So….who do you think is to blame? The kids…the parents…the brands?! Influencers?! SOCIETY AS A WHOLE?!

@honeyyybeee569

5 ай бұрын

Society Parents Influencers Kids In that order.

@lavenderlatte13

5 ай бұрын

Parents, I say this as a mom. Soo many parents are so distracted by their phones & such that they don’t really raise their kids or bond with them.

@nadiahassan5307

5 ай бұрын

Parents parents and just social media

@juliiaa.kk8

5 ай бұрын

The parents for sure... but also the brands knew what they were doing by making their marketing and packaging so obviously attractive to a young audience! 😅 personally DE ruined my skin so happy for them to just *disappear*

@marlisseporras3132

5 ай бұрын

oh the parents for sure, they should control and pay attention to what their kids see in SM and say “NO”

As the mom of a eleven and twelve year old, I feel like this is a parent issue stop expecting schools and everyone else to do all the work. Please just talk to your kids, spend some time with them.

@mystic_mimi21

5 ай бұрын

I agree. And yet these parents also shout and scream ‘don’t tell me how to raise my children’ when we call them out.

@alicegaiba

5 ай бұрын

And we're not even telling them how to raise their children, we're telling them TO raise their children 😅

@bumblebeemer

5 ай бұрын

@@mystic_mimi21 then later whine about there not being 'a village' anymore.

@michalovesanime

5 ай бұрын

​@@bumblebeemerthis!

@efnaha9303

5 ай бұрын

As a teacher and a parent of older kids - thank you

As a Sephora employee, kids learn from their parents and the parents are a nightmare just like them

@kagitsune

5 ай бұрын

Right, these rich Karens have got to go

@soniapollock1417

5 ай бұрын

Agree 100% where are the parents of these children this is very scary please parents monitor what your children watch ❤️

@louisecornwall6870

5 ай бұрын

Some basic examples of problem behavior would be helpful. I visited an Ulta when I was in a small city, and all my interactions with staff and other shoppers were very pleasant. But I also work in customer service and have had terrible interactions.

@oqp489

5 ай бұрын

because their parents are rude millenials

@feetjiefit6353

5 ай бұрын

😂😂😂😂 well said

Hot take: The 10 year olds at Sephora moms are the girls who had push up bras from Victoria secret in middle school

@SkyR45

5 ай бұрын

That was me

@vurmonistrang5544

5 ай бұрын

god i still cant believe there were so many girls wearing push up bras in my middle school!! confession: i had one but neither my mom nor i realized it was a push up bra until i put it on one day and she asked if i stuffed it 💀

@lillyrose3545

5 ай бұрын

Oh yes, I had a water bra in middle school. It added up to a full cup size! 🤦‍♂️

@klaj6595

5 ай бұрын

Omg I totally forgot about water bras!!!!!!!!

@daft_j

5 ай бұрын

i had a push up bra in middle school and my mom had no clue until she saw me wear the bra and how uncomfortable i was

As a former adolescent, my mother wouldn't put up with us destroying other people's property for "fun". Maybe she taught me well, but I never had the urge to do what some kids have been doing to tester products. Don't be fooled; it's not a "this gen is an issue" problem. I knew PLENTY of troublemakers growing up. It's in each generation and I clearly recall these kinda of children having little to no relationship/respect for their parents. 😞

@keeperofthe7keys1987

5 ай бұрын

Same. I’d get shouted at for touching the mannequins, if I opened products and put my hands all over them my mum would have whooped my ass in front of the whole shop 😂😂😂

@Grwenhuhc

5 ай бұрын

You’re delusional… kids back in the 2000s were not trashing Sephora places. Kids today are way worse and that’s confirmed by service industry people in all jobs. Stop making excuses you are the issue.

@kmonti1

5 ай бұрын

I'm 28. I remember going to a few of my friends' houses when I was 9-12 years old and being shocked at the way they spoke to their parents, and their parents just tolerated it. If I ever talked to my parents like that, it'd be the first and last time. Parents allowing their children to disrespect them is certainly nothing new.

@jadeneatsrocks

5 ай бұрын

My mom wouldn’t even let me touch any of the testers at makeup store. She didn’t think I would break or destroy anything she was just worried about germs.

@cieluphantomhive2405

5 ай бұрын

so so agree-I had similar experience! I think its also how they prob picked up on talking to them that way by how the parents probably spoke to each other. Some parents genuinely dont think about how their children/impressionable kids in their company are like sponges, theyre always observing, absorbing and learning. Its unfortunate the unlearning process doesnt happen as often once set in these kind of ways. Obvi theres a spectrum of doing better as they mature but as kids they can easily influence how the world perceives them and sets themselves in a marked spot early on. Parents I think sometimes settle and allow them to do that to keep their peace(the irony it creates no ones, the childrens esp given they must have and make it happen attitude theres going to be offense after offense) Hope for change but realistic knowing it wont be a quick turn around. I wish some later/older humbling and embarrassment on the kids that destroy stuff in stores without a care rn etc XD

Also ppl need to learn how to say no to their kids. I couldnt imagine demanding my mother to buy something for me at Drunk Elephant prices

@JamesWelsh

5 ай бұрын

Agreeeed

@TheDevilChrno

5 ай бұрын

My Mom would probably just laugh. 😂

@ElizabethHoward

5 ай бұрын

I don't even buy stuff for ME at those prices! lol

@mrfearsmom8857

5 ай бұрын

I feel some type of way buying it for myself, 😮 I have ONLY owned minis and not that impressed honestly. The ordinary is affordable and I appreciate the education on site. I have a 13 year old son with oily skin and is starting to have breakouts and clogged pores. I have gotten him what I used as a teenager. I would not be opposed to buying him proactive or the ordinary skincare but he rarely washes his face willingly so I'm not spending the money.

@amandaleigh3307

5 ай бұрын

Me either…ever in my life…and I’m 30…this is gross

When I took my 12 year old step daughter with me to her first free standing Ulta and she asked if we could go look at Drunk Elephant, I was SHOCKED. Even more so when she explained to me how many kids she knew used Drunk Elephant and the tik toks her friends showed her. As someone who worked for Ulta, Sephora, and Lancome...I was horrified. So we had a very candid discussion in the skin care aisle as to why many of those products were not appropriate or necessary for young skin. Not to mention, I'd never purchase a child skincare that is that expensive. So, we wandered over to the "drugstore" section and looked at more appropriate options for her age and skin. She was paying attention when we were looking at ingredients for different products and I think it was sinking in a bit. She left with a new age appropriate gentle cleanser and moisturizer to keep in our home and was very happy....while there were 2 young girls her age behind us with Drunk Elephant in their arms in the check out line. As soon as we got in the car, I had to once again reiterate everything I said and we did a bit of a bigger deep dive when we got home by watching skin care videos on KZread by folks I trust who are dermatologists and aestheticians.

@pingutune

5 ай бұрын

you're such a great person! she might be a little sad but drunk elephant is notorious for selling mid for a high price. she'll thank you later lol. i actually think it's exciting to search (non cartoonishly priced products that don't match the quality) for skincare and ingredients you need!

@AEB-gw6bk

5 ай бұрын

You are awesome ❤. I've just had the same experience with my 12 year old too, but in Boots as we're in the UK 😊. Thankfully she was grown up about the whole thing, especially when she saw the prices of the drunk elephant stuff! Her response of "just think of all the other stuff like squishmallows I could buy with that money!" did make her sound exactly like the child she is. By all means teach kids about skincare, but definitely aim for age appropriate stuff. I'm sure some of the kids out there are using more products than I am as I crash land into my 40s 😂

@1957DLT

5 ай бұрын

You took an 'educating moment' and ran with it so darn well, kudos! I cannot believe 10 year olds are even aware of Drunk Elephant skincare, muchless buying it. This makes me immeasurably sad.

@szarybobas

5 ай бұрын

The ability and knowledge to search for same quality products for lower price is great! This is what you do when you’re in college lmao She will really thank you later.

@Shuurinakisame

5 ай бұрын

I don't see the problem with getting maybe one or two products as a birthday present or something, with the understanding that these are expensive premium products that are not necessary. I didn't need a super expensive Furby when I was a kid either but I got one. Kids want to be able to show off that they too are taking part in the popular experience. As long as they aren't using any of the more heavy active ingredients there shouldn't be an issue. It's certainly good to have the conversation but the "horrified" emotion is a bit over the top.

I’m 23, when i was 10 my only skincare products was a sprite flavored lip smacker with the occasional tooth scrapes on it and a tub of Nivea lotion my mom got me. No more, and occasionally less. She never knew the science behind the ingredients, her only justification was “you don’t need it.” This video opened my eyes as to how she saved me!

@binatitagain

5 ай бұрын

Lol, me too! My mom loathes the cosmetic industry ("the $20 cream works just as well as the $200 one!"). To this day, I just wash my face and moisturize. SPF in the summer (luckily, I have decent skin). I find all of this sad. I guess I was lucky to not have social media back in my day?🤷‍♀️ I'm not against skin care and skin care products per say but it's up to the parents to educate their kids.

@crybaby_dia2843

5 ай бұрын

Don’t forget that grapefruit nutregina cleanser 😂

@MiMiLaXMiMi

5 ай бұрын

I still use nivea lotion, it just works really well for me

@Shatterstar

5 ай бұрын

I had Wet N' Wild. Like it was cheap at a dollar for nail polish, lip stick, eyeshadow...cheap shit. I didn't get anything more expensive than that until I hit puberty and I needed to get acne face wash for like 5 bucks a tub. I can't imagine being 10 years old and wanting 80 buck face serum.

@JanisGeee

5 ай бұрын

The St. Ives Apricot scrub was our Drunk Elephant 😂

The era of “tweens” is over. I remember being so excited to go shopping for bonbons brands clear mascara and lightly tinted shimmery shadows for my first day of middle school. I remember having stores like Limited Too that sold clothes that could make you look like Lizzie McGuire, or whatever. I find it particularly upsetting, bc once girls start developing their girlhood stops being acknowledged by the people around them. So what’s gonna happen to all these girls who turn ten, and then immediately skip to the part of their life where they’re viewed/treated as women. How are they going to develop after experiencing only half their childhood?

@Vero2yu

5 ай бұрын

People are so poisoned by society that they learn nonsense. Like, some people actually think shaving means they are ''clean'' and surely that is no doubt related to the filthy (four letters long and starts with the letter P) industry. The cosmetic industry have their own filth by adding toxic chemicals.

@laum5371

5 ай бұрын

Oh come on, back them our grandparents thought clear mascara was the devil

@itscc2004

5 ай бұрын

@@laum5371that’s not what’s they’re talking about. These kids aren’t being able to live those awkward tween years that are crucial for development by skipping right to wanting to be more “adult”. They don’t need anti-aging skincare or tons of makeup, they’re kids! I remember being so excited to shop at places like Justice and Claire’s, but nowadays it’s just barren there, it’s really sad to me because those years were crucial for shaping who I am today.

