Planters has explained why it killed off Mr. Peanut-Here's why
This week, snack brand Planters released a video showing the apparent death of its fictional mascot, Mr. Peanut. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.
For access to live and exclusive video from CNBC subscribe to CNBC PRO: www.cnbc.com/pro/?__source=yo...
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
#CNBC
#CNBC TV
Пікірлер: 790
His body was unofficially been cremated. He's fire roasted peanut now. Don't hate me
@demetrixallen1636
4 жыл бұрын
Dead Eye dude, grow a heartbeat
@nautilume7114
4 жыл бұрын
That’d be so badass
@AB-wj3si
4 жыл бұрын
He died for these jokes. Legend of a legume .
@celeste_andfriends7604
4 жыл бұрын
Too late
@revinhatol
4 жыл бұрын
Mr. Peanut (2010): "And that is destiny fulfilled."
Well seeing how it's a meme already, they succeeded
@DarienCaldwell
4 жыл бұрын
haven't seen any memes about it at all.
@venomasmark154
4 жыл бұрын
@@DarienCaldwell i've seen like 7 so far
@venomasmark154
4 жыл бұрын
task failed successfully(?) (they wanted mourning, they got memes)
@gloryboy5812
4 жыл бұрын
Darien Caldwell apandah
@jaybyhop
2 жыл бұрын
Didn't last long.
They explain why they do it" So turns out grief is exploitable so We wanted to capitalize on it"
@flapjack0925
4 жыл бұрын
Well in this case, they were talking about fictional characters
@carlosg5375
4 жыл бұрын
It’s a fucking fictional character
@andywright6713
4 жыл бұрын
In my opinion not a smart marketing strategy but a bit better than "Hate" marketing.like Gillette tried.
@GigaSyntax
4 жыл бұрын
It’s a fictional character you snowflake
@DUSM
4 жыл бұрын
So true. Smh.
peanut allergy sufferers around the world are now rejoicing
@StarsDeveloper
4 жыл бұрын
Nugget 294 explode them in the remains of the nutmobile
@Jon_Fury
4 жыл бұрын
I agree as a wise group of men once said “Degenerates like you belong on a cross”.
@kylefinessiano6651
4 жыл бұрын
Nugget 294 not me...before i was allergic i would eat pnuts a lot
@kiddcarmine_
4 жыл бұрын
Yessir
@leticiasanchez9152
4 жыл бұрын
That's dark way of thinking of it
They'll obviously bring him back, so he can't really be dead. Planters would never cannibalize their iconic mascot!!!
@johnpossum556
4 жыл бұрын
Sure they would if they have another one or plan to go forward. He looks like he belongs to the Monopoly Era anyway.
@ededos478
4 жыл бұрын
@Rabbi Goldschlong Thank you Rabbi, I fixed it.
@jacksonshepherd7927
4 жыл бұрын
W imagine a cyborg peanut
@liamdogzrulz3253
4 жыл бұрын
That doesn't mean anything. Just because they killed him doesnt mean hes coming back. Things change
@trippiebluee7374
4 жыл бұрын
W yea it’s for a super bowl commercial
Mr peanut died a hero. His whole life he prioritized others and put their needs ahead of his. He brought color into a dull world and brought comfort and light into everyone’s life. Unfortunately this light has been extinguished but the light will burn forever in our hearts. He will live on in our memories not only as the mascot of planters peanuts but as a loving friend who has been there for all of our lives.
@TheLinposterIsSus
4 жыл бұрын
He’s alive. It’s canon
@yandighost
3 жыл бұрын
@@TheLinposterIsSus shut
@deekay4453
3 жыл бұрын
“There” (And English is not even my first language)
@randomjohn6831
3 жыл бұрын
@@deekay4453 I was hammered when I typed that 😖
@randomjohn6831
3 жыл бұрын
@@deekay4453 I fixed it 😳
National day of mourning will be tomorrow. Rest in peace, my friend
@nomochord3364
4 жыл бұрын
It is today.
@SpacelyHendrix
4 жыл бұрын
Wow
@revinhatol
4 жыл бұрын
Mr. Peanut (2010): "And that is destiny fulfilled."
