Rickenbacker Guitars Factory Tour: Model 330 Construction

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PG's Charles Saufley is On Location in Santa Ana, California, where he visits the Rickenbacker Guitars factory and headquarters. In this segment, Rickenbacker's CEO/Chairman John Hall walks us through the process of building a Model 330 guitar and Model 4003 bass at their US Factory.
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Пікірлер: 1 500

  • @premierguitar
    @premierguitar5 ай бұрын

    Subscribe to PG's Channel: bit.ly/SubscribePGKZread Win Guitar Gear: bit.ly/GiveawaysPG Don't Miss a Rundown: bit.ly/RIgRundownENL Merch & Magazines: shop.premierguitar.com

  • @leokimvideo
    @leokimvideo2 жыл бұрын

    Incredible to see how much hands on skill it takes to make these Rickenbacker Guitars. I'm never going to query the prices from here on.

  • @ShortFuseFighting

    @ShortFuseFighting

    2 жыл бұрын

    i will still query the prices...

  • @Chris-yy7qc

    @Chris-yy7qc

    Жыл бұрын

    Exactly my thoughts. They said each guitar gets polished 1,5 hours by skilled workers. From a company perspective thats around 150$ labour alone just for polishing it.

  • @samlelowitch

    @samlelowitch

    11 ай бұрын

    I was seriously impressed with the skill involved.

  • @SevenYTwatch

    @SevenYTwatch

    7 ай бұрын

    The thing is, that its not just one. It a lot at a time. Multiple that $150 by how many they do a day. Then you have the right answer.@@Chris-yy7qc

  • @RideAcrossTheRiver

    @RideAcrossTheRiver

    5 ай бұрын

    @@ShortFuseFighting Stick with a Samick.

  • @GiovanniCorazzol
    @GiovanniCorazzol4 жыл бұрын

    you are going to laugh at this but, I got so absorbed into the process that when the guy with the razor blade was scraping the paint, at some point I instinctively blew at my phone's screen...

  • @RocketDRA

    @RocketDRA

    2 жыл бұрын

    What strain were you smoking?

  • @user-gq9ti1yb4h

    @user-gq9ti1yb4h

    Жыл бұрын

    Ь,мбмтю,бьмбмью,бтмьмбюмбю,юм,бь,тмт,ью,бьмюю,мььмтююьмю,мбcnbccmmbmmmmcmccmиюьммююммбмюмььмбмьтбмбююьбимютььмбюьмбьмбмьмбюммбюбьммбьмюьььюббтьььюмббмбмьмьюмюьмбмбюмюьюбьюбьюммююьмбюьмбьюьибюмьютмюбьюмюьмбюььмбьмююмььюмьбюиюьют,юмюмбмюббмбмюбююьбьмбюьмбюибмт,ю,юмьиюммбмбьмбьмюбмьмбююиюмюбм

  • @valecabrera9727

    @valecabrera9727

    Жыл бұрын

    ​@@RocketDRA sesghftizori😂😮d)))

  • @valecabrera9727

    @valecabrera9727

    Жыл бұрын

    👚👚👚👚👚👟👚👚👚👚👚👚👚👚👚👚👚👚👚👛👛👛👛👛🎒🎒🎒🎒🎒

  • @d.e.brothers.cerrajeriaaut3288

    @d.e.brothers.cerrajeriaaut3288

    10 ай бұрын

    Ja ja ja I love it!!! ,,👍🏻

  • @Maryonpark
    @Maryonpark11 жыл бұрын

    I love the cottage industry feeling they have there at the Rickenbacker factory. It doesn't seem like a huge faceless concern, more a small bunch of friends making sure their product is the best it can possibly be. I'm also impressed by the hand finishing and the craftsmanship that's involved. They're an expensive guitar but the sound and quality is unquestionable.

  • @stillbill6408

    @stillbill6408

    3 жыл бұрын

    Yes, you get what you pay for. I own two of them, I know.

  • @joellebrodeur1015

    @joellebrodeur1015

    3 жыл бұрын

    They're not that expensive in the scheme of things. I buy nothing but used anyway. I currently have an '83 320 (non vibrato sibling of the famed 325) and guitars were made way differently versus CNC. They're hand routed for the old process, so open up an older Ric and you'll see how it's not very pretty nor precise. The shaping of the body and neck, paint and extensive polishing is all done by hand. The necks changed depending on the year and unit of production. Hence why they went to CNC to keep neck shape and profiles consistent. Rics made before late late 90s are conversion varnish. All Rics today have UV cured finishes. Both are hard, durable and have glass like finishes. When taken care of properly, they last forever and shine up instantly.

  • @curtcarver9442
    @curtcarver94422 жыл бұрын

    Just got my first Rickenbacker 4003 this week and I love it!! Thank you Rickenbacker for the great basses and guitars!! Keep supporting American companys!!

  • @oruletesfahejiz

    @oruletesfahejiz

    Жыл бұрын

    Rickenbacker was austrian ya mughead

  • @mayabass24

    @mayabass24

    Жыл бұрын

    @@oruletesfahejiz The guy who started it came from over seas yes, but it is an American company.

  • @Jeffcatbuckeye

    @Jeffcatbuckeye

    Жыл бұрын

    @@oruletesfahejiz Switzerland

  • @carlosf.dosantos1829

    @carlosf.dosantos1829

    Жыл бұрын

    Quantos mil dólares está custando um Contrabaixo Rickenbancker ai nas lojas americanas?

  • @gavinvalentino6002

    @gavinvalentino6002

    Жыл бұрын

    ...while you keep butchering simple American English with such non-plurals as "companys." Great job, genius!

  • @therlinjames6407
    @therlinjames640710 жыл бұрын

    These guys are a American company,100%. Made in the USA with pride,love it!!!!!!

  • @siggyretburns7523
    @siggyretburns75234 жыл бұрын

    Thank you for being one of the few that kept your business in the states. I for one appreciate that. 🇺🇸

  • @VmShpman82

    @VmShpman82

    3 жыл бұрын

    Exactly

  • @rjmprod
    @rjmprod10 жыл бұрын

    Ric is one of the few guitar makers left that really does it right! Brilliant job, keep up the awesome work!

