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Profitable YouTube Ads Tutorial 2024 (What’s Working NOW)

New and updated KZread Ads Tutorial for 2023. Full walkthrough of everything you need to know to run KZread ads even after all of the changes to the platform.
If you would like the breakdown of the perfect KZread Ad Script for FREE, click here to download it: www.adclients.c...
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What you should watch next 🎥
How To Understand Your Numbers & Scale Your KZread Ads 😵☝️ - • How To Understand Your...
I spent $5000 on 5 ad platforms to find the best one - • I spent $5000 on 5 ad ...
CHAPTERS:
0:00 - KZread Ads Have Changed
1:00 - How To Run KZread Ads in 2023
2:00 - The Foundations For Running KZread Ads
2:30 - Targeting With KZread Ads
3:14 - Fundamental Audience Research
9:15 - Account Foundations Tutorial
10:43 - Linking KZread & Google Ads Account
14:05 - Setting Up Conversion Tracking On KZread Ads
24:07 - Launching Your First KZread Ad Campaign
38:56 - How To Understand Your KZread Ad Numbers
Connect with me on social media 👇👇👇
Instagram: www.instagram....
Facebook: / jonpenberthypage
TikTok: @jonpenberthy
Website: www.adclients.com
MY FREE RESOURCES:
📖 My 60 Second KZread Ad Script - www.adclients.c...
🎯 Unstoppable KZread Ads Targeting - www.aducated.c...
💻 The No Pitch Webinar Blueprint - expertaccelera...
📝 My Webinar Cheatsheet - www.futureofwe...
📲 The Sales Objection Blocker - www.eatraining...
#jonpenberthy #adclients #youtubeads #onlinebusiness #business #youtubeadvertising

Пікірлер: 225

  • @filip_funnels
    @filip_funnels Жыл бұрын

    Hands down, the most compact and simple tutorial about setting up ads (on any platform) I've seen. Hats off!

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Woah what a compliment! Thanks so much, I'm really glad you found the video helpful!

  • @aqrecommends
    @aqrecommends6 ай бұрын

    after hitting done in KZread to add the Google Ad account, you also need to hit save on the KZread channel settings page otherwise the invite does not appear in the Google Ad account linked accounts section.

  • @campux_Digital
    @campux_Digital Жыл бұрын

    I literally had my eyes glued to your video from Beginning to the end.... Thanks.... You Saved Me so much stress with this video...... I love the second guy so much.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    haha I'm glad you enjoyed the video! I'll make sure to pass on your praise to Aaron :)

  • @Achezvil2003
    @Achezvil2003 Жыл бұрын

    I was at first only listening to the video and thought the one talking was Jon. He talks just like him, same pace and everything. Amazing value! thanks

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Lucky Aaron ;) haha Appreciate that Andrew, glad you enjoyed the video!

  • @timporosky3663
    @timporosky36635 ай бұрын

    Those are two good ways to target with youtube ads. We also target with Video Placements, in-market, and affinity audiences to get maximum results.

  • @GetAdzaps

    @GetAdzaps

    5 ай бұрын

    Yes! Thank you. Finally someone said it.

  • @WilliamMerritt-sz9yk
    @WilliamMerritt-sz9yk6 ай бұрын

    You putting this up for free is actually clutch - praise to you

  • @JonPenberthy

    @JonPenberthy

    6 ай бұрын

    I'm glad you enjoyed the content! :)

  • @MarketingCoachKen
    @MarketingCoachKen Жыл бұрын

    Previous video about targeting brought me here. Taking this video to my TV so going to leave this comment before I go watch this. You make great Ads, shorts and videos. Glad we have mentors like you who have professional services available for people who are ready for them.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    This means a lot SuperTargetedAdvertising! Thanks so much for watching and glad you're getting value from my content :)

  • @emotions25641
    @emotions25641 Жыл бұрын

    Thank you so much. As someone just starting out with YT-Ads this is exactly the video I was looking for.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    That's awesome! I'm glad you found it helpful!

  • @canarycapitalrentals
    @canarycapitalrentals2 ай бұрын

    Thank you! I'll have to hire you for advance help❤

  • @JonPenberthy

    @JonPenberthy

    2 ай бұрын

    Feel free to book a call with my team to see if we can help you! kzread.info/dash/bejne/e22Dx6iNgpjenps.html

  • @Healyouradrenalfatigue
    @Healyouradrenalfatigue Жыл бұрын

    The best training I've ever watched! Thank you for helping me get started with KZread ads with some confidence. I am so grateful!

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You're more than welcome!!! I'm really glad it could help :)

  • @GospelPatternTV
    @GospelPatternTV5 ай бұрын

    Man you're saving lives out here... Greatly Appreciated!

  • @JonPenberthy

    @JonPenberthy

    5 ай бұрын

    Woah not sure about saving lives, but thank you!!