@JustHereForCats

5 ай бұрын

@@laum5371 I did dance as a child. Makeup was always a part of my life… my mom made sure I understood that stage makeup wasn’t for wearing every day, and when I was old enough she took me makeup shopping

@laum5371

5 ай бұрын

@@JustHereForCats yeah exactly, it's not new

Some of you clearly don’t remember Sephora 20yrs ago when Jessica Simpson came out with her line. The tweens were eating the samples. Kids in Sephora have always been a nightmare. Though the idea of a 10yr old buying luxury anti-aging skin care is wild.

@FlawlessImperfectionBeauty

5 ай бұрын

Lol, I forgot about that!😂 But back then all stores near me required an adult guardian with kids, and had “you break it, you buy it” signs on the walls. I was also given a small allowance and to save up for things I wanted. These kids are so entitled, and they go wild with a credit card, all that after destroying half the store!😳

@brittalex7024

5 ай бұрын

Oh wow that brought me back! The brand encouraged ppl to eat their products

@Elrewin59

5 ай бұрын

Eating as in... really eating? Or just buying them a lot?

@FlawlessImperfectionBeauty

5 ай бұрын

@@Elrewin59 Really trying to eat them. 😂

@-PrettyPrincess-

5 ай бұрын

Omg i remember 😂 i had no interest in her products but i remember someone wrote a review that said they bought her body lotion, put it in a bowl with sprinkles on top and ate it😅

My daughter is almost ten and just had her first break out. Ive started her on a very basic skincare routine of just a gentle cleanse, a mild toner and moisturiser. She doesnt have access to social media and she wont for another couple of years at least. This is 100 percent the parents responsibility.

@CarlottaV

5 ай бұрын

You are such a good parent! Good luck with raising your child.

@jonahandthewolf

5 ай бұрын

Thank you for being normal

@jessicak7750

5 ай бұрын

Amen!! I feel the same way!!! My daughter does not have a social media either. She wanted the tik tok app and I told her that I don’t even have that app. Why would I allow her to have one 😂 😂😂😂😂

@carasparmann

5 ай бұрын

The horror I would feel if my child would be on tik tok and see als this degenerate bullshit there. Absolutely best desicion to not let your kid have social media. It is so harmfull, even to adults!

@md55773

5 ай бұрын

Doesn't she have friends or know that internet exists? I mean, family isn't the only source of info

I’m a gen x mom with a ten year old daughter. She came home from school one day talking about Ulta and how all her friends use skincare and Drunk Elephant is the best. I was gobsmacked. So we talked about the skin care, why it’s important and getting advice from the right people, not friends. We went to Ulta, and I have to admit I’m in my forties and I had never been to an Ulta before. We asked an employee about skincare and I mentioned Drunk Elephant. The associates eyes got wide and she said that would be really harsh on young skin. So she suggested a Byoma starter pack for $25. My daughter is very germaphobic, and thinks samplers and things like that are gross, so we didn’t sample anything. She only does skincare once a week, she’s usually too tired to want to do it. She’s starting to get blackheads, but it’s not to bad yet. I’m just glad that the girl at Ulta educated us on everything! 😊

@beastofbussycreek

5 ай бұрын

I work in kids entertainment, but prior to that I used to work at Ulta. Some girls came in for a birthday, and through casual convo the birthday girl mentions she got a bunch of Drunk Elephant. I just remember one of the moms asking if kids that young (she was 10 or 11) needed skincare and I just remember looking at this woman and telling her if she wanted the best advice on how to do it, to just talk to a dermatologist or a pediatrician, then told her generally to just stick to gentle cleansers, moisturizers, and sunscreens if she's genuinely wanting to start taking care of her skin

@caroline6309

5 ай бұрын

That is very sweet of you and an amazing way of educating your child! :)

@ladyelainefairchild3546

5 ай бұрын

She’s not wrong, samplers are gross. I only get samples from stores where the employee puts it in a clean sample container for you (like blue mercury which is not a store for kids) or the employee dispenses it for you and the customers aren’t sticking their fingers into everything. You wouldn’t share makeup even with acquaintances why would you essentially share with dirty strangers? That’s not being a germaphobe that’s common sense, good for your kid.

@cherylseagraves3884

5 ай бұрын

That’s awesome! People in stores that knew what they were talking about saved my skin as a kid. My mom was giving me her products and they made my breakouts so much worse because they were too harsh for my skin type and age. Byoma has some really nice things that are great for kids that age because their formulas are simple and well labeled.

@Musicislife477

5 ай бұрын

@@caroline6309 thank you! 😊

I'm a mom of an 11 yr old, i bought my child Pigeon (japanese brand for kids) face cleanser, moisturizer, and sunscreen. The basic skincare for an 11 year old. We had a lengthy talk why she needs these products: to clean her face from dust and dirt, moisturize to balance the skin and protect face from the sun. That is it. That is what any tween and teen need. Basic skincare to not have crazy dry, oily or acne skin. Parents need to talk to their kids and make them understand what products are for.

@DFRetha

5 ай бұрын

Exactly this. Acne & pimples are caused by clogged pores that are typically activated by hormones, which obviously shouldn't start firing until a child has entered puberty. Makeup & scrubbing the face with harsh products actually makes pimples worse, so when a child is young & hasn't started puberty, it's simply a waste both of money (particularly these "luxury" brands) & is probably harming the child's skin more. So the only things that they need would be some kind of basic cleanser to get rid of sweat & dead skin, moisturizer (particularly in winter) in order to prevent sore & cracked skin, & sunscreen for obvious UV protection.

@theirmanager5204

4 ай бұрын

Yes yes yes. My mum taught me the same things around the same age. As a result, I like to think she set me up for healthy skin and body as a woman. Just like learning about brushing your hair, and teeth and finger nails and toes. It’s hygiene and self care. I have a 2 year old and we have a routine at bath time where she goes through all these steps with me. We get out of the bath, and she sees me putting on toner and serum and moisturizer. I rub her down with glyco base lotion, because she’s a little eczema prone, and she wants ‘mah keem’ for her face too. Why not? I let her scoop a little out of the tub and she dabs it clumsily around her face and rubs the rest on her hands and elbows. I think you’re being a great mum for doing this with your daughter.

@qwmx

4 ай бұрын

That's good parenting. Unfortunately parents miss the part where they have to make their kids realise there is a pragmatic factor to consider why they even need a beauty regime in the first place.

I work at Sephora and deal with the youngins making a mess in the DE section all the time. At one point we started putting the face cream testers away but they'd just open boxes and make a mess of sellable product instead. I think what really needs to happen is parents having awareness and attending to their own children instead of making retail employees clean up after them. I've actually seen moms watch their kids mess up the testers and walk away without cleaning anything up.

@o3MTA3o

5 ай бұрын

Ha! Parents parenting their children? I think not. It might hurt their wee feelings.

@leahsanders798

5 ай бұрын

You are %100 percent correct. But the kind of parent who can and, furthermore will, buy their preteen DE probably aren't the type of people who respect service workers. Let's be real. So they're just raising their kids to be entitled twats like them.

@1Skorpia

5 ай бұрын

Have signs out "no children under 18 allowed without parental supervision. "

@lavenderlatte13

5 ай бұрын

Sephora needs to charge the parents, and I say this as a mom

@Roll587

5 ай бұрын

Making a mess of sellable product is WILD. I'm sorry you're having to deal with that.

I'm 29 and I can't afford Drunk Elephant. I cant imagine buying it for a child with perfect child skin 😭

@Cait491

5 ай бұрын

Same! It's insanity.

@annthemaam3585

5 ай бұрын

I saw a 9 yr old posting a “skin care regimen”. All drunk elephant, glo recipe, etc. I legit almost cried 😂😂😂 like, BRUH. I’m having to use CeraVe 😂😂😂😂😂😂

@honeyyybeee569

5 ай бұрын

@@annthemaam3585I use ceraVe too. My skin is fine but I’m also 21. I still have some time before I prune up. 😂😂😂

@deathsheadcashew

5 ай бұрын

​@@annthemaam3585don't cry, cerave is better than drunk elephant anyway 😂

@maddie8415

5 ай бұрын

Sadly, the people I know who cater to their tween's desires for expensive skincare are the type of people who make good money for sure, but never seem to have enough of it due to overspending on very unnecessary things. It's sad that they're likely passing on the same habits to their kids.

Drunk Elephant is also incredibly ableist. They’ve attacked chronically ill people on social media for using things like face wipes on days/nights when we can barely function and would otherwise have to sleep in makeup, etc. If your activism isn’t intersectional and your response to people who need less-than-ideal products to live their lives is to tell them to die, you’re the problem, not us.

@Tamar1973

4 ай бұрын

There are a lot of makeup artists and skin care experts and even dermatologists who shame people who use face wipes to clean their face. The arrogance and condescending attitude is not limited to Drunk Elephant.

middle school teacher here! thank you so much for not demonizing gen alpha or acting as if they’re exceptionally annoying. one of my pet peeves are peers with a “ugh, kids these days” attitude. kids will always be kids!

@darkslayer709

5 ай бұрын

As a Millennial, I find it amazing people are still doing this. We constantly got told we were terrible growing up, generalised as louts, hoodies or chavs, the "ASBO" generation... and the fact we're now doing it to Gen Alpha disgusts me. Kids are no worse behaved now than they were when we were growing up, it's just social media has made it far easier for this kind of thing to blow up.

@muirgirl

5 ай бұрын

@@darkslayer709Kids are in fact behaving worse. Blaming them for the lack of adult guidance causing this though is the real problem. Kids will be kids.

@Flmom15

5 ай бұрын

We blame the parents & the kids are worse. It's called social media

@JustHereForCats

5 ай бұрын

I mean, ugh… kids these days 😂😂 But ten million more percent “ugh, the parenting of kids these days” 😂

@belughlegosi

5 ай бұрын

But they are annoying and one of the most brain dead generations we’ve ever had. Let’s be realistic and not sugar coat things

Parent here: what in the world?!? I will not let my 10 year old do crap like this. 16 is a start (only if needed) , but with a guidance of a derm. I refuse to raise entitled children. It’s not the brand’s responsibility. It’s the parents. 100%

@blinkingbat7447

5 ай бұрын

Agree, it seems like some parents want the brand to raise their children. Don't draw a definite line at 16 though. I don't have children so I shouldn't say what you should do, but I still remember my skin got really bad when I was 14, right around the time I got my period, enough to get made fun of a little. You know your child best, and your personal judgement is probably the best way to decide when their skin needs a little aid ^^

@regresaperry

5 ай бұрын

16 is way 2 old to start skincare😭😭 im 21 and started at 12 cause i had flaky dry skin

@EltonJohnglasses

5 ай бұрын

Honestly I started badly breaking out at 11, and it really did a number on my self esteem. I *wish* I had some kind of skincare at that age. Definitely not the type your see on the internet ofc, but still.

@kazimirakrause5865

5 ай бұрын

I started skincare at 11 because I had acne early so I dont think 10 is always too young, if someone has skin issues they should use skincare. But kids shouldnt be using all of these actives, they should have a simple routine appropriate for their age and skin type. Parents definetly should be guiding the process, and getting a derm consult (if possible).

