Return•Refill•Repeat, pioneered by Jo Chidley & Beauty Kitchen, exists to help customers, retailers and brand owners change their single use plastic packaging to packaging that is designed to be refillable and reusable.
We need collaboration from businesses and help from people like you to make the #ReuseRevolution an unstoppable movement that eliminates the use of single use packaging for everything from shampoo to milk.
Our latest launch, in collaboration with Unilever was part of the largest refill trial in Europe in ASDA's new Sustainability Store. Tuesday 20 October saw Asda’s Middleton store in Leeds relaunched as a pioneering flagship sustainability store comprising a Refill Zone supported by Unilever and sustainability and circular economy experts Beauty Kitchen.
Return·Refill·Repeat Refill Stations (developed by Beauty Kitchen in collaboration with RBC): Beauty & Personal Care brands (Radox shower gel, Simple liquid handwash and Alberto Balsam shampoo and conditioner) along with Persil laundry liquid will be dispensed in reusable aluminium or stainless steel bottles via three machines using the Return, Refill, Repeat premise. Each bottle has a unique QR code, a feature which will enable full traceability of each bottle allowing us to track the full buy, use, refill process and gain better insight into the circular model. Together these three Refill Stations could save the equivalent of 30,000 plastic water bottles in just one store in one year.
Jo Chidley, Founder of Beauty Kitchen and sustainability expert comments, “The need to act on the plastic pollution crisis is urgent and focusing consumer behaviour on sustainability and cradle to cradle practise is a vital part of the solution. This exciting partnership to power Refill Stations is a pivotal point in creating a sustainable future and instilling a reuse mindset”.
For more information visit www.returnrefillrepeat.com