nothing quite as painful as companies in the early 2010s trying to pander to meme people

@Erki445

Жыл бұрын

Meme people?? 🥲

@adamsharar8166

Жыл бұрын

Even nowadays

@Vegas242

Жыл бұрын

Yeah, companies have maybe gotten a little better at it, but it's still really painful

@CaptainHandsome

Жыл бұрын

I dunno, "Savage brand" twitter accounts are pretty fucking heinous

@simonarmstrong3105

Жыл бұрын

Good thing silence, brand exists

Imagine being a hollywood exec and having to understand post-ironic gigachad memes.

@madafakahakunamatata8269

Жыл бұрын

Seeing an action hero pose with a godly 12-pack with can you feel my heart playing in the background

@lyl14ghost

Жыл бұрын

The giga Chad meme probably won't be used in media since it also relate to "grind-set" memes that aren't quite aligned with what big companies trying to push now days.

@RunawayTrain2502

Жыл бұрын

BOTTOM TEXT

@joetheeskimo8885

Жыл бұрын

@@lyl14ghost How does working constantly not align with big corporations interests?

@ICantThinkOfAFunnyHandle

Жыл бұрын

@@joetheeskimo8885 the idea that you can find happiness through self-improvement instead of consumerism

With the Mitchell vs the Machines, it wasn't just that they started singing Numa Numa, it's that it probably WAS 2003 when Katie was singing it with her dad. The culmination of the whole movie is that Katie reached a understanding with her dad and even though he may not be on the same meme level as her, he's still trying.

@eileensnow6153

Жыл бұрын

Also, they’re not just singing the Numa song, they’re singing the intro to Rihanna’s “Live Your Life”. Katie and her dad danced to this when she was a kid, and in this scene they finally do it again. It felt perfectly natural to me!

@thestateofohio1707

11 ай бұрын

THANK YOU

@jonaut5705

11 ай бұрын

Yeah honestly I thought that was perfectly great to me as well.

@godricktheminecrafted3113

10 ай бұрын

Also, they could just be singing a song they like while beating the shit out of robots

@tristanemery8748

10 ай бұрын

The entire movie was just one big loveletter to 2010s and late 2000s Internet culture because that's kind of Katie's style of editing. There's plenty of great pop culture references aside from the memes, and overall its a pretty "exploitable" movie, and I think that was intentional.

The "What are those!?" in Black Panther caused me actual physical pain in the theatre

@henryhere

Жыл бұрын

​​@@resyntax even vicious mockery doesn't do that much 💀

@Whiteythereaper

Жыл бұрын

Honestly that was one that I found pretty funny. It fit with the character and makes sense for them to be a couple of years behind on memes

@TheB0sss

Жыл бұрын

I cringed hard there lol, by that point that meme was already years old

@gl1tchspectre_

Жыл бұрын

@@henryhere Y'know what fuck it, each terrible outdated meme in mainstream media like that is just Power Word Kill.

@petterlarsson7257

10 ай бұрын

yeah

Every time a meme dies out, it is reborn one level of satire and irony down. The media just plays memes too straight.

@couchpotato2222

Жыл бұрын

So what's rock-bottom on the scale of satire and irony?

@bryztoe8754

Жыл бұрын

​@@couchpotato2222 there is no bottom

@BadgerStyler

Жыл бұрын

@@couchpotato2222 It circles back around to being sincere again and the cycle restarts

@ceptemzorpus

Жыл бұрын

@@BadgerStyler Best example of this has gotta be troll face. Got degraded so hard 10 years later that it really just circled around to being sincere.

@emeraldemperor2601

Жыл бұрын

@@couchpotato2222 It circles back around

i think the problem with memes in tv is they have this uncanny valley effect where the person making them has a bachelors degree in photoshop, and all the memes ive made are with like, ms paint

@anonymous_wednesday

Жыл бұрын

i’m a film student and it’s Exactly This all my memes are made in snapchat even thouggh i literally have a photoshop acct because snapchat looks shittier which is WAY funnier

@omega1575

10 ай бұрын

People are putting hours in on photoshop trying to get the proper amount of shittiness portrayed in a meme, while I can do it easily when I make them in PowerPoint

@OhhCrapGuy

10 ай бұрын

​@@omega1575I've actively spent HOURS trying to make software to make things just shitty enough that they'll show up the way they're expected, because automating things very well, but poorly, but not too poorly, but also flawlessly bad is just... fucking difficult.

@thicc_astley

10 ай бұрын

fr if i make a meme and it looks too good i put it through a jpeg degradation tool until it looks like a meme. with the exception of like, stock photos sometimes

@omega1575

9 ай бұрын

@@OhhCrapGuy Memes come easiest when their hand-made at 1am when you get a bad idea from a dumb video

I actually did an interview with the director for Mitchells vs. The Machines and I think the outdated memes were just a side effect of him basing the movie off of his family dynamic. He's genuinely a lovely guy if a bit out of touch lol

@Anewevisual

8 ай бұрын

Okay

Seeing TomSka transition from asdfmovies to "What if SarahZ was a 35 year old guy" is super funny

@IsaacMayerCreativeWorks

4 ай бұрын

now we just need SarahZ to make short comedic animations

The fact that there are yet still untapped depths of how unhinged the Surfshark ads can get just astounds me.

@daanwilmer

Жыл бұрын

I had to stop after the ad, because it was brilliant. Peak ad art. Ard?

