Showing my 2020 Logo Design Work! (Client Rewind 2020)
Ғылым және технология
Sponsored by AppSumo! Use this link to get the products mentioned in the video! appsumo.com/tools/will-paterson
2020 has been a huge year for me with logo design client work! Not only has the world been turned upside down for a lot of people in the design industry, it's been crazy busy!
This year we've worked with some of the most amazing clients and it's a personal joy to work with so many different companies, from startups to large corporations.
In this video Will Paterson shows his logo design work from 2020. Although the logos look like the full extent of work, the rest of the work including the brand strategy and guidelines and prototyping were worked on during the design process.
2020 has been a sad year for many, but this has turned out (for many designers) to be an opportunity to make good changes to the world, businesses and ourselves.
If you would like to see more videos where Will Paterson show's his logo design process and past work then let us know down in the comments section below!
Check out some of these other amazing videos that are sure to help you and your design work:
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Ian Pagent Logo Geek! logogeek.uk/
0:00 Intro
0:24 The Apian Way Branding
5:08 Brooks Told Explanation
6:10 Brooks Molds Logo Exploration
8:30 Brooks Molds Final Logo
9:00 How To Get amazing products and assets for cheap! App Sumo Sponsor
10:36 Adobe Hand Lettering Commission
11:43 Qualified Tutors Logo and branding Explanation
12:26 QT Logo Exploration
14:40 Final QT logo system explained
BECOME A MEMBER! / @willpatersondesign
Hire me: www.williampatersondesign.com
If you would like me to design you a logo, poster or anything for your KZread Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: www.williampatersondesign.com
Пікірлер: 316
Hope you guys enjoy the video! If you did, remember to subscribe and share :)
@matthewsmith1547
3 жыл бұрын
You mention Ian Paget and showed his face, great work
@shehryarkhalid4177
3 жыл бұрын
Rainbow
@TABREJ007
3 жыл бұрын
You should give hint of the amount you charge for these work, as well.
@designsofmaaa1401
2 жыл бұрын
please add my logo to redsign i have already made.
That cosmetic company design is sweet, I have my full team of packaging designers that is following you now 💪😃 Thank You Will, I hope we will get the chance to work together in the future
I got it on the seventh “Tutor” 😂 great work btw
@aslacar3430
3 жыл бұрын
I used subtitles to understand :D
Rainbooooow! Trying to find my groove with logo design again after taking some time off, I find your videos very inspiring and helpful. Thank you!
Very insightful! Love hearing about your processes - it’s super inspiring for me! Also, Rainbow.
Will you're one hell of a talented designer and strategist, thanks for sharing!
@willpatersondesign
3 жыл бұрын
Thank you :)
will maybe you aren't the most technical logo designer or most crafted designer in my subscriptions list that i watch their content but that amount of honesty you have,makes you special and more friendly for me and i love it. the braveness you have to show your work from 0-100 and you dont fear of showing you processe even the bad ones , bad concept or sketches is wonderful. keep making content i love u😍
@ChaossX77
Жыл бұрын
Brandon Shepherd is really good too.
Well done! Was nice to see the process and how well thought everything is.
Your sound almost like Alfie Solomon from Peaky Blinders
@kareemahagboola8888
3 жыл бұрын
💯
@linusskandsen4581
2 жыл бұрын
Slow it down to 0.75 and it sounds exactly alike
After years of watching your videos. This is my favorite for so many weird reasons. I feel more validated in my workflow because of fo this content.
@naomipaterson9300
3 жыл бұрын
So glad you liked it! 🥰
Thanks for this, really appreciate the video man!
your work is inspiration for me, thank you for taking the time to make these
I can't wait to see what amazing stuff you create with year Will
@willpatersondesign
3 жыл бұрын
Thank you! :D
Ngl man I think you are the best graphic design youtuber. Keep up the good work my guy 👊🏼
took me long time to realise you were saying "Tutor" and not "Shooter".
@HettieB8
2 жыл бұрын
....r u American perchance
@thetravelpodcast
Жыл бұрын
I heard cheater
Awesome designs m8 , have a great year 👍
RAINBOW ! Thanks for sharing Will. Congrats from Queretaro Mexico.
Thanks for sharing, happy new year and lots of rainbows!
Loved every single one of these projects 🥰
Thank you for this video, honestly it's super informative
Subscribed! Great designer, teacher and entertainer! Thank you a lot for your hard work and your pleasantness :)
Still the GOAT of this tutorial branding game. Kudos.
