2010: Robert L. Dilenschneider, founder and chairman of Dilenschneider Group, former president and CEO of Hill and Knowlton, talks to Mr. Media, Bob Andelman.
No matter what form the media takes-print, broadcast, online or even telepathy-there will always be corporations, organizations and individuals that need to get the word out about their product, service or mission. In that regard, public relations practitioners are like plumbers: they’ll always have work maintaining a flow and, in an emergency, unclogging a pipe.
ROBERT L. DILENSCHNEIDER podcast excerpt: "(Joslyn James) and the other fourteen see this as a platform for themselves and to move ahead. But Gennifer Flowers saw that, Monica Lewinski saw that. Others of the same character saw that. John Edwards' wife has seen that... I wish we would all say to ourselves this guy (Tiger) should be much more repentant and we should all learn lessons." Hmmm. That analogy worked a lot better in rehearsal. Anyway, my guest today is Robert L. Dilenschneider, founder and chairman of the New York City-based Dilenschneider Group and former president and CEO of one of the world’s best known and most successful public relations agencies, Hill and Knowlton. He is also the author of a new book, The AMA Handbook of Public Relations. AMA, in this case, stands for the American Management Association, by the way.
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