  • @TheBeatlesRock12341

    @TheBeatlesRock12341

    10 жыл бұрын

    what about hofner?

  • @rjmprod

    @rjmprod

    10 жыл бұрын

    TheBeatlesRock12341 I have played hofner guitars and basses, and back when mecca first introduced the huffier bass them and the guitars were only as good as Kay or silvertone guitars. it was that way up until the 80's when they started trying to build a better instrument to take advantage of the popularity of the Beatle bass. today the violin bass is built great and can be intonenated. but the price is way higher than the quality.

  • @highpitwilma

    @highpitwilma

    7 жыл бұрын

    "Played Hofner guitars....."....heh heh!! I have a 1950's Hofner President....not even in the Official Hofner Legend book....not serial catalogued,cos in the beginning,Hofner kept no record of production. My friend who bought it originally,broke the neck off completely,a long time ago,,[about 50 years ago..],and being a model engineer [self-taught],and a coalminer,he used his loaf,and secured the neck back on with a home-made bolt and through-toggle,which doesn't look pretty....around the twelfth fret,but I have had this instrument since 1971,the original finish has,over time cracked minutely,the soundboard has cracks around the "F" holes,and it has been in my studio for 17 years where the temperature varies between almost zero degrees celcius,and ninety degrees in the summer,and guess what???......I could bring it down now,not having played it for a year or two,and the intonation will be as it was when it was built. The old Hofners were indestructible,even if a small repair was necessary here and there now and again!....AND....,they cost 28 Guineas 'in the 1950's[English old currency!] One Guinea= £1-1shilling One Shilling equals 5 pence in today's currency. So the guitar cost £29-40pence! 50-odd years later....STILL a great sounding,and looking guitar! Plus...Mother of Pearl inlays....NOT PLASTIC! Check out the original Hofner GOLDEN GUITAR...!!! Great Video..ignore the knockers who know nothing about guitars mate!!

  • @PillsBuryDoughBoy_

    @PillsBuryDoughBoy_

    5 жыл бұрын

    @ don't you have a rickenbacker 325?

  • @GuitarsAndSynths

    @GuitarsAndSynths

    5 жыл бұрын

    Kiesel does it well also

  • @pattomuso
    @pattomuso5 жыл бұрын

    Loved the look & sound of Rick basses since first hearing the late Chris Squire of Yes

  • @sgsound12

    @sgsound12

    3 жыл бұрын

    Chris Squires blowed my head with his bass sound in the 70's. I was 15 and im an amatuer bass player and play along with Squire......"Roundabout".....kzread.info/dash/bejne/YoyptNqzici-h9o.html

  • @johnnicholson8345

    @johnnicholson8345

    3 жыл бұрын

    It's nothing they can reproduce unfortunately. I have the 4001CS and it's the closest they got but still not quite.

  • @egbertnobacon7556
    @egbertnobacon75564 жыл бұрын

    I do own a 4003, (and love them) but right at the end JH says, "I think this one's going to be a good one"... John, at these prices mate, they all should be good ones!

  • @davidgagnon2849

    @davidgagnon2849

    3 жыл бұрын

    Agreed!

  • @NamRock

    @NamRock

    3 жыл бұрын

    Wood is wood and every guitar is different. No mater how perfectly they are made.

  • @danielsharp1526

    @danielsharp1526

    2 жыл бұрын

    Rick basses suck ass...actually

  • @jackmomma7481

    @jackmomma7481

    Жыл бұрын

    Even the best of the 4003s are no match compared to the 4001... that's just me, though

  • @jimcox3380

    @jimcox3380

    Ай бұрын

    I think that is what is known as "quiet confidence". Of course he knows it will be good.

  • @B17B25guy
    @B17B25guy11 жыл бұрын

    Let's place this in perspective. Some of the most significant and unique sounds in musical history have been attributed to Rickenbacker, Inc. A classic American company with many skilled artisans, who continue to contribute musical enjoyment to the world... whether you are a player, or listener.

  • @DiarrheaBubbles

    @DiarrheaBubbles

    2 жыл бұрын

    You're romanticizing. It's been proven over and over again that tone wood is a myth. That "sound" comes from the electronics and the person playing - nothing else. There are also no artisans in this video. Running a CNC machine is a job for a teenager.

  • @Big_Bag_of_Pus

    @Big_Bag_of_Pus

    Жыл бұрын

    @@DiarrheaBubbles If you only saw CNC machines in the video, you quit watching early.

  • @skybluemarshall

    @skybluemarshall

    Жыл бұрын

    @@Big_Bag_of_Pus Also, why would we take anyone seriously, who lacks basic reading comprehension skills? The OP wrote absolutely nothing about the type of wood contributing to the tone.

  • @valecabrera9727

    @valecabrera9727

    Жыл бұрын

    Xgjkdj?????🎏🧨🧨🧨🧨🧨🧨🧨🧨🧨🎉🎉🎉🎉🎉🎉

  • @badguitar5653
    @badguitar56538 жыл бұрын

    Whenever I see a line of guitars at a factory, I think, aw come on, just give me one. You wouldn't even notice, would ya?

  • @sheerluckholmes5320

    @sheerluckholmes5320

    7 жыл бұрын

    I agree... they are so mass produced now

  • @tpp5151

    @tpp5151

    7 жыл бұрын

    They would notice lol. They sell every guitar they make and I've heard the waitlist for a new Ric is 2 years long even.

  • @manuelfraiman5534

    @manuelfraiman5534

    5 жыл бұрын

    this is NOT what you call "mass production", @@sheerluckholmes5320 , and each and ervery instrument is feeding a worker's family

  • @sheerluckholmes5320

    @sheerluckholmes5320

    5 жыл бұрын

    @@manuelfraiman5534 I'm a CNC programmer.... and those sure look like those are mass produced on a CNC.... but I guess they do have to sand them by hand.....and drop the "feeding their family" crap.......

  • @dragenthatch3623

    @dragenthatch3623

    4 жыл бұрын

    Sheerluck Holmes how could you find the programming for a cnc to make a Rickenbacker? I know someone who owns a cnc machine and id like to make one

  • @jeromepopiel
    @jeromepopiel12 жыл бұрын

    Rickenbacker is a company that does it right. Hard not to be impressed with their commitment to their guitars, but also to their holistic processes and philosophies that are rare in this day and age. I have all the respect in the world for these guys!

