SEO for SaaS: Increase Organic Search Performance for SaaS Businesses and Companies
SEO for SaaS involves the search engine optimization efforts, strategies, planning, analysis, diagnosing, training and implementation for increasing the organic visibility of a SaaS Company. SEO for SaaS is related to the millions of SaaS business models. B2B SEO and DTC SEO are related to SaaS SEO. Design companies, AI Content writers, keyword research tools, text to speech tools, or more other things are parts of the SaaS SEO.
#seo #seoforsaas #saas #holisticseo
00:00 Introduction to SEO for SaaS
02:00 Who is Koray Tuğebrk GÜBÜR?
05:00 Understanding Search Engines from Search Papers
07:00 Search Engines and Factuality of the Content for SaaS
09:00 Brand Value for SaaS SEO
10:00 SaaS Company Identity
12:00 SaaS SEO Example for Network Security
14:00 Influencer Marketing for SaaS SEO
16:00 Objectivity of Reviews for SaaS SEO
20:00 Information GAP and Knowledge Representation in SEO for SaaS
25:00 Topical Maps for SaaS Companies
27:00 Content Formats for SaaS SEO
29:30 Related Search Activities for SaaS SEO
35:00 Creating Empathy for the Search Engine for SaaS Organic Search Performance
38:00 Content Publication Frequency for SaaS SEO
42:00 Search Engine Trust for SaaS Businesses
44:00 Reach out to Koray Tugberk GUBUR
SaaS SEO and Brand Value are connected to each other. Without providing a brand value, a SaaS Business can't be successful on for Google SEO. Google ranks brands since the Vincent Update, having a brand search demand, or brand auto-suggestions, and a recognition in the Google's own Knowledge Base is must.
A SaaS Company has to use omnichannel marketing to benefit the SEO Efforts better. SEO Agencies, consultants, freelancers help others to provide a better reachability and visibility for the organic search. SaaS Companies are created and founded every day. They rely on heavy SEO Efforts. Most of the SaaS Companies have endless competition since the technology gets more common, the marketing gets more prominent.
SaaS Company SEO, or SEO for SaaS Companies have to have the Technical SEO, Semantic SEO, Social Signals, Shares and Engagement along with the Local SEO.
SaaS Companies need customer reviews, testimonial videos, images, and real-world entity recognition with their offices, staff, founders, CEOs and interviews. A SaaS Company has to prove that they are providing service in an accountable and responsible way. SaaS SEO relies on branding, thus it needs to be done via the content syndication over news sources, technology blogs, or the mentions and link referrals. The SaaS SEO strategies focus on exponential growth over time rather than daily, or weekly gaining.
Promoting the content to earn links, or increasing the rankings with organic traffic, taking the top ranks on the Google SERP, ranking web pages in a fast way on Google, or other aspects of the search engine optimization is prominent for SaaS SEO.
SaaS SEO decreases the cost-per acquisition. Cost-per-acquisition represents the cost for per customer that is acquired. The cost-per-acquisition decrease help SaaS Companies to focus on research and development rather than accountant.
SaaS for SEO help to convert customers from other channels. A customer or visitor can come to a website from different channels. Sometimes, it can be from an email, or video, but search engine optimization covers all these areas by uniting the user experience optimization.
SaaS for SEO includes the conversion rate optimization. Conversion rate optimization is increasing the conversion rates to improve the profits of the company. A better conversion rate represents a better and bigger profit for the company.
Providing trust, expertise and authoritativeness for a company is the main objective to have better rankings. SaaS websites are YMYL, your money or your life websites. Thus, optimization for the SaaS companies contains the YMYL Website Algorithms. YMYL Algorithms focus on the protection of the web search engine users from the fraudulent websites without expertise, trustworthiness, or satisfaction. YMYL Website Algorithms from Google are announced in the Google's own Quality Rater Guides.
SaaS SEO with YMYL Understanding provides a better approach for the SaaS target market. According to the target market, and the audience, user personas, an SEO is able to provide better search engine optimization strategies and efforts, along with the SOPs.
