Showing my 2020 Logo Design Work! (Client Rewind 2020)

Ғылым және технология

Sponsored by AppSumo! Use this link to get the products mentioned in the video! appsumo.com/tools/will-paterson
2020 has been a huge year for me with logo design client work! Not only has the world been turned upside down for a lot of people in the design industry, it's been crazy busy!
This year we've worked with some of the most amazing clients and it's a personal joy to work with so many different companies, from startups to large corporations.
In this video Will Paterson shows his logo design work from 2020. Although the logos look like the full extent of work, the rest of the work including the brand strategy and guidelines and prototyping were worked on during the design process.
2020 has been a sad year for many, but this has turned out (for many designers) to be an opportunity to make good changes to the world, businesses and ourselves.
If you would like to see more videos where Will Paterson show's his logo design process and past work then let us know down in the comments section below!
Check out some of these other amazing videos that are sure to help you and your design work:
BIG Graphic Design Trends 2021: • BIG Graphic Design Tre...
Guessing The Prices of these Fiverr logos?! • Guessing The Prices of...
Ian Pagent Logo Geek! logogeek.uk/
0:00 Intro
0:24 The Apian Way Branding
5:08 Brooks Told Explanation
6:10 Brooks Molds Logo Exploration
8:30 Brooks Molds Final Logo
9:00 How To Get amazing products and assets for cheap! App Sumo Sponsor
10:36 Adobe Hand Lettering Commission
11:43 Qualified Tutors Logo and branding Explanation
12:26 QT Logo Exploration
14:40 Final QT logo system explained
BECOME A MEMBER! / @willpatersondesign
Hire me: www.williampatersondesign.com
If you would like me to design you a logo, poster or anything for your KZread Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: www.williampatersondesign.com

Пікірлер: 316

  • @willpatersondesign
    @willpatersondesign3 жыл бұрын

    Hope you guys enjoy the video! If you did, remember to subscribe and share :)

  • @matthewsmith1547

    @matthewsmith1547

    3 жыл бұрын

    You mention Ian Paget and showed his face, great work

  • @shehryarkhalid4177

    @shehryarkhalid4177

    3 жыл бұрын

    Rainbow

  • @TABREJ007

    @TABREJ007

    3 жыл бұрын

    You should give hint of the amount you charge for these work, as well.

  • @designsofmaaa1401

    @designsofmaaa1401

    2 жыл бұрын

    please add my logo to redsign i have already made.

  • @OppacaTube
    @OppacaTube3 жыл бұрын

    That cosmetic company design is sweet, I have my full team of packaging designers that is following you now 💪😃 Thank You Will, I hope we will get the chance to work together in the future

  • @dynamicmk
    @dynamicmk3 жыл бұрын

    I got it on the seventh “Tutor” 😂 great work btw

  • @aslacar3430

    @aslacar3430

    3 жыл бұрын

    I used subtitles to understand :D

  • @winterholsworth5666
    @winterholsworth56663 жыл бұрын

    Rainbooooow! Trying to find my groove with logo design again after taking some time off, I find your videos very inspiring and helpful. Thank you!

  • @MattHG92
    @MattHG923 жыл бұрын

    Very insightful! Love hearing about your processes - it’s super inspiring for me! Also, Rainbow.

  • @mikebutkus
    @mikebutkus3 жыл бұрын

    Will you're one hell of a talented designer and strategist, thanks for sharing!

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you :)

  • @aliasgharmoni2474
    @aliasgharmoni24742 жыл бұрын

    will maybe you aren't the most technical logo designer or most crafted designer in my subscriptions list that i watch their content but that amount of honesty you have,makes you special and more friendly for me and i love it. the braveness you have to show your work from 0-100 and you dont fear of showing you processe even the bad ones , bad concept or sketches is wonderful. keep making content i love u😍

  • @ChaossX77

    @ChaossX77

    Жыл бұрын

    Brandon Shepherd is really good too.

  • @Sl1kz
    @Sl1kz3 жыл бұрын

    Well done! Was nice to see the process and how well thought everything is.

