SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]
In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation, and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:37 Google’s ranking factors
#seobasics #seo #whatisseo
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Пікірлер: 162
Hi, i'm very new to SEO. But I think probably this is what I wanted to do my whole life. A quite interested and joyful work station.
Wow, the video itself seemed a little bit complicated in some parts for me in the beginning, but for all of you who don't know anything about this subject and are just getting started, don't freak out, I took the time to take as many notes as I needed on my laptop, organizing everything and looking for some words I didn't understand the meaning, for example: "query", "Index", "Search intent", and so on. And I understood everything! really really well, so have patience, search outside of the video, take notes, and you will nail it :)
@AhrefsCom
2 жыл бұрын
👍
@xander4536
Жыл бұрын
It’s motivating to hear success like this. I’ve just started out and am ironically trying to make a blogging website about SEO. I’ve had frustrations! But I feel that it’s starting to make sense.
@Growmap
Жыл бұрын
Well, it is often best to write about what you know. However, it could be useful to write about SEO from a beginner's perspective because, often, those who know the topic too well will not explain the fundamentals sufficiently for beginners to understand what they're teaching.
Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.
@AhrefsCom
Жыл бұрын
Thanks a ton and stay tuned for more videos! -Helen
Nice video, especially the library example❤, in past, I have no idea how to explain seo to others, now I would use this example for explaining 'what is seo?' to my family and friends. Great job sir.
@AhrefsCom
Жыл бұрын
Glad it was helpful! :) -Helen
A decent enlightening post that you have shared and appreciate your work for sharing the data. I value your endeavours and all the best. Praise your work and continue sharing your data.
@AhrefsCom
2 жыл бұрын
Thanks! Glad it was helpful! -Helen
Very informative. Thanks for creating such amazing content for SEOs.
@AhrefsCom
3 жыл бұрын
You're welcome!
Thanks for giving SEO beginners tutorial 🙏
@AhrefsCom
3 жыл бұрын
You're welcome!
Wow amazing information I am completely new to this concept but you explained it so well it makes so much sense. Thank you 😊
@AhrefsCom
2 жыл бұрын
You're so welcome! :) -Helen
Thank you for sharing! well explained and educational.
@AhrefsCom
3 жыл бұрын
Glad it was helpful!
I AM GOING TO IMPROVE MY WEBSITE SEO AFTER DOING THIS COURSE IS VERY INFORMATIVE, THANK YOU FOR MAKING THE MASSIVE CONTENT FOR US AND HELPING US TO IMPROVE WEBSITE SEO
@AhrefsCom
3 жыл бұрын
You're welcome!
@xander4536
Жыл бұрын
How is your website doing this far? 🤔
absolutely fabulous introduction. Loved it. I am excited to complete the complete play list.
@AhrefsCom
2 жыл бұрын
Enjoy! -Helen
Thanks for the informative video. I am new to your channel, I really like the way you explain. Lets hope my digital marketing career work out well after learning from your videos.
@AhrefsCom
2 жыл бұрын
Good luck!
Thank you so much for the amazing value Ahref's !!
@AhrefsCom
2 жыл бұрын
You're welcome!
Hi , I wanted to learn SEO first as a freelancer , I don't own any website or blog of my own . But how do I practice those keywords research or teachings and apply to someone else's website ? Please help m e
Very informative and decent way to explain. deserves millions of subscribers
@AhrefsCom
Жыл бұрын
Thanks! We're working on it :) -Helen
very informative brother, topics like these are very hard to describe in one sentence.
@AhrefsCom
3 жыл бұрын
Glad it was helpful!
Thanks Sam, great content. Highly valuable.
@AhrefsCom
Жыл бұрын
Glad it helps! -Helen
Right on time! I really needed this 😍 Thank youuuuu 🙏
@AhrefsCom
3 жыл бұрын
You're welcome!
I must say, these videos are authentic and informative
@AhrefsCom
9 ай бұрын
Thanks! 🙌 -Helen
Many thanx that is sooo useful &easy to under stand .🙏
@AhrefsCom
Жыл бұрын
UR welcome! -Helen
I found those videos through your SEO training course, would you mind very much adding a written version of each video in your course? I much prefer to read than to watch videos, so for now I've stuck to reading articles on your site instead.
@AhrefsCom
2 жыл бұрын
Thanks for watching our course! We didn't plan to create a written version of the course, but we have subtitles for each video - maybe they can help you in this case? -Helen
🔥🎉🎉🔥🔥🔥🔥🔥
Massive Course 😍😍😍🤩🤩🤩🤩
@AhrefsCom
3 жыл бұрын
🔥
Thanks for this valuable content.