  • @errolmuller9516
    @errolmuller9516Ай бұрын

    What a great training for my digital affiliate marketing business. Loved this training. Thank you...! 😀

  • @virtrav7206
    @virtrav7206 Жыл бұрын

    i cant believe you did the community a huge service.

  • @virtrav7206

    @virtrav7206

    Жыл бұрын

    thank you.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You are more than welcome!! Really glad you enjoyed the video :)

  • @Greatshadowfighter
    @Greatshadowfighter9 ай бұрын

    There is a feature under conversion tracking called enhance conversion or advance conversion. Should I use that ? By the way best video I ever saw on this topic. Thank you very much

  • @yosoff306
    @yosoff306 Жыл бұрын

    I want to learn Yourtube Ads because I think this is going to next biggest ads platform for local Businesses after Facebook Ads. please make tutorials of this

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    This video is a KZread ad tutorial? haha

  • @stockmarketmindset
    @stockmarketmindset10 ай бұрын

    What is best length for youtube advertisement

  • @JonPenberthy

    @JonPenberthy

    10 ай бұрын

    we find between 1 & 2 minutes at the moment :)

  • @this_is_yourlife_journal
    @this_is_yourlife_journal Жыл бұрын

    Absolutely brilliant !! Thank you for the value and your time. Just about to launch my first ad for Self Mastery Coaching. I am very grateful for your high level coaching and look to become part of your community of students. Thank you

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    That's amazing Bea Lois-Faye! Sounds awesome and I'm so glad you found this video helpful! :)

  • @altama5h

    @altama5h

    10 ай бұрын

    Any updates on how your ads performed?

  • @JackCrawford-xv9rz
    @JackCrawford-xv9rz5 ай бұрын

    No water, fast! Way to go.

  • @aminataykanu
    @aminataykanuАй бұрын

    So grateful for this training. Thank you!

  • @stratfunnels
    @stratfunnels7 ай бұрын

    Hi, really helpful video! I have a question about the targeting, do you use the google keyword planner to find out which keywords are best for my google custom audiences or do you just think about the interest of the potential audiences?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Hey there, great question, we don't tend to use google keyword planner and instead just think about it and write down anything that comes to mind and narrow it down from there :)

  • @stratfunnels

    @stratfunnels

    7 ай бұрын

    @@JonPenberthy Ah ok, great thank you! But if you start with a budget of just 10$ per day is it still beneficial, because of competition and so on?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    You will get data slower, but you can definately start with a $10 a day budget. As long as it's all set up correctly if you spend money you will be put infront of people on KZread.

  • @stratfunnels

    @stratfunnels

    7 ай бұрын

    @@JonPenberthy I mean is it still beneficial to not use the keyword planner to create custom audiences while using a 10$ budget

  • @KitesurfingAcademyADs-ii6el
    @KitesurfingAcademyADs-ii6el Жыл бұрын

    Super useful! Very professional! It's a pleasure to learn from a specialist with real deep knowledge of their craft! Thank you, gentlemen!

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    This is awesome to hear, glad you enjoyed the video and got value from it :)

  • @digiarise
    @digiarise6 ай бұрын

    thanks for the tutorial. How to Exclude Display Network from your KZread Campaign

  • @aqrecommends
    @aqrecommends7 ай бұрын

    What about what our video content for the ad should be?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    I have a load of videos about that here on the channel you can check out, this is one I reccomend that Pete a coach at clients created on the channel all about this! kzread.info/dash/bejne/hmxpqa1uhanMZto.html

  • @user-in3hz7rw6c
    @user-in3hz7rw6c8 ай бұрын

    Aaron made the process much clearer, thank you. but, didn't see an option with demographics for zip codes (postal codes). does anyone know if there is a way to have ads play/show in a zip code within KZread?

  • @JonPenberthy

    @JonPenberthy

    8 ай бұрын

    Hey there, glad you found the video helpful! That will be when you decide location, rather than country you can select cities or towns or areas :)

  • @roopakpal
    @roopakpalАй бұрын

    Thanks for this useful training. What is the significance of thumbnails in such video ads? Do people get to see it before clicking it? or the video auto-starts? Should we put our energy into creating a thumbnail for this?

  • @JonPenberthy

    @JonPenberthy

    Ай бұрын

    Great question! So thumbnails are important for when they're on the video feed, the pre roll ads don't need them but It's worth having a thumbnail on every ad so that theey look clickable as well :)

  • @roopakpal

    @roopakpal

    Ай бұрын

    @@JonPenberthy Thanks a ton!

  • @kaminchoo
    @kaminchoo Жыл бұрын

    Thanks for the video Jon, it's very helpful tutorial from Aaron. I would love to run the ads, however my account was disabled from google ads after run the ads for 1 week. Not sure why, it stated "Your account violated the Circumventing systems policy."

