Great video. Someone said to me "have you been reading Marty Cagan? You sound just like him". That was my intro. So I started reading inspired and was amazed how similar his method are to my own! So glad to know of him. Everyone needs to read these books! More importantly they need to study and truly understand them. The nuance is often key! Figma may be the best available overall but they still have a LONG way to go. As someone who's led the creation of creative tools for major entertainment products I can tell you they are at least 2 decades behind. ...and neither they or their primary audience realizes how much they can/need to improve. They are going down the same paths our tools were in 2004ish.

Enzo, thank you for great questions for Marty! I have watched tens of interviews with Marty during last 1.5 years and the questions you asked in this interview, I don't remember that anyone asked Marty before! Spent nice 1.5 hours writing time-codes (published them in another comment) along the way -- so others could check-out the topic they're interested the most. Thank you Enzo and Marty!

You did a homework well June. LEARNED HOW APPROACH TO ANYONE FROM YOU... Great.

Time codes: (0:00) Intro (1:16) Marty Cagan's background (2:08) Difference between Product Management before and after Product/Market Fit and what works and doesn't (5:26) Day-by-day differences for the Product people working in early stage startups and in growing / enterprise companies (7:16) Product Manager role in Go-to-Market Strategy (10:10) When is a good moment to hire a first PM in startup? (14:09) Relationships between founders and first PMs hires (16:52) Why Project Manager is a "bad" word in Product Management world? (17:52) Any examples of "top-down" companies that do well? (20:41) About Steve Jobs (22:34) How to learn to listen to customers? (26:24) How do you bridge the gap between listening to the people but not listening what they want you to do? (34:30) What's wrong with focus groups? (34:57) What MVPs are for? (38:47) Are Product things described in 10+ years old books still relevant today? (40:24) Why do you think Figma won? (42:20) About importance of a Product Trio (43:04) What AI will bring to us? (50:15) 5 years from now, what do you think will change in PM role? (51:34) About 4 SVPG books (52:35) About the questions the latest book "Transformed" answers (56:19) An example of a company that successfully transformed (59:48) When it's a good moment to read each of SVPG books?

It will be great to have Steve Blank on your podcast to talk about customer discovery - the other side of the coin of product discovery.

Super intéressant ;) !

Really relevant to us at Swarm! :) thanks!