Performance Marketing (Pay Per Click) Roadmap | How To Grow Your Career & Earn Lakhs In 2023
In this video we will discuss how freshers and experienced people can grow and earn a respectable income from performance marketing also known as pay per click marketing (PPC). Please note that this video only contains the most essential guidelines that you can use to estimate the growth trajectory and this video will not educate you on the core principles or detailed topics of PPC.
I am assuming that people who have studied Google ads / Facebook ads and fundamentals of PPC will be able to recognise some points from this video and act in the direction which will save them a lot of time, give them immense clarity on what needs to be done and what needs to be avoided as well as allow them to take the right steps confidently.
*****
TIMESTAMPS:
0:00 Introduction
01:58 - What all will we discuss in this video? (Agenda)
07:15 - What is performance marketing? (in a practical sense)
12:10 - The concept of Return on Ad Spend (ROAS)
13:28 - The 3 most important concepts of PPC for aspiring professionals
18:00 - What are PPC marketing professionals responsible to achieve?
24:09 - What kind of work is done in a performance marketing job?
29:17 - What is the meaning of a media plan ?
35:50 - What are the various software and tools performance marketing professionals must be aware of?
40:21 - Basics of Google Ads
45:00 - Basics of conversion tracking & attribution modelling
47:00 - Basics of reporting, custom columns, segments, and dimensions
52:34 - How can you initiate your personal projects on Google ads?
55:14 - Job role definition & requirements: Performance Marketing Trainee
01:01:08 - Job role definition & requirements: Performance Marketing Analyst
01:07:42 - Job role definition & requirements: Performance Marketing Manager
01:12:22 - Job role definition & requirements: Performance Marketing Strategist / Director
01:16:49 - How to get a high paying job? (Fundamental steps)
01:20:55 - What is a Performance Marketing Report?
01:24:56 - How can you create your own campaign and generate data for this report?
01:30:06 - Conclusion
*****
Link To Our Practical DM Program Brochure: bit.ly/practical-dm-brochure
Link To Practical Digital Marketing Program For Beginners: bit.ly/dm-practical-program
Check Out the Free Digital Marketing Course: www.newageskills.co.in/s/stor...
Paid 20-Minute(s) Detailed 1-to-1 Consultation: www.newageskills.co.in/s/stor...
USE PROMO CODE: DHEERAJ to get FLAT 10% OFF!
🔥 The Most Comprehensive & Practical Digital Marketing Program Offered at 1/10 Of The Cost of Offline Institutes
🔥 Perfect For People Who Want To Apply Digital Marketing In Their Job or Business With Minimal Gyaan & 100% Explosive Practicality
🔥 This Course Is Taught & Mentored By Dheeraj - An Alum of ISB, Hyderabad & Digital Consultant With More Than 7 Years of Agency & Brand Consulting Experience
*******
💙 Learn Digital Marketing With Dheeraj Thukral Practically With Live Doubt Sessions
💙 Understand The Fundamentals Of Marketing & Implement For Any Kind Of Business Problem
💙 Get a Complete Practical Walkthrough With Real-Life Case Studies & Agency Templates
💙 Get Each & Every Doubt Resolved By Dheeraj Personally - Trust me! This experience is not like your typical programs available in the market!
💙 You Will Also Be Provided With No-Cost Bonus Modules On Interview Questions, Technical & Business English, & More!