@fairya1470

5 ай бұрын

Im 16 and starte susing skincare at 14 and i added new products slowly. I will start using retinol when i am 20. I have a good clear skin and never had acne 😊

Should Drunk Elephant redo all their marketing because of what gen alpha is doing? No. Are they benefiting from what's going on? Absolutely. Does it look like they're quietly enjoying all that new business and are unwilling to do anything that might interfere with them cashing in on this? Yeah, it kinda does.

@JamesWelsh

5 ай бұрын

Mmmhhhmmmm 100% agree

@purringlion

5 ай бұрын

@@JamesWelsh Thanks James! Love your videos btw xx

@actinglikeseals

5 ай бұрын

yes this. Drunk Elephant have been marketing their skincare smoothies for nearly 10 years. They’re not going to change because they’re making more money.. even if that money is coming from obnoxious 10 year olds. Whether the smoothies are effective or not is another question. But the marketing tactic is doing what it’s meant to do lol.

@santrealyste

5 ай бұрын

It could very well be an indirect marketing strategy. Hire influencers > influence young teens > hook young teens to get their parents to spend money on their products. I haven’t seen the actual vid but i can see how it could be an idea made to go viral. Infamy is fame.

“I’m not putting anyone’s parenting into question-“ I am. It’s one thing to want to emulate what they see in terms of products they want, it’s another to not teach your children how to properly behave in public or how to treat service workers nicely. That’s a part of life skills that are the responsibility of the parent to teach and supervise at the age they are NOW so they don’t KEEP behaving that way as young adults or even adults. Parents need to watch their kids in public.

This is definitely a parenting issue. Many parents aren’t looking after, disciplining, or monitoring their children. It’s no wonder this generation are acting out so much, especially because of the social media influence and consumption. And let’s be for real, these parents must be rich enough to be buying these luxury items bc my parents would have looked at me like I was crazy if I asked for this stuff. When I hit 15/16 I did begin looking into skincare on my own due to my skin’s reactions and I definitely looked at drunk elephant. But I had a job and realized how stupid expensive they were and the cost/benefit was too low. If I at 15/16 figured that out, so should some of these parents. Yikes.

@Skyebright1

5 ай бұрын

Yeah my mum would’ve just gone to the chemist and brought Cetaphil moisturiser, I didn’t get into really expensive skincare until I was an adult and making my own money

My local Sephora has about $1000 worth of damage daily, probably more. The kids (roughly around 10-13) become upset when the employees don’t recommend strong retinols and concealers to them. A father scolded an employee because she didn’t feel comfortable selling Drunk Elephant’s retinol to a child, not a teen, a child. The employees have kicked out kids for doing black face with darker foundations. This location now has a security guard due to high theft, and kids ruining ALL the samples and the sealed products too. Just recently went last week, and it was an out of control zoo!

@Ash43509

5 ай бұрын

I don’t see why the stores shouldn’t be charging these parents for the inventory that these kids are destroying. Call security, hold the kids in the store until their parents get there, get their information and then send them the bill. They do that when adults act up in the store, so maybe they should do the same for these kids. I guarantee if these parents are having to pay up for not watching their kids, they’ll stop letting them run all over the stores unattended.

@Nicole-yw4vq

5 ай бұрын

@@Ash43509 To make that possible, sephora need security stuff who can handle unpleasant situations like that (will be cheaper than 1000 $ damage). I assume the average Sephora employee is not fit to do it.

@LizzieMagz

5 ай бұрын

Why are they doing blackface 😭

@mandala314

5 ай бұрын

Ugh. I hate living so far from malls, but maybe it's a good thing. We have an Ulta. It's never a mess, I'm guessing because the parents shop with the kids? In a mall, some parents rely on the shops for babysitting.

@FlawlessImperfectionBeauty

5 ай бұрын

I remember stores that I wasn’t allowed in with an adult guardian due to underage kids causing damage and theft. Why haven’t stores gone back to that?

Parents of these children need to be fined. Letting your kids act this way in public should be considered public disturbance. 😂

@carochan86

5 ай бұрын

Add it to the bill at check out.

@SmolCloud

5 ай бұрын

this!!!!!

@devfrancis7666

5 ай бұрын

They will be fined.... by their kids dermatologist when they inevitably have to take them to one to fix their kids burnt up skin 💀

@baumeister5705

5 ай бұрын

@@carochan86 fr businesses need a charge for unruly kids, I’m a parent and I hate any child who’s parent clearly doesn’t give a damn about them. They think they can do anything, and if they are charged for their garbage gamete’s they might not come into public or they might actually do something about how they behave in public.

@Musicislife477

5 ай бұрын

I completely agree. I taught my kids to respect other people’s property. I was amazed at when I had playdates with kids from my children’s school, at how the “friends” would damage and even break my kids toys! My kids are older now, but they still remember those times and even get upset when they see clothes or products on the floor of a store or anything like that. It’s not hard to teach your kids to be respectful. But the kids learn from the parents. If the parents aren’t respectful towards other people and property then the kids won’t be either.

So I'm Korean and skincare has been a part of my life for a very long time. Beauty stores, airlines, hotels, etc have been giving out skincare samples LONG before US brands even thought about doing that (or selling them). These came in little toner bottles, cream jars etc etc. My grandmother used to have a lot of these and as a kid (like the ones in the tiktok) I knew these weren't for me. I knew they were "grown up" things that the women in my life had been using. I don't know when I was explicitly told or anything, but I just remember having the knowledge that these are not products made for ME they are made for the adults in my life. So when I was messing around with them it was the equivalent of playing dress-up with mom's clothes. The fact that these kids are using these skincare products like it is for them is not the responsibility of the brands---these are things that they are learning (or not learning) from their parents. They want to push the fact that Drunk Elephant, Glow Recipe, etc are weirdly sub-marketing to children when they aren't. "Mama and Cub" is clearly in line with their animal branding and it obviously meant that you get a full product with a mini/travel product. Want to see what brands do to advertise to a younger audience? Take a look at the packaging of Millie Bobby Brown's line, the Japanese Canmake brand, Korean brands like Etude House, Holika Holika, and Tony Moly. These are all brands that are drug store prices and brands that have been always ones geared towards a younger audience. They are still NOT FOR KIDS at 10, but they're for the young adolescents at 13+. I'm not at all saying that social media has not had a bad influence on these kids, that is unmistakeable. I'm just really tired of people taking responsibility and accountability away from themselves and pushing it all onto an external force. Yeah, sometimes companies do some really shady marketing/branding, but sometimes we, as the adults in these kids' lives, need to do a better job of teaching them.

@mageofmagic870

5 ай бұрын

I 100% agree! I grew up in the early 2000s and 2010s, so skincare and makeup was advertised EVERYWHERE here in the U.S.! But I didn't start doing skincare until I actually needed it ( I had terrible acne at around 10), and there is absolutely no way my mom was buying expensive skincare products for her 10 year old! And she would only ever buy basic cleansers! Nothing extra like toners and skin brighteners and exfoliating scrubs, because she knew I didn't need all that! And that's exactly what these parents need to be teaching their kids! At such a young age they do not need such a complex skincare routine or such an expensive one! Especially since these kids don't know how to keep an eye out for potential irritants in their skincare, meaning that their skincare routine could actually be doing more harm than good!

@MK-Hogan

5 ай бұрын

I completely agree. I actually strongly disagree with that lady demonizing the brands for their cute names and packaging. I know she means well, but adults like that stuff too! I’m definitely attracted to cutesy stuff and I’m 46. We’re entitled to enjoy that and not have to lose it because its also appealing to kids. It is NOT the job of a freaking brand to teach or warn our kids about anything. It’s ours as parents.

@qwmx

4 ай бұрын

Exactly. Also I notice the culture of South Korea is very beauty obsessed, for all of their beauty obsession which goes way more than other western countries, you never see cases of children abusing products, making mess of testers in shops EVER. If people learned to look at other cultures, they'll learn one thing, it's not the company, the shops, it's the parents.

@qwmx

4 ай бұрын

@@MK-Hogan I was like "dude, they've always had that cute look to them, maybe do your research on their past packaging?". I personally feel in response to this societal trend that's happening, companies should be empowering their employees to kick the children and the parents out, training their employees to disallow children from purchasing actives, companies not even letting their employees doing this is also enabling these parents and kids getting away with it and creating a precedence in society that they can ruin products. Companies are not at fault for the behaviour for the kids, but I just wish they would do things to better protect their employees and empower their employees and in doing so, help enforce the precedence that this type of behaviour is not acceptable in society, not for anyone. If an adult client is being rambunctious, that client will have security called on her, but if it's a child, that child is let off the hook.

In my opinion, poor parenting is the largest culprit for the “10-year-old Sephora shoppers” ordeal. Employees should also feel empowered enough to kick out disruptive customers, call CPS on “abandoned” children, and refuse selling products to underage customers unaccompanied by a parent/adult. Social media is also a large issue, but media literacy and consumption is ultimately the parents’ responsibility to teach/regulate.

@ayydubs987

4 ай бұрын

calling CPS on “abandoned” children just shopping is absolutely, unequivocally insane.

@MiraBoo

4 ай бұрын

@@ayydubs987 If they’re older kids legitimately shopping, sure, that’s crazy. But when parents leave their younger kids at a store unattended for hours as an alternative to babysitting, then no, that’s standard protocol because the store isn’t responsible for those kids, but you also don’t want to kick the kid out and potentially put them in more danger.

@ErK61

3 ай бұрын

Nice sentiment but I have little faith DE or retailers would adopt an age restriction policy. Unfortunately the moneys too good

On the one hand: how many of us went crazy for body glitter, smuckers, bath and body works, bath bombs, and bad celebrity fragrance. On the other hand: none of that was 72 dollars a pop... and when our parents said no we put it back on the shelf. Wild to think of a ten year old using retinol. I didn't even know what retinol was until I was 28.

@striketochill

5 ай бұрын

None of those things are comparable to skincare imo. Those are all basically forms of makeup which is fun and often used for dress up by children. Skincare, esp the kind these kids are going wild over, is to preserve/protect/treat skin and extend youth... it's just sad that at age 10, these kids are already obsessed with anti-aging. It's on the parents but the bigger problem is on society as a whole.

@JustAFace_InTheCrowd

5 ай бұрын

I never wanted any of those things…. Except for the smuckers……. When I was 4, I used to eat them (yes- the chapsticks, not the jelly)…………… pfft- ahahaha lmfao. 😅😂

@smb611

5 ай бұрын

I was 40 before I knew retinol!

@spacegirlfriend42069

5 ай бұрын

Honestly unless you're allergic or intolerant to fragrance/dye, those products carry far less potential for risk than prestige skincare

@LidoDuck

5 ай бұрын

As a ten year old and I have no idea wth sephora or drunk elephant is, I’m honestly scared for me myself, and the rest of my generation

I work in an Ulta in Florida, all of us at my store try our best to talk to the parents when they come in with their young kids asking for Drunk Elephant. I try to tell them what the products are used for and what could harm their developing skin barrier. Then I always show them bubble afterwards. Most of the time they end up going with bubble. We even had a mom come in asking if she brought her daughter in, would we ‘scare the crap’ out of her and explain why it’s so bad for her because she’s only 8 years old. We gladly said yes 😂

@ccrisc100

5 ай бұрын

Good mama. Sometimes you need reinforcements.