  • @bloozplyr
    @bloozplyr7 жыл бұрын

    I worked in the wood shop on the swing shift there in Santa Ana for most of 1975 while going to University of California Irvine. Besides the CNC machines cutting bodies, the old place really doesn't look as though it's changed at all. One thing I might advise if one were to considering purchasing a Ric: Occasionally, a slip of a chisel, an out of line cut, an overly aggressive bit of filing (or the like) would occur after quite a few hours had put into a guitar. Some wood dough, a wood patch and some glue, a shim, whatever, and then a big "B" would be drawn on- telling the paint shop "Paint it Black!" or some other opaque color. There were a few nasty screw ups mickey moused together, but mostly they were "Oh SHIT!" moments. Not critical, but noticeable enough to you wouldn't want it visible, Only the best were finished in "Mapleglo" or "Fireglo". So, give a black 4001 a closer inspection before paying all of the money for it. Great instruments.

  • @GuitarsAndSynths

    @GuitarsAndSynths

    5 жыл бұрын

    also I tend to think of bass guitars when I hear Rickenbacker not guitars.

  • @SD-ir1vf

    @SD-ir1vf

    5 жыл бұрын

    On a Martin guitar one slip up and the guitar is destroyed. They don’t make second.

  • @donner5383

    @donner5383

    4 жыл бұрын

    I wouldn't mind a few Knicks along as it doesn't effect the sound or playability

  • @vox1966

    @vox1966

    4 жыл бұрын

    Very disappointed with 330 and 4001s bass bad fretboard finish they say oh it’s your fault neck constantly needs adjusting finish very thin on body buff marks not very well made wood is not dried properly

  • @jordanchastain5132

    @jordanchastain5132

    4 жыл бұрын

    I have a mapleglo 4003 that i bought preowned sight unseen off of reverb and it's in great condition but one tiny thing i noticed recently even after all of this time that I've had it and played it (I can't put it down) is that on the right where the neck meets the body it appears that someone took a tiny little piece off of the body and filled it with some sort of wood resin and then the finish went on top of it and it wasn't smoothed out or anything. It doesn't bug me at all (obviously since i haven't noticed it until very recently and you can hardly see it) but I thought it was kinda funny.

  • @Voxboy876
    @Voxboy8768 жыл бұрын

    My buddy bought a 360 sometime ago. I remember holding it and thinking that it had the most beautiful fit and finish I had ever seen on a guitar. Played and sounded wonderful.

  • @ooofest
    @ooofest8 жыл бұрын

    Didn't think I could have even more appreciation for my 4001, but this tour reveals some great thinking and honest work. Great video.

  • @fraukapitaen7
    @fraukapitaen77 жыл бұрын

    Thank you John Hall, and all at Rickenbacker - and PremierGuitar for this tour. Really appreciate it! \m/ As well as that it is kept like a documentary without annoying cuts and music clips and stuff. Great to have the host getting all the attention. Well done! ~ Michael

  • @ronbzoom8531
    @ronbzoom85319 жыл бұрын

    Regarding comments suggesting that Rickenbacker should come out with an inexpensive import line (ala Epiphone or Squire); bad idea. Rickenbacker has a special niche in the guitar market. While they’re not for everyone, the devoted will remain forever loyal. Import lines compromises the mystique and sort of cheapens the label. Also, its hard to feel sympathetic to the kids complaining about Rickenbacker being too expensive for them. Well it’s too expensive for many grownups too. They’re special. You have to save for them. They just don’t fall out of the sky into your lap because you want one. You work up to a Rick, you don’t start off with one. And btw, there are tons of inexpensive if not dirt cheap guitars out there that are shockingly good! I’m still amazed sometimes. Can’t afford a Rick? - hell, there’s still countless affordable options out there.

  • @jonathanlanda1264

    @jonathanlanda1264

    9 жыл бұрын

    ron bZoom oh wait till you get your taxes, what I did, never looking back..got the ruby red 2015 4003, love it!!

  • @smackythefrog23

    @smackythefrog23

    9 жыл бұрын

    ron bZoom i waited, saved and planned for 15 years to find mine..

  • @ronbzoom8531

    @ronbzoom8531

    9 жыл бұрын

    Good for you. Was it worth the wait?

  • @smackythefrog23

    @smackythefrog23

    9 жыл бұрын

    absolutely. I have a 70s 4001s. i highly recommend seeking/saving for however long it takes.

  • @ronbzoom8531

    @ronbzoom8531

    8 жыл бұрын

    ***** I completely agree. However I think the happy few that pay top dollar for a new Ric don't do it for the sake of practicality. As I mentioned in another thread, people don't buy a Jaguar because of it's fuel economy or reliability. They buy because, it's a frigg'n Jag, baby! I think it's the same with Rics. People love 'em because they love 'em, expense be damned.

  • @toxievope3617
    @toxievope36173 жыл бұрын

    They're bass guitars are nothing less than gorgeous.

  • @Ampher03

    @Ampher03

    3 жыл бұрын

    Their

  • @gckbowers411

    @gckbowers411

    2 жыл бұрын

    The curves on the top and bottom look like they are from different instruments, in kind of a mesmerizingly weird way.

  • @YaoEspirito
    @YaoEspirito8 жыл бұрын

    Thankful to hear the rep say that the "most important" thing in choosing maple is that it's responsibly grown and not an endangered wood. Environmental consciousness is all too often the last consideration in an industry like this, especially when some guitar-geek is buying his tenth or fifteenth axe, with exotic woods throughout.

  • @PelleKuipers

    @PelleKuipers

    7 жыл бұрын

    Also nice to see that this video is 6 years old! And they were already thinking about that stuff. Same goes with the finish they applied with next to no solvents. that's really great.

  • @guitarfoundry

    @guitarfoundry

    6 жыл бұрын

    he would say that though wouldn't he?

  • @robsonf6683

    @robsonf6683

    5 жыл бұрын

    Says the people that live in entirely wood made houses lol

  • @redduketeleman

    @redduketeleman

    4 жыл бұрын

    I knew he would say that. Guitar manufacturers are under strict legal guidelines what woods they can use. Just virtue signalling.