Really cool seeing your thought process through these. Keep it up!
@willpatersondesign
3 жыл бұрын
More to come!
Glad I made it here first, awesome content, love your designs
@willpatersondesign
3 жыл бұрын
Awesome! Thank you!
This video is RAINBOW - licious. Thanks for sharing your great work.
Love the logos man!
Rainbow, great vid. Thank you kindly!
Thank you Will! Good stuff
This man is so good Support ❤️ and Love man
Really appreciate your video! You so inspiration to me
@willpatersondesign
3 жыл бұрын
I appreciate that!
The mockups look great.
Great video! Totally going to implement the "why things don't work" alongside of why things do work on my presentations from here on out. ~Rainbow
@willpatersondesign
3 жыл бұрын
Glad it was helpful!
amazing work!!!!!
Man I learnt professional designing from you❤️ you are soo inspirational ❤️you are soo best trainer for beginners
Really appreciate the video man! (This is better than rewind 2018)
@willpatersondesign
3 жыл бұрын
Thank you! I'm glad you enjoyed it
you inspire people.... great!!!
Rainbow! I work at a company, and it's such a great idea to show what doesn't work first, since I always get asked to do changes i've already discarded.
@naomipaterson9300
3 жыл бұрын
It can deffo be super useful to show your process sometimes!
Well documented, controlled and clean solutions to the problems... Kudos!!
@willpatersondesign
2 жыл бұрын
Your videos are very helpful Will. Thank You. Rainbow!
@willpatersondesign
3 жыл бұрын
Happy to hear that!
Love the Work Rainbow ;)
Loved the pebble treatment.
Amazing logo design ❤️
And me thinking about moulds (sorry Americans). Again, great stuff master Will, love it. Gah, rainbow, of course (even from a Greyscale one,).
POPPINS, I use that font too. Like alot...
Did i saw a rainbow 🌈 🤔 Amazing exploration 🤗
This was really good. Rainbow 😊
love the work, any video ideas on making mascot or gaming logos?
Congratulations, new haircut 😊😬
Seeing this video reminds me that time i saw a double rainbow while on a hike and felt like my soul was lifted 👀
@naomipaterson9300
3 жыл бұрын
That’s poetic 😹🌈
Awesome!
🌈 i like your reasoning! Thank you for sharing
G'Day Will, I'm not a designer, graphic artist or anything similar. I have just subscribed because I have watched a few of your videos and find the content very interesting. Thank you. RAINBOW.
@willpatersondesign
2 жыл бұрын
Awesome, thank you!
Another Great video man! Just curious, what's your technical process from procreate to illustrator? For example: do you export your sketches as a JPEG from procreate and airdrop it your desktop/laptop and pen tool over the jpeg in illustrater?
Oh bro, i like your brainstorming. It's so smart and look professional. I hope it can be inspire for my next tutorial video. Thanks man :)
@kaykids5549
3 жыл бұрын
Love that
@bersama.sandy10
3 жыл бұрын
agreeeee
RAINNNNBOW!
Rainbow...Good video dude
I don't even do designs but find your videos very interesting also rainbow 😁
Your videos have been so helpful. As a graduate from a BFA program I know that learning some design aspects will be helpful in making myself marketable. Thanks for creating engaging content! ~Rainbow!
You are so creative and I learn a lot from each of your videos... rainbow :).
@willpatersondesign
3 жыл бұрын
Thank you so much 😀
An awesome video. Thanks for the inspiration for my channel bro😘
@willpatersondesign
3 жыл бұрын
It's my pleasure
Man you're good!!!
@willpatersondesign
3 жыл бұрын
I appreciate that!
A+ logos
Nice ! Great Work :P
@willpatersondesign
3 жыл бұрын
Thank you! Cheers!
I heard "Qualified Cheaters". I was so confused 😂
@CheetahSnowLeopard
3 жыл бұрын
American liberal democrats.
@aminekemicha8951
3 жыл бұрын
same here lol
Personaly i think, that the QT idea turned out pretty well. The "O" is just a little bit to bold for me compared to the "T". Don't know why you did it, but it looks wrong in my eyes.
grt vid!
So, good job bro!
@willpatersondesign
3 жыл бұрын
Thank you so much 😀
@BROSHEND
3 жыл бұрын
@@willpatersondesign 👌
@kaykids5549
3 жыл бұрын
❤
Love your videos, thanks so much! Rainbow
@willpatersondesign
3 жыл бұрын
Glad you like them!