Everyone who died in endgame: Iron Man Shrek Waluigi Robbie Rotten Sans And most importantly MR. PEANUT
@thefiImarchive
4 жыл бұрын
#rippeanut
@davidacosta3737
4 жыл бұрын
satan man bear pig the super devil happy tree friends warios evil brother danger Dave Tetsuo Akira for the 4th time but he was reborn in july 4, 1987 in Sopporo Japan;thinking if he only hadaway beer Soporo bill murray for the 30;000,002 time. and Kobe bryan and his daughter may they rest in pieces i mean peace. o and all of africa and oaxaca. King a dorra rules spawn of hydra,mothra, and Smoug the desolace one, and durans bane!! something something dark side!! long live the empire down with the rebel alliance scum!! pedo bear your next!!!!
@waluigi5737
4 жыл бұрын
I’m still alive dude! WAH!
@waikeonglim7703
4 жыл бұрын
So long, our long beloved snack mascot
@minecraftsteve1593
4 жыл бұрын
*YOU WANNA HAVE A BAD TI-* 🔪 9999999999999999
imagine they bring him back
@WhatIsMyLif3
4 жыл бұрын
Well it have to be by science or magic.
@phantomaviator1318
4 жыл бұрын
I guarantee it, just like an action movie. "How are you still alive, you literally got hit in the face with a 1000 lb bomb?!?!" "Nut."
@jtytofficial2671
4 жыл бұрын
@@phantomaviator1318 He would have to be a ghost because the twitter confirmed he was dead.Or they can revive him
@goodolgranite8247
4 жыл бұрын
Comic Book Death, maybe?
@justpassingby3063
4 жыл бұрын
JTYT Official baby nut
We could collect the dragon balls to revive him
A death is a death real or fiction it still hurts.
*TOP TEN ANIME DEATHS*
@aldra8507
4 жыл бұрын
I couldn’t think of a name So this is it i didn’t like this for it can stay at 69
@Nagatem
4 жыл бұрын
Sorry but all the current top ten anime deaths are filled with pillar men, stand users and a gay vampire
@loki3836
4 жыл бұрын
I have an idea of a name for you. It should be "Fat Guy With A Hat"
Don't worry guys he will respawn next round just let him rebuild all the barriers so he can get his shit back.
HA
@jaedyn2121
4 жыл бұрын
Juice Wrld: I am *CRACKED*
@joemamas7739
4 жыл бұрын
Iron man I’m also dead
@serenitymills1794
4 жыл бұрын
Groot:I am Groot
@michaeljones8495
4 жыл бұрын
I feel like this could've been impactful if it was backed up by something, like Tony's death was, but now it's just a meme.
@lazer.evxety4508
4 жыл бұрын
Mr Peanut: I’ve been *SACRIFICED*
This will not play well with the loss of Kobe
@randomdude9217
4 жыл бұрын
Clurk Roberts they pulled the ad from the superbowl
Seeing Mr Peanut die actually did make me sad too
I'm genuinely sad about this :(
Big mistake! The only reason I eat my peanuts is Mr. Peanut. What I am going to do now?
@sinisterzz5031
4 жыл бұрын
Roberto Gallegos Nutella?
@Nagatem
4 жыл бұрын
Eat cashews?, almonds?, macadamia? Or is that considered cheating?
@JuanJaime214
4 жыл бұрын
Eat Mrs. Peanut
@AB-wj3si
4 жыл бұрын
@@JuanJaime214 omfg 🤣
@mickeyrosa7226
4 жыл бұрын
@@Nagatem LOLOLOL
I was watching a video and the Mr. Peanut ad popped up and I was like "No, that can beeeeee!" After the ad, I immediately searched it up on KZread for an explanation! It's sad see that Mr. Peanut is gone. Rest In Peace Mr. Peanut 1916-2020 "He gave us delicious peanuts with various flavors and on top of that, he gave us joy" 🥜🥜🌹💐🌸🌼🏵🌹💐🏵🌸🥜🥜
CNBC:” They killed off their mascot to get the same attention as Iron Man dying” Baby Nut:”Actually, you’re wrong.”
This is brilliant, every year they should just continue killing Mr peanut in more graphic and brutal ways.
@exio3099
4 жыл бұрын
No cap I'd start buying Planter's if they did that
@SweatySoda
4 жыл бұрын
It's almost like South Park how they did that to Kenny.
@dad7493
4 жыл бұрын
Imagine if one year they gulliontined his head off.