  • @nssherlock4547

    @nssherlock4547

    4 жыл бұрын

    @@robsonf6683 The framing and sheet ply timber in modern houses is also sustainably plantation grown,so what's your point.

  • @newporter42
    @newporter4212 жыл бұрын

    Rickenbacker was very generous with excess materials they donated to the Orange Coast College guitar-making classes (when they still existed).

  • @faustdicke
    @faustdicke9 жыл бұрын

    Ok now i understand the Price of these awesome Instruments

  • @dariodepersio3391

    @dariodepersio3391

    6 жыл бұрын

    I have one P-bass and a Rickenbacker 4003 only; they are two differents animals but are both greats instruments. But the punch and the melodic approach of the Rick with the pick, for my humble opinion, is superior than P-bass. Instead The Last one is a Tank Groove machine with fingers.

  • @bahhumbucker

    @bahhumbucker

    5 жыл бұрын

    Price of a Ric is very reasonable!! You pay more for much less quality with a Gibson. And don't get me wrong, I love my old Gibsons. but my Ric 360... there is no factory made instrument - and possibly no custom built either - that is in the same ballpark as Rickenbacker build quality.

  • @michaelmcdonald8877

    @michaelmcdonald8877

    4 жыл бұрын

    I paid $999.99 for a new Fireglo 330 fifteen years ago and $1400.00 for a new Mapleglo 620 five years ago. I think these prices are fairly reasonable for an American made guitar.

  • @alexanderbrown4250

    @alexanderbrown4250

    3 жыл бұрын

    @@michaelmcdonald8877 In 1980 I got a new 4001 for about $550. The p bass was about $450 back then.

  • @trackerbuckmann1627

    @trackerbuckmann1627

    3 жыл бұрын

    They're using CNC machining on a computer program. The price is absolutely absurd and mark my words, will see the profits made by foreign companies who utilize the same technology and provide the same quality for a mere fraction of the price. If you want the best guitar on planet earth for cheap, buy a Korean guitar. These guys would be better off asking twice the price for hand crafted instruments. I'm sorry to be that way, but two thousand dollars is an absolutely ridiculous price for something that took 45 minutes to machine. That's just greed.

  • @fergalquigley292
    @fergalquigley2929 жыл бұрын

    This comes across as a much more likable company than Gibson, More honest , More transparent. Comments like "no magic here" from the CEO makes me like RIC and they seem to be conscience of the environment.

  • @chrissimpson7071

    @chrissimpson7071

    8 жыл бұрын

    +Fergal Quigley John Hall is a little eccentric, but he's one of the best manufacturers of guitars today. He stays true to his production methods and product which is more than can be said for other people. I mean, can you imagine Rickenbacker pulling a stunt like GIbson did with the 2015 models? No way, man. No way.

  • @markpierce5811

    @markpierce5811

    8 жыл бұрын

    +Fergal Quigley Privately owned, not corporate. Like it or not, it makes a big difference on the priorities a company can set for itself.

  • @gregweimer7827

    @gregweimer7827

    7 жыл бұрын

    Fergal Quigley Gibson's are terribly overpriced and ridiculous, in my humble opinion.....

  • @utub1473

    @utub1473

    6 жыл бұрын

    Rickenbacker instruments are really made with care. A lot of time, hard work, and love goes into making Rickenbacker instruments.

  • @nomojoe8150

    @nomojoe8150

    6 жыл бұрын

    Fuzzy Butkus You can buy a Gibson Les Paul Studio new for around $1,200. By the time you get your Epiphone up to par with Gibson by upgrading humbuckers, tuners, bridge, electronics, etc... you are around $1,000 and your finish is still poly instead of nitrocellulose and still an Epiphone. ; )

  • @BCTGuitarPlayer
    @BCTGuitarPlayer3 жыл бұрын

    I own a 2000 Rickenbacker 360/12CW Fireglo Carl Wilson #314 12-String. She’s a case queen but I do play her once in a while. An absolutely rare work of art that sounds incredible when played in stereo. It was great to see how she was made!

  • @Pulse2AM
    @Pulse2AM5 жыл бұрын

    So cool about the paint finish how it's cured and no solvents.

  • @robertgraf9265

    @robertgraf9265

    3 жыл бұрын

    It's polyester, and a majority of electrics use, due to California's VOC (volatile organic compound) laws.

  • @jimsuber6784

    @jimsuber6784

    3 жыл бұрын

    @Jorg Sure, Fornikilya needs more.

  • @mylord4321

    @mylord4321

    3 жыл бұрын

    Yes this is the beginning UV CURD . LIKE TO SEE IT IN THE MANUFACTURER OF 🚗. SHINE LIKE A DIMOND

  • @mylord4321

    @mylord4321

    3 жыл бұрын

    @@robertgraf9265 it's about time

  • @jimsuber6784

    @jimsuber6784

    3 жыл бұрын

    @Jorg Sorry, I get dyslexic went I try to type C A L I F O R N I A. There, that's better.

  • @Declare57
    @Declare577 жыл бұрын

    This is a GREAT video. Many props for the producer and the factory manager for allowing us into such a proprietary process we would otherwise never see! Enjoyed it very much, thanks!!!

  • @MercuryMagnetics
    @MercuryMagnetics12 жыл бұрын

    Thanks guys, putting this factory tour together is very much appreciated. The video provides a lot of insight into Ricky's unique style of guitar building, sense of quality, tradition and their committment to doing it here. I wouldn't be surprised if this KZread presentation didn't sell one heck of a lot of guitars!

  • @amadeomenavicente546
    @amadeomenavicente5463 жыл бұрын

    "No magic here" is the greatest magic of all.

  • @wesmanfredjensenjenson9686
    @wesmanfredjensenjenson96865 жыл бұрын

    its refreshing to see that Premier Guitar is actually addressing the homeless crisis in America by hiring this guy

  • @dennisdrechsler9849

    @dennisdrechsler9849

    4 жыл бұрын

    Ya, Charles could do with a shower and a clean up every month and maybe find a barber close by the homeless shelter.