@AhrefsCom
3 жыл бұрын
Glad it was helpful!
Greta playlist to follow and watch
@AhrefsCom
3 жыл бұрын
👍
I am unable to increase refering domain at one point of time site get repeated increase only no of backlink with static referring domain
@AhrefsCom
3 жыл бұрын
Watch our link building tutorials: kzread.info/head/PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m - SQ
very impotant info based, and I want to learn from your YT. I am from Bangladesh
@AhrefsCom
2 жыл бұрын
👍
One question: Could you give an explicit definition for "content depth?" You talk about it in the primary ranking factors, but there wasn't an explicit definition like the ones you gave for backlinks and searcher intent.
@AhrefsCom
3 жыл бұрын
This is actually the first lesson of the course entire. Sam talks more about it in the following lessons. kzread.info/head/PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6 - SQ
A new series... hope it will teach us a lot.... generally peoples ignores fundaments and focus on the advanced things and they fails
@AhrefsCom
3 жыл бұрын
👍
@user-bk6lc5pk2i
3 жыл бұрын
@
I was waiting for this course
@AhrefsCom
3 жыл бұрын
👍
Very good Tutorial! Thanks
@AhrefsCom
6 ай бұрын
You are welcome :) -Helen
Love you sir!
awesome vid, thanks for the info
@AhrefsCom
2 жыл бұрын
You're welcome!
Hello teacher...How can get certified in SEO ? What are the best free and paid tools of SEO ?
Many many Thank you so much!
@AhrefsCom
4 ай бұрын
You are welcome! :) -Helen
thanks for giving tips sir
@AhrefsCom
3 жыл бұрын
You're welcome!
Thank you from Iran
@AhrefsCom
2 жыл бұрын
You're welcome!
Hola, yo estoy comenzando en SEO y me gustaría saber como debo interpretar cada métricas en Ahrefs, por ejemplo porque mi UR es mas bajo que hace un año o porque mi DR bajo solo un punto si mi UR bajo como 30. Tienen algún video relacionado a este tipo de preguntas?
@AhrefsCom
Жыл бұрын
Hi! You may check our ES channel: kzread.info/dron/efBdNQ4Koc2HxO0g87Yr6A.html Maybe you'll find some answers there :) We have a Spanish blog as well: ahrefs.com/blog/es -Helen
@jekaabarca3857
Жыл бұрын
@@AhrefsCom Muchísimas gracias! 🤩
Very excited
@AhrefsCom
3 жыл бұрын
👍
Thanks for sharing
@AhrefsCom
2 жыл бұрын
Thanks for watching! -Helen
great teacher. always respect him. Love from Pakistan
@AhrefsCom
3 жыл бұрын
Thanks!
@puitamarinica8651
3 жыл бұрын
@@AhrefsCom ĺl78pĺppĺ ĺlllplp
@arieldavidflores5453
3 жыл бұрын
Uuiuuuty
@thezyreick4289
2 жыл бұрын
It says a lot about someone marketing themselves for search engine optimization, when they are the first result in the search for search engine optimization
@cadetsparklez3300
Жыл бұрын
LOVE FROM MY COUNTRY. IM A BOT
Lineamientos de la historia
Please continue!
@AhrefsCom
3 жыл бұрын
The other videos will be released over the course of the month. - SQ
@merafi3064
3 жыл бұрын
@@AhrefsCom all the best!
Correlation doesn't equal causation! Just because a top ranking page has many backlinks, it doesn't mean that it ranked because of the links. I never built links, and I have many pages on different sites that ranked, and then, acquired links as a result. Backlinks still matter and might help with competitive keywords, but they are not crucial for other keywords. You try to make it sound as if backlinks are always necessary, while the truth is that their importance rise with the difficulty of the keyword, and they become really a waste of time and effort as the difficulty goes lower to the extent that your time is better invested in doing something else.
@rockersmedia1377
3 жыл бұрын
Agree with you... i think content matters the most with internal links and frequent high qulity content posting.... is it?
Hello Sir are your this SEO course available in other languages?
@AhrefsCom
2 жыл бұрын
It's not currently available in other languages. But we'll slowly add them :) - SQ
very good content
@AhrefsCom
Ай бұрын
Thanks :) -Helen
Sir now a days SEO is important I wanna learn SEO but in digital marketing this videos series for me plz guide me
@AhrefsCom
2 жыл бұрын
Watch the course :) - SQ
Xin chào chúc bạn ngày mơi vui vẻ. 👍👍👍🌹🌹
❤❤❤
are you provide complete course ? or only basic
@AhrefsCom
Жыл бұрын
Here's the playlist for the course: kzread.info/dash/bejne/lKirpZazncjdo9Y.html Or a complete course in one video if you prefer: kzread.info/dash/bejne/qqeKttOzosTagNY.html -Helen
How can I learn more about search intent ?