The Official Website of Koray Tuğberk GÜBÜR: www.holisticseo.digital
The Official Twitter Account of Koray Tuğberk GÜBÜR: / koraygubur
The Official Facebook Account of Koray Tuğberk GÜBÜR: / koraytugberk.gubur.948
The Official LinkedIn Account of Koray Tuğberk GÜBÜR: / koray-tugberk-gubur
The Official Pinterest Account of Koray Tuğberk GÜBÜR: / _saved
Official Email Address of Koray Tuğberk GÜBÜR: ktgubur@holisticseo.digital
Пікірлер: 30
Thanks for being on the show, Koray! Looking forward to the next one!
@TopicalAuthority
2 жыл бұрын
Thanks for having me ❤️
Wow I think this is the best interview I've seen with you! I love how the interviewer allowed you to go into detail and ask great questions to let you expand on what you're saying, and also you sharing practical examples for what you're talking about. Absolutely amazing! I can't wait for your course to be released and be able to enjoy over 40 hours of these gems!
@TopicalAuthority
2 жыл бұрын
Thank you so much!
Even the scraps of information you give between the lines are so valuable. It is enough to follow Koray to understand the search engines. Thanks for your knowledge and generosity.
@TopicalAuthority
2 жыл бұрын
Thank you, Emre.
Please do this again, I feel like Georgios has a great way of doing interviews and asking the right questions. You two seemed to vibe well.
@TopicalAuthority
Жыл бұрын
Thank you!
Ağzınıza sağlık.
@TopicalAuthority
2 жыл бұрын
TR: Teşekkür ederim. :)
Hi Koray, Thank you so much 😊
@TopicalAuthority
2 жыл бұрын
Thanks for watching, Onur.
this guy ask really good questions
@TopicalAuthority
Жыл бұрын
I know :)
Koray, is it possible to work well with NLP and at the same time employ copywriting techniques like bucket brigades (e.g. "Let me explain:") or incomplete thoughts in sentences ("the room went silent." instead of immediately saying why). Would love to get your insight on balancing curiosity and accuracy. Maybe need to rewatch the Affiliate Lab module.
@TopicalAuthority
2 жыл бұрын
You should check the "stylometer" concept, it can be done.
Can Koray do how to builda topical map for beginners...greg
Link to the book ?
@ Koray - great video. But you mention that we should provide facts rather than opinions. So for an affiliate site, trying to rank for various 'best dog food' 'best dog toy' how can we create content looking at 5-10 products per post without giving an opinion and only facts? I assume we are able to say 'X is best for those with Y' i.e. qualify the opinion? Apprecaite any input here as trying to figure out how to create an affilaite site content with your teachings.
@TopicalAuthority
2 жыл бұрын
Hello Alfie, you should read about the "Subjective Attributes of Entities", and "Reviewable Entities". And, make research for "groundedness".
Don't be fooled by Koray's high-volume keywords and blog posts. He's only after traffic, not conversion, and his clients are mainly from Turkey. You won't see any international success stories from him.
If you're still not convinced that Koray is a terrible person, just take a look at the way he treats his employees. He withholds their pay and even threatens them if they try to quit.
I can't understand anything Koray is saying. He drowns what he explains in technical terms, and only a small group of people think that he is saying something important because they cannot understand him.
Koray is a social media pariah in Turkey. There are over 350 threads about him on ekşi sözlük, the country's largest social media platform. Everyone there is disgusted by him.
Don't believe that Koray is a Bill Slawski imitation. Bill revolutionized the industry by following the right patents at the right time. Koray is just a clown.
Koray is a supposed SEO expert who only fools clients from Turkey. His public case studies on Twitter only highlight high search volume keywords to create an illusion of increased traffic. However, there is no conversion, and he only produces nonsense content or backlinks to get on the first page for highly searched words. It's no wonder he only has a few clients internationally.
Koray is a horrible boss who pays his employees a measly monthly salary of $250 and treats them badly. @LaweskhoAna's tweets are evidence of this.