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you enjoyed the video Cavemen Choo! When your account get disabled the best thing you can do is just go to the Google ads policy documents and see what comes under that reason for disabling, maybe it's language you used in your ad, or the landing page you're taking them to, or the topic of your ad. Worth just digging in and really making sure you understand those policies to find the problem :)

  • @kaminchoo

    @kaminchoo

    Жыл бұрын

    @@JonPenberthy Thanks Jon, will do the digging!

  • @jamiedowden6327
    @jamiedowden63274 ай бұрын

    Really informative demo, thank you. Great step-by-step process explained well. Do you have a similar demo for ads promoting affiliate offers? If not, would one select 'Sale/Purchase' instead of 'Leads' and then in the snippet section select Clicks?

  • @sallyshorts4401
    @sallyshorts4401Ай бұрын

    This video, although ground-breaking in its technique, is behind the changes in google ads platform. The platform has changed!

  • @JonPenberthy

    @JonPenberthy

    Ай бұрын

    I'll have to make an updated one soon! :)

  • @sallyshorts4401

    @sallyshorts4401

    Ай бұрын

    @@JonPenberthy ...Thanks

  • @FailureTaylor
    @FailureTaylor Жыл бұрын

    So we run a website that just referres customers to a sign-up page from our customer. So people visit our landingpage and click on the button "sign-up" and then the get referred to our customers sign-up page. So we can't put a tracking link on our customers page unfortunately. So is it possible to also track button clicks on our page? And how would we do that?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Failure Taylor! Great question, yes that is something you can do, just when creating your conversion event you can select button clicks, you can see the point in which you would do this at 23:07 where it says CLICK rather than Page Load :) Hopefully that helps Taylor!

  • @FailureTaylor

    @FailureTaylor

    Жыл бұрын

    @@JonPenberthy That helps a lot. Thank you for your great video and your effort to help me :)

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You're very welcome :)

  • @simonlamey164
    @simonlamey164 Жыл бұрын

    Superb, great content and advice :) So much value, really useful since the keyword targeting changes too.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you enjoyed it Simon!! Hope you're doing well :)

  • @AtulKumar-K21Academy
    @AtulKumar-K21Academy Жыл бұрын

    Great video, is there an end to end KZread AD training including what messaging/copy to use in the video?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Atul, glad you enjoyed the video! Here's another video which goes into the strategy and message in the Ad, there is also a link to download my KZread Ad Script Template in the description :) kzread.info/dash/bejne/aXV-qsuRk8qqdtI.html

  • @maximilianberbechelov
    @maximilianberbechelov Жыл бұрын

    I'm mostly doing fun videos (party games with celebs in my country), the ads on KZread and Facebook are bringing in a ton of views, but no engagement, no subscribers and more importantly - very few watch hours. Not sure what I'm doing wrong, even after your video.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Maximillian, I'm no expert at all in running ads to my KZread channel, we run KZread ads to our offers and sales funnels so it's very different. For me, by the sounds of it if the ads are bringing views but nothing else, then you may want to look at how you're structuring the content to get the other things you're looking for. But like I said, I'm not really sure as it's not something I'm an expert in.

  • @GAsa-gs4kl
    @GAsa-gs4kl7 ай бұрын

    Hello Jon , I want to express my gratitude for the valuable insights you provide to assist new advertisers, including myself. As a blockchain developer focusing on the cryptosphere, I've invested significantly in advertising but struggled to generate impressions. How can I refine my approach to effectively engage my target audience and enhance the impact of my ads?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Hey there, i'm really glad you've got value from my content and hope the continute to help you! If i'm honest, there's so much to know about running ads that I can't explain in a comment on KZread. If you're at a point where you've tried a lot by yourself, I think it would be a smart idea to find a coach who can help and show you. That could be anyone, could be my team or could be another fantastic advertising mentor, as long as you get the result you're looking for and have someone to guide you :)

  • @lemoyjwhilby
    @lemoyjwhilby Жыл бұрын

    Thank you guys! You have a new subscriber. Could you please do more KZread ads video.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    100% We will be doing more Lemoy! Great to have you as a subscriber :)

  • @Yousuf988
    @Yousuf988 Жыл бұрын

    I learn a lot from these guys who remember tube academy course

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Yosuf! Tube Ads Academy was the OG KZread course, we have a newer more up to date KZread course now called Aducated Academy :)

  • @jakubjanczur387
    @jakubjanczur387 Жыл бұрын

    Thank you for this amazing video! You said that 5-10 search terms/paint points are good. That means that you wouldn't exceed 10 terms or is better to put in as much as you can?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you enjoyed the video Jakub! Sometimes more is less, if you do more search terms you're going to have a variety of different ones so you wont be sure when looking at your analytics which theme of search terms are working best :)

  • @stratfunnels

    @stratfunnels

    7 ай бұрын

    @@JonPenberthy What if you make for each keyword one separate custom segment? So for 10 keywords/URLs, 10 separate custom segments. This way you would have excact analytics for every keyword/URL.

