). Thanks 🙏👍

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Hey there 👋 Glad you got something out of the video! And yes, I recommend doing some narrowing according to what's relevant for your SaaS business too. But not too much, you can leave it fairly broad. Remember, people are searching for your competitor specifically. You've already done a lot of "filtering" the right potential buyer right there 😁 $100/day can most definitely get you leads and conversions.

  • @tfdesign4072
    @tfdesign407210 ай бұрын

    this is a lifesaver! thankyou simon!

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    You're most welcome 😁

  • @khadijahmamat4252
    @khadijahmamat425210 ай бұрын

    Amazing content!! Thanks for sharing

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    You're most welcome 🙌

  • @julianboth7121
    @julianboth71219 ай бұрын

    Hi Simon, great video! How did you manage to install the conversion? As my visitors get redirected from my main domain to a subdomain to sign-up. Do I only set it up on the subdomain or should I install it on the main domain too? Because my ads will run to the main domain, but the conversion to sign up happens on my subdomain, how does this work?

  • @SimonHoiberg

    @SimonHoiberg

    9 ай бұрын

    Ah, yes, this can be a little tricky. You need to manually trigger an event when the user signs up (on your signup page). But as long as the sign-up page and the main website are on the same domain (e.g. website.com and signup.website.com), Google figures out how to share the cookies between them. You just need to make sure people are redirecting directly from the main domain to the subdomain 😊

  • @mrbeastgames1673
    @mrbeastgames167310 ай бұрын

    Is possible anyone can hire a developer to create to him Complexity SAAS tool that can't done by No code tools ? Or later can faced problems?

  • @HeyYoungManAwake
    @HeyYoungManAwake10 ай бұрын

    Simon, that is a nice T-shirt, where can I get some to buy?

  • @vin.kalemi
    @vin.kalemi2 ай бұрын

    Hi Simon, just me continuing to be annoying 🙂 Google will restrict ads: - If the trademark is used in an ad from a direct competitor - If the ad is using the trademark in a confusing, deceptive, or misleading way Source: Google Ads Trademark Policies

  • @SimonHoiberg

    @SimonHoiberg

    2 ай бұрын

    Haha hello Ervin 😁 You are very correct - assuming, of course, that you have a registered trademark (I explain this at around 1:12). And as you said, Google may even consider a complaint without a trademark if the ad is violating general advertisement practices, though, an ad simply saying "disappointed with ..." isn't confusing, deceptive or misleading in itself (even if it comes from a competitor). And please, keep being "an annoying dude" 😉 In a free market with free competition, we should annoy each other a little.

  • @1000xdigital
    @1000xdigital3 ай бұрын

    Your content is honestly a knowledge base for my team and I. Could you make a video on seo ?😊

  • @SimonHoiberg

    @SimonHoiberg

    3 ай бұрын

    Thrilled to hear that 😊 SEO isn't exactly my expertise, but I was discussing SEO with Kyle on our podcast in our latest episode. He can teach you a whole lot on this topic. Check it out here: kzread.info/dash/bejne/oYqc28ZmgJnNaNo.htmlsi=2-QYzaeJfOYNZvET

  • @thatlyricsvideoguy7742
    @thatlyricsvideoguy774210 ай бұрын

    Very helpful and detailed.

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Glad you got value from it 🙌

  • @amya-ai
    @amya-ai9 ай бұрын

    thx for the good video.

  • @milostintor4603
    @milostintor46037 ай бұрын

    Your keyword insertion won't work for any trademarked competitor. So if you try this DKI method, and try to target "big" competitors, you'll just end up with fallback text. And/or you'll end up with a fallback headline if your Headline is longer than 30 characters. Basically if you do this it's guaranteed that you'll have a low quality score and pricey CPC.

  • @SimonHoiberg

    @SimonHoiberg

    7 ай бұрын

    Yes, I explain that very clearly in the video 😊

  • @YuriyBraterskyy
    @YuriyBraterskyy10 ай бұрын

    Trying to understand psychology behind this. Why those who disappointed with a tool google its exact name? And with these campaign setup if users google "X alternative" your ads won't show up, right?

  • @jensdebergh2954

    @jensdebergh2954

    5 ай бұрын

    A user could be looking for: "Best alternative to [keyword]" and your ad would pop-up.

  • @tragile9108
    @tragile91083 ай бұрын

    You're Swiss?

  • @pim691
    @pim69110 ай бұрын

    Hey Simon, please use a microphone condensor. Your “s” sounds are very loud sometimes and it gets very distracting when I’m actually trying to listen to your content

  • @SimonHoiberg

    @SimonHoiberg

    10 ай бұрын

    Yeah, I'm sorry about that. I accidentally recorded this whole thing on a way too low dB threshold, so I had to clean it up with noise gate and compressors during editing. That's what giving those spiky "S". I'll be more careful next time 🙏

  • @pim691

    @pim691

    10 ай бұрын

    @@SimonHoiberg Ahh that’s all good. I know that in you fixed this in your recent videos so I was wondering why. I appreciate the quick response!

Келесі