  • @Anthemika

    @Anthemika

    4 жыл бұрын

    Yeah because every guitar legend was a real clean cut "short back and sides" kind of guy! 🤣

  • @jonb5817

    @jonb5817

    4 жыл бұрын

    El, they all look kinda skid row. I bet the older ricks are better quality. But what do i know , nuttin.

  • @Spamfriedrice323
    @Spamfriedrice32312 жыл бұрын

    glad to see a CEO who knows what goes down in the trenches

  • @mayrayuletmendez3348

    @mayrayuletmendez3348

    3 жыл бұрын

  • @miguelzarraga2388

    @miguelzarraga2388

    2 жыл бұрын

    He does we supply them with the wood their orders take a pretty long time to put together and I used to think they are picky but in reality I now see why they are so picky these guitars are beautiful

  • @zachhaywood1564
    @zachhaywood1564 Жыл бұрын

    Now I know, in addition to their rich heritage, why they're so expensive; they're not just guitars, they're meticulously handmade works of art.

  • @chrispile3878
    @chrispile38782 жыл бұрын

    I've owned many Ricks, worked on many over the decades, and was inspired by Rickenbacker design and building techniques since the 70's. It's truly legendary stuff.

  • @valentinagonzalez4613
    @valentinagonzalez46133 жыл бұрын

    En 1973 escuche por primera vez a la banda inglesa Yes, para ese entonces yo tenia 14 años de edad y quede cautivado por el sonido del bajo, tiempo despues me entere que era un Rickenbacker. Todavia soy fan de ese sonido y de Chris Squire !

  • @joehernandez5959

    @joehernandez5959

    3 жыл бұрын

    I'll translate...In 1973 for the first time I heard the band Yes and around that time I was 14 years of age and was captivated by the sound of the bass. Some time later I found out the sound came from a Rickenbacker. Today I'm still a fan of the sound of Chris Squire.

  • @johnrogers9481

    @johnrogers9481

    3 жыл бұрын

    YES.! Yo tambien in 1973.

  • @harryrammer
    @harryrammer5 жыл бұрын

    Aah, enjoyed that! This is why I own a Ric👌🏼

  • @airkettle
    @airkettle4 ай бұрын

    I really enjoyed the tour, it made me appreciate my Rickenbacker even more

  • @Bobby007D
    @Bobby007D6 жыл бұрын

    I've played 660-6 Rickenbackers for decades . All maple , neck through body. Lightest production guitar. Wiring is right. My shoulder thanks you !

  • @altriego1
    @altriego18 жыл бұрын

    Shouldn't have watched,now I need a Ric

  • @OAKMANBUBBY

    @OAKMANBUBBY

    6 жыл бұрын

    Go for it buy a RIC. I own like 3 basses and 2 guitars playability is super fine

  • @andrewnibbi

    @andrewnibbi

    6 жыл бұрын

    I love the Ric aesthetic but (like most people) don’t love the 4003 tone, so I decided to build my own. It is really heartwarming to see people who take such immense pride in their work though.

  • @sookelake

    @sookelake

    6 жыл бұрын

    Al Triego j

  • @RSTI191

    @RSTI191

    6 жыл бұрын

    Dean, I play em all, matter of preference actually. Al - I'll go with you..

  • @drutgat2

    @drutgat2

    5 жыл бұрын

    Ha! :)

  • @famachris
    @famachris5 жыл бұрын

    I wonder how many times the Premier guy was handed change before they figured out who he was.

  • @jwince872
    @jwince8722 жыл бұрын

    I own 4 Rickenbacker's. My first was an '86 4003 that I've had for more than 30 years. I have a 4003 fretless, a 620 and a 360/12. All are beautiful, play well and sound awesome! I hear people talk about how Ric's are too expensive. Well compare them to other brands custom shop guitars that cost three, four and five thousand dollars. I don't see that Rickenbacker is expensive at all considering the process and the fact that they are basically hand made instruements. My compliments to the company and their standards. Truely an American classic that is world renouned. I'm a fan for life. Cheers to RIC!

  • @freddyfriesen
    @freddyfriesen5 жыл бұрын

    Love the craftsmanship that goes into these pieces of art.

  • @joewirkus
    @joewirkus4 жыл бұрын

    So excellent to see these people passionate about what they are doing, making beautiful hard work into musical instruments! That is very very cool. That's a special thing, thanks for sharing!

  • @damon6852
    @damon68528 жыл бұрын

    Highly skilled craftsmen and women producing products at a very high level...I could watch videos like this all day long!!!!

  • @fenderfrank5146

    @fenderfrank5146

    7 жыл бұрын

    Amen!

  • @emmausroad777
    @emmausroad777 Жыл бұрын

    I've watched most of the big name guitar tours now, and thus far, these guys take the trophy - Bravo Rickenbacker!!!

  • @williamcockfield2985
    @williamcockfield29852 жыл бұрын

    Never been a huge fan of rickenbacher. After this video, a 4003 is going on the bucket list. Beautiful instrument and the focus on made in America says a lot about them

  • @tandemwings4733
    @tandemwings47334 жыл бұрын

    Full credit to them for staying loyal to USA with their production. A fantastic attitude. Charles Saufley.... did you even change to go to bed last night???

  • @philphillips1517

    @philphillips1517

    4 жыл бұрын

    Made in the US, is what we gtr non American buyers are looking for ! Greetings from Costa Rica !

  • @bollaciousvideo1588
    @bollaciousvideo15884 жыл бұрын

    Does anyone else think the CEO sounds like David Letterman? I love the crack about the block of wood used to insert the position markers and that the CEO picks up on it and goes with it.

  • @gravics
    @gravics4 жыл бұрын

    The process is so fascinating. Gorgeous guitars. I want one.

  • @Johnny7051MC
    @Johnny7051MC7 жыл бұрын

    I've said it over and over, Rickenbacker is thee' most beautiful guitar on the planet!! The 325(goes without sayin'), 360/12(sharp & round cutaways), 4001 Bass!! On my Bucket List: I don't play guitar, but one day I will own a Lennon '64-Rick/325 because I want one!! To hold it, to strum it, to feel it, to admire it, and hopefully someday to play it. Gorgeous instruments!!

  • @EwanGubbins
    @EwanGubbins10 жыл бұрын

    "It's a thrill to be here, even though I look and sound like I'm clinically depressed".