  • @user-gd8xy1qv8d
    @user-gd8xy1qv8d5 ай бұрын

    I'm confused by the target CPA versus the daily budget. The target CPA is $35, but the daily budget is set at $5. How does that work?

  • @JonPenberthy

    @JonPenberthy

    5 ай бұрын

    So CPA is a number to say 'I'm happy to sepnd up to this for a conversion' Now that doesn't mean that is what you will pay, more often than not it's way below that, but you're just giving KZread a number to show you're serious and a guideline to work within. If for some reason you were then spending $35 for a conversion and your budget was set to $5 a day, if you do the math that means you would be running your ads for 7 days before you got a conversion (but as I said, that is very unlikely)

  • @LeonelCastro
    @LeonelCastro10 ай бұрын

    Thanks so much. Very helpful video. One question: For the Custom Google Audiences method, you used 5 keywords. Should I keep on adding as many keywords that I know people search? (I came up with like 30 keywords) Or will 5 or 6 keywords be enough in every case? Thanks again!

  • @JonPenberthy

    @JonPenberthy

    10 ай бұрын

    Great question! 5 or 6 is good, wiht your 30, create themes and them use those in multiple campaigns so you have 4 or so campaigns with 5 or 6 keywords in each one.

  • @nevillecreativitymentor
    @nevillecreativitymentor7 ай бұрын

    Thank you for this MUCH NEEDED video ♥♥♥♥

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    You're very welcome! I'm glad you enjoyed it!

  • @RAPSTAR7LLC
    @RAPSTAR7LLC6 ай бұрын

    Thanks. Much Respect . Great Video

  • @JonPenberthy

    @JonPenberthy

    6 ай бұрын

    You're more than welcom! I'm glad you enjoyed the video!

  • @officialamenestatedevelopm1846
    @officialamenestatedevelopm1846 Жыл бұрын

    very useful. but i got lost on where to post the google tag. i use wordpress

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you found it helpful! You post the tag in the header or footer in your website software. I'm not sure exactly where that is in wordpress but shouldn't be too hard to find :)

  • @ALOIIZ
    @ALOIIZ5 ай бұрын

    Hey man! Haven't you seen better results by removing the partners network?

  • @JonPenberthy

    @JonPenberthy

    5 ай бұрын

    Great question, we tend to remove partners network yeah :) But there's no switch for that sadly if using target CPA or maximise conversions, instead you have to do it via exclusions

  • @aqrecommends
    @aqrecommends7 ай бұрын

    This training is amazing! Thank you.

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    You're more than welcome!

  • @octadel
    @octadel Жыл бұрын

    Thank you so much for the training - this was super useful and super needed with all the recent changes! Quick question for Aaron: if you want to run two segments (Custom Google Audiences and URLs) with the same add, do you just add another audience in the same campaign, or do you set up (repeat) a whole new campaign and select URLs when setting up the audience segment?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Luis, so you would create a combined segment audience! If you run a campaign with two audiences it will go to them separately, whereas if you combine them in one audience then use that as your targeting, that will be better :) Really glad you enjoyed the video!

  • @narinhuseynli-qh3in
    @narinhuseynli-qh3in25 күн бұрын

    thank you

  • @JonPenberthy

    @JonPenberthy

    25 күн бұрын

    You're more than welcome

  • @amywestbrook5693
    @amywestbrook5693 Жыл бұрын

    Just an FYI, when you click the link to schedule a call with your team from the "60 sec YT Ad Script" leadpage, there is an error message "This Calendly URL is not valid".

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Thanks so much Amy! Really appreciate that, will get my team on that ASAP

  • @3lo151
    @3lo1517 ай бұрын

    I literally followed every step in this video. I made use of custom URL, but after i launched the ad, Google disapproved the ad and told me to add keywords. I thought the whole point of using the URL"s is that you dont need to use keywords? Please, i need help😖

  • @jamiedowden6327
    @jamiedowden63274 ай бұрын

    Is Custom Google Audience using Keywords different from 'Keyword Targeting'?

  • @Latudio
    @Latudio2 ай бұрын

    Thanks for such an incredible tutorial! I'm a Co-Founder for a new language app startup and just tried to follow-it and was unable to complete the first step for linking googleads with youtube. Could it be possible that google changed their UI workflow? Can you give me some advice about how to link the ads? Thanks in advance! _()_

  • @financialfreedomfinders2174
    @financialfreedomfinders2174 Жыл бұрын

    amazing value, thank you soooo much.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You're more than welcome! I'm glad you got value from the video!

  • @brookelandcoaching
    @brookelandcoaching10 ай бұрын

    with a small business just starting out - meaning with a small budget of £1k/month would you advise starting with 1 location or still the big 5? THanks

  • @ArchieNorrisMusic
    @ArchieNorrisMusic Жыл бұрын

    amazing in depth video! Super helpful ⭐

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad it was helpful Archie!