  • @sandaruwangamage
    @sandaruwangamage3 жыл бұрын

    Your sound almost like Alfie Solomon from Peaky Blinders

  • @kareemahagboola8888

    @kareemahagboola8888

    3 жыл бұрын

    💯

  • @linusskandsen4581

    @linusskandsen4581

    2 жыл бұрын

    Slow it down to 0.75 and it sounds exactly alike

  • @davibaby89
    @davibaby893 жыл бұрын

    After years of watching your videos. This is my favorite for so many weird reasons. I feel more validated in my workflow because of fo this content.

  • @naomipaterson9300

    @naomipaterson9300

    3 жыл бұрын

    So glad you liked it! 🥰

  • @AI3Dorinte
    @AI3Dorinte3 жыл бұрын

    Thanks for this, really appreciate the video man!

  • @cuantoganaunyoutubervideos2596
    @cuantoganaunyoutubervideos25963 жыл бұрын

    your work is inspiration for me, thank you for taking the time to make these

  • @thevoiceoftod
    @thevoiceoftod3 жыл бұрын

    I can't wait to see what amazing stuff you create with year Will

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you! :D

  • @smoketheweed7954
    @smoketheweed79543 жыл бұрын

    Ngl man I think you are the best graphic design youtuber. Keep up the good work my guy 👊🏼

  • @brotherbearvalter
    @brotherbearvalter3 жыл бұрын

    took me long time to realise you were saying "Tutor" and not "Shooter".

  • @HettieB8

    @HettieB8

    2 жыл бұрын

    ....r u American perchance

  • @thetravelpodcast

    @thetravelpodcast

    Жыл бұрын

    I heard cheater

  • @AnirudhIsOnline
    @AnirudhIsOnline3 жыл бұрын

    Awesome designs m8 , have a great year 👍

  • @doctorgrafo7842
    @doctorgrafo78423 жыл бұрын

    RAINBOW ! Thanks for sharing Will. Congrats from Queretaro Mexico.

  • @raychoo8878
    @raychoo88783 жыл бұрын

    Thanks for sharing, happy new year and lots of rainbows!

  • @naomipaterson9300
    @naomipaterson93003 жыл бұрын

    Loved every single one of these projects 🥰

  • @ceciliagovea
    @ceciliagovea3 жыл бұрын

    Thank you for this video, honestly it's super informative

  • @marcor6778
    @marcor67783 жыл бұрын

    Subscribed! Great designer, teacher and entertainer! Thank you a lot for your hard work and your pleasantness :)

  • @davibaby89
    @davibaby893 жыл бұрын

    Still the GOAT of this tutorial branding game. Kudos.

  • @fatbens9524
    @fatbens95243 жыл бұрын

    Really cool seeing your thought process through these. Keep it up!

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    More to come!

  • @tembea2547
    @tembea25473 жыл бұрын

    Glad I made it here first, awesome content, love your designs

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Awesome! Thank you!

  • @epage2123
    @epage21233 жыл бұрын

    This video is RAINBOW - licious. Thanks for sharing your great work.

  • @DeDragonGaming
    @DeDragonGaming3 жыл бұрын

    Love the logos man!

  • @abrahamdiana9874
    @abrahamdiana9874 Жыл бұрын

    Rainbow, great vid. Thank you kindly!

  • @alexdib3915
    @alexdib39153 жыл бұрын

    Thank you Will! Good stuff

  • @hassanabbas3496
    @hassanabbas34963 жыл бұрын

    This man is so good Support ❤️ and Love man

  • @SopheapNettips
    @SopheapNettips3 жыл бұрын

    Really appreciate your video! You so inspiration to me

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    I appreciate that!

  • @ThisDesignLife
    @ThisDesignLife3 жыл бұрын

    The mockups look great.

  • @MattRussellphotoshop
    @MattRussellphotoshop3 жыл бұрын

    Great video! Totally going to implement the "why things don't work" alongside of why things do work on my presentations from here on out. ~Rainbow

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Glad it was helpful!

  • @mickey5073
    @mickey50733 жыл бұрын

    amazing work!!!!!

  • @sriragavg4935
    @sriragavg49353 жыл бұрын

    Man I learnt professional designing from you❤️ you are soo inspirational ❤️you are soo best trainer for beginners

  • @maanasaprathana
    @maanasaprathana3 жыл бұрын

    Really appreciate the video man! (This is better than rewind 2018)

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you! I'm glad you enjoyed it

  • @Yatra-Anubhavharu
    @Yatra-Anubhavharu3 жыл бұрын

    you inspire people.... great!!!

