How did Ananth drive such rapid growth in the e-commerce industry? How is Mensa Brands the future of direct-to-consumer businesses? How is Ananth redefining brand growth in the digital era at Mensa Brands?
In this episode, Mukesh Bansal, is in conversation with the CEO of Mensa Brands, Ananth Narayanan. Ananth has not only been the former CEO of Myntra and Jabong but also a Senior Partner at McKinsey and Company. He is celebrated for his pioneering contributions to the e-commerce landscape. His visionary leadership and strategic acumen have been instrumental in steering Mensa Brands towards its status as a unicorn in just six months. Join us for an insightful episode to learn from one of the entrepreneurial experts in India.
Chapters:
00:00:00 - 00:01:11 Episode Introduction
00:01:11 - 00:07:55 What did Ananth learn from each stage of his career trajectory leading to Mensa Brands?
00:07:55 - 00:11:22 What factors did Ananth take into consideration for founding Mensa Brands?
00:11:22 - 00:19:18 How can entrepreneurs scale their D2C brands and business?
00:19:18 - 00:28:40 Why aren’t we seeing an evolution of D2C brands?
00:28:40 - 00:32:00 What price brackets should D2C entrepreneurs opt for?
00:32:00 - 00:33:50 Which archetype of entrepreneurs are most likely to succeed?
00:33:50 - 00:42:46 What has Ananth’s journey and experiences across all start-ups taught him?
00:42:46 - 00:48:52 How should entrepreneurs and businesses navigate through scaling challenges?
00:48:52 - 00:53:00 Ananth talks about his wine-drinking hobby and the importance of having hobbies
00:53:00 - 01:00:30 Mukesh and Ananth discuss the endless opportunities and possibilities for India’s future in the start-up ecosystem
01:00:30 - 01:08:15 What can we expect from the future of EVs, deep tech, and original business models in India?
01:08:15 - 01:09:38 concluding today’s episode
Resource List:
Mensa Brands Website: mensabrands.com/
News Article on Ananth’s career trajectory: www.financialexpress.com/life...
News Article on Ananth’s business tips and insights: yourstory.com/2022/09/mensa-b...
Ananth Narayanan LinkedIn Profile: www.linkedin.com/in/ananth-na...
Article by Economic Times on Mensa Brands: economictimes.indiatimes.com/...
CNBC Interview with Ananth: • Ananth Narayanan, Foun...
Prime Venture Partners Interview with Ananth on Brand Building: • Building Brands From I...
About SparX by Mukesh Bansal
SparX is a podcast where we delve into cutting-edge scientific research, stories from impact-makers and tools for unlocking the secrets to human potential and growth.
We believe that entrepreneurship, fitness and the science of productivity is at the forefront of the India Story; the country is at the cusp of greatness and at SparX, we wish to make these tools accessible for every generation of Indians to be able to make the most of the opportunities around us.
In a new episode every Monday, our host Mukesh Bansal (Founder of Myntra and Cult.fit) will talk to guests from all walks of life and also break down everything he's learnt about the science of impact over the course of his 20-year long career.
This is the India Century, and we're enthusiastic to start this journey with you.
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Also check out our website: www.sparxbymukeshbansal.com
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