  • @santhoshshetty
    @santhoshshetty6 ай бұрын

    Good stuff Bro!! Saved me a ton of time!

  • @JonPenberthy

    @JonPenberthy

    6 ай бұрын

    Perfect! That's real value then!

  • @CrackaLackTV
    @CrackaLackTV Жыл бұрын

    How many ads do you recommend per campaign?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Minimum 2 or 3 so you're actually testing against each other :)

  • @CrackaLackTV

    @CrackaLackTV

    Жыл бұрын

    @@JonPenberthy thanks for the reply. Helps a lot.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You're welcome!

  • @ImranAhmedPre-ConRealtor
    @ImranAhmedPre-ConRealtor7 ай бұрын

    Very helpful and to the point

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Glad you enjoyed the video!!

  • @aijazmalik2989
    @aijazmalik2989 Жыл бұрын

    How do I create a video for youtube ads

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    I have a load of videos on my channel about this, worth checking them out! Just type 'video ad' into my channel and you'll get a load of value from those videos :)

  • @elroyblackbean
    @elroyblackbean Жыл бұрын

    Maybe I missed it, but you used to be able to enter specific KZread videos that you want your ad to run on, at the beginning. Is that still possible?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    They're called placement campaigns, although It's possible, we don't recommend it to our clients anymore as it's not as profitable.

  • @elroyblackbean

    @elroyblackbean

    Жыл бұрын

    @@JonPenberthy How come? Seemed like the perfect strategy to piggyback off of a topic aligned with yours and a proven audience size.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You need to have so many placements to make a campaign worth it, so we found if you just choose a video to run on then it never does very well. You have to have 500 or more placements in a campaign to really make it worth it and even then it still underperforms compared to our other strategies. On paper it seems like an amazing option but currently it's not as profitable or worth it for us.

  • @YOGiiZA
    @YOGiiZA Жыл бұрын

    Thank you, very informative

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You're welcome @YOGiiZA glad you found it valuable! :)

  • @earthnaturalremedies
    @earthnaturalremedies Жыл бұрын

    I love this video, very detailed and nice. Does this work for affiliate marketing ?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you enjoyed the video! Yes it would work for affiliate marketing as it's just a way to bring in traffic to the product! :)

  • @Number1AlternativeLending
    @Number1AlternativeLending Жыл бұрын

    Great content. I have a store on shopify. How can I locate the tracking code under settings?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    I'm not sure how to help there! We don't sell on shopify so you'll probably have to ask their support!

  • @Hawaiirealestatetips
    @Hawaiirealestatetips3 ай бұрын

    I have a question about locations! I'm targeting military, whom travel the world for work but theyre US citizens. Do my ads need to be for USA or world wide, for them to see it wherever they are at the moment?

  • @bhjkh5856
    @bhjkh5856 Жыл бұрын

    thank you so much bro

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    No problem! :)

  • @emanadmin2619
    @emanadmin2619 Жыл бұрын

    Thanks for this guys. What are your thoughts on people who might want to do discovery ads to grow their KZread channel? The purpose of the KZread channel being to create demand?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you enjoyed the video Eman! So it's definitely something we're interested in, in fact we may be testing it very soon. If you're in the early stages of your business though I would focus on revenue generating ad spend, so taking someone through a funnel, rather than just growing your channel which is far less predictable. Unless you already have a following and you know your numbers for converting your audience into customers in which case it's something worth looking in to :)

  • @emanadmin2619

    @emanadmin2619

    Жыл бұрын

    @@JonPenberthy thanks Jon! I do have a small following. Basically, the content would be structured properly and there will be CTAs throughout every video. Example: i’d shoot a video on steps on how to do XYZ thing. Let’s say there are 3 steps to do XYZ. Step 2 being a call to action to a free software tool I created. In order for them to use the free software, they’d have to give me their email address. The free software is my lead magnet basically and it gives them a quick win without being too salesy. If they’re on my email list, i know i can convert at least 10% considering my knowledge of buyer psychology and email marketing automations. I don’t know if it’ll work but worth trying for sure. We shall see.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Let me know how it goes Eman! :)

  • @mustafax777
    @mustafax777 Жыл бұрын

    Can those URLs be other youtube videos or maybe even Instagram pages ?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    They could be yes, but I would assume URLs of Instagram pages wont be very good as most people don't visit them via URLs but instead via the app.

  • @MeltAwayPounds
    @MeltAwayPounds10 ай бұрын

    Hey Jon. I ran a weight loss campaign. Google showed Eligible (Limited). The policy also states the same for weight loss niche. Then how come you are able to run weight loss campaigns? What are your thoughts on this jon?