  • @LaloHQ
    @LaloHQ3 жыл бұрын

    Rainbow! I work at a company, and it's such a great idea to show what doesn't work first, since I always get asked to do changes i've already discarded.

  • @naomipaterson9300

    @naomipaterson9300

    3 жыл бұрын

    It can deffo be super useful to show your process sometimes!

  • @felixsaputra2144
    @felixsaputra21442 жыл бұрын

    Well documented, controlled and clean solutions to the problems... Kudos!!

  • @willpatersondesign

    @willpatersondesign

    2 жыл бұрын

  • @rigg13
    @rigg133 жыл бұрын

    Your videos are very helpful Will. Thank You. Rainbow!

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Happy to hear that!

  • @marcfiola5422
    @marcfiola54222 жыл бұрын

    Love the Work Rainbow ;)

  • @jospargo8417
    @jospargo84173 жыл бұрын

    Loved the pebble treatment.

  • @lokeshvibess7845
    @lokeshvibess78452 жыл бұрын

    Amazing logo design ❤️

  • @gerardsandee1520
    @gerardsandee15203 жыл бұрын

    And me thinking about moulds (sorry Americans). Again, great stuff master Will, love it. Gah, rainbow, of course (even from a Greyscale one,).

  • @lesterjonathans
    @lesterjonathans3 жыл бұрын

    POPPINS, I use that font too. Like alot...

  • @iamvmsulthan
    @iamvmsulthan3 жыл бұрын

    Did i saw a rainbow 🌈 🤔 Amazing exploration 🤗

  • @crystalgrant3015
    @crystalgrant30153 жыл бұрын

    This was really good. Rainbow 😊

  • @kevingirardx
    @kevingirardx3 жыл бұрын

    love the work, any video ideas on making mascot or gaming logos?

  • @youssefsabri444
    @youssefsabri4443 жыл бұрын

    Congratulations, new haircut 😊😬

  • @RadeonThe1st
    @RadeonThe1st3 жыл бұрын

    Seeing this video reminds me that time i saw a double rainbow while on a hike and felt like my soul was lifted 👀

  • @naomipaterson9300

    @naomipaterson9300

    3 жыл бұрын

    That’s poetic 😹🌈

  • @codorna90
    @codorna903 жыл бұрын

    Awesome!

  • @stefaniegrimm9941
    @stefaniegrimm99413 жыл бұрын

    🌈 i like your reasoning! Thank you for sharing

  • @waynedavis3956
    @waynedavis39562 жыл бұрын

    G'Day Will, I'm not a designer, graphic artist or anything similar. I have just subscribed because I have watched a few of your videos and find the content very interesting. Thank you. RAINBOW.

  • @willpatersondesign

    @willpatersondesign

    2 жыл бұрын

    Awesome, thank you!

  • @russ9820
    @russ98203 жыл бұрын

    Another Great video man! Just curious, what's your technical process from procreate to illustrator? For example: do you export your sketches as a JPEG from procreate and airdrop it your desktop/laptop and pen tool over the jpeg in illustrater?

  • @BROSHEND
    @BROSHEND3 жыл бұрын

    Oh bro, i like your brainstorming. It's so smart and look professional. I hope it can be inspire for my next tutorial video. Thanks man :)

  • @kaykids5549

    @kaykids5549

    3 жыл бұрын

    Love that

  • @bersama.sandy10

    @bersama.sandy10

    3 жыл бұрын

    agreeeee

  • @brittanyparker-vaughan2881
    @brittanyparker-vaughan28812 жыл бұрын

    RAINNNNBOW!

  • @mariannethompson8851
    @mariannethompson88512 жыл бұрын

    Rainbow...Good video dude

  • @jb-fg8ij
    @jb-fg8ij2 жыл бұрын

    I don't even do designs but find your videos very interesting also rainbow 😁

  • @maryskidmore53
    @maryskidmore533 жыл бұрын

    Your videos have been so helpful. As a graduate from a BFA program I know that learning some design aspects will be helpful in making myself marketable. Thanks for creating engaging content! ~Rainbow!

  • @pmorganworkshop
    @pmorganworkshop3 жыл бұрын

    You are so creative and I learn a lot from each of your videos... rainbow :).