  • @Riffmaster227

    @Riffmaster227

    2 ай бұрын

    😂😂😂

  • @Skanda1111
    @Skanda111111 жыл бұрын

    i really love the rickebaker sound...reminds me of revolver album!!!!!

  • @BruceHeffner
    @BruceHeffner9 жыл бұрын

    How great thou art Rickenbacker Guitar Company. What a cool tour.

  • @Traumm9
    @Traumm95 жыл бұрын

    Great upload, many thanks for sharing

  • @tomahoks
    @tomahoks7 жыл бұрын

    Lemmmyyy! Miss you man! Cheerss...

  • @ronfrancois

    @ronfrancois

    5 жыл бұрын

    Old people...

  • @TelepathicTraffic
    @TelepathicTraffic11 жыл бұрын

    Wow. So much more goes on here vs. the Gibson Factory. This place is the real deal.

  • @Roundbeadadvocate
    @Roundbeadadvocate Жыл бұрын

    As a Rush fan, I love the 4003 bass and as a Tom Petty fan I love their guitars. So glad they are still made in America and still in Santa Ana. I had a Rickenbacker guitar that had the same shape as the 4003 bass many years ago. The quality of the R shaped bridge just stood out as quality back then and even more so nowadays. If I ever get my playing up to par and enough money together, I won’t think twice about buying another Rickenbacker. What you are sure to get with every Rickenbacker is the level of attention you would expect from Fender’s custom shop. They sound great, play sweet, and look gorgeous. Rickenbacker doesn’t make a a player series in Mexico or Squire series in Asia. Just beautiful guitars 100% American made. Rickenbacker is an absolute So Cal and American treasure.

  • @greggarmin9426
    @greggarmin94263 жыл бұрын

    Absolutely drop dead gorgeous guitars

  • @MrZachgonz
    @MrZachgonz3 жыл бұрын

    Charles looks like he just rolled out of a ditch.

  • @themobseat

    @themobseat

    3 жыл бұрын

    Just imagine what he looked like before he cleaned up for the factory tour. 🤣

  • @marvinpresley1495

    @marvinpresley1495

    3 жыл бұрын

    Or like he slept under a truck last night.

  • @frogbastard

    @frogbastard

    3 жыл бұрын

    This ain't no fashion show.Try to concentrate on the video.I find Charles one of the most insightful reviewers at Premiere guitar.Ricks are an acquired taste.Not for everyone but a well made instrument compared to a lot of junk out there.

  • @alexanderbrown4250

    @alexanderbrown4250

    3 жыл бұрын

    @Roughman Hey, I'm a lawyer and I can't afford one, though I had a 4001 back in high school.

  • @deweypug2636
    @deweypug26369 жыл бұрын

    Wow! I am quite impressed! Awesome.

  • @SteveSchuffert
    @SteveSchuffert5 жыл бұрын

    Just got my first 620 and it is indeed a piece of fine art in every way. Love it.

  • @joemasse4568

    @joemasse4568

    5 жыл бұрын

    I bought a new 620 in 1981 love it, will always keep this cool neck thru body construction, guitar is a work of art, sounds great, my opinion the most versatile rick, congratulations and enjoy!

  • @SteveSchuffert

    @SteveSchuffert

    5 жыл бұрын

    Joe Masse thanks Joe...I will!

  • @albertlarroca1271
    @albertlarroca12715 жыл бұрын

    The love Mr. Hall put it in those guitars are impressive. Love those instruments !! Nice clip !

  • @chrissimpson7071
    @chrissimpson70718 жыл бұрын

    I agree wholeheartedly with John Hall about the consistency of his finishes. No one finishes guitars with consistent excellence like Rickenbacker. They are a cut above.

  • @evanherb5900

    @evanherb5900

    6 жыл бұрын

    Plenty of inconsistency with them, just like any other company. Too bad they just act shittier about it.

  • @popoahi99
    @popoahi9910 жыл бұрын

    what a unique sound thru the ages it's endured..

  • @jayedannholmes6367
    @jayedannholmes63675 ай бұрын

    Hi my name is Robert Bussiere I am 66 years old, I've seen a Rickenbacker guitar twice in my life, The first time was in 1967 12 string and the second time was 2013 bass and I fell in love with the bass. Well I have decided to buy a fireglo bass and display in my house. Just to have a piece of American history!

  • @BinuralOdyssey
    @BinuralOdyssey2 ай бұрын

    My first bass was a 4003 back around 1996. Great to see how they are made.

  • @sprngrdave
    @sprngrdave9 жыл бұрын

    Absolutely Beautiful. It's Great to see s Quality product completely made in America. I hope to one day own one of these Magnificent instruments. Thank You Premier Guitar & Thank You Rickenbacker.

  • @andymoody8363
    @andymoody83639 жыл бұрын

    Great little film, fantastic workmanship, great values and beautiful instruments.

  • @TheThinker39
    @TheThinker395 жыл бұрын

    Great tour! I didn't realize how much quality goes into Rickenbacker instruments. Very impressive.

  • @averyetvspecial1487

    @averyetvspecial1487

    2 жыл бұрын

    20:29 did we watch the same video?

  • @hughmackechnie2104
    @hughmackechnie21043 жыл бұрын

    This is great - I've had a Jetglo 330 for ten years now and it'll always be my fav!

  • @DeadKoby
    @DeadKoby8 жыл бұрын

    John Hall has a reputation for protecting legally against anything else hitting the market that "looks like" a Rickenbacker. I can't blame him. It seems that they have production running smoothly, and demand is higher than supply. I plan to get another RIC as soon as I have the money ready.

  • @shaunw9270

    @shaunw9270

    8 жыл бұрын

    I have a 330 and I recently played a used copy for sale at £150 (!) made by Indie Guitar co. It weighed a ton and felt and sounded so wrong. You get what you pay for...

  • @PigCrafted23

    @PigCrafted23

    7 жыл бұрын

    DeadKoby thank you. I was wondering why I never see ric copies

  • @shaunw9270

    @shaunw9270

    7 жыл бұрын

    MardukFilms In the 70's Shaftesbury made nice copies and in the 90's Tanglewood also..But nothing feels or sounds like the real thing. Since this I have also play a "Rockinbetter" Chinese rip off ... Firewood!