💙 Get Certified By Dheeraj Thukral & Team NewAgeSkills and verify your certification through our 24x7 integrity checker
💙 Major Topics Covered: Marketing Fundamentals, Digital Advertising, Content Strategy, Complete Digital Strategy, Personal Branding, and Technical English For Career Success
*****
👇 Contact Me On Social Media 👇
Whatsapp (Kindly DO NOT CALL before messaging us): +918595894144
Twitter: / dheerajt94
Instagram: / dheeraj_thukral94
Email: dheeraj@newageskills.co.in
LinkedIn: / dheerajthukral
*****
#digitalmarketinroadmap #digitalmarketing #digitalmarketingjobs #digitalmarketingcareer
Пікірлер: 249
Link To Our Practical DM Program Brochure: bit.ly/practical-dm-brochure Link To Practical Digital Marketing Program For Beginners: bit.ly/dm-practical-program USE PROMO CODE: DHEERAJ to get FLAT 10% OFF! 🔥 The Most Comprehensive & Practical Digital Marketing Program Offered at 1/10 Of The Cost of Offline Institutes 🔥 Perfect For People Who Want To Apply Digital Marketing In Their Job or Business With Minimal Gyaan & 100% Explosive Practicality 🔥 This Course Is Taught & Mentored By Dheeraj - An Alum of ISB, Hyderabad & Digital Consultant With More Than 7 Years of Agency & Brand Consulting Experience
@harshm1257
3 ай бұрын
Sirr how can we learn abt digital marketing and all the aspects of it ...can u suggest any courses which r free or paid and can help to gain knowledge abt it
"Mazza", the part where you highlight about what actually a person is going to do day in and day out, tools, creativity score, type of work is my favourite.. Your long form videos like these actually set you apart (the differentiation factor)
@DheerajThukral
Жыл бұрын
Thank you 🥰🙏🏻
Mazaa 😊 Thank you, Mr. Thukral. I have gained a valuable insight, and I highly recommend all freshers to carefully watch this roadmap. It's a complete guide, and I don't think we can find such a descriptive roadmap on KZread. Once again, thank you so much, and please continue creating such valuable videos. God bless you.
'mazza' I have just watched one of the best video on yt.. how genuinely you described all these things. now I know what I have to do. I was doubtful about DM and the website development but you explained it so well. thanks for everything you have done for everyone intentionally.
Very Straight Forward, loved your way of explaining. "Mazza"
"MAZZA" Thank you Sir for this detailed video on Performance Marketing! This is the only video on KZread that covers all aspects of Performance Marketing from basic to advanced. Thanks again Sir 🙏
@DheerajThukral
Жыл бұрын
You are most welcome
You are exactly saying the facts. I’m working as a retargeting manager for paid ads.
"Mazza" I have to say that this video helped me understand how Performance Marketing works, what the jobs are, and what their specific duties are. Thanks!!
you are amazing sir. I have never seen someone who gose in the level of depth with very cool way.
"Mazza" Thank you for sharing such a detailed video on Performance Marketing it really clarified all my doubts and I had a Chandelier On moment dimaag ki battiya jal gayi literally
Mazza. This 90 minutes of video help to break my own created psychology.🙏
Mazza Sir Thank you!
"Mazza" Sir. Thanks for such Informative & Eye Opening Session
Superb content everytime thanku very much love you sir 💯💯💯💯💯💯💯💯💯
Thank you so much sir for your valuable information!!! Your are such a great digital marketing teacher and i enjoy a lot while watching❤❤❤
@DheerajThukral
Жыл бұрын
Thank you so much, Sumit! :)
Mazza This is so insightful
Moz kardi bhai ji 🤟
It was really insightful. A Big thank you sir for presenting an accurate picture in a world full of immense miscommunication. Grateful.
@DheerajThukral
11 ай бұрын
You are most welcome❤
Wow, just mind blowing
Mazzaaaa 🥳👍🏻👏🏻
Mazza 🙌
Majja😊 agaya dheeraj bhayia apka roadmap dekhke
"Mazza" aa gya Sir , ek puchna tha ki apke Google ads ke course me live doubt classes milegi na ?
Sir performance marketing ka roadmap video lane k liye apka bahut bhut dhanyawad...sare insights beautifully apne clear kr diye...
@DheerajThukral
Жыл бұрын
🙏🏻😇
Mazza sir ji
Mazza, great level of detailed explanation considering the current market trends. Thank you sir for this amazing video.