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you so much 😀

  • @olamiposiakande1471
    @olamiposiakande14713 жыл бұрын

    An awesome video. Thanks for the inspiration for my channel bro😘

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    It's my pleasure

  • @mrki731
    @mrki7313 жыл бұрын

    Man you're good!!!

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    I appreciate that!

  • @danielblack1240
    @danielblack12403 жыл бұрын

    A+ logos

  • @claudschgi4794
    @claudschgi47943 жыл бұрын

    Nice ! Great Work :P

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you! Cheers!

  • @zouths9194
    @zouths91943 жыл бұрын

    I heard "Qualified Cheaters". I was so confused 😂

  • @CheetahSnowLeopard

    @CheetahSnowLeopard

    3 жыл бұрын

    American liberal democrats.

  • @aminekemicha8951

    @aminekemicha8951

    3 жыл бұрын

    same here lol

  • @zerobambiro
    @zerobambiro3 жыл бұрын

    Personaly i think, that the QT idea turned out pretty well. The "O" is just a little bit to bold for me compared to the "T". Don't know why you did it, but it looks wrong in my eyes.

  • @hagaivdh
    @hagaivdh3 жыл бұрын

    grt vid!

  • @BROSHEND
    @BROSHEND3 жыл бұрын

    So, good job bro!

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you so much 😀

  • @BROSHEND

    @BROSHEND

    3 жыл бұрын

    @@willpatersondesign 👌

  • @kaykids5549

    @kaykids5549

    3 жыл бұрын

  • @FemParagon
    @FemParagon3 жыл бұрын

    Love your videos, thanks so much! Rainbow

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Glad you like them!

  • @1ndika
    @1ndika3 жыл бұрын

    Loved this! Thanks for sharing the process. How long does a typical logo design/ identity project run usually?

  • @naomipaterson9300

    @naomipaterson9300

    3 жыл бұрын

    We normally like to give ourselves 4-6 weeks but sometimes it can take less sometimes a little longer, depends on each project really and what is being done :)

  • @fusionarata
    @fusionarata3 жыл бұрын

    Always like your videos! Can you do one on KIA motors new logo. I have issues with it, being a bit busy and confusing and trying to hit all these checkmarks they had listed. Modern, has to say Kia, symmetry, rhythm, pattern, abstract. Come on Will. Please do it!

  • @zaanly
    @zaanly3 жыл бұрын

    Rainbow 🌈, Would love to see more of your work and how do you present to your clients :)

  • @byronlocke9992
    @byronlocke99923 жыл бұрын

    Yasss Rainbow 🌈 All the Wayyyyyyyy !!!

  • @mauritsnienhuis
    @mauritsnienhuis3 жыл бұрын

    Awesome work, Will! Thanks for sharing. With the QT one you mention something along the lines of "showing the client what works and what doesn't work". Do you mean that you actually show the serif fonts and options that don't fit? If so, isn't that risky? What if they fall for something that was a terrible idea? I'm sure you've got the skills to explain and convince them to go with what you have in mind, but still... Thanks again for sharing, I'm wishing you all the best for 2021!

  • @naomipaterson9300

    @naomipaterson9300

    3 жыл бұрын

    Yes, he will usually show the ones that didn’t make the cut during a meeting and explains exactly why they wouldn’t work for the brand - if you explain well why they would be a poor choice it’s not likely they would fall in love with it! But there is an element of risk I suppose! You know your client best and if you think they might be likely to do that you could always skip doing that! :)

  • @mauritsnienhuis

    @mauritsnienhuis

    3 жыл бұрын

    @@naomipaterson9300 Thank you very much for elaborating in that. I appreciate it.

  • @jeromealmenar6675
    @jeromealmenar66753 жыл бұрын

    rainbow

  • @theintrovertdiary
    @theintrovertdiary3 жыл бұрын

    RAINBOWWWWW

  • @EricaPecunia
    @EricaPecunia2 жыл бұрын

    RAINNNNNNNNNNBOW

  • @colefamilywho
    @colefamilywho3 жыл бұрын

    I can't stop laughing. I was listening at a distance for a bit, and came back to rewind and learn what this British "Chuter" was... And then checked the comments. Glad I'm not alone! Finally saw the word tutor a few minutes into the presentation and 😂😂😂

