Query Sculpting Webinar with Martin Röttgerding and Christopher Rogl
Ғылым және технология
Using query splits has become a popular tactic in the paid search industry.
It is used to set different bids for different types of search queries to split Shopping campaigns into three parts, and then sort the traffic using a combination of different negative keywords, campaign priorities, and bids.
This Webinar provides you with valuable insights about the whole approach.
If you want to find out more about Query Sculpting check out our QS website:
smarter-ecommerce.com/whoop/e...
Пікірлер: 4
I definitely think this campaign is great if you don't have sufficient data for Target ROAS or CPA. Especially since it's not just a black box like going start to smart shopping would be.
@Smarter-Ecommerce
4 жыл бұрын
Yes, it’s definitely a great approach - even when you already have enough data for Target ROAS or CPA. I’d even argue that the more data you have, the more protective you should be. It’s way too valuable to let Google swallow it up. And btw, where do you work out, we have our own gym here inside our office … just saying! ;)
Can't see any information about limitations on excluded when checking the link (second one I couldn't find). Anyone have a source? :)
@Smarter-Ecommerce
4 жыл бұрын
Can you be more specific, we would love to help you :)