  • @Big_Sierra

    @Big_Sierra

    5 жыл бұрын

    @@demilieu They use different fret wire now. Not an issue.

  • @patbiss7742
    @patbiss77425 жыл бұрын

    I love that he cares about the sustainability of the wood they use TAKE NOTE GIBSON

  • @captainamerica9353

    @captainamerica9353

    3 жыл бұрын

    Hey Tree Hugger, before you wrinkle your undies too much, I hope you realize something - the Natives in most of the countries where the cool wood is from often use it for firewood and/or tear it out and plant beans where it was. They are not managing it at all, so if Gibson gets hold of it, it will actually get appreciated.

  • @c.a.t.732

    @c.a.t.732

    3 жыл бұрын

    @@captainamerica9353 Almost 70 percent of deforestation in Latin America is caused by commercial agribusiness concerns, not "Natives".

  • @captainamerica9353

    @captainamerica9353

    3 жыл бұрын

    @@c.a.t.732 , you may be correct, but the fact of the matter is that precious wood is often used for firewood, so i figure it's better used by instrument makers. And another defense of Gibson is that all guitar, oboe, clarinet, piano makers have used exotic wood over the years. The biggest problem is the Chinese using it for furniture, they care how they get it, and use 10X as much as all the guitar builders combined.

  • @c.a.t.732

    @c.a.t.732

    3 жыл бұрын

    @@captainamerica9353 Bottom line... what people, including Gibson or the Chinese, have been doing in the past by way of using up increasingly rare and endangered wood species is clearly unsustainable, as is the case with any finite resource. In the same way that efforts are being made to replace slash-and-burn agriculture in Latin America with eco-tourism and other more environmental-friendly sources of income, the use of sustainable woods in instrument manufacturing just makes sense in the long run.

  • @captainamerica9353

    @captainamerica9353

    3 жыл бұрын

    @@c.a.t.732 , Sustainable wood has been used from the get-go on most guitars, and exotic wood on the high-end models. IOW, your bread-and-butter guitars have used maple, mahogany, walnut bodies and sitka (acoustic tops). Only a relatively few ever used Brazilian or similar Rosewoods and very few acoustics have Swiss spruce tops and ebony fretboards. So what I'm saying is that most good acoustics have used sustainable East Indian Rosewood bodies and Sitka tops for the last 50 years, and electrics Alder or Maple bodies. I have no problem with using more Cherry or Walnut but the use of the exotic stuff on instruments is nothing compared to using it for flooring, wall paneling and furniture for the rich Chinese.

  • @akie64
    @akie649 жыл бұрын

    Fascinating stuff!! I've had my 330 FG LH for 21 years now, it's a thing of beauty in looks, playability and sound. I've also had my ac30 for the same length of time and together they jangle and chime brilliantly. It's also great to see Rickenbacker are still American made unlike some of the others. If I had tons of dose, I'd go for a 325 MG and a 360/12, one can only dream. Keep up the great work folks.

  • @blasterkid2011
    @blasterkid201112 жыл бұрын

    wow that was really amazing...been watching a quite a few of these Building Guitar clips...and this one showed a LOT of love and care for the instruments that seemed really genuine.

  • @IamMagPie
    @IamMagPie8 жыл бұрын

    I just watched the Gibson-tour, and Rickenbacker seems "nicer" or "friendlier" somehow (in lack of better words). Very nice that Mr Hall gives the tour himself. I own several Gibsons, and their quality is OK. I also own Rickenbackers (360/12FG, 360/12c63, 4003FG and the 4001c64S). The Beatles is why I own RICs. Giving them guitars must have paid itself millions of times over by now. In general I would say the quality of the finish is high on Rickenbackers, but with my first 360/12c63 I was very unhappy with the grain of the wood and the quality of the finish. Sold it and bought a second. It was nice, but the nameplate was scratched. RIC refused to exchange it for a new one under warranty, saying "we don't let any guitar out the door with imperfections". Mine had imperfections coming out of a sealed box straight from RIC. I considered buying more Rickenbackers, but because of their customer service I will take my money elsewhere in the future.

  • @artistwintersong7343

    @artistwintersong7343

    7 жыл бұрын

    Emotions & spirit do count. I was tired of hearing C&C this and C&C that. Think spirit & soul.

  • @zyxwvut4740

    @zyxwvut4740

    7 жыл бұрын

    C "N" C. It stands for Computerized Numeric Control. You are thinking of C & C Music Factory: "EVERYBODY DANCE NOW!" : - )

  • @rodheikkila4808
    @rodheikkila48088 жыл бұрын

    The gentleman sounds exactly like Letterman.

  • @williamwilkinson421
    @williamwilkinson4213 жыл бұрын

    I could watch these videos all day, fascinating work, never had the pleasure to play one yet.

  • @dannyinaus
    @dannyinaus3 жыл бұрын

    I played guitar in an alternative rock band in the 1980's and 1990's. Nearly every "cool" band around in those days used a 1970 Rickenbacker 4001 bass guitar plugged into a Trace Elliot amp. Man they had a great sound.

  • @michaeldeas1969
    @michaeldeas19698 жыл бұрын

    love the tour and the guitar. Aldo the interviewer looked a little bit hungover :-)

  • @R0Om101

    @R0Om101

    6 жыл бұрын

    Michael Deas

  • @jefflitchfield4950

    @jefflitchfield4950

    4 жыл бұрын

    A little?

  • @jazz2959

    @jazz2959

    4 жыл бұрын

    and that's his 'excited' look. maybe his dog died that morning

  • @sekritdokumint9326

    @sekritdokumint9326

    3 жыл бұрын

    He looks like he's been doing heroine for the past week

  • @johnrogers9481

    @johnrogers9481

    3 жыл бұрын

    A shit job by the "interviewer.

  • @sunking2001
    @sunking20019 жыл бұрын

    I have a Rickenbacker 340S built in 1964. I purchased it in 1970 at a pawn shop for $200. It is in excellent condition and has the Fireglo finish. I'd be curious to know what differences Rickenbacker used in production in 1964 compared to now. My guitar is constructed with quality and the finish is "like new."