  • @naomipaterson9300

    @naomipaterson9300

    3 жыл бұрын

    I’m so interested in how Americans would even say it?! It sounds so normal to me! Is it more like “Tudor? “

  • @niteshnair2021
    @niteshnair20213 жыл бұрын

    Would love it if you upload how to come with the ideas 🥺

  • @JonathanAyers
    @JonathanAyers3 жыл бұрын

    RAAAAAIIINNNNNNBOOOOOOOOW

  • @kirstysculpts442
    @kirstysculpts4423 жыл бұрын

    I just had a nightmare client who asked me to work on a project for a corporate firm for them. I did it with little to no brief other than “modern” which made little sense in their industry. I completed the project and two weeks later they came back to me with someone else’s work, that was absolutely awful, and ASKING WHICH I THOUGHT was the best. They were badly copied versions of mine that didn’t at all match the industry they were in. I give up 😭😭😭

  • @jwgaming75
    @jwgaming753 жыл бұрын

    Rainbow - hehe,, I enjoy your videos, very inspiring

  • @Light-Rock97
    @Light-Rock973 жыл бұрын

    Without a doubt, the most unsavory part of the process is the "Let me *show* you *why* this is worse.".

  • @dripsa
    @dripsa2 жыл бұрын

    Rainbow. I am not a designer or artist by any stretch of the imaginiation but I find myself obsessed with this channel. Never knew logos were such a science. Can I become a logo designer if I am not at all artistic?

  • @ham2956
    @ham29563 жыл бұрын

    Love your ushanka

  • @thesharanaithal
    @thesharanaithal3 жыл бұрын

    To be a great designer, you gotta utilize dem colours in the rainbow

  • @zsht
    @zsht2 жыл бұрын

    Oh dear, that kerning on the Apian logotype. Someone tell that P and I to get a room.

  • @timmouldstamaulden3294
    @timmouldstamaulden32943 жыл бұрын

    Great video, always enjoy to see the BTS of a logo/brand development. You mentioned an Appsumo software for uploading client logos for them to download from - what was the name for this? I couldn't find it from a search and couldn't see a name on the screen shot of the product in your video. Thanks. Keep it up.

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thanks for watching! The AppSumo deal I was talking about was Brandox :)

  • @GSDesignStudioUK
    @GSDesignStudioUK3 жыл бұрын

    Aww, they have a cutie mark... like My Little Pony 😉😄👍👏

  • @sijilo
    @sijilo3 жыл бұрын

    Nice

  • @bente2580
    @bente25803 жыл бұрын

    I love the logo's!! But I just can't stand that the triangles in Brooks Molds final logo aren't the same size (or is it just my mind going crazy...?) Loll probably just me

  • @Sahrah3201
    @Sahrah32013 жыл бұрын

    Do you design your own fonts for clients? Or do you pay a font designer to give you the license to use their font?

  • @dantierandbalogh
    @dantierandbalogh3 жыл бұрын

    🌈

  • @QuallBall
    @QuallBall3 жыл бұрын

    The Fiverr videos are my favourite, would you do another??

  • @ChaossX77
    @ChaossX77 Жыл бұрын

    That white A in the black hexagon might've looked good in place of the regular A in the logo.

  • @oybekochilov464
    @oybekochilov4643 жыл бұрын

    Rainbow 🌈🌈🌈 Everything was awesome but one question...why did you use the gradient in the QT logo?

  • @ivofrancisco357
    @ivofrancisco3573 жыл бұрын

    This Apian logo is top of the chain. Great job man.

  • @willpatersondesign

    @willpatersondesign

    3 жыл бұрын

    Thank you :D

  • @Richorto
    @Richorto3 жыл бұрын

    You QT system is remarkably similar to a Brazilian telecom's system, named Oi... even the to letters are very similar, not the type, but the letters. Q-O, T-I It might have been by accident or one of those instances where you don't even remember seeing it before... dunno. Try searching on google images for: Oi logo

  • @NitroFoxDesigns
    @NitroFoxDesigns3 жыл бұрын

    I thought I was really professional until I saw this haha

  • @ChaossX77
    @ChaossX77 Жыл бұрын

    Do you have any custom fonts you designed that we're able to use in our logos?

  • @JaeyOye
    @JaeyOye3 жыл бұрын

    Rainboooooooooow

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