Stuart Henwood, Regional GM of New Balance for the Middle East, Africa, and India, reveals how the athleisure boom is reshaping Middle Eastern fashion and driving the brand's explosive growth.
Discover how the post-pandemic shift towards comfort and style is reshaping fashion trends and driving New Balance's explosive growth in the region. From sneakers paired with suits to innovative store concepts, Henwood reveals the brand's strategy for capitalising on this cultural shift and expansion plans across the Gulf region and Africa.
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