Loved this! Thanks for sharing the process. How long does a typical logo design/ identity project run usually?
@naomipaterson9300
3 жыл бұрын
We normally like to give ourselves 4-6 weeks but sometimes it can take less sometimes a little longer, depends on each project really and what is being done :)
Always like your videos! Can you do one on KIA motors new logo. I have issues with it, being a bit busy and confusing and trying to hit all these checkmarks they had listed. Modern, has to say Kia, symmetry, rhythm, pattern, abstract. Come on Will. Please do it!
Rainbow 🌈, Would love to see more of your work and how do you present to your clients :)
Yasss Rainbow 🌈 All the Wayyyyyyyy !!!
Awesome work, Will! Thanks for sharing. With the QT one you mention something along the lines of "showing the client what works and what doesn't work". Do you mean that you actually show the serif fonts and options that don't fit? If so, isn't that risky? What if they fall for something that was a terrible idea? I'm sure you've got the skills to explain and convince them to go with what you have in mind, but still... Thanks again for sharing, I'm wishing you all the best for 2021!
@naomipaterson9300
3 жыл бұрын
Yes, he will usually show the ones that didn’t make the cut during a meeting and explains exactly why they wouldn’t work for the brand - if you explain well why they would be a poor choice it’s not likely they would fall in love with it! But there is an element of risk I suppose! You know your client best and if you think they might be likely to do that you could always skip doing that! :)
@mauritsnienhuis
3 жыл бұрын
@@naomipaterson9300 Thank you very much for elaborating in that. I appreciate it.
rainbow
RAINBOWWWWW
RAINNNNNNNNNNBOW
I can't stop laughing. I was listening at a distance for a bit, and came back to rewind and learn what this British "Chuter" was... And then checked the comments. Glad I'm not alone! Finally saw the word tutor a few minutes into the presentation and 😂😂😂
@naomipaterson9300
3 жыл бұрын
I’m so interested in how Americans would even say it?! It sounds so normal to me! Is it more like “Tudor? “
Would love it if you upload how to come with the ideas 🥺
RAAAAAIIINNNNNNBOOOOOOOOW
I just had a nightmare client who asked me to work on a project for a corporate firm for them. I did it with little to no brief other than “modern” which made little sense in their industry. I completed the project and two weeks later they came back to me with someone else’s work, that was absolutely awful, and ASKING WHICH I THOUGHT was the best. They were badly copied versions of mine that didn’t at all match the industry they were in. I give up 😭😭😭
Rainbow - hehe,, I enjoy your videos, very inspiring
Without a doubt, the most unsavory part of the process is the "Let me *show* you *why* this is worse.".
Rainbow. I am not a designer or artist by any stretch of the imaginiation but I find myself obsessed with this channel. Never knew logos were such a science. Can I become a logo designer if I am not at all artistic?
Love your ushanka
To be a great designer, you gotta utilize dem colours in the rainbow
Oh dear, that kerning on the Apian logotype. Someone tell that P and I to get a room.
Great video, always enjoy to see the BTS of a logo/brand development. You mentioned an Appsumo software for uploading client logos for them to download from - what was the name for this? I couldn't find it from a search and couldn't see a name on the screen shot of the product in your video. Thanks. Keep it up.
@willpatersondesign
3 жыл бұрын
Thanks for watching! The AppSumo deal I was talking about was Brandox :)
Aww, they have a cutie mark... like My Little Pony 😉😄👍👏
Nice
I love the logo's!! But I just can't stand that the triangles in Brooks Molds final logo aren't the same size (or is it just my mind going crazy...?) Loll probably just me
Do you design your own fonts for clients? Or do you pay a font designer to give you the license to use their font?
🌈
The Fiverr videos are my favourite, would you do another??
That white A in the black hexagon might've looked good in place of the regular A in the logo.
Rainbow 🌈🌈🌈 Everything was awesome but one question...why did you use the gradient in the QT logo?
This Apian logo is top of the chain. Great job man.
@willpatersondesign
3 жыл бұрын
Thank you :D
You QT system is remarkably similar to a Brazilian telecom's system, named Oi... even the to letters are very similar, not the type, but the letters. Q-O, T-I It might have been by accident or one of those instances where you don't even remember seeing it before... dunno. Try searching on google images for: Oi logo
I thought I was really professional until I saw this haha
Do you have any custom fonts you designed that we're able to use in our logos?
Rainboooooooooow