@threovibfovuiab

Жыл бұрын

he is on to us, fire ze missiles!

@adeen5438

Жыл бұрын

This was genius level writing and editing for that surfshark ad. Tom's best one yet imho

@DrewSavo

Жыл бұрын

“We are on our 5th Eddie, and he hasn’t noticed.” That one got me looking back through Last Week to see if it was true!

@theboysnextdoor4634

Жыл бұрын

The fact that surfshark is still working with tom, i thought the vid about surfshark would break their deal, but still going strong.

Okay to be fair the Numa Numa one in Mitchells vs. Machines was deliberately invoking a nostalgic meme because she liked that meme as a kid in the film. And like, I mean same. It had an "embrace the nostalgic cringe vibe" to that whole scene.

@13mungoman13

Жыл бұрын

There's literally a scene earlier in the film where he tries to connect with her over Numa Numa and she says something to the effect of "It's not 2003 dad, I'm not a kid anymore"

@whoisanarnb

Жыл бұрын

@@13mungoman13 exactly

@Connarhea

Жыл бұрын

Great video Tom!

@stephensmith7327

Жыл бұрын

I thought it was Live Your Life by TI and Rihanna

@Santoryu90

Жыл бұрын

@@stephensmith7327 It was

21:36 I want to defend this- this song, not even just the meme version, was a cultural touch stone for many people who grew up in the 2000s like myself. We’d play that song in the car on holiday a lot and it was catchy and fun to try and sing along to despite not knowing the words A sweet family moment would be singing a song they both remember from when she was younger resonated with me as more of a reference and connecting moment than a meme or joke

@eileensnow6153

4 ай бұрын

And, again, *it isn’t the Numa song,* it’s Live Your Life by Rihanna which features the Numa song in the intro!

Those forced memes by SNL physically hurt. I genuinely had to get up and take a walk.

@afellowpotato

Ай бұрын

I'm just replying so you can see how much likes you got

For a moment I thought “hold on, who put this guy in charge of memes?”, but then I remembered he made asdf. This guy WAS internet memes for me growing up.

@wavewingman5993

Жыл бұрын

It really hit me reading this that yeah, if you were to attribute any one single person on the Internet to being the overlord of memes, it would fuckin probably be Tomska

@piperformerlycassette

Жыл бұрын

@@wavewingman5993 He's also responsible for the horse mask thumbs up "I love it", the hole, and this one weird reaction GIF.

@xXMindSoulXx

Жыл бұрын

also BAL MAN

@DeathnoteBB

Жыл бұрын

@@wavewingman5993 KC Greene as well

@LambSolo_

Жыл бұрын

@@wavewingman5993Id personally say it would be Niel

When the guy said ''eats spicy goodness like a boss.'' I recoiled like someone was just run over by a train 3/4 of a meter away from me.

@Zulf85

Жыл бұрын

I'm so sorry you and so many others had to discover that for the first time

@autisticandproudsnephew3636

Жыл бұрын

I Like Trains

@Kirschi__

Жыл бұрын

I had successfully repressed that trauma, but it came crashing down with such a force that I think one of my kidneys failed.

@AwesomePaws13

Жыл бұрын

I had successfully repressed it as well, seeing this terror in full view again was painful. My only solstice is that I have a deep-fried version of it where the only text on it is "DIES" on the bottom

@ryanmorgan5507

Жыл бұрын

He didn't mention it in this video, but the most jarring one for me, especially looking back now, is the series SuperGirl quoting "Leroy Jenkins" while a character slides under a load of lasers. So cringey!

The f*cking song in Mitchels vs Machines is supposed to be cringe! Earlier in the story we saw that the main character was emberased by the song during the scene in the car. But now she's imbracing her familiy no matter who they are, she dosen't sing it for her enjoyment but to lift the spirit of her father.

@ErieRosewood

Ай бұрын

also I will forever die on the hill that dragosta din tei and its English version is a banger of a europop track and deserved better from america.

@vfanon

Ай бұрын

​@@ErieRosewoodthe original version of Carameldansen is also a bop (I mean... The edit is just speeding it up basically iirc lol so ofc the originals also good) A few good meme songs that are actually just killer 2000s eurobeat

On the Mitchells Numa Numa instance, I was recently at a BBQ where there were a number of younger people, like 10, and I heard one of them say "I like turtles", exactly like the kid. That video is 16 years old now, and kids who were born years after it was posted are still quoting it today. I think the way that younger people contextualize and consume older internet media isn't all that well understood.

I think the reason why memes made by these people are so unfunny is because they weren’t made to be funny but rather to relate to a younger demographic. It’s very surface level and clearly made without knowing why it’s funny. “Oh these young people like catchphrases and white text so we’ll just do that and nothing else”

@leophyte9663

Жыл бұрын

...amogus tho

@cerulity32k

Жыл бұрын

The reason they also don’t hit the same is because they’re made for a purpose. Memes are meant to be aimless, exponentially so with our humour. They’re good weird. Corporations making memes usually just advertise their products, which comes off as very bad weird.

@vladimirirkhin

Жыл бұрын

@@cerulity32k the good weird and bad weird reminds of some video

@Mr_Leo_DS

5 ай бұрын

​@@vladimirirkhinthe good weird, the bad weird and the ugly weird

"Deregulate Tapioca" was genuinely funny

@JACKHARRINGTON

Жыл бұрын

I don't enjoy many movies, but TMvTM was entertaining.

