Dr. Zhang has worked in multiple roles as researcher, consultant, and professor. Her research focus is the impact of consumer’s identity on social media communication. She received her PhD in marketing from Southern Illinois University.
Her publication can be seen in leading marketing journals such as Journal of Research in Interactive Marketing. She presented as keynote speaker at American Marketing Association and Society of Marketing Advances, and has been working on the editorial board of Journal of Consumer Research.
Dr. Zhang has worked extensively with business practitioners and serves as marketing strategic consultant and mentor to help startups and small and medium enterprises.
She is certified in project-based teaching by the Association of College and University Educators. She is also a certified analyst in marketing stack tools such as Google Analytics and Tableau.
Out of work, she is an enthusiastic VR gamer. Her favorite game is Room VR. She also enjoys water sports, especially kayaking and diving.