  • @JonPenberthy

    @JonPenberthy

    10 ай бұрын

    You just have to be very aware of the google ad policies and then make sure your wording in the ads is in line with it. Sometimes it means not being too direct but still obvious to those who are your target audience. For example, in the medical niche you can't call out people struggling with certain illnesses or diseases, but you can talk about the symptons of those as to make it very obvious what you're tlaking about without directly saying it.

  • @deinfitblog
    @deinfitblog Жыл бұрын

    In a traffic campaign, I can't deselect the Google Display Network option. If I purely want to run skippable YT ads, is this a problem? Or do you have positive experience with leaving the GDN on? Great tutorial btw, thanks!

  • 3 ай бұрын

    Great content and wow this was such a help!!!

  • @Fidion

    @Fidion

    21 күн бұрын

    Fantastico

  • @omar6045
    @omar6045 Жыл бұрын

    what about google ads campaign ?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    What about them Omar?

  • @sindrejakobsen
    @sindrejakobsen Жыл бұрын

    Google asks me to add the tracking code to head and not body element. Also I have a survey that people take... Even i add it to the webpage (kartra) the survey is also on kartra, but i could not find any head element in the survey page. We will see how it goes. Also a question out of curiosity: How succesful are you guys with helping businesses outside the "make money market"?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Lifepurpose Coach great insights! In regards to your last question we're very successful, in facet I would say that a large portion of our client base aren't in the make money online niche, they're in health, fitness, career progression, wellness, relationships and so many more! :)

  • @crimespecs
    @crimespecs Жыл бұрын

    Good one mate. much appreciated

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    No problem! Glad you enjoyed it CrimeSpecs :)

  • @walkerlevan1734

    @walkerlevan1734

    Жыл бұрын

    Hey I’m new to YT ads (coming from FB) I’m on day 3 of ads an 0 conversions. I know there’s a lot of subjectivity involved, but as a general rule what us the learning phase like for YT ads on a brand new account?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Walker, great to have you over on KZread! You're right there is a lot of subjectivity, I would say that give it a week to at least give it a good test, the learning phase may be shorter but 1 week gives you a good amount of data to see where the bottle neck seems to be :)

  • @dhananjaykalyankar9875
    @dhananjaykalyankar98758 ай бұрын

    Thank you So much ❤❤❤

  • @JonPenberthy

    @JonPenberthy

    8 ай бұрын

    You're very welcome!!!

  • @victor-vs7dg
    @victor-vs7dg9 ай бұрын

    Thank you

  • @JonPenberthy

    @JonPenberthy

    9 ай бұрын

    You've very welcome!

  • @NxD3TH
    @NxD3TH Жыл бұрын

    Hi guys, how come you're leaving display network enabled? I've seen many advise to disable it

  • @kirilleremenko6952

    @kirilleremenko6952

    5 ай бұрын

    @JonPenberthy, also curious about this?

  • @stratfunnels
    @stratfunnels7 ай бұрын

    Is it recommended to use both custom audiences and URL audiences as a kind of targeting method?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Yes, but in different campaigns so you can see what targeting method is working best for you :)

  • @stratfunnels

    @stratfunnels

    7 ай бұрын

    @@JonPenberthy What is if you use it in one campaign, so for example 5 website URLs and 5 keywords (Custom google audiences) ?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Not a good idea if i'm honest, becuase now you're unsure which is working best keywords or URLs. If they are seperate you can clearly see which is the best and pause the other one to fosuc your ad spend on the campaign that's the most profitable.

  • @jfnuts7959
    @jfnuts795910 ай бұрын

    what about dadicated hostings?

  • @vilasdiwate3062
    @vilasdiwate30627 ай бұрын

    Question: How to scale it then once you start getting sales. Is it just about increasing daily budget?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Yes pretty much! But slowly increasing the budget, don't suddenly whack up the spend by loads, but incrementally increae :)

  • @vilasdiwate3062

    @vilasdiwate3062

    6 ай бұрын

    @@JonPenberthy Thanks for responding Jon. This was helpful.

  • @K.Loves.You8
    @K.Loves.You8 Жыл бұрын

    Hi, How would I prevent my sequence emails from going to the spam folder?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey K Ben, that's a rather large question, one i don't think I'm the best to answer as it's not my area of expertise. The key thing I would focus on is avoiding anything that emai providers will consider 'spammy' so no caps locks or emojis. Try and focus on having your emails in a more conversational/story like style rather than talking heavily about sales, or buying or anything that looks like that. Sorry I can't be more helpful, there's so much that goes into that but hopefully this gives you some ideas :)

  • @K.Loves.You8

    @K.Loves.You8

    Жыл бұрын

    @@JonPenberthy yup thank you!

  • @FXrevenue
    @FXrevenue5 ай бұрын

    Awesome video, how many ads do we have to create as a beginner in order to test ou the winning ads and can one create many ads in one campaign ?

  • @JonPenberthy

    @JonPenberthy

    5 ай бұрын

    I would start out with 3 different ads to test against each other :) Really glad you enjoyed the video!