@eileensnow6153

Жыл бұрын

I actually had to pause at that part to laugh, it was so unexpected and I felt like a real meme. Probably something you’d see on tumblr

@animeloveer97

11 ай бұрын

Bro I know right because it's just unexpected and makes no sense

@lvl99dh

10 ай бұрын

Legalize nuclear bombs

@ThatGuyRNA

8 ай бұрын

Indeed, just deregulate it already

What unnerves me the most about Diaper Hands is that they didn't just use the wrong meme format, but put a lot of elbow grease into incorrectly formatting that wrong format. Look at 23:20! It's based on the Impact macros, but instead of a still .png, somebody made an edit of the _video footage,_ with the text flying into place - they even masked the top text to go behind Greg's head!! _Nobody was putting this much effort into the kind of meme this was based on._

The Amazing World of Gumball used memes a lot for their jokes to good effect. I think the key is keeping the jokes quick and snappy so they don't come off as forced

In fairness to “The Mitchells vs. The Machine”, that song being there not and fitting the modern day at all is kind of the point. It’s a movie about being yourself no matter how others perceive you. So it’s just a dad and daughter being goofy by playing a song that she was probably obsessed with at some point because of the meme.

@shinymainespoon

Жыл бұрын

I think it was also symbolizing their character growth. Being able to understand each other after years of being practically opposites

@thewizofpants

Жыл бұрын

Numa Numa was a song that came out when I was growing up. My dad, brother and I would sing and dance to it together before Numa Numa guy went viral. I remember the plane animated video very fondly. To me, it's inclusion in the movie hit very close to home as this connection to some of the best moments of my childhood, while also finding common ground between generations. I assumed I was the only family that's had such fond family memories attached to the song, but given its importance in the movie I'd guess that it likely was a similarly important part of some of the writers' childhoods.

@bradyweed4124

Жыл бұрын

@@thewizofpants it probably was! The family in the movie is modeled after one of the writer’s families. In fact, in the credits they are credited and it’s made clear that the movie was dedicated to them.

@ethanronan-ulley1591

Жыл бұрын

They used to sing it together when Katie was younger in the film and later, the dad tries to get Katie sing and she denies him, it’s supposed to show that they have grow to acknowledge their love more and Katie is now able to give in to the embarrassing situation and just have fun with her dad.

@skeletalmixer1019

Жыл бұрын

SOMEBODY needed something to cling to, huh?

I really hope in the inevitable Ready Player 2 movie they keep the line "he went all Sonic.exe on them" just for the internet's reaction.

@redymedy

Жыл бұрын

was... was that a line in the book?

@Howitgoes799

Жыл бұрын

Bro then sonic .exed all over them. It was crazy

@CacoQueen

Жыл бұрын

@@redymedy Y E S

@hexagonPie

Жыл бұрын

@@CacoQueen What does that even mean?! 😭😭

@rhysbaker2595

Жыл бұрын

@@hexagonPie It means blood poured from his eyes and he levitated off the ground slowly floating towards them as the sonic drowning theme played very loudly

I actually think top text bottom text formats might be used in legacy media because they're really easy to read on a big screen too. The twitter shitposts are more accurate to what memes look like now, but with top text bottom text the writing is so big that you can have them take up a relatively small part of the screen and still be easily understandable

I didn’t laugh immediately at “Why is that kid hanging out the window”. But something about it broke me as soon as i thought about it for more than a second. It was probably just cause it was so stupid it went back to being funny. It was also probably the voice that i heard when thinking about it, which got rid of the “is” in the sentence

I love how gamers went from calling eachother noobs to just using slurs

@HorsesArePeople2

Жыл бұрын

Gamers have always used slurs. Have you ever seen a COD lobby from 2009?

@killerkid2028

Жыл бұрын

@@HorsesArePeople2 thank you was just about to type this

@SumeaBizarro

Жыл бұрын

This is just the Childhood adulthood difference you experienced.

@Krondon-SSR

Жыл бұрын

Wtf did you just say you #*&%?!*

@goatpepperherbaltea7895

Жыл бұрын

This a ignorant ass comment 😂wtf

30:40 to be fair 4chan compiling murders in some shitty attempt to be cool and edgy is spot on. Also I don’t think they’d allow racial slurs in the movie so makes sense

@animeloveer97

11 ай бұрын

I've seen some genuinely fucked shit on 4 chan back in the day I have to agree

@carcinoGetenicist

10 ай бұрын

as someone who occasionally lurks 4chan i'll have to disagree. most would just call him a loser virgin incel and move on. the most accurate part was someone saying "bump"

@oskarpiskorek9945

9 ай бұрын

​@@carcinoGetenicistyeah but there are people like this on 4chan who arent really afraid to post more fucked up shit than usual

@adistantonion2202

9 ай бұрын

​@@carcinoGetenicistI didn't expect to see Karkats PesterChum handle with a Dave pfp...

@BeesechurgerProductions

8 ай бұрын

I feel like its effectively impossible to represent /b/ at its "peak"(in quotes because I don't know a better word for what I mean) without the movie being heavily rated for graphic imagery and language, which is why a movie like Spree fails in that goal. Any movie based on the cultural zeitgeist's perception of what 4chan 'humor' is/was is going to be inherently unmarketable without sacrificing its entire premise for the sake of a rating and content theaters and distributors will accept.