@DheerajThukral
9 ай бұрын
Thanks a ton 🙏🏻💙
"Mazza" I learn a lot from this series, its an eye opener for me about PPC. Thank you Dheeraj sir for valuable Gyaan.
@DheerajThukral
11 ай бұрын
You are most welcome! :)
Mazza ❤
Worth of spending time😊......❤
Mazza! Thank you Dheeraj Sir for this insight.
@DheerajThukral
11 ай бұрын
🙏🏼💙
Really helpful video sir. watching full video , got Majaaa
Mazza agay sir ... ❤❤
Mazza 😄
Mazza 😊
Majja, Thank you, sir. After seeing your video, I finally understood that this was not my sector; I belong more in the main business of dropshipping.
@DheerajThukral
Жыл бұрын
All the best
Mazza agaya❤
Mazaa ☺
Mazza agya📈📈📈sir Thank for sharing this wonderful, insightful and unique video.
@DheerajThukral
Жыл бұрын
You are most welcome, Aniket ❤
Mazza
Mazza aa gya sir ....I really appreciate your work sir ... I've seen you two times ❤❤❤
@DheerajThukral
Жыл бұрын
Thank you so much 😀
Lot of realstic things everytime thannku sir very much #digitmarketing roadmap
Mazza!
It's such a detailed video. I love it
@DheerajThukral
Жыл бұрын
Glad you liked it! ❤️🙏🏻
love your long videos, great brief valuable insights
@DheerajThukral
Жыл бұрын
Glad you like them!
Mazzaaa
Bahut majja aaya sir, Thank you .
@DheerajThukral
Жыл бұрын
Thanks a lot, Onkar :)
"MAZZA" aa gya sir ✅ 👍
@DheerajThukral
Жыл бұрын
🥹❤️🙏🏻
Loved this long form series of yours! Can you please make one on social media marketing jobs and career as well? will really help! Thankyou in advance brother.
@DheerajThukral
Жыл бұрын
Sure. Thanks for your kind comment 😊
@user-oy5ys1cv1i
3 ай бұрын
Wow superb
Mazza Aaya
Sir bohot behtareen vedeo mera apko eak ajezana request hai kai agar ye 1 hr 30 min wali vedeo pieces may hotteee to acha hota i mean eak play list banaty or 10 to 20 min ke eak vedeo upload karty eska ye faida hota kai sab log apkai channel say engage bee hoty orr asani saay vedeos dekhty
"mazza" i really appreciated the way you put you thought and your style of presentation 👍. Sir can we get the your presentation sheet i will helpful for us ......
Bohot sara "MAZZA" 😁👏
MAZZZa agya
ACTING SUPERB SIR 🤗🤗🤗🤗🤗🤗🤗🤗
Dheeraj sir I have watched your digital marketing roadmap(all 4 parts). And I just finished this performance marketing roadmap. I also watched your video on anxiety. I have gained so much clarity, at first I didn't know much about how DM is done in Agencies or in the corporate world or in real business practically. But after watching your roadmap videos 🤯, I got clarity and confidence. And I also understood the importance of "Excel". Mazza aagya sir ji. Now I am going to purchase your digital marketing course, because I want you to be my mentor. Thank you so much 😊
@DheerajThukral
4 ай бұрын
Thank you, Aziz :) I am glad that you found value from my channel.
MAZZA!!
I wanna pursue BBA in digital marketing... Is it a good choice or should I just do BBA then take a digital marketing certificate course or MBA in digital marketing?
Mazaa aagya
Mazaaa agya..
Hello Sir! First of all Thank you for making theses videos for us. I would like to request you for a video on 'Lead Generation'.
@DheerajThukral
Жыл бұрын
Noted. Thanks so much! :)
Mazza Thank you for the informative content
@DheerajThukral
4 ай бұрын
You are welcome!
MAZZA