  • @gauravjha9584
    @gauravjha958411 ай бұрын

    Great video very informative🔥 one question what's the difference between CGA and affinity audiences? Does CGA target only those who recently searched or based on search history?

  • @JonPenberthy

    @JonPenberthy

    11 ай бұрын

    Hey there! Great question so the difference is affinity audiences are based on interests, CGA audiences are based on Google and KZread Searches :) Hopefully that helps!

  • @gauravjha9584

    @gauravjha9584

    11 ай бұрын

    @@JonPenberthy thanks! do you have any videos on the optimisation part or any case study?

  • @JonPenberthy

    @JonPenberthy

    11 ай бұрын

    I don't have one specifically on optimisation, but I have a video about understanding your numbers so that you can best know what to do after you've launched. You can check that out in my channel by just typing in 'understanding your numbers' :)

  • @u-haulers
    @u-haulers Жыл бұрын

    If I changed my thumbnail to a custome thumbnail and it shows on my channel as such...why is it not showing as the thumbnail when I copy the URL into my Google Ad? Anyone know? It seems it only brings over the original thumbnail and not the new one I edited that shows on my channel now.

  • @AhmedElSebaey1
    @AhmedElSebaey15 ай бұрын

    Coupd I make “subscribe” as conversion?

  • @JonPenberthy

    @JonPenberthy

    5 ай бұрын

    I'm not 100% sure but i don't think you can

  • @nythaily7990
    @nythaily7990 Жыл бұрын

    Thanks you

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    No problem! Glad you enjoyed it!

  • @glennocean1586
    @glennocean1586 Жыл бұрын

    I came across this recommendation to use ALTERNATIVE KZread channel, different from the main one, to host videos for ads, because ads play times and click away ratio may skew the main channel performance stats NOT to your benefit... Any thoughts on this? Thanks!

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Glenn, so yes, we do this currently for the same reason, and because we wouldn't want the account to get shut down and lose all our organic content. BUT KZread is getting a lot better at separating out the two sources of traffic so it's not vital, but I would agree and say it's good practise :)

  • @glennocean1586

    @glennocean1586

    Жыл бұрын

    @@JonPenberthy Super! Thank you so very much, Jon!!! :)

  • @jriur9761
    @jriur97618 ай бұрын

    make tutorials about promote youtube channel google ads

  • @JonPenberthy

    @JonPenberthy

    8 ай бұрын

    Hey there, I don't run Google ads so wouldn't be able to offer advice on this as i'm not an expert in it. You could always use KZread to promote your KZread channel or videos.

  • @innovative237
    @innovative23710 ай бұрын

    Great video

  • @JonPenberthy

    @JonPenberthy

    10 ай бұрын

    Thanks so much! I'm glad you enjoyed it!

  • @ImranAhmedPre-ConRealtor
    @ImranAhmedPre-ConRealtor7 ай бұрын

    Hi Jon I watched lot of your videos, amazing stuff !!!. I am a Realtor selling pre-construction condos in Toronto. Do you think real estate is a god fit for your coaching program ?

  • @JonPenberthy

    @JonPenberthy

    7 ай бұрын

    Hey there! Really glad you're enjoying the content on my channel! If i'm honest I would need to know a bit more about your business before knowing that or not, best thing you can do is book a time to chat with someone on my team through this link, that way we can find out if your business would work with our model and if it doesn't then my team can hopefully point you in the right direction :) www.legitmarketingacademy.com/book-my-phonecall?sl=youtubechannel

  • @andrewtee7978
    @andrewtee7978 Жыл бұрын

    It is more difficult to optimize your KZread campaign now - for example you cannot delete keywords that are not performing as the platform is different to what it was previously. I would be interested to know how you go about optimizing your youtube campaigns today. I previously purchased your youtube ads course, but unfortunately it is now out of date.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Andrew Tee! The was Tube Ads Academy I'm assuming? We have a current and up to date KZread Ads program called Aducated Academy that we continue to change with the platform :) I would say it's not more difficult to optimize your campaigns at the moment, it's just a matter of testing more campaigns rather than fewer campaigns and more tweaking :)

  • @andrewtee7978

    @andrewtee7978

    Жыл бұрын

    @@JonPenberthy Where do i find out about Aducated Academy

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Here's a link to check it out Andrew tubetrafficads.com/more-info-aducated?sl=youtubechannel

  • @andrewtee7978

    @andrewtee7978

    Жыл бұрын

    @@JonPenberthy Thank you

  • @kirilleremenko6952

    @kirilleremenko6952

    5 ай бұрын

    @@JonPenberthy Is this program still supported? The checkout links are not working.

  • @NinjaAlaska
    @NinjaAlaska8 ай бұрын

    I know audiences work i use them i India for i wonder why i get 1000$+ cpm how do i fix it? :(

  • @Normal-lg4bd
    @Normal-lg4bd Жыл бұрын

    مثل همیشه عالی

  • @aaronmellon2359
    @aaronmellon23594 ай бұрын

    Serious question. Title says 2024. Yet everything else says 2023. Did the uploader just change the title?

