Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 14 employees. So how did we do it?
Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.
Its the end of June, and our facility is smelling like Fall and Christmas. So why are we starting production for "candle season" so early? We discuss how our peak season is getting earlier and earlier for us, and how with forecasting we know we can't pour everything we need to in October, November, and December. Instead of losing out on sales at our busiest time of year with out of stock scenarios, we are using our cash and excess capacity now- during our slow season.
Welcome to Episode 26: Should You Get Ready for Candle Season in June and July?! We are!
Timestamps:
00:40 Our peak is getting earlier
1:14 Wholesale is several months ahead
2:25 Pouring Christmas in June: our forecasting
3:27 Mitigating burnout for our team
4:40 This is cash intensive
5:00 Room for storage
5:50 Know your numbers
6:30 Opportunity cost of selling out during high volume seasons
6:50 Were moving in August
7:45 Launching new scents
9:10 Hiring temp staff?
9:50 Protecting our team and company culture
11:19 Opportunities for overtime
Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.
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