R.I.P. mr.peanut we loved you ❤️❤️😔😢🥺
y’all killed my mans to see what would happen
People with peanut allergies: MISSION SUCCESSFUL
@revinhatol
4 жыл бұрын
Mr. Peanut (2010): "And that is destiny fulfilled."
Here's why: *For money* *For Publicity*
Mr. Peanut 2020 Kobe 2020
He was driving the car (Peanutmobile) when they ran off the road in order to avoid an armadillo. Letting go of the branch was the least he could do.
They actually thought this was a good idea 🤬🤬🤬
@djpaintbucket2662
4 жыл бұрын
lmfao ikr
@thoushallbefree5387
4 жыл бұрын
Seems a little planned when you look at the coincidences, not! Published 2 days b4 Kobe’s death (26th)on the 24th and his number is 24!
@djpaintbucket2662
4 жыл бұрын
@@thoushallbefree5387 I'm not understanding. Do you mean they purposely posted it on his death? Or they purposely posted it at some other time because if you're saying they posted it 2 days before his death which equals his number which is a coincidence, then that's bs.
Mr. Peanut died when they took him of the top of the factory in San Fransisco.
I legit cried for Mr Peanut
@BobotPlayzBobotRebel
4 жыл бұрын
@@j.c.5480 I was crying for half an hour out of respect for Mr Peanut.
@nomochord3364
4 жыл бұрын
J. C. Very respectful, my man
VaynerMedia is over rated and this is one of their worst ideas. Mr Peanut will be back after they fire clueless VaynerMedia.
@BurningChurro20
4 жыл бұрын
It’s already a meme so it’s actually working
@BadGruRising
4 жыл бұрын
@@BurningChurro20 This is a sacrifice like iron man's this is very sad and not a time to be angry but a time to be Mourning's
@platinumgio12344
4 жыл бұрын
Cringe Sauce yes
@prislaem3838
4 жыл бұрын
Well, I won't be buying planters products anymore! 🥺🥺😥😥😥😭😭😭😭😭😭😭
@JavierFernandez01
4 жыл бұрын
He's probably fine. Purdy sure hes been toasted before... im saying he's probably training with batman as we speak. Getting stronger. Keeping that armadillo safe. Yea.
I’m here from the future at Super Bowl LIV, Mr. Peanut has been revived as a Baby Nut.
My peanut’s death has to do with the phenomenon of real humans mourning the deaths of fictional characters.
Mr peanut and now Kobe. 2020 is gonna be a bad year 😔
@nenegenic
4 жыл бұрын
Pew Pew Alex don’t worry we’ll promise that 2020 will be better at the end I begging!
We will all miss him Rip mr peanut
Imma be real with you. I'm pretty sure he's not actually dead and this is all a publicity stunt. You can't just kill off a century old icon and mascot on a whim like this.
Mr.peanut gonna run into Kobe now 😭
Is it me or did the background music they used hurt your ears too?
Bro HE WAS THE HOMIE, NOW HE GONE. Rest in nut mr.peanut.
Rest in pieces
@mommytorres16
4 жыл бұрын
... Reese's Pieces?
In the Super Bowl commercial, Mr. Peanut is probably gonna show up to his own funeral with some cool action music and then say "Miss me?"
*😭😭😭😭😭I'm gonna miss him so much!*
If he's gone for real I'm literally going to cry
I always figured we'd come to this eventually... using death as a marketing device solely for marketing.
May his soul Rest In Peace he will be with us forever in our hearts
Guys can we get a moment of silence and an "f" in the chat to pay respects?
@robloxsonicfan89yt27
4 жыл бұрын
Starhaven f
@akgbsoldiercomrade6379
4 жыл бұрын
*F*
I saw the commercial 10 seconds ago
@franciscohi9218
4 жыл бұрын
Lol same
@nomochord3364
4 жыл бұрын
SAME
@exio3099
4 жыл бұрын
Damn I didn't even ask
WHY??? I am so upset by Mr. Peanut's demise!!! Who did he offend? People who wear monacles? Top Hat's? Canes?...
@exio3099
4 жыл бұрын
Peanuts
@sharonramone7186
4 жыл бұрын
@John Howard Perhaps...