@DFRetha

5 ай бұрын

Glad she listened. When I sold games, we would often tell parents the kind of content that was in the M-rated games their 9-year-old wanted & most of them were frighteningly okay with it. There was man that bought Watch_Dogs for his pre-pubscent son & I mentioned that there was a mission where women (human trafficking victims) were being used as literal dinner tables for men (naked; men were eating sushi off them) & he just shrugged. Can't imagine they will be having a heart-to-heart on the real world issue of human trafficking & misogyny.

@winstonsmith502

3 ай бұрын

​ Horrifying!!!

My mom let me start wearing makeup when I turned 13, and at my 13th bday party she hired a professional esthician to teach my friends and I how to apply makeup correctly.

@just.jayshree

5 ай бұрын

What a good mama! I don’t know why but this literally hit me in the feels and now I’m actually crying like wtf 😭😂

@whitneymouse

5 ай бұрын

I wasn’t allowed makeup until I started high school and I decided it was too much work 😂 I think I did eyeliner and lipgloss and MAYBE mascara for 9th grade and then sporadically and for special occasions anytime after

@elin_

5 ай бұрын

Wow.. I'm almost 31 and still barely know how to do makeup

Ok hi former Sephora employee here. I always knew I couldn't change what people wanted to buy - even if it was inappropriate for them. But what I COULD do was give them my honest opinion. Your kid is 6 and wants to start using skincare? Awesome! A cleanser and moisturizer and sunscreen are great. You're clearly experiencing dermatitis but want a super intense retinol? I think you'd really benefit from a trip to the dermatologist, but in the meantime, let's focus on products to repair your skin barrier. Would such clients always listen to me? No. But I kept my integrity. So... yeah. More honesty, more integrity from everyone would be great. Also - keep in mind - it's NOBODY'S job to stop people from buying things - especially overworked underpaid employees of Sephora. This is just what I did. XO and thank you James for always making great content!!!

@qwmx

4 ай бұрын

My sister had a bodyshop retail assistant who refuses to sell her tea tree oil products because of the damaged skin barrier of her face, this was a year or two before coronavirus. I bloody wished that Sephora and other skincare/makeup retail employees have that confidence and are also backed up by their managers.

How and why are 10 year old kids in Ulta and Sephora unsupervised? That's all I can think about the whole time I'm watching this video lol

@JamesWelsh

5 ай бұрын

I think I was…15?! Before I was allowed to go shopping, parent free, with my friends!

@jacobus57

5 ай бұрын

​​@@JamesWelshno wonder you and Robert are wonderful! You had parents who were not afraid to be adults ❤️

@hellsbells8689

5 ай бұрын

@@jacobus57 I just know you meant to say "no wonder you and ROBERT are wonderful..." "Your weekly reminder" etc 🤣

@ashleythaxton9667

5 ай бұрын

Lol they are the same, wonderful person! 😅

@jacobus57

5 ай бұрын

​@@hellsbells8689😂😂😂 totally right and thank you😽 I was, like so many of us, typing through eyes clouded by rage 😝

I have a 10-year-old daughter with acne. We’re working with her doctor and she has a simple routine. She sees the excessive skincare routines on social media and thinks they’re silly. She understands that consistency is key and that her drug store products are just as effective. Yes, the parents need to set boundaries with their kids. Parenting is hard and setting those boundaries with a little person who is trying to assert their independence is challenging. Hopefully, with time, they can better guide their kids.

@scottie2hot

5 ай бұрын

10 year olds don’t need skincare routines. If a10 year old has acne, that’s a hormone and diet issue.

@mojibien7570

5 ай бұрын

@@scottie2hotyeah some kids get their period AT TEN. What do you suggest? They go on birth control? I was that 10 year old. Ate clean. Got worse without simple wash & cream. It was rough dealing with your skin & body changing 3-4 years before friends. Acne didn’t clear up until the pill at age 18. I’m happy my mom brought me to the skin doctor and not the gynecologist. Stop spreading lies.

@scottie2hot

5 ай бұрын

@@mojibien7570 lol girl who said anything about the gynecologist? I simply said 10 year olds don’t need a skincare routine. They for sure don’t need anything from Sephora. No skincare product is going to clear acne that results from hormonal change. If you don’t want to get on a medication or bc, you just have to deal with it.

@MsAntigonaki

5 ай бұрын

Same… I have one with acne and another with eczema - they have their treatment and sunscreen in the morning and their pm treatment and moisturizer at night - that’s it

@MsAntigonaki

5 ай бұрын

@@mojibien7570one of my daughters went on the pill at 12, she had acne, was underweight and abnormally lengthy and heavy periods, THANK GOD. Don’t villify the pill like that. The dose they give children is very tiny

Here's how kids can do skincare- understanding the power of sunscreen and sun exposure, the importance of hydration and drinking lots of water and not trusting every brand- learning to educate themselves on proper hygengine and hormonal skin care. Beyond that- there's no reason a child should irrate their already sensitive skin by falling into the hyped and addictive beauty community that's made and comprised of ADULTS.

@iija5238

5 ай бұрын

Yes! Washing your face (only water in the morning, a gentle cleanser in the evening), applying basic moisturizer (preferably unscented) and sun screen + lip balm is more than enough. You will go far with just taking care of your hygiene (changing your pillowcase often is so important), drinking enough water and eating a diverse diet. If there are some serious skin conditions, turn to a dermatologist for advice and not tiktok.

You’re completely right. To add to that, if their parents have the money to be buying things like drunk elephant, they more than certainly have the money to take their child to a dermatologist or esthetician to learn from experts what their child needs if they have specific skincare needs. That’s what my mom did. I had precocious puberty (premature puberty/period before the age of 8yrs old) and developed the most heinous cystic acne before even reaching middle school and being forced to start my skincare and makeup journey at that age due to wanting to fit in and feeling really out of place in my own skin so young. My mom took me to dermatologists and estheticians to help me figure out a skincare regimen and my mom would help me to pick out concealer herself or would buy it for me. I started off with powder foundation first but then moved to concealer. I think it was the best thing they could’ve done for me. I never went overboard, and thankfully, in my age group (born in 92) no one even washed their face so I felt too embarrassed to even talk about my skincare routine lol so it was never a fad. But back to my point, these parents don’t know about skincare themselves and don’t seem to care. Why would Drunk Elephant care to shrink their dollar bc parents aren’t being responsible? People need to stop relying on outside elements to parent their own children.

@Skyebright1

5 ай бұрын

Yeah my mum took me to a dermatologist with cystic acne but I was much older and I went on roaccutane

I work in cosmetics and over Christmas I had SO many grandmas and moms in asking for luxury skincare/makeup for their 8-12 year old girls. The amount of times I explained that there’s not a single 8 year old on the planet that needs to use drunk elephant… they were also completely uneducated on the price and product. I hate what social media has done to the younger generations. It’s not even about actual skincare, it’s about using the products you see influencers use on your fyp, living a life you never will and using their $80 moisturizers on already perfect skin. It’s just about getting a taste of that life. It’s all fake anyway.

@emmac687

5 ай бұрын

THIS! Marketing, whether it be through social media or the mainstream media, is seriously harming this generation.

@missfrizzler

5 ай бұрын

@@emmac687 yup. I was like 12 during the original boom of beauty gurus on KZread, and I remember being soooo jealous of their massive makeup collections. Thousands and thousands of dollars worth of product in those damn ikea shelves. I would buy whatever I could get my hands on, just to feel like an influencer for one second. It’s all shit I never used and eventually threw away. I now realize what an absolute waste having that much makeup is. It’s the same case here, just to a higher degree cause these kids have literally grown up with a computer in their hands. It’s such a waste and so sad.

@abigailxmary

5 ай бұрын

I mean, in this day and age of social media its very possible that they could be living that life in the future...

@kerrytraeger6769

5 ай бұрын

My 12 yo daughter uses skin care. Not an expensive brand but, a natural, organic brand that's very affordable. Her hormones are just starting to kick in and she was getting oily with blemishes so, I purchased cleanser and Moisturiser for her. I've also taught her to use sunscreen. I don't think it's a bad thing for tweens to get into the habit of caring for their skin, so long as it's not based of following trends.

@kiaradoesart9682

5 ай бұрын

@@kerrytraeger6769 hoh boy... what do you mean by a "natural" brand?? If you don't understand why you writing that is a red flag, you should take her to a dermatologist instead of trying to "science" her skin yourself. Being a parent is hard, but it's definitely harder if you insist on being the expert instead of just taking the kid to one!

I’m a hairdresser and a school psychologist. I work in a school. Thanks for mentioning that kids are imitating what they see, and that at this age this is how kids act. (While also informing on skin care)!

@Lilas.Duveteux

5 ай бұрын

Also, I think making "adult stuff" seem fun might actually be better for their mental health than puberty being this traumatic thing.

@Sharletwitch

5 ай бұрын

@@Lilas.DuveteuxI remember when I was a preteen there was this site called “beingGirl” that partnered with a variety of brands that made products specifically for preteens going through puberty. I think brands need to go back to catering to specific age groups. Preteens don’t have anything that’s 100% for them anymore and I wish they did so they don’t grow up too fast. Being able to enjoy your childhood is something everyone should be able to have.

@letyv9071

5 ай бұрын

@@Lilas.Duveteux yeah but retinol at 10 years old is wild. A child shouldn’t be imitating the “adult stuff” rather the parents should be the ones informing their children and allowing their child to feel comfortable enough to ask questions.

@Lilas.Duveteux

5 ай бұрын

Oh, I absolutely agree. @@letyv9071

@Lilas.Duveteux

5 ай бұрын

@@HadenBlake Fearing aging isn't good either.

I was a skincare specialist for 3 years and received so much training on products like Dt Jart and Drunk Elephant and I honestly never understood the hype with the products. The amount of Gen Alpha that came in trying to purchase it and other products like it after seeing it on tiktok was insane and the tantrums they would throw when you explained to the parents that those products were not suitable for their skin were frankly concerning.

@DFRetha

5 ай бұрын

It's taken me YEARS & testing of several brands to find something suitable for my skin (tea tree oil RUINED my skin; left me in such pain) that inevitable included medication to control hormonal output. It's sad to see so many parents simply giving in to something that, at this age, is completely unnecessary, & could actually be damaging their skin.

As someone that has used drunk elephant for ages and love what it does for my skin I have never felt MORE embarrassed to walk into these stores and ask where these products are. All of the things I use, are now sold out and can’t be found anywhere and I hate asking for them, you can just see the light behind these store associates eyes just fading away

As a sephora employee, its been happening since the start of the pandemic. And I'm very tired of the awkward conversations

@Gwaciee

5 ай бұрын

i used to work at sephora and it was so bad where i worked. it’s so much worse when they come in groups.