In conclusion, movie production teams should hire Tom as a meme consultant.

I like ending on Mitchells VS The Machines cuz it’s specified earlier that this was the song they sung together back when it would’ve been more relevant and back when they felt connected. So them coming together to sing a song that to them means family is kinda sweet

I'm so starved for quality content that I audibly laughed when he said "get sucked"

@ThatTurboOwl

Жыл бұрын

You're not alone

@MiotaLee

Жыл бұрын

He got me with the "who?" owl

@heftylad

Жыл бұрын

"White guy Walter fuckin' loves cheese" got me at this point

@Edh2002

Жыл бұрын

As soon as I read this comment it happend

@alex.g7317

8 ай бұрын

😂

I like how Phineas & Ferb handled viral videos this. An old video of Doofenschmirtz falling into a toilet in his underwear, cape and roller-skates resurfaces and he builds a device to make everyone forget that video. I'm sure a lot of people would want to use it.

@saltygibus5746

Жыл бұрын

And the best part, Perry basically just lets him. It's just Doof thinking of Aglets at the last second that foils his scheme.

@JudithARobinson

Жыл бұрын

I watched that episode just the other day. The irony is that it's aglets I remember, and I always forget the viral video😂

@angusperson4222

Жыл бұрын

@@JudithARobinson A G L E T don't forget it!!

20:36 I think the Deregulate Tapioca is literally a direct reference to eric andre LEGALIZE RANCH! as well as the general deep fried memes that kind of just went "it's funny because it's overly edited"

Fun fact: Those really embarrassing anti-smoking ads caused me to pick up smoking.

It's really interesting how many times Tom identifies a poor meme segment in a show and then follows it up with some variation of "I don't quite know how to explain...", and that's not a dig at Tom, the man knows exactly what he's taking about and is like the most qualified person I can think of to do a video like this, for me it feels like humans were not built to comminucate like this and language hasn't quite caught up to the abstraction of aspects of internet culture?? Idk this is a really cool vid

@kharnthebetrayer8251

Жыл бұрын

There are so many unspoken rules of humans, that are just impossible to actually explain. Try and word how social conventations work. if you had to describe to an alien how to do casual conversations, what would you say?

@medoli900

Жыл бұрын

@@kharnthebetrayer8251 Curl up and cry?

@Erone

Жыл бұрын

You can actually describe it in certain terms, but like Tom said you're gonna have to use concepts from philosophy or art theory to describe it. Like you could say for example that a lot of memes play on absurdity, references, variations, relatability. Or that animal memes tend to play on anthropomorphism. You can even say that some memes are so abstract, crappily made and not meant to represent anything to be funny that they're dadaist in some sense. You could write a whole thesis on what makes a meme a meme, but people are gonna say that "it's not that deep". It ACTUALLY IS that deep, because it's a new form of communication that we created to interact with other people when the internet became mainstream.

@hehasaspaceship4229

Жыл бұрын

@@Erone That's what's so cool about the topic I think, is that the core concepts of what the joke is are easier to explain but there's also this whole other dimension of authenticity to this form of comminucation that changes the value of the information being presented, it's dope

@DeathnoteBB

Жыл бұрын

@@Erone No it’s not even new, memes have existed since humans could communicate.

A big part of the reason memes in movies tend to fail is because meme trends pass much more quickly than it takes to make a movie. If you put a real meme in your script, it'll be painfully outdated by the time it hits the screen, but if you make one up then capturing that energy is so much harder.

@mintyhippo8125

Жыл бұрын

I used to believe that. But there’s no way a movie that came out this year was actually made in 2010 lol

@kharnthebetrayer8251

Жыл бұрын

There are very few memes that are gonna last more than a month or two, and movies take like, 2 years to make fully There's like... 5 memes that have lasted long enough

@ram3rz

Жыл бұрын

Movies don't take 10 years to make

@brittommyv807

Жыл бұрын

Like Black Panther's "What are thoooose" segment. deeply painful

@DorkN313

Жыл бұрын

@@brittommyv807 it was cringey, yes. but it also makes complete sense and was intended to be kinda cringey. the scene showed us how isolationism of Wakanda has led to them being behind everybody culturally. but the scene lacked some kind of alleviation of that cringe like a person that is up-to-date with culture that reacts to it by being ashamed or something. Black Panther overall is just one big good setup and cringe bad execution

a great example of good internet representation in media is the amazing world of gumball. That show has some crazy on point moments and the writing is appropriate, the writers have a good idea of what they are doing.

@youdontknowwho505

16 күн бұрын

I mean, gumball was a bit edgier than we give them credit for. Something about a joke where they thereaten to send some guy to Uzbekistan or something, but the punchline is that he would be the wife. Like, I feel like that’s a joke that would get some flak if it was put on SNL or something.

One theory is that old memes were more wholesome without swears. I mean imagine trying to explain to a business executive what is funny about putting a toy pony figure into a jar. Memes have just got more unhinged and that’s why we love them and that’s why the boring and money focused executives don’t like it.

@aiocafea

8 ай бұрын

my thinking is at the beginning the only people that put memes into Big Media i.e. the sort that's also an investment had to be *really* convinced of internet culture's impact the young people that understood it basically that wasn't a good representation of how old most people in big US media are afterwards, the whole movie industry knew the somthing that was a 'meme' and without understanding *why* it works, they started to include it, but most of the reference materials the older people used were, logically, depiction of memes in other films it became what a meme is in their language, in their bubble and if you deviate from it, you have to once again really trust yourself or be in a position of power to put it into a film

@ozandenizgunu

8 ай бұрын

Old memes include stuff like Goatse too.