  • @EH-bg1yo

    @EH-bg1yo

    4 жыл бұрын

    A Rick for 200 wow your lucky

  • @chriskappert1365
    @chriskappert1365Ай бұрын

    Now you understand why these instruments are not cheap , worth every dime !

  • @brosefmcman8264
    @brosefmcman82645 жыл бұрын

    Fell in love with my 4001 the day I saw it and love it more every day

  • @Foxtrot_Woof
    @Foxtrot_Woof8 жыл бұрын

    I wonder if that guy putting on the name plate was the same guy who put the name plate on my 360v64 and miss drilled the hole slightly so that it got into the edge of the relief cut for the truss rods back around '94-'95. Other than that I love the thing.

  • @rapswatt

    @rapswatt

    5 жыл бұрын

    look at 20:30 setting the screw...

  • @marcocarretero4190
    @marcocarretero41907 жыл бұрын

    Yo!!! I didn't even know they were in my city!!

  • @TheJeffcurran
    @TheJeffcurran6 жыл бұрын

    Those 4003s are just beautiful.

  • @JavaRatusso
    @JavaRatusso4 жыл бұрын

    I always enjoy watching these factory tours. This being my favorite brand of guitar this was especially interesting and impressive. I have long loved Rickenbacker instruments and It's still my dream to one day own one.

  • @fasteddie4145
    @fasteddie414510 жыл бұрын

    if you're trying to find the Gibson Museum in Memphis, just follow the smell of solvent....you can't miss it....

  • @bobtrageser5
    @bobtrageser58 жыл бұрын

    (In the woodshop) "...well unfortunately this isn't very impressive because we're late enough in the day that we've already cut up most of our wood..." (In other words, CHARLES needs to get up a little earlier next time so when he visits " a pillar of American guitar building industry" he won't waste Mr. Hall's time and miss out on a important part of the tour! LOL

  • @fenderfrank5146

    @fenderfrank5146

    7 жыл бұрын

    Just as the Ric plant has a high quality control regimen.......the Mgr. should demand the same from interviewers. i.e. no tour unless you at the very least comb your head & beard OR, wear a paper bag with cutouts!!

  • @davidhughes4448

    @davidhughes4448

    5 жыл бұрын

    Totally agree with Mr. Trageser and Mr. Frank. I wonder if his mommy still makes Mr. Saufley's bed. Perhaps she drove him to the interview, too.

  • @Big_Sierra

    @Big_Sierra

    5 жыл бұрын

    Yes the facts that he was there late and that he looked like he hadn't showered in a week and a half were very unprofessional.

  • @blockleg
    @blockleg12 жыл бұрын

    just got my 4003 in the mail today. I couldn't decide on the finish, i ended up going with midnight blue but after watching this i think the sunburst looks the best. Amazing guitar! highly recommend - worth every penny.

  • @MrTommySullivan
    @MrTommySullivan4 жыл бұрын

    Oh my goodness...the 4003 is SO beautiful! It's such a gorgeous and organic shape. I really wish they would make a six string version on it like the one they used to have, but without the problems.

  • @mikemitchell7374
    @mikemitchell73746 жыл бұрын

    I used to carry myself like Charles the interviewer when I was like 13. I was to cool for anybody at that time. But I grew up a bit. On a positive note, good tour despite the bum that Premier Guitar sent out..

  • @johnrogers9481

    @johnrogers9481

    3 жыл бұрын

    The guy was so flat and unresponsive, would have been better with a dummy.

  • @wout69

    @wout69

    3 жыл бұрын

    @@johnrogers9481 You mean it wasn’t a dummy???

  • @DrRussPhd
    @DrRussPhd5 жыл бұрын

    Rics sure ain't cheap but I've found I've gotten what I paid for and nothing else sounds like a Ric. Quality instrument sold in a quality case. I love both of mine.

  • @vviv7230
    @vviv72302 жыл бұрын

    That was extremely interesting, Rickenbacker have been my most guitar for the past 50 years. I love it most of all because of the intricate hand made processing.

  • @terryschlosser15
    @terryschlosser152 ай бұрын

    The absolute best bass in the world...most beautiful too!

  • @SixStringHarmonies
    @SixStringHarmonies12 жыл бұрын

    Beautiful factory, great process, and amazing instruments. God Bless Rickenbacker for keeping Americans employed and their tradition going. Great tour PG! In spite of Charles.... holy hell.....does he stink, or what?

  • @jsilence418
    @jsilence4188 жыл бұрын

    I don't know about modern Rickenbackers,but my 40 year old 4001 is a tone machine.

  • @TheCoutiynho

    @TheCoutiynho

    8 жыл бұрын

    +jsilence418 Now is, great Chinese machines, making great American guitars.

  • @marianchez

    @marianchez

    6 жыл бұрын

    jsilence418 My 1979 4001 is awesome!!! Even though it has to compete today with more modern basses I have, like Alembic (THE bass) and Yamaha, I always said the same: if I have to sell everything, I will keep only the Rick.

  • @MrRelhed

    @MrRelhed

    5 жыл бұрын

    A Rick has a sound all it's own - keep the Rick!

  • @DaveFisher1
    @DaveFisher15 жыл бұрын

    Wow! Great company building a great guitar. Thanks for the video.

  • @mnardo2112
    @mnardo2112 Жыл бұрын

    Awesome video. This makes me appreciate my 4003 fireglo bass even more than I already do. This makes me want a rickenbacker guitar too. Nice too see all the hands on craftsmanship and attention to detail made in the USA.

  • @777skeleton
    @777skeleton11 жыл бұрын

    A great brand of instruments. I'm proud to own three. God bless America

  • @mr.mcmagpie6606
    @mr.mcmagpie66065 жыл бұрын

    "What's going on here?" "Just putting a name plate on...." lol

  • @jimvandemoter6961
    @jimvandemoter69614 жыл бұрын

    It's so great to see so much hand work go into a guitar. These people are true craftspeople. It's people like this who keep the art of fine instrument making alive. To think it all started with Adolf Rickenbacker and his "frying pan" guitar. He was a true pioneer of electric instruments. Thank you for this video.

  • @guitarstringman7403
    @guitarstringman740310 ай бұрын

    Cool to see the birthplace of my 4003. Thanks for posting.

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