I work at Ulta and it’s honestly the parents, they need to take control of their children and tell them no.

@callmecharlie99

5 ай бұрын

Exactly. It's a parenting issue. Gen alpha is copying the behavior they see from their parents (gen x / millennials). Permissive parenting is not new and the results of never saying no are just being shown on social media. Working in retail, I've seen kids who behave like tornadoes and others who are polite and respectful.

To me the most concerning thing about this is the way it reflects the current insecurities of this younger generation. This is the age where you REALLY start to actively compare yourself to the other people around you & try to remedy anything you find "wrong". They lack the foresight to see the way they're impacting their own confidence/mental health by creating an image of themselves they need products/outside factors to uphold. And their parents are so scared that saying "no" is going to be more traumatizing than the longstanding impact it could have. These kids faces are still changing, too. I wonder what kind of identity issues this will cause. Even the filters on social media messed with our heads.

@patriciaw636

5 ай бұрын

Honestly at least its better than when I was 10.. grew up thinking size 0 is fat, that having any body fat at all makes you a fatty. At least the fad is cleaning your skin, not bragging about how much you didnt eat! 😲

@genesislove2318

5 ай бұрын

@@patriciaw636 I don't think it's better. I think it's different.

@genesislove2318

5 ай бұрын

@patriciaw636 Anything in excess is unhealthy. It's not just about them cleaning their skin, it's about them using products that are intended for older people with ingredients that are harmful for them. It's about these girls never being able to look in the mirror and recognize themselves.

@patriciaw636

5 ай бұрын

​@@genesislove2318 this is true, but kids are always gonna do stupid stuff. Im just glad to see this stupid stuff is a lot less harmful than things I remember.

I have been having this exact conversation with my 13 year old daughter over the last month or so. When I was a young teen I was EXACTLY the same way - mixing potions and developing my unique skin care/hair care/self care routines. I had to explain to her that her skin is PERFECT and is literally what old ladies like me are trying to reclaim. Baby, you don't need all of that. Cleanse, moisturize, sunscreen. I did buy her a moisturizing serum recently because she was desperate to add a step to her routine. But yeah... I don't think the girls' obsession is an issue because like you said, we all have been like this. At the end of the day, it's up to parents to monitor what their children buy, from clothing to music to skincare. I do believe DE has an obligation though. In 1989, companies like Oil of Olay (remember when that was their name? LOL) weren't marketing to kids. That was for your grandma, and every teen understood that.

@pheart2381

5 ай бұрын

I can remember when it was called Oil of Ulay,lol.

@MK-Hogan

5 ай бұрын

I left a comment on Kiki Chanel’s video about this saying the same thing: These kids literally have the skin we’re trying to get back to by using all these products! They’re in their prime.

My 11 year old asked for skincare for Christmas, and she did ask for drunk elephant. She received Ulta gift cards, and I took her to the store. Then she realized that "this stuff is expensive". So we went with some Elf skincare, and she wanted some sunscreen, so I did let her splurge a bit on that because we know how important that is. I would never let my kid just run around the store.

@tsunaida

5 ай бұрын

That’s a great idea-very educational for her!

@sirdidymus24

5 ай бұрын

That’s awesome it was her own money and that she quickly caught on to how expensive it was … we all know when kids think for themselves or experience things firsthand, it sticks with them. It also so great you were with her one on one to guide her and spend quality time with her. This is how skincare for younger kids is done. Amazing job, Mom!

@rubymeaddle

5 ай бұрын

Ordinary is also an affordable skincare brand just be *super careful* of what she gets. Like the red serum is a no go.

@keeperofthe7keys1987

5 ай бұрын

@@rubymeaddleoh god I have flashbacks from that Kyle kid putting that all over his face after dermarolling 😩🤢

I’m a licensed aesthetician and it shocks me to see how many young girl think they need all of these products and are using products for “anti-aging”. Like, sweetie you’re gonna disappear 😂. I wish they understood that the best anti-aging/most important skincare they can and should use at their age is sunscreen!

@eacorpe88

5 ай бұрын

Right. You want to anti-age into...what? Like a fetus? 😅

@silvana8737

5 ай бұрын

Our children never had access to cosmetics before they were teenagers. Then this is a time where you struggle with breakouts, not aging. I wonder how young kids get caught on the idea of skincare. Are all kids on tictoc?? As a kid I never thought about it. We washed the face every day with warm water and that's it

@shadowdancer909

5 ай бұрын

@@eacorpe88I think the idea is to prevent wrinkles before they happen, not look younger. Agree that it’s extreme though. The best anti-aging that people of any age including kids can do is wear sunscreen!

@larissahostetter2335

5 ай бұрын

They'll look like a fetus if they use antiaging! lol

@KiwiJJam

5 ай бұрын

I walked into a Boots (it's a pharmacy that does makeup/skincare just to explain for the non UK or ROI folks) looking for some advice on a skin care routine. The woman at the No7 counter asked my age (mid twenties) and pulled out an anti-aging cream for 30-50 age range, (I think? My memory is a bit fuzzy, it was easily 5 years older than my age at the time). I only know this because there was a chart on the back with the recommended age. Her advice was "You need to start early". Earlier that week I was chatting to a woman in a coffee shop and when I mentioned I was doing my MA studies, she asked my age and admitted she thought I was 14 or maybe 17 at most. I'm still not 35, and when I look at my skin, the only thing it needs is hydration and sun protection. I understand there's this big push to get ahead of finelines and wrinkles BEFORE they become a problem, but being told to use an anti-aging product (which I actually did, much as it embarrasses me to admit now) only made me paranoid of getting wrinkles and made me miserable. I've been insecure about it ever since even though I still get asked for ID sometimes. Clearly, my skin doesn't look like it needs anti-aging products, but in my head, that womans "advice" still haunts me a little. Maybe she was right and I should have started a dedicated anti-aging regime at 21, but to me, it just sounds like a marketing ploy to suck you in to buying more and more expensive potions and creams in a pointless battle against nature. I'd much rather learn to accept wrinkles as I've learned to accept the couple of grey hairs I've gotten (my mum went grey at 21, when I found a grey at 25 I was horrified, but now, I'm totally at peace with it, I've only encountered 2 or 3 but I feel fond of them because I have older friends and family who have shown me grey is beautiful. I dye my hair so I don't see many greys that often anyway, but the prospect of having grey hair doesn't horrify me anymore and i wish aging skin was normalised and accepted because wrinkles DO make me panic and I hate that).

I’m a mom of a 12yo daughter who (unbeknownst to me) was stashing skin care products lol I noticed her having weird skin breakouts and went on a spy mission 😂 I discovered her “stash” and her and I had a sit down and talked about her skin issues and how the products she used could be potentially causing them. I watched a couple videos with her on what certain products do to the skin and how it would affect her young skin. She was upset and surprised for a bit… I then asked her if she thought I had nice skin (I’m 36 and often get mistaken for being 26-28, and my daughter mentions how little wrinkles I have for my age often) she said she did, so I told her what I did for my skin when i was her age and throughout my teens. I.E: 1- wash with ivory soap at night (just the classic bar soap) 2- lightly pat dry and moisturize 3- in the morning use a sensitive skin baby wipe (face wipes for sensitive skin also work) to remove any sweat and excess oil from sleeping 4- use light moisturizer 5- protect with sunscreen That’s it. She was pouty about it at first (because it wasn’t the “cool” thing or routine) but as soon as she saw the massive improvement in her skin she has started to do it faithfully and when her friends comment on her skin and ask what products she’s using she tells them. Sometimes they tease her about being “basic” 🙄 but her comeback is priceless “Maybe… but I’m not the one with visible skin issues.” lol. I’m proud of her for daring to not follow the trendy stuff and actually doing what is best for her body. I believe it is 100% up to parents to a: monitor the content your children are consuming b: have open dialogue and c: properly guide your children in what is best for them regardless of what is popular or “trending”. P.S her “stash” was purchased with friends with her allowance and gift money. Which has now been more regulated.

When I was 12, my skincare was a thing of cetaphil and the occasional turmeric mask (I'm Indian and it's a cultural practice). I genuinely believe that parents need to be making an effort to make sure that their children remain kids for as long as appropriate (Hot tip, if your kid can't legally work, they probably should remain childlike as much as possible)

Definitely a parenting issue!! Labor laws prohibit working under 14 in the US so unless these kids have a bomb side hustle, who's paying for the phone they use to watch the videos, the transportation to the store, and the purchase of the product?!🙄

@UhaveN0idea

5 ай бұрын

FR!!! As a millennial, I babysat and had yard sales any time I could, I painted my friends nails, did my friends hair..literally anything to make money when I was a kid. any expensive products I had were things i bought myself or thrifted. huge props for keeping your kid off social media. i feel like staying off excessive social media can be so integral to mental health & development at this point!!

@AnaPie896

5 ай бұрын

@@UhaveN0ideaI used to sell sticks of gum at recess when I was young haha. And I’d make bead lizards and other bead pets for profit. I got in trouble bc of the hustle but then when I was 14 my parents signed the thing so I could get a babysitting job instead

@UhaveN0idea

5 ай бұрын

@@AnaPie896 lol that sounds so much like my childhood! I used to weave bracelets too (and still sell jewelry to this day). Honestly a weirdly good way for kids to find their passions?!?

I work as beauty staff in a big makeup store where we sell these products and I want to say that the problem is absolutely the parents. When we were kids if we asked for things that were too expensive or inappropriate for our age our parents said no. If we went in a shop we were told not to touch, to look with our eyes. When the kids come in now with their parents it’s like a play area they let them run off and touch whatever, open everything, create problems. Omg I sound like such a boomer but as someone who sees and deals with it daily in my opinion it’s definitely a lack of discipline. I had skincare and makeup from about 13, we’d have consultations with the staff to get the right thing and buy it respectfully. And my parents would know what we were buying and make sure we knew how to use it. I don’t think it’s a brands job to educate children, they’re gonna promote and sell that’s their purpose. Parents need to say no to their kids when things aren’t appropriate, and to teach them how to be behave in public spaces, and to make sure they’re not using social media to young and too much. Sorry guys I’ve been waiting for an opportunity for this rant cos they cause us a lot of extra work 😅

@Oshyano

5 ай бұрын

100 %. I recently had a mom and her daughter, who couldn't have been more than 9 years old, at the register and the mom asked her kid 'Aww honey, do you also want some blush or maybe a lipstick or a foundation? We sell Dior and Chanel, what do you mean you want to buy your kid a fifty bucks lipstick??

@lavenderlatte13

5 ай бұрын

Agree, a lot of parents spend more time on their phones and have tech raise their kids and don’t bother to actually raise their kids etc. I mean this is the Gen of parents who exploit their kids for content and post their kids on social media despite research showing how unsafe sharing your kids online is. It’s us millennial parents.