@Iamnottheplatypus

8 ай бұрын

" toy pony figure into a jar" 😟

@Muhluri

4 ай бұрын

​@@Iamnottheplatypusdon't you love what happens when you put the jar on top of a radiator?

@omegadragons321

4 ай бұрын

what is funny about pony in jar

I do have to say that in the Mitchels vs The Machine, I though Numa Numa really fit because it was in universe a family memory from years ago that first the father tries to push, before in the climax it comes back showing their reconciliation.

@thegoatcarnival

Жыл бұрын

Also you can see Katie kinda cringing at the dad’s initial attempt to connect with her because the meme is dated, and even at the end she kinda hesitated while singing before she really got into it.

@Engiflux

Жыл бұрын

Yeah Tom kinda missed the point of the numa numa. It was a meme reference but also for the updated song which was released in 2019 and sampled numa numa. The song is Live Your Life ft. Rihanna by T.I

@BloonMan137

Жыл бұрын

That movie slapped

@eliguy2344

Жыл бұрын

Exactly my thoughts as well. You can tell from the art when it pops up that it was something Katie and Rick did at a talent show when she was really young. The fact that it's kinda cringe works since her tech illiterate dad wouldnt be following memes at all and would likely still think it's a popular song. Which is why it works so well to show them reconciling.

@CartoDarko

Жыл бұрын

yeah definitely!! that movie is awesome

2:12 wait wtf tom totally predicted that one episode of black mirror

19:58 "Something that people just put on shots of disasters" _shows painting of America signing the Declaration of Independence_

"Why is that kid Hanging out the window" taken out of context this is actually a top tier shitpost. add some dumbass cartoon sound effects and I'll laugh for far too long.

@littelcreatchure506

Жыл бұрын

just this comment made me start laughing

@nathanharding5414

Жыл бұрын

I was looking for someone to say this. I thought the same thing. It's not funny in the way they want it to be but it's genuinely funny like 3 layers removed

@hellothereSayo

Жыл бұрын

_I took it in context of Sayori-_

@yourmother3217

Жыл бұрын

x13 vine boom sound effect

@teddobomb9037

Жыл бұрын

Sorta like when you see an out of context drama post on Tik Tok

"Streamers dont just sit there and muse about the latest happenings in meme culture" - TomSka in an hour long discussion about meme culture in pop media All jokes aside a twitch stream with you and chat just roasting memes and stuff on the internet would be awesome, love your content man!

@wickedmonroe

Жыл бұрын

sumitomedia entered the chat

@MADKapo

Жыл бұрын

I was going to comment that. A lot of streamers answer to their twitch/youtube chat. That jacksepticeye clip seemed like someone had asked him what he thought of this "Free Guy" and that's why he was giving his opinion, seems pretty realistic to me lol

@ewanb1086

Жыл бұрын

Moist critical kinda

20:57 Idiocracy came out in 2006. Tim and Eric Show started in 2007. The Eric Andre Show started in 2012.

I'm glad to see people defending the Mitchells vs the Machines one, it fits with the movie so well and is meant to be a bit cringey, being a throwback for Katie and her dad to bond, even if he's a little bit behind :)

@LiamLimeLarm

Жыл бұрын

yeah, and its not even the meme, its just the song lmao

@marcelberry784

Жыл бұрын

@@LiamLimeLarm its not even the original song, but some kind of bootleg

@LSqre

Жыл бұрын

@@LiamLimeLarm I thought that the song was a bit of a meme recently by recently I mean a year or two ago

@gregcharles3240

Жыл бұрын

Yeah it's Katie-Vision, it's edited like something Katie Mitchell would make and have fun with it.

@Foxy02016

Жыл бұрын

Yeah, outdated memes are ok when it’s in character, I will defend moments like that, and it is the hill I’ll die on

The meme representation in the sonic movie was quite good. The sanic police sketch was integrated well, and whilst the sonic dialogue was cringy at times, it didn’t seem like the result of a ton of old directors trying to relate with the kids. The movie itself was the meme, rather than trying to shoehorn in old meme content.

@genericname2747

Жыл бұрын

The Sanic was a joke that is funny even if you don't know the meme because it's funny drawing

@shame2189

Жыл бұрын

The reason the sanic joke was so well done is because they integrated it well into the story. Without the meme existing, we would still have a funny joke.

@mr.bisness7617

Жыл бұрын

its not really meme representation tho? Its morso a reference to said meme.

@scorpiolight

Жыл бұрын

one of my favorite things about the meme references in that movie is that it's almost all sonic making them, who is, y'know, 13. of COURSE he'd be fortnite dancing and talking like a streamer, he's a kid!

@xXSoupbubbleXx

Жыл бұрын

Same with the new Rescue Rangers movie.

1:54 is no one gonna talk about how this ad literally became a black mirror episode

Just want to point out that the Don't Look Up example is another one of those "doing their own version of a preexisting meme" instances. A twitch streamer had a very similar rant, and it was turned into a 30 Seconds To Mars COD headshot compilation.

The "why's that kid hanging out a window" one made me laugh because it's like a modern day shitpost that's made to make fun of bad memes

@sea-abyssal

4 ай бұрын

It sorta reminds me of the "memes from dreams" , where it absolutely makes little sense because your brain came up with it while unconscious.

