Product Line Breadth vs Depth Explained
When firms like Sony or Kellogg's has a wide variety of products they sell, they have product lines. Here we talk about how firms can expand or contract their products lines and their product offereings.
#productlinebreadth #productlinedepth #principlesofmarketing
Topic 10: Branding and Packaging
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Пікірлер: 15
Thank you. So helpful
Thank you so much for this video! You don't believe how confused I was! Now I finally understand this concept! Thank you so much again!
Thank you very helpful 🤍
From Oman , thanks it’s very helpful
@ProfessorWolters
3 жыл бұрын
Thabk you
Thank you so much , so helpful
@ProfessorWolters
Жыл бұрын
Glad I could help!
So product breadth is the variety of product lines that a company has, while product depth is the different types of products in the same product line. Help !
ØProduct mix consists of all the product lines and items that a particular seller offers for sale. ØProduct mix width is the number of different product lines the company carries. e.g.; Wal-Mart. ØProduct line length is the total number of items the company carries within its product lines. ØProduct line depth is the number of versions offered of each product in the line.
Good video professor! Did you film this up at the campus? For some reason it kind of looks like a green screen.
@ProfessorWolters
3 жыл бұрын
it is in the atrium of the business school building. it does have that weird look, but i was there :)
And of course there are the very successful companies that ignore depth and breadth. Despite their not-so-secret secret menu, In-N-Out sells a couple of burgers, fries and milkshakes. That's it! No hot dogs. No chicken. No salads. No breakfast. Nope. Half a billion bucks a year.
@ProfessorWolters
3 жыл бұрын
Focus on what you do well and go with it. No need to expand if things are already wonderful :)
comment for the algorithm
@ProfessorWolters
7 ай бұрын
Thank you