@grrbarking

5 ай бұрын

Literally! Like are all millennials just pushover parents? Its so weird but also I feel old and whiny saying it haha

@hannahbaxter8825

5 ай бұрын

Same but be careful mentioning where you work because of the social media policy

@jodiekelly1355

5 ай бұрын

I agree! I have 3 kids and they all know what is appropriate when out and about 😬 I'd be mortified if they started messing about with stuff in shops 😭

During my high school years, I often felt insecure about my appearance due to the lack of access to skincare products and the inability to afford professional hair treatments. My mom would caution against starting skincare routines too early, and in hindsight, her advice proved to be accurate. Some of my friends who began extensive skincare regimens early on seemed to have aged prematurely, appearing more mature than their actual age. ✨

Parent here, would totally be cool with places like Sephora putting an age requirement to enter. It's up to us to parent, absolutely, but society can only move as fast as it's slowest member and some parents are our slowest members. My 12 year old wanted to jump on this trend and I told her when she's old enough to get a job then she can buy that stuff. Until then she gets the Neutrogena grapefruit cleanser and a mild salicylic toner because she's starting to get some pimples, the ordinary ha moisturizer because that's what I use and sunscreen. She sees the stuff I use and thinks I just pile it all on at once and I tell her that my old ass has a routine to stick to because I didn't start wearing sunscreen until I was like 25.

@klynne8410

5 ай бұрын

It should be children under a certain age must have adult supervision with them while in any store at all times I don't think we need to ban kids cause like what if a mom is in there buying stuff for herself and has her kids with or something, But it's just like watch your child(ren) keep them under control while in public don't just let them run wild and definitely don't just send them into stores alone when their younger than like 15 or 16 to just run around and destroy stuff and expect store employees to be babysitters!

@shamilton695

5 ай бұрын

​@@klynne8410 I totally see what you're saying, and I'm a mom. The reason for me coming to form my opinion was the fact that parents are the ones who are letting their children run a muck in these stores in the first place (some of whom are filming these tiktoks for their kids). If a parent has a baby that is in a stroller or baby carrier that's a little different. However I do stand by my opinion. Parents do need time for themselves as well, perfect time to go pamper yourself.

@shamilton695

5 ай бұрын

​@@klynne8410let me add that I'm not saying make stores 18+, 13 and under don't need to be buying what places like Sephora sell anyways.

I asked my mom for a pack of pens that were 20 bucks when I was 10 & she laughed in my face & moved on. Like why aren’t these parents just saying “nah” & ….parenting? 😳

@JonFlores275

5 ай бұрын

Im wondering if it's a combination of these parents thinking "I dont want to raise my child how I was raised, so I will do more things for them." Sometimes parents would rather be a "friend" than a parent to their child, and it allows this sort of behavior where kids dont learn boundaries.

@Mod0308

4 ай бұрын

Because the moms are just as shallow as they’re teaching their children to be

@DerFlanagan

3 ай бұрын

@@JonFlores275 I see that a lot & I get it, but it's awful. You can't be buds w your kids, you have to be a parent to them. Wait until they're in their 20's or so & then you can be buddies but until then, they need proper parenting w boundaries & restrictions, etc.; they have to learn respect for authority figures (to an extent)

My issue every time I see the videos of their $5k skincare collection is that the REAL problem is the parents are actually buying them this stuff & who’s raising them to act this way? That’s more the root problem in a way.

@FabiolaMacabre

5 ай бұрын

Just imagine the NIGHTMARE of adults those kids will grow up to be? YIKES 😅

I was a 10 year old in 1990 and the only thing I used was Lip Smackers and bar soap. Once I became a teen, I started with Clinique's three step system. I think social media definitely changed how kids are today.

@Cupid1900

5 ай бұрын

Yeh I honestly kinda blame tiktok,but mostly the entire internet

@melissajeannek

5 ай бұрын

Yes! I’m a few years younger than you but yep it was lip smackers and Clinique.

@Imperfectlymessy

5 ай бұрын

Clinique was my 1st foundation. This was 2008 I was 16yrs and needed it for a pageant smh. Lip smackers with the keychain! Classic

@PRINCESSGEMINI1987

5 ай бұрын

Clinique is too harsh for young skin too.

@jenewok

5 ай бұрын

There were no Sephoras or Ultas in the 90s. The main products for teens at the time were Stridex, Noxema and St Ives Apricot Scrub (when it was really rough), so I think Clinique was pretty good for young skin! lol @@PRINCESSGEMINI1987

i think there's a wider issue here. Gen Alpha are under 13, and feel so worried about wrinkles and blemishes that theyre hurting their skin to avoid it.

I have a ten years old who is really drawn to skincare/make-up. She's always been curious and is now becoming passionate about it. My solution was to get her a very basic but good cleanser and a good little moisturizer and explain to her that's all she needs and not to overwork her still-developing skin. I've gotten her an eyeshadow pallette, a mascara and a few colored lipbalms which she's allowed to play with and experiment with - at home. When she needs to be outside, she'll clean off the makeup, moisturize and then she's off to be a normal playful 10 yr old. What I've seen from the Sephora/Ulta kids, I am actually kind of shocked.

@agata.binczak

5 ай бұрын

If she uses makeup she might need double cleansing with oil based cleanser or micellar water. It can help minimise breakouts when she becomes teenager or if she starts using SPF 😊

@blakerucks

5 ай бұрын

your a good parent! you should jst pass this on to every other parent and it’ll be over 🥰

@Adventures-of-a-roadie

5 ай бұрын

She doesn’t bed all of that.

@alnayla2078

5 ай бұрын

@@Adventures-of-a-roadie youre right, she pillow all of that

@Sapphirejade0255

5 ай бұрын

@@Adventures-of-a-roadiekids will always want to play with makeup and it’s encouraging her to experiment and it can also be a form of art! I wish I had experimented when I was younger because I’m 17 now and I still don’t know how to do it haha.

I work in a store with a Sephora and can absolutely attest that this generation alpha is some of the worst in the store. They make such a mess drop thing, want samples of everything, and at least in our store a big problem is the parents. By that I mean they are not with the kids, they either let them play in Sephora while they shop and then just pick them up and half the time buy them what they want. I wish we could do a no child under 16 without a parent thing that way they’d at least for sure see what their kids are doing.

@ethankeukeu

5 ай бұрын

Maybe Sephora will have to be more like Macy’s and Nordstrom- have their products behind the counters.

@carasparmann

5 ай бұрын

They keep thinking having children is like having a cat😭😭

@abigailxmary

5 ай бұрын

i swear you cant limit how many samples someone can get, thats the whole point??? Thats lowkey an odd thing to be annoyed about???

@S3lkie-Gutz

5 ай бұрын

My older cousin getting her degree in cosmetology works at MAC I'm scared for her, last I've seen it's been pretty okay so far but it's still on the back of my mind

@Nicole__Natalia

5 ай бұрын

@@carasparmannkids

I had severe acne. And drunk elephant was the stuff that really cleared me up mostly. However the cost was waaaaay to much for me. After two or so years i gave up because of the cost. Plus when you take their pump moisturizers apart and see that the size is a LIE. Im happy to say that i found a much cheaper and just as good skincare. Corsx. I can literally get a set of cleanser, moisturizers, eyecream and more and it would all come together the same price as one drunk elephant product. Phew. Rant over. Thank you for coming to my ted talk😊

@seadragon1456

5 ай бұрын

I use DE for pretty bad cystic acne too. It’s been three years and I’m clear and pretty. I buy the holiday set to give the best bang for my buck. I hope they don’t change the formulas to better fit children. SIGH.

I had terrible skin from the start, and my parents expected me to wash my face using handsoap for a long time. There's a balance to be found for helping young kids learn to take care of their skin and build healthy habits.

My 11-year-old niece asked for Drunk Elephant, Ordinary, and Laniege for Xmas. I had to take her aside and tell her that those products were not for her skin, and would damage it more than help it. I ended up getting her the one cleanser and moisturizer from the Ordinary that isn't full of actives, a Laniege lip gloss, and a big bottle of sun screen.

@lbell9695

5 ай бұрын

Good on you!

@jenv6846

5 ай бұрын

THIS! My 15yo and I had this discussion @ the Sephora Kids phenom and this is exactly what we both said. Tweens (unless they have a problem) need to wash their face, put on sun screen, have some pretty lip gloss and move out. The only things our daughters need to put on to be beautiful is a smile, kindness, and friendship. The end.

@Mej111

5 ай бұрын

Yes for sunscreen 👏👏👏 teach them young to apply it every day!

@leiladash

5 ай бұрын

I’m 36 and I’ve loved beauty since I was 3. My cousins would paint my nails and put blush on me and and it made me feel so fancy. But ironically I wasn’t allowed to wear makeup until I was 18. I couldn’t WAIT. But until then I’d always do my nails and get away with lipgloss. A whole skin care routine and a too much dare I say

@ItsBAndBees

5 ай бұрын

Good on you! Sometimes they just want to use products and sunscreens a great one, I also got mine a very basic moisturizer for sensitive skin r skin so they could feel like they were doing something lol

My mom is a dermatologist is she was horrified when she heard this! It can actually be harmful to a child’s skin to wear these products as they weren’t tested and developed for children. At the very least they are wasting a lot of money and feeding the idea that their worth is solely based on their appearances and youth, it’s truly heartbreaking.

My stepdaughter is 12, soon 13, and she's doing 10 step skincare every morning and evening and I'm trying my best to tell her that it's not good for the skin to use exfoliants 2 times per day and to use that many products in general. And that she doesn't need to use skincare unless she has acne or extremely dry skin or any other serious skin concerns. But she tells me I'm "cringe" and an "old hag who is jealous of her". Mind you I'm not even 30, but to a 12 year old I guess I am. Every time we have this discussion she calls her mum and then her mum calls me to yell at me that I shouldn't tell HER daughter what to do and doesn't understand I'm doing this because I love her and wants her best. I feel like this is a trend among gen alpha that every bit of advice we give is a critique or we're saying this because we're "jealous". I can only hope she comes to her senses but I'm no too hopeful

@Skyebright1

5 ай бұрын

I think her mum isn’t helping her

@en2336

5 ай бұрын

why do you even put up with her? I hope the man is worth it, they rarely are. Women do so much unrecognized labor

Thank you for saying gen alpha, some people are still in the mindset that gen z is literally anyone under 25 on social media

@PeriwinklePig

5 ай бұрын

It's like they finally realized that all the millenials are 30+ so they can't talk down on them anymore, so they moved on the zoomers not realizing a solid chunk of us are adults as well.

I have a 13 yo sister, who is on social media and the internet. Still, because she was taught critical thinking skills from a very young age, she knows how to avoid getting sucked into the “internet trends” and she’s never asked for anything unreasonable. We have talked about skincare and decided that I will buy her Korean skincare (that’s what I’ve been using and what has done wonders for me) suitable for teenagers - which means a cleanser, toner, moisturizer and sunscreen (+ oil for double cleansing in the evening from the sunscreen) - and that was that. Honestly people, just go and actually parent your children, it will do wonders, I promise. Or just talk to them. It’s not that hard.

@Catbeantoes

5 ай бұрын

Yesss Korean skincare is so good. It’s basically all I use. I love it

@embroideredragdoll

5 ай бұрын

Is Korean skincare good for oily skin?