@TheGameBoyss

4 ай бұрын

​@@sea-abyssalthomas the plank engine my beloved

@hanthonyc

3 ай бұрын

I used to reupload bottom text memes that were publicly cached years ago to those meme generator sites, specifically the ones that were either very out of context or (most usually) by someone who doesn't understand the format of memes.... They ALL read like that, and they're gold. I had to pause the video because I was laughing so hard at that frame jesus christ

I’m ashamed of myself for laughing as hard as I did at “Deregulate Tapioca”. Very, very ashamed Edit: Wow, this comment blew up, did you know that in terms of male human and female Pokémon breeding…

@christianmccauley7340

Жыл бұрын

Don’t be, it’s funny. Never apologize

@benfletcher8100

Жыл бұрын

It was more like a modern meme than an actual modern meme

@CFootprints

Жыл бұрын

Don't be, that was so out of left field it had me floored.

@OtakuUnitedStudio

Жыл бұрын

Admittedly it was so absurd it was hard not to laugh

@Rain_MG

Жыл бұрын

I lost my shit at that, heresy

It's fascinating that a lot of memes are taken from mainstream entertainment (e.g. how do you do fellow kids) but the reverse rarely works.

2:21 I knew Joan is Awful felt familiar!!

As much as I enjoy judging people for awkwardly forcing memes into their content, I did put a trollface in the first asdfmovie song video. Maybe we shouldn't go so hard on them. I'm sure they meant well

@zacklee4851

Жыл бұрын

Oh hey! It you!

@MisterSandmanAU

Жыл бұрын

To be fair, trollface was still unironically used a decade ago.

@gl1tchspectre_

Жыл бұрын

@@MisterSandmanAU No shot that was a decade ago. _THAT WAS A DECADE AGO?!_

Imagine if a movie or show just hired tons of prominent meme creators and give them a clip and tell them to go wild with edits.

@nickolias7292

Жыл бұрын

it's really hard if promoted TikToks with popular creators are anything to go off of

@tooth2887

Жыл бұрын

I would watch that show/movie to HELL.

@droidplant4961

Жыл бұрын

To me that would kind of conflict with the creativity in some way, idk

@Yeahimagamer

Жыл бұрын

Just would create a YTP of the original show or movie

@predacon457

Жыл бұрын

Kraccbacc

"They just edited her face to be fucked up, that's not really a thing" 18:38 Bro has not met a Jerma985 fan

J'adore regarder Tom sur Netflix, c'est mon émission préférée. l'elliot a été une source d'inspiration pour le cinéma français

@toutabetatache2348

9 ай бұрын

N EST T IL PAS ? ONRORORORORORO

@sebastianlastname5977

8 ай бұрын

big if true

@Plumgoblin

6 ай бұрын

L’Elliot

I feel a lot of these jokes from the "French" side of Netflix are going to go over a lot of people's head so: -Snails from Turbo! with "Nourriture rapide!" written on it: Literally translates to "Fast food!" (I really liked that one) -La grande française baguette-off: Spoof of the great British bake-off -Enfant nommé doigt: translates to Kid named Finger -L'étrange le things: Strangers Things spoof but I'm guessing "l'étrange machin" would have not worked well with this channel's usual demographic -La fabrication de Tom: translates to "The making of Tom", except fabrication in French is only used when building something so this would be his conception rather than the supposed show's making-of* (which is way funnier) -Episode 1 of "Tom" is named "Beautiful horse" Interesting video honestly but we need to add professional memeologist to your Wikipedia page now, is there a doctorate for internet culture? I think there should be one, it would be an oddly specific branch of sociology but "Dr. Tomska, memeologist" would go great on a wall next to your gold record

@broblerone413

Жыл бұрын

yeah i paused the video to look at all the jokes and they're really funny actually XD

@gpdragonfire1652

Жыл бұрын

He has a PhD in Memetic Communication

@nematrec1

Жыл бұрын

Fire ze Missiles! But I'm le tired

@CarolynRae

Жыл бұрын

I wonder if Sammy had a part in this

@Jakepearl13

Жыл бұрын

Dr ridgewell,expert in memetic science

I think there is a VERY thin line between "Oh this is harmless and kinda cute." And "Ew. Cringe. Why would they do that? Someone stab my eyes out!"

@blockstacker5614

Жыл бұрын

IMO sometimes a meme is so cringe it loops back around to being funny again.

@MangoDragn

Жыл бұрын

@@blockstacker5614 like amogus

@Kuros_limbo

Жыл бұрын

@@blockstacker5614 that's what I call the Morbius syndrome

@ironmaster6496

Жыл бұрын

@@blockstacker5614 ooh like Emo Peter street dance in Spiderman 3

@limediamond3657

Жыл бұрын

@@blockstacker5614 r/comedyheaven

Animated movies are at a severe disadvantage because they're made for children, which means they're expected to incorporate memes, but they take so long to make that by the time the movie comes out the meme has been dead for two years.

A moment of silence for all the people who know how virality and internet culture works who got silenced and ignored by the absolute fools and old farts who thought they were gonna make the next big thing only for it to fail tremendously and tarnish reputations and even bankrupt entire companies as a result.