  • @JonPenberthy

    @JonPenberthy

    4 ай бұрын

    Yes, but it all still applies :)

  • @vbhjg2779
    @vbhjg2779 Жыл бұрын

    مرسی

  • @alitanni
    @alitanni Жыл бұрын

    Great

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Glad you enjoyed it :)

  • @newworld0342
    @newworld0342 Жыл бұрын

    When you put 35 for CPA does it mean that you are going to pay 35 each time somebody clicks at your ads.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Not quite New World, that like a max that we want to pay, but it wouldn't usually reach that, it's only to show KZread we're serious about advertising

  • @newworld0342

    @newworld0342

    Жыл бұрын

    @@JonPenberthy another question! Does CPA means that youtube will charge if someone does the specific action in our ad for example putting their info or email or putting their credit card info to purchase. If they don't take these actions we won't be charged.

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    You will be charged based on people watching your Ad New World, The CPA just gives KZread a bench mark for the sort of max that you want to pay for each action :)

  • @motivation4life430
    @motivation4life430 Жыл бұрын

    I love you bro

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Appreciate it Fabspire! Glad you enjoyed the video :)

  • @tulanilaing4682
    @tulanilaing4682 Жыл бұрын

    What do you use to stop bots?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    What bots do you mean Tulani? :)

  • @tulanilaing4682

    @tulanilaing4682

    Жыл бұрын

    @@JonPenberthy firstly thanks for your reply, second of all I don't know if you are familiar with the search ads section of google but there are a lot of invalid clicks there because of bots and this eats up the budget. Now a few weeks ago I started a campaign selecting lead generation as my goal, my google dashboard metrics showed clicks but my google analytics and click funnels dashboards does not have the same number of visitors on the landing page. I look further into this and learned that bots are now clicking on KZread ads the same way it was with search ads. Are you familiar with this?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Ahh okay, so yes we have noticed that, at the moment if I'm honest it doesn't seem to be much of a problem as our ads are still very profitable, but there is something you can do to reduce it for now! If you go to 'where ads shown section' and pause any of the channels that have any more than 5 interactions at 100% integration rate! That should do it until Google comes out with a solution. :)

  • @tulanilaing4682

    @tulanilaing4682

    Жыл бұрын

    @@JonPenberthy thank you for your response, I will have to look deeper into this.

  • @energy-guide
    @energy-guide Жыл бұрын

    SOLUTION VIDEO TRULY NEEDED - How do SMALLER advertisers get their ads APPROVED on TOUCHY topics? FOR EXAMPLE There is an KZread advertiser with Spirituality courses called MINDVALLEY - KZread approves their ADs but when smaller advertisers try to run a similar ad about the SAME topics like Manifesting the smaller advertisers do not get their ads APPROVED! KZread seems to only be ok with approving ads on controversial topics only if the the ad spend budget is HUGE! Other than changing topic…what is the SOLUTION?

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    Hey Energy Guide, that's an odd problem you've found. We have had a ton of clients in the same niche, all small companies spending $5-$10 a day and they've had no problems at all. Just be extremely mindful on the ad guidelines and what you're saying in your ad as KZread are very strict on anything that sounds like it could be a breach of the terms. Hopefully you're able to work this out soon, but you don't have to be spending a lot to make it work :)

  • @hgyi357
    @hgyi357 Жыл бұрын

    what about hostgator

  • @JonPenberthy

    @JonPenberthy

    Жыл бұрын

    What about it?

  • @AhmedElSebaey1
    @AhmedElSebaey15 ай бұрын

    Could I make a subscribe to the channel as a Conversion?

  • @JonPenberthy

    @JonPenberthy

    5 ай бұрын

    Yes you can! :)

  • @AhmedElSebaey1

    @AhmedElSebaey1

    5 ай бұрын

    Please let me know how to do that ^^ that will totally help me! and thanks so much for your content.@@JonPenberthy

  • @alexandrevaliquette3883
    @alexandrevaliquette38837 ай бұрын

    1:00 That transition from top quality to mid tier quality... just why in 2024??? Give this guy a proper mic and/or a basic acoustic treatment (diy 2-3 Rockwhool panels should be fine) and his own background hype music. He deserve it isn't? Still great content, but I found that lack of consistency a little strange. Especially from a team that promote high quality marketing. Maybe I'm just to fussy? You are the experts, I'm just a random dude in the comment section, what do I know.

  • @ImpactNewsMedia
    @ImpactNewsMedia8 ай бұрын

    You Tube adverts now make watching anything, totally unbearable.

  • @nyezinahsolomon

    @nyezinahsolomon

    6 ай бұрын

    KZread has a premium. To avoid ads go premium