@liana3886

5 ай бұрын

@@embroideredragdoll it is, it’s usually very lightweight and it doesn’t clog your pores.

@bnies

5 ай бұрын

​@@embroideredragdoll yep, it's more mild and gentle than western, but I find most of it very suitable for my oily-combination skin. especially oil cleansers, niacinamide, pha's, hyaluronic acid and barrier repair toners

@CallistaRhian

5 ай бұрын

​@@embroideredragdoll I have oily, dehydrated, acne-prone skin and its done wonders for me. But an important part was cutting out alcohols (not fatty alcohols - those are fine) and witch hazel

Also, I'm less likely as a mature woman to want to use DE because as someone new to an actual skincare routine, I now see DE as a kids' brand. So they're losing my money by encouraging this.

@kikiTHEalien

5 ай бұрын

They don't care. They ruined their reputation with the older crowd about 5 years ago, even older teenagers know their products are not worth the price tag. Their only chance was the children and they grabbed it. Children don't question authority and don't have skin concerns. They are the ideal canvas to "demonstrate" the "miracles" of white cosmetics, just like models "shave" their already hairless legs in the razor commercials.

@marialauraa89

5 ай бұрын

they are not encouraging it, they declared that their products are not for children. What do you expect them to do? Alchool can not be sold to minors still sometimes adults buy it for children (cigarettes is another example), so who is at fault here? The cigarette/alchool brand or the adults??

@balthasardenner5216

5 ай бұрын

​@@marialauraa89They said *some* of their products are not for kids, but they said that others are fine for kids. Their packaging and the smoothie nonsense appeals to kids. They could change their packaging and stop with the smoothie bs all together.

@marialauraa89

5 ай бұрын

if a product can be used by kids they it´s fine. it´s not their responsibility to make the products "not for kids" like how? black? blue? das? with a 9-5 vibe?@@balthasardenner5216

@Duhbaby2348h

5 ай бұрын

Some of you are pathetic parents and will blame everyone else for your inability to correctly raise your child.

I’m shocked that my generation who was raised with the consequences of unfettered access to the internet is now allowing it to happen to our own children, starting even at birth. We all like to reminisce on the “good ole days” when we played outside, but then aren’t teaching our children boundaries with technology, and in many cases, basic respect or core skills like reading. And then when the iPad babies go to school and present with developmental or behavioral challenges, they just blame the “flawed school system.” It’s ridiculous and makes me sad for the kids being raised that way.

I'm a cosmetologist and I neither have kids nor tik tok, so i haven't heard of this phenomenon yet. Good to know! Thank you for this thorough video!

Im so glad i grew up before the internet. I couldn't imagine trying to keep up with anything other than MTV at the time. At 10, i was asking for quarters for the quarter machines! This is 100% on the parents. They need to stop being their kids' friends and be their parents! Tell them NO! My kids never acted this way. They have respect for others and others' property and know how to act!

@user-is7xs1mr9y

5 ай бұрын

At 10, the closest thing to beauty or skincare I asked for was a Hello Kitty themed kit with lip-gloss and lip-balm from the drugstore lol. I've always had dry lips.

@xtina6569

5 ай бұрын

Yeah there's so many brats now because the parents are too scared to say no.

@christinescott5002

5 ай бұрын

@@xtina6569Or busy trying to be their kid’s friend instead of their parent.

@theuglypotato7017

5 ай бұрын

The only make up i had untill i was at least 13 was for my manequin head. At 15 my mother bought me my first mascara and lipgloss with make up remover. And when i started working at 16 i started to buy "real grown up" make up. Skincare wise I dont think i even did more then suncream untill i was 18.

@tater82

5 ай бұрын

I was trying to figure out how to get on real world 😂😂 I was obsessed and thought for sure when I came of age I’d apply. Who knew I’d marry my Highschool sweetheart and still be together 20 years later. Glad that plan fell through. 😂😂

I gave drunk elephant a swerve when the founder kept saying how glad she was that she wasn't a scientist, she just 'feels' her way to product formulation 😅

@kagitsune

5 ай бұрын

Yiiiiiikes 😬😬😬 Where did she say this??

@flexiblegig

5 ай бұрын

@@kagitsune ironically in an interview with Caroline Hirons when the brand first launched in the UK!

@raeanna451

5 ай бұрын

Oof yep, that's a hard no. 😅

Thank you for the empathetic and educational take on this. You're 100% right - this is a result of kids watching TikTok and other social media. I have a five-year-old girl who fortunately watches primarily age-appropriate content (My Little Pony, Disney, etc.) but I remember her first year of school she came back asking for the "On No" song from TikTok on our Alexa... Also I want to point out this is runs the risk of being the new "society bullying teenage girls" -- I wanna know what the boys are doing right now. What are the boys of this age imitating? I'm sure they have their annoying stuff too.

@Skyebright1

5 ай бұрын

Andrew Tate videos probably

@MATTSNOTCAMP

4 ай бұрын

I’m a guy (12) and I do skincare, but my mom checks the ingredients

I went to a Sephora in Paris a few weeks ago and was honestly shocked about the amount of teens and children in this particular store. They were screaming, acting very inaproppriate and looking at stuff from very expensive brands that I couldn't even afford as a college student. I find this very concerning. Children nowadays don't act their age anymore and behave very inappropriatly often... I am so glad that I grew up in a different generation and was able to still be a literal child who got the chance to play outside with her friends and not having to worry about 60$ serums at sephora 😅

@DFRetha

5 ай бұрын

Meanwhile here I am using barely enough moisturizer to prevent my skin from cracking simply to avoid dropping another $70 on a jar.

I had a friend who bought the entire Glow Recipe line for her 9 year old simply because her daughter saw that Charli D'Amelio used it. I found it to be incredibly ridiculous, especially since she was someone that restricted her diet for fear of her eating "dangerous" ingredients. .

I definitely think beauty/drugstores need to ban kids under a certain age from being in the store without parental supervision. They also need a "you break it, you buy it" policy, that should hopefully encourage parents to control their crotch goblins and even if it doesnt, then the cost of the drunk elephant products they will have to pay for if they dont, will really make them regret it 😂

@beautywisz

5 ай бұрын

Agreed.

@kaitocosplay6026

5 ай бұрын

Agreed

I was so confused when I was at Sephora the other day buying stuff from Drunk Elephant wondering why I saw literal children purchasing stuff from them. I had no clue this was the new fad for them. I’m not on tik tok, or I’m just officially old. All I know is I actually benefit from eye creams and anti-aging products. This seriously starts with their parents and older influencers who are clearly paid by these brands.

I had a drunk elephant birthday present set from Sephora for my birthday, when I was 16, and I loved it. However. It was just their cleanser and their little blue jar of cream. Nothing exfoliating or intensive, just a couple of straight forward products that work for me. I still like their products. But that’s to say that at that point, my skin had you know, teenage ache and some skin damage. I wasn’t prepubescent. I didn’t buy the full size in either of those products. My mom got me a face cleanser and a Burt’s bees moisturizer when I was 10, because I literally started puberty early. Most children don’t start then. The thought of a 10 year old having retinol is terrifying.

Oh, you're so right about women being labeled as 'hostile' and 'angry' when they're voicing their opinions , thank you for saying this! I think developing healthy habits early is a good idea, so if I were a parent, I would definitely be trying to teach my kid to at least cleanse, moisturize, and use sunscreen religiously. Anything beyond that is excessive before the onset of puberty; unless a child has psoriasis or eczema, there's no reason for a tween to be buying any specialized products, let alone higher end skincare with actives in it.

I was at Sephora last night (a Friday) and the place was over run with herds of tweens. It was wild, I have also never seen so many staff members in that store, ever. There was one staff member following every herd of teens and trying to keep them in line. It was bonkers and the shelves were not stocked as a result of all the staff having to supervise all these kiddos. Kudos to the staff for doing their best in a garbage situation that they shouldn’t have been put in. Boo to the parents who just dump their kids at Sephora to go wild.

@bananayummyable

5 ай бұрын

It’s so off putting as an adult wanting to go shopping and spend their money in sephora. It honestly gives the company bad press amongst it’s target customers

@skyelastname5451

5 ай бұрын

Treating a Sephora like a daycare is INSANE to me. Those staff members do not get paid nearly enough.

i used to mix all the soaps at home as a kid and had the time of day. i can only imagine how appealing it is for kids.

I work at Rituals in Belgium and yesterday I had a dad come in with his 5/6 year old daughter and said "She wants... skin care?" and I really asked "What do you want? Something to cleanse your face or a cream" and the kid said "I don't know"! They hear all these words and see videos and just copy what they see! I tried to be careful and said that she would'nt need any other then a moisturizing cream, if anything. The dad bought a spf 50 sunscreen and a hyaluronic booster. I just was glad they didn' want anything anti-aging 😅

I remember the first time going into Sephora around age 11 (15 years ago). I was mesmerised by everything and ended up buying an urban decay glitter eyeliner (was the only thing I could afford lol). I was wayy to nervous to be playing around with testers or anything that could get me in trouble. This behaviour is crazy fr

@gwendolynrobinson3900

5 ай бұрын

I'm 21 and STILL feel nervous using testers in ANY store, it feels like I'm doing something wrong 😭

@lavenderlatte13

5 ай бұрын

Same!!!! I was 18 with my first Sephora purchase and I was shaking from nerves 😂

@ndawn90

5 ай бұрын

I'm in my 30s and I'm still nervous to use testers 😂

@chimpurinkohimiru8920

5 ай бұрын

I'm turning 25 and honestly I would never put the tester products on my face because honestly those testers are also used by other people and it's rather unhygienic (I'm generally a clean freak so yeah, please don't judge me) 😅 Seeing these kids stealing testers and messing with them makes me cringing so hard

100% agree with james about the responsibility falls on the parents to research the ingredients, it’s not up to the brands to educate your child. these angry parents are just lazy and want someone other to blame than themself. When i go to the store and buy dish soap and then use it to wash my hair i wouldn’t blame dawn for not telling me not to wash my hair with it, it would be my fault for not doing the research on what that product is for.

When I was a child, I would be scolded just for reaching out to touch things on display in shops. These kids are literally running around wreaking havoc. But kids will be kids. It is 100% a parenting issue. It is up to the PARENTS to educate and discipline their children. These people posting on tiktok aren't really mad at the kids. They're mad at the parents for not doing anything and enabling this behaviour.

I worked in Sephora when that retinol cream came out and we all got it in gratis. LET ME TELL YOU- all the cast had burnt skin a week after using that cream. We all were super excited because DE was like the IT brand at that time. Lots and lots of people came to return the cream for the same reason. My skin is super strong and I always joked about how I could put battery acid on it and it would still be fine because I do not have sensitive skin at all. I remember not being able to wash my face for like a week. My skin was peeling like I had done a chemical peel. It was the scariest experience since retinol had never had that effect on me before. I’m pretty sure they reformulated it or something but at the time I remember it was insane. Even putting it on the back of my hands burned.