This is giving “Markiplier going OFF on the minor inconveniences of Sour Patch Kids” vibes

I love how Tom just randomly created a meme that's better than everything snl could come up with

@THEJPIndustry

4 ай бұрын

Wich one specifically?

@eimazd

4 ай бұрын

@@THEJPIndustry Any of them, really.

crazy how the ad literally predicted that black mirror episode

the main problem I think is that it is just incredibly hard to force a meme. If you are set out to create a meme about a specific thing then you will most likely fail. memes arise from opportunity: you see a funny image or video and you thought of something funny to caption it with or edit in. If you set out to create a specific meme about a specific topic then it will usually always suck because there just isn't a good opportunity for it.

Numa numa works in Mitchell vs the Machines because it was a father daughter moment from when she was young. It is meant to be cringe. The my Dad and I jammed to this meme back when I was 6 type of thing. It was shown in the intro of the movie too in a flashback.

_"They be stealin' my bucket!"_ "Who is that FOR?" Me. It's for me, Tom. I always get a chuckle out of that, so much so that I made a bucket-collecting character in Skyrim years back. Every bucket I could find was immediately picked up. Because it's mah buckit.

@kiwisark8055

Жыл бұрын

Your name being David is so unexplainabley perfect for this

@RatedMforMeenie

Жыл бұрын

buh-ket

31:36 it's just literally the hiding the pain harold meme but with a younger person

19:03 the modern version of this would be someone depicting her as the soy wojak

Correction- Powerthirst was not inspired by Idiocracy. Idiocracy hired the guys who did Power thirst to make the Brawno ads because it was already viral

@Monkchelle_Kongbama

8 ай бұрын

Mmm thats too hot.

I think TMvTM was meant to be dated, because it kind of represents both of the main characters. They're trying to desperately to connect, with Katie wanting to connect with her peers, and the dad whose name I can't remember wants to connect with his daughter. Their weirdness ties them together, including their choice of memes, or heartfelt songs, as is shown to us through them bonding over it a long time ago.

2:48 black mirror owes tom royalties from jane is awful

I imagine the medias understanding of memes paused in 2008 because after that the internet became so big that even viral stuff was a niche whereas before if you were on the internet you knew about each one.

Fairly sure Tom is pitching himself as a meme consultant to Hollywood.

@theotakux5959

Жыл бұрын

Well, if the ASA keeps giving him shit, he may need a job to fall back on.

I think the core problem is that, as memes evolved they became so layered. Like the funniest shit I saw this year was a combination of a phizer/ moderna meme, shinji from NGE, the morpheus red pill blue pill thing, and I think Joe Rogan but such a small proportion of the population is gonna be able to see a meme like that (for only a few seconds in a TV show) and be able to tell what the fuck it is (let alone what it conveys) so as memes become more and more self-referential and form-defying it becomes harder and harder to a) convey information with them (which is important in a TV show usually) and b) understand what they mean without knowing every constituent part of the image (which again isn't gonna be possible for a large tv audience)

@stealthlock6634

4 ай бұрын

That meme you’re describing sounds conceptually amazing, can you share a link please

@brunomacias460

4 ай бұрын

What was the image 😭😭😭😭😭

@Ninjat126

2 ай бұрын

Yeah, a specific FORMAT might "go viral" but often because that format is useful for passing on some OTHER joke or information. Someone's going to redraw the "drake reacts" meme to be an anime character, then someone's going to edit a different anime character's face over the top of the first one, etc. etc. The punchline is going to be something like "reach Shardspace through naptime" which is an entirely legitimate joke to a small sphere of people but completely incomprehensible to everyone else in the world. Depending on your social circles you can get stupidly specific & self-referential, e.g. a screenshot of a tweet of a picture of Charles III captioned with a crab emoji, that someone's added an ifunny watermark to.

I can totally imagine Jacksepticeye doing a video where he tries to find the free guy in the game in that universe. It just didn’t make sense that his clip was a tracking shot of the guy

3:56 i just got the joke. Give him a second eye, he's only got the one

I think a good reason why these movies and TV shows fail to accurately portray memes is also that they fail to understand WHY a meme goes viral. In like 90% of the examples Tom picked, the authors seem to think that memes are made specifically to make someone look ridiculous. The whole "in this episode the internet is mean against this character" becomes a bland a superficial approach because viral memes, be it top text/bottom text or a remix, almost always make fun of situations - not just the people themselves.

@kharnthebetrayer8251

Жыл бұрын

Which i think definitely shows what the people making the movies/shows feel They dont recognise Memes as dumb jokes we share just cuz They see them like things specifically targeted against someone and everyone being mean

I'd also say that the reason false memes are so easy to pinpoint is similar to anytime a group of people try to mimic a culture they're not *really* a part of, and how clear that fact is to those members lol (not just with things like younger culture vs older, but other demographics in general)

@ethanstyant9704

Жыл бұрын

It's like when white western people people try Buddhism

@wah8974

Жыл бұрын

Internet cultural appropriation

@Mr_Original

Жыл бұрын

Makes sense.