@AhrefsCom
2 жыл бұрын
Here you go: ahrefs.com/blog/search-intent/ - SQ
im a new subsriber.thank for the info.
@AhrefsCom
3 жыл бұрын
You're welcome!
Where is the book where can i find it
@AhrefsCom
2 күн бұрын
You're talking abut this book I believe: ahrefs.com/seo/book -Helen
Why certificate is not provided after completion of 2hr long "seo course for beginners"
@AhrefsCom
4 ай бұрын
It's not a certification course, sorry. We are working on an Ahrefs certification course which is currently in beta here: ahrefs.com/academy But certification is not yet available 🙏 -Helen
sir i have spent my20hours on seo but know only seo and its type defonitipn help me dear
@AhrefsCom
3 жыл бұрын
You're on the first video of our course. Continue watching and you'll learn how to do SEO. - SQ
@funny-wl1gj
3 жыл бұрын
@@AhrefsCom sir where can l apply seo i donot have web
How can I make my channel discover
@AhrefsCom
3 жыл бұрын
Check out our KZread marketing playlist: kzread.info/head/PLvJ_dXFSpd2tsn8vwEmhFM0McBH4PhEty - SQ
thanks
@AhrefsCom
10 ай бұрын
You're welcome! :) -Helen
Which tool to use for free to find the most used keyword
@AhrefsCom
3 жыл бұрын
Not sure what you mean by "most used keyword"? - SQ
@taxhidinkadiri7876
3 жыл бұрын
@@AhrefsCom, I mean which website to use that is free , to find keyword
@nori_tutor
2 жыл бұрын
google planner
🤗Danke
@AhrefsCom
2 жыл бұрын
You're welcome!
Imagine getting backlinks for hrefs😅😅
Is this lesson still relevant with so many AI-driven results starting to populate search queries? Look at 6:53
@AhrefsCom
10 ай бұрын
What do you mean by AI-driven results in search queries? -Helen
I want that hoodie
@AhrefsCom
3 жыл бұрын
It's currently for Ahrefs employees only. - SQ
I am 2nd here
Good
@AhrefsCom
4 ай бұрын
Thanks🙌 -Helen
We really need an explanation on what is SEO in 2021, huh 🤔 What I really hate about SEO, is that the web doesn’t strive to give a clear and comprehensive answer to the searcher. People compete and duplicate the same content infinite amounts of time to get some crumbs of traffic, producing a ton of wastes instead of systematized and valuable content for humans, not the google bot. Ahrefs is super useful, don’t wanna hurt you guys! It’s just that stupid system, when you have to repeat the topic that has been totally covered before by so many people.
@AhrefsCom
3 жыл бұрын
No worries, happy to help more people understand and get into SEO. - SQ
@xander4536
Жыл бұрын
Yes I agree 100 percent. I couldn’t help but notice that it gets too repetitive when one website doesn’t answer my question and I scroll down the SERP. But at least that gives us an opportunity to stand out from the duplications!
I hope this course some how involves that nefarious Sam 2.0.
@AhrefsCom
3 жыл бұрын
😉
Hey ahref you have 209k subscriber but you view are about 2k 3k or 4k why make a dedicated video on this topic from this new youtubers can learn about it
@AhrefsCom
3 жыл бұрын
Not sure what you're referring to exactly. Could you clarify? - SQ
Just spam tags intil you get 50/50 score and your done no need to pay money
@AhrefsCom
3 жыл бұрын
Tags? What tags? - SQ
i faken love you!!!!
@AhrefsCom
3 жыл бұрын
👍
Im new
@AhrefsCom
3 жыл бұрын
Welcome!
Waiting for the In-depth SEO Course in the Future Sam Oh
@AhrefsCom
3 жыл бұрын
The lessons are being slowly released right now. - SQ
Hi, is this course still relevant in 2023?
@AhrefsCom
11 ай бұрын
SEO basics haven't changed much over the years. -Helen
@babsake
11 ай бұрын
Okay, thanks for the reply @@AhrefsCom
Second commenter
888!
I'm First here 😊😁😁
“Neverthelest”
SEO is not important. Goole ads talks much
@AhrefsCom
2 жыл бұрын
Why do you think SEO is not important? :) - SQ
SEO is dead
@AhrefsCom
3 жыл бұрын
Why? - SQ