@Skyebright1

5 ай бұрын

Yeah they reformulated it, it wasn’t allowed to be imported into Australia at the high level of retinol it was originally

Clearly I’m no expert in skin care, but as we’re talking about ingredients ruining their skin- I’m thinking about the Glitter Peeling Masks I would get from Limited Too that burned the shit out of my skin 😂

@JustHereForCats

5 ай бұрын

My mom refused to let me use anything but her clay masks when we did our spa days 😂😂 I asked for one of those, and she scoffed, and then said “you’ll understand when you’re older, sweetheart”

These parents are dropping their kids off to Sephora to go wild meanwhile my dad would literally take all of the skincare and make up I bought home from the drug store and would try it before me.

I remember going to the dermatologist when i was about 10-11 because I was reading beauty magazines and was interested in using skincare. she was very surprised because of my age, but gave me samples of neutrogena’s cleanser, moisturizer and sunscreen. I didn’t really continued using that because its expensive in Brasil and I kind of lost interest until I was 14ish and my acne started to pop, so yeah, I think this could be a case of success

My teen is almost 16, she knows I am obsessed with skincare, I buy her simple Iunik and BoJ products. One time she asked me for Glow Recipe and I did splurge on that but only that for her 😬 I used to drag her around Sephora and Ulta because I do love makeup as well but it is our duty to make sure they behave themselves in these places and respect the products she touches and I better hear the ‚please‘ and ‚thank you‘ when she talks to the employees. WE need to educate our kids about this!

I went into my local boots today and they have taken all the drunk elephant products off the shelf and taped shut all of the testers because kids were making "skincare smoothies"... I do think everyone: society, parents, influencers are to share the blame, but the parents especially need to be more aware of what their children are buying or what they are buying for their children, the brand does have some responsibility but ultimately it's down to the parents

@hannahw7023

5 ай бұрын

I'd say it comes down to the parents by like 90%. You could definitely chalk some blame up to influencers that are targeting their videos to kids to make more money, but parents have the ability and responsibility to teach their kids, shield them from things they aren't ready for, and help their kids make good decisions and practice good behaviors.

This is a parent problem. First they’re letting their children watch Tik Tok and allowing them to mess up the displays in the stores. Also, this would not even be an issue if the parents did not buy the overpriced products!! If you want your children to start a skin care routine, buy them a gentle moisturizer from CeraVe or Eucerin or something. Also, have that wear a gentle sunscreen every day. That is enough!! Thanks for sharing this information!!❤❤

This is because parents sit their kids in front of phones and tables instead of parenting. Any kid can be annoying in a store it's up to the parent to tell them to sit down or to teach them how to behave when they go out. And if your child doesn't know how to go out and behave then leave them at home.

Sephora is where I used to go to get away from kids. Get out of my sanctuary! 😅

Yesterday at my local sephora, there were about 7 groups of 9 to 11 year olds three of these groups were just in there going full godzilla on the testers. The others all were fighting their parents for drunk elephant products and going jack the ripper mode on the bronzers and face powders. It was wild, and when i walked by the Claire's earlier that day, there were almost no kids in there. Only the employees, the same thing with my local ulta beauty, hot topic, zumies, rue 21, and forever 21. This is an epidemic that i dont think will be stopped.

@spagheleton

5 ай бұрын

kids don't have trends for just kids anymore, they only hang on to trends for adults. ipads are an epidemic

@Shatterstar

5 ай бұрын

Drunk Elephant is fucking expensive too. Super fucking expensive. They want to throw shade at other companies, but at least The Ordinary is decently priced.

@susagean2080

5 ай бұрын

@@Shatterstar The Ordinary is almost the only product my mom uses, and one that she’s even recommended for me when I asked for suggestions on a good but affordable oil based cleanser.

@annanicole5494

5 ай бұрын

I think it is so dangerous now because everyone knows that they are there. As in sick people will know where to find kids

@susagean2080

5 ай бұрын

@@annanicole5494 That was always an issue, unfortunately. That would even mean playgrounds are dangerous because creeps knew kids would be there. Not at all excusing that behavior, just stating that predators following their prey will never be a new thing.

I think unfortunately Sephora will have to lock their skincare away and we will have to ask for it to be pulled for us… I’ve seen comments where kids are destroying boxes of products not just the testers and they are loosing out of sellable product.. it’ll suck for a bit but it’s going to have to happen

@vanilla7349

5 ай бұрын

just ban unsupervised children from being in the store/children in the store in general imo

When I was little I remember kids were not allowed in make up stores and the reason was because they play with all the things around haha I like to have a minimal skin care routine and I don't have kids but when people kids ask me about my piercings (I don't wear make up or anything else that is adult only) I explain why it requires to be certain age to get one and the routine and care they need. I also explain the pains of adulthood so they are aware that growing faster is not a good thing and they are better enjoying their childhood. When I worked at a cinema I remember so many times having to tell parents we couldn't sell tickets to certain movies for their kids and they would be shocked and I was there thinking "dude, at least read the synopsis before you get angry with me for trying to protect your child"...It is a pain to be the person that explains this when they have parents to do that, if you're a parent and can't say no to your kid asking for something like this you're the one guilty not the brand. If Sephora or any of these stores decide to ban kids you would have a mob of angry (irresponsible) parents complaining that they are not allowing their babies in...🙄

these kids are turning sephora into tj maxx the way they leave a sticky trail on everything they touch. i went to sephora the day after christmas to spend my gift cards. i saw it was hella crowded but yknow how sephora's set up, a lot of small aisles n it's like a maze fr. literally a kid at every opening in the aisles just standing there yapping n shit. i was getting sensory overload i had to put the one thing i was gonna get back bc i couldn't take it anymore. i'm now only shopping online there until they put a damn age restriction on that store.

Can’t go on enough about how much I despise seeing children using skincare and makeup like it’s a toy. 😩

@dragonquestV

5 ай бұрын

is it because it’s unsafe for kids or…?

@lilncheese588

5 ай бұрын

@@dragonquestVthat and kids should enjoy being kids. It feels like more often than not Gen Alpha are being raised by KZread/TikTok and are heavily influenced by adults that fabricate a personality that is meant to sell/promote products. It just seems like kids are in such a rush to grow up. A lot of it is the parents fault for allowing so much screen time, so I’d never berate a child for doing this stuff. But again that’s just my take what do I know lol

@dragonquestV

5 ай бұрын

@lilncheese588 aah that makes so much more sense and I fully get what you mean now! I agree that all the tiktok consumerism and trends, etc is not healthy for kids

@en2336

5 ай бұрын

I saw a post on tumblr that made me think...people have been talking about how 14 yr old look much older now, like they're 21 and honestly it reads as the makeup/ skincare/influencer industry grooming kids (SPECIFICALLY young GIRLS) to normalize making them look older than they are and themselves think they're older than they are...it has incredibly nefarious undertones. this is not a conspiracy but a REAL side effect of unethical marketing @@dragonquestV

@meowforgoodcontent

5 ай бұрын

Like i'm fine with them playing with like dollar store makeup, because it's only $1.25 + tax at dollar tree, no harm in them playing with cheap makeup honestly

i'm just about to be twenty and i suffered with horrifically bad acne from age 8 until i eventually went on accutane at 16. i had a skincare routine from when i was 8, but it was focused on cleaning and soothing the breakouts. i cannot imagine what my skin would've faced if i was applying all of these actives AT ONCE to it. these kids are in for a whirlwind of pain when they actually get to their acne phase and think they can just slap every active on it to make it go away 😭

@Lavoura

5 ай бұрын

yess! if you get acne you gotta TREAT IT! with some acne treatment or go too a doctor. Not some trendy stuff you see on social media always!

@CordeliaWagner1999

5 ай бұрын

The majority of people don't have access. Why did you wait 8 years till you took Action?

@AmeliaMastervally

5 ай бұрын

​@@CordeliaWagner1999Accutane, while as safe as any other drug, can have negative effects on your body, and probably isn't safe to use on a child. I'm currently on a long term Accutane plan and have been for nearly 3 years because of my persistent cystic acne, and due to my long term use, weight and other health issues I gwt blood tests done every year to check my liver function (as well as hormones) by order of my dermatologist. 15% of Accutane users can have liver issues while on Accutane and while those issues are minor it's still worth being cautious of. Just like you wouldn't give other intense medications to an 8yo you wouldn't give them Accutane. Also OP probably tried other medications like I did, like contraceptive pills (regulating hormones helps acne) or antibiotic courses (there's a common one that helps a lot of people but never worked for me). Accutane usually isn't a doctors first choice.

@AAAAAAAHELPMEaa

5 ай бұрын

@@CordeliaWagner1999Accutane is the equivalent of a last resort, especially for teenagers. It can have horrible horrible side affects. I don't blame them for waiting (and Im assuming they tried everything else before accutane as well, because thats what healthcare providers recommend.)

When I was a pre-teen and early teenager, I was interested in makeup but not skincare, but that was a sign of the times - I'm in my mid-30s and so in teen magazines and other popular magazines, you'd see a lot of popular cosmetics, but the common skincare at the time was those acne pads, pore strips, and apricot scrub, and that's if you bothered doing any. Kids will be interested in emulating adults but the parents also need to be involved in what the kids are doing, especially if they are purchasing it for them.

If I acted even half as bad as some of these children, my mom wouldn’t let me see the light of day. This is more of a parent issue (or lack thereof).

I work at Ulta and yes. This has been going on for too long. It breaks my heart and pisses me off when a sweet child come to me looking for a retinol. I never let them get it and once actually (gently) took a box out of a kid’s hands. Call me whatever you want but I can’t let them.

@sluttymctits4496

5 ай бұрын

Good for you! Someone needs to look out for the kids, and apparently the parents aren't stepping up to the plate. And you just know if any kid had a bad reaction to a strong active, the parents would unleash unholy hell on you for "letting go their darling use something so dangerous."

@eric6cartman9

5 ай бұрын

good. bc (not if but) WHEN she would've got chemical burns the mom would've lit ur ass up for selling it to her in the first place. if the parents can't be bother someone has to

@only1bladetitan

5 ай бұрын

Good on you!

WHERE ARE THEIR PARENTS. They are the ones that can shut that sht down

@1Skorpia

5 ай бұрын

Somewhere else in the store/mall

@ethankeukeu

5 ай бұрын

On their phones not wanting to be bothered with their own kids because that is the world’s responsibility, not theirs.

@alexanotfromamazon

5 ай бұрын

@@ethankeukeu ugh I hate that you're right

@alexanotfromamazon

5 ай бұрын

@@1Skorpia that's not good. Especially not when they're young

@Ash43509

5 ай бұрын

I don’t see why the stores shouldn’t be charging these parents for the inventory that these kids are destroying. Call security, hold the kids in the store until their parents get there, get their information and then send them the bill. They do that when adults act up in the store, so maybe they should do the same for these kids. I guarantee if these parents are having to pay up for not watching their kids, they’ll stop letting them run all over the stores unattended.

james, thank you for addressing the subtle misogyny in Nathan's message