Saa$y MSP Community Call | 07.11.24

Ғылым және технология

Cybersecurity, State-Sponsored Hacking
The team discussed recent developments in cybersecurity and state-sponsored hacking, particularly focusing on China. Chip brought up accusations against China and Liran clarified that such activities are usually carried out by third-party contacts or groups employed by the state.
SaaS Growth
Jim shared their successful second quarter with over 60 MSPs signed up for managed SaaS Alerts and their approach of offering free assessments to potential clients. Enrique reported recent incidents of stolen credentials and phishing attacks, which involved the use of SharePoint password-protected links to steal both passwords and tokens. Enrique also revealed that he had been a target of these attacks.
Partner Wins
Enrique shared his success in securing a significant account deal with a potential client, while the team also discussed a recent security incident involving a phishing email scam. The scam, detected by SaaS Alerts, led to the compromising of two employees' tokens. The team emphasized the importance of a swift response rule in such situations. Despite being on vacation, Enrique remained active, and the team speculated about the nature of the company that obtained employee contact information, concluding it was likely a standard phishing campaign.
Managed SaaS Alerts Update and Discord Appreciation
Andy expressed gratitude for the Discord server and highlighted its value as a news resource. There was a discussion about the progress of the Managed SaaS Alerts project managed by Ben, which is set to be ready by September 1st. Ben shared that his team is focusing on developing detection methods for multiple clients and early warning systems. Charles suggested not sharing too much details at this point due to some implementation hurdles, but agreed to provide a high-level overview and further details in the following week's meeting. The team also discussed the potential of a new functionality for no additional cost.
Hudu and CloudTrail Integrations Update
Adam showcased the latest integration with Hudu. He explained the need for version 2.3.2 or later of Hudu, and highlighted the current events being monitored and the potential for future events. Adam also clarified that the Hudu integration is still in beta and needs to be enabled by account managers. He mentioned that he is working on other integrations, including VSA10. Amanda then presented a new integration with Amazon CloudTrail. She confirmed that it is currently in beta and requires contacting the account manager for activation.
Cybersecurity Attacks, Ransomware, and Right of Boom
Andrew led a discussion about the increasing prevalence and perceived unimportance of cybersecurity attacks, with a focus on ransomware. The team shared their experiences and concerns, highlighting the need for better awareness and understanding among customers and prospects. Andrew then announced that Brent Adamson, author of the book Challenger Sale, would be the keynote speaker for the upcoming Right of Boom event, with a focus on customer confidence. The team also discussed the event's format, revealing that it would feature two tracks.
Customer Focus Shift in B2B Sales
Andrew presented the results of researcher Brent Adamson's shift in focus from salespeople to customers, emphasizing the importance of customer confidence in B2B sales. He shared a role play video by Gary Pica, which was well-received by the team despite some initial confusion about the CDK compromise. Jim and Chip clarified the specifics of the compromise, showing their understanding of the research's implications.
Preparing Businesses for Core Application Failures
Andrew, Jim, and Chip discussed the importance of preparing businesses to operate without their core business application. Andrew proposed the creation of a guide to help companies ask the right questions to improve their readiness for such a scenario. The team agreed on the need for businesses to think about potential disruptions and prepare for them, rather than waiting until a problem occurs. They also agreed on a new approach to discussing internal issues and potential solutions with clients, using research-backed information to educate clients about the risks they face, such as ransomware attacks. The team was tasked to implement this new strategy in their interactions with clients.
Goodwill Valuation and Decision-Making Challenges
Andrew discussed the concept of 'goodwill valuation', highlighting the potential impact of compromising customer data and intellectual property on businesses. He emphasized the need to build confidence in decision-making processes and provide tools to others.

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