"Mr peanut is not a classy peanut. He is a regular peanut with a hat and a monocle" "That's what makes him fancy"
@stimcc9890
4 жыл бұрын
“Jim, enough with the classy”
Every death ends with a happy ending we will get roasted peanuts plz don’t hate
Who’s here after the new commercial released during the Super Bowl LIV where he’s back?
im really sad... mr peanut, you were always my favorite anime character rest in peanuts lil dude
And then he shows up as a baby peanut and says "JK", still had his memories. So he didn't actually die really, just a new body.
I never knew I'd cry about a peanut
Mr peanut is no Iron Man
@lorddestroy9996
4 жыл бұрын
Your right he is better.
@exio3099
4 жыл бұрын
He's better
Australia fires Ww3 Coronavirus Kobe death And now mr peanut death, this is getting out of hand
What it teaches me: Roadkill > swerving crazy to avoid an animal
What’s the movie called again
People make a computer model of Mr peanut before it's too late
Wait everyone was being serious with their mourning? I thought it was ironic
Imagine if they closed down the company
Hands up in the air screaming WHY!!!! Not Mr. Peanut!!! Not Mr. Peanut!!!! 😢😢😢😢😢😢😢😢
For the whole thing I thought they were gonna make a super great point saying "If we can share so much love for a fictional character, then why can't we show that kind of love for each other?" What a let-down.
Mr. Peanut (2010): "And that is destiny fulfilled."
I always thougt Legends never die😢😭 RIP
This is really the saddest moment for all of us in 2020
It's confirmed he's not dead
Blade smiling on the opening song is the best part of the commercial...
This is the news we need
So basically they did it so that it would become viral and their brand would be popular for a little while. Smart, very smart
@Ishouldprobablyhidemynamelol
4 жыл бұрын
Ya_Boi_Bullet True but it does us dirty nonetheless
We lost Mr. Peanut We lost Kobe The Coronavirus The war between Iran and the USA 2020 has not started off great
@KBFilmRoom
4 жыл бұрын
Mr Peanut is Kobe🤔
Alright can you revive him now?
0:28 says they were basically just showing how ppl mourn over fictional characters but now ppl are basically just memeing it lmao
Mr peanut is dead! To show your a true fan, Like if your a true nutter
@sinisterzz5031
4 жыл бұрын
Storm the Wolf I nut all the time when I think about mr peanut
@dianheart2243
4 жыл бұрын
Nutting in memory of Mr. Peanut
Kind of sad because when I go to McDonald's to get a hot fudge Sunday with peanuts package but now they don't anymore. Is it random but I kind of gulped in a tear!
He sacrificed himself for his friends and random armadillo
@Baccofeen
4 жыл бұрын
hes alive now look up baby nut
Happy 21st birthday peanut jr, it’s been a weird year!
He's back
I just watched the new ad for it 🥺
They cremated him, now he’s peanut butter
Of all places to have End Game spoilers it’s this video ??!?
When a commercial try’s to mess with your feelings
Honestly had no idea that was Wesley Snipes.
My two cents is this will make me look at the other brands on the shelf.
Guys he’s back
100$ in the new commercial they will be releasing a planters crispy nut
*PLOT TWIST, HE ESCAPED RIGHT BEFORE THE BLAST AND IS OK.*
Rest in peace mr. Peanut you will be missed😢
Press *F* to respect the legend
Now planters will go bankrupt without him
@StarsDeveloper
4 жыл бұрын
Amtrakfan 406 watch that revenue tank down
@amtrakfan4068
4 жыл бұрын
SlientGaming - Gaming and More what do you mean
why am i sitting in bed at 9:47 pm crying over a fictional humanoid peanut
@catphillips4987
4 жыл бұрын
Me too.. Me too It's 20:06 and I'm crying about mr peanut
Nowadays planters was my dads fav snack,but now the mascot died at least he save the actors.RIP died at 2020 Mr. Peanut.😕😢😭😭😰😰🥺🥺🥜🥜🥜🥜
"Specifically, we were thinking about fictional characters, like when Iron Man died." OK, but you don't need to just spoil it like that, Mike.
I don't need sleep, I need answers
R.i.p. This person is peanut
RIP Mr. Peanut 😔😭
Petition for Mr peanut's birthday as a holiday
Pretty stupid reason to kill off an iconic character, just because they were thinking of an Avengers movie.
I don’t catch up on news. Did he actually die or is this just a silly ad?
It was definitely nuts to kill off their own mascot.