42:23 Exactlyyyyyyyyyyyyyyy...hate those too much

Memes in real life: Something happens and is propegated online within the context of a rich and mostly implicit system of allusions and inter-relations. Memes in traditional media: Something happens and is propegated online for no reason because the writers don't engage with the context in which memes exists. To an onlooker, a meme is just a garbled mess of information that doesn't connect to anything else.

i really like the mitchells vs the machines use of myahee cause earlier in the movie kid katie in like 2003 who probably saw a video on the early internet sings along to it with her dad and it represents their bond when she was young and how by the end of the movie theyve rebuilt their bond (also as someone whos bassically katies age i would probably have a really dumb interenet song as a end of movie dance number)

@Omega6T

Жыл бұрын

Exactly what I was thinking

@mintyhippo8125

Жыл бұрын

Right, it makes sense because the only time she bonded with her dad was when she was a little kid … so it also just shows how long ago it was, and how much he doesn’t understand her now.

I think Mitchell's vs the machines makes sense about their outdated memes because that is the memes the family enjoys. And it shows that they know the memes are over 10 years old considering they show some when she is like 3. And the writers knew what they were doin

15:48 Good thing LEGO didn't make that mistake in The LEGO Ninjago Movie for a 2-second gag OH WAIT

@kwesi.0525

4 ай бұрын

What are you talking about

People don’t say noob anymore, now they just use slurs.

"Nobody sits down and discusses memes" Proceeds to talk about memes for almost an hour straight. (Granted they're poorly fabricated imitations of memes but you get what I mean)

as someone who is OBSESSED with michelles vs the machines, it gets the memes right when they happen. and when they started singing numa numa it didnt feel like they were just redoing an old meme, it felt more like they were just using an old song that Was memed at some point. no joke to it, just katie jammin with her old man. feels good

@shinymainespoon

Жыл бұрын

I had a similar thought. That scene was far less about the meme itself and more about the emotion attached to it. How the dad finally connected with the daughter. Two vastly different people finding common ground. Truly an amazing movie

@isavenewspapers8890

Жыл бұрын

Oh yeah, that movie! A truly insanity-inducing experience, if I do say so. Highly recommend for… y’know, the other people reading this comment.

@chloejessica7961

Жыл бұрын

even the bit that's featured in the video looked pretty good to me, i didn't hate it at all.

21:45 I hate when they use the film camera’s perspective as an in-universe camera POV, when it’s very clearly like a crane shot or drone shot or something like that.

41:18 It doesn't help that Tv shows and Movies are usually written two to three years before they end up releasing.

The only mainstream medium that I've seen do memeing correctly is anime. Not because they try and copy existing memes, but because they just exude shitposting energy and make their own shitposts unique to their shows. It's glorious.

Sitting through a video essay about memes feels like a bit of a meme.

@ConnorDrawss

Жыл бұрын

Just gotta speed this up and put it as a reaction in a ______ slander meme vid, It'd work

@Mikescool444

Жыл бұрын

@@ConnorDrawss surfshark - French arg speedrun any%

i knew my humor was broken because “deregulate tapioca” made me laugh seriously

26:59 I would say there is still some use of the word noob in mainstream gaming, but it has sort of gone the way that “nerd” has, where the intention of the word has changed. It isn’t really a derogatory anymore, and instead is just a shorthand for low level players.

so much psychic damage in this video

I will accept this sort of memery once I see a fully rendered 3d among us ass on prime time television

@Mikescool444

Жыл бұрын

Shitty sfm recreation of Freddy fazbear quoting a character.

@Piper331

5 ай бұрын

"I swear if Freddy fazbear trys to sell me insurance again im gonna scream"​@@Mikescool444

Schmoyoho also made the corn song that has gripped the internet recently, we will never escape them.

@animeloveer97

11 ай бұрын

Didn't they also make titenic lol that thing on jontrona channel

The “it’s a trap” ad was genuinely so terrible that it made me think that it was secretly an ad in support of smoking/vaping

34:42 I think this joke alone is more funny than every meme Tom reviewed combined

The fact that you held my ADHD attention throughout this hour long video really speaks to your ability to meme better than movies

@steinmaniac7920

Жыл бұрын

THIS VIDEO IS AN HOUR LONG?!? OH WHAT THE FUCK At 50 minutes I read your comment and my ADHD brain fuckin' explodes, holy shit.

@octanemain3010

Жыл бұрын

Man go: "meme" ADHD brain go: "true"

@ryanhernandez8324

Жыл бұрын

I feel bad for you guys tbh

@JameyMcQueen

Жыл бұрын

@@ryanhernandez8324 Feeling bad for people who are different is kinda fucked up.

@KristopherKreamery

Жыл бұрын

its an hour long??? tom is truly the cure to our adhd/j

Is Tomska our first meme curator? Forget fine art, this is the true work that preserves our culture.

The problem with capturing gen z meme is that it’s so ironic and meta no one has any idea wtf is even happening and everyone’s just making random shit until everyone agrees something is funny.

@AluminumFusion22

7 ай бұрын

I'm probably showing my age here, but I don't find Gen Z memes funny. The specific type of meme I've grown to hate is the "sped up footage with random cartoon sound effects and various video effects overlayed on top". I absolutely hate them.

15:16 "What is it" "Its a meme, batman"

Honestly, I think The Boys did it best. It portrayed political memes as the unfunny garbage that they are

@tonoornottono

Жыл бұрын

how intentional was that?

@thatguy8777

Жыл бұрын

Plot twist: Homelander was mad not because they were making fun of him, but because the memes were cringe.

@vladimirirkhin

Жыл бұрын

@@tonoornottono probably 180°

@oweneastwood2223

Жыл бұрын

when the episode came out the red dress girl meme was at exactly the right stage of fading relevancy that it would be used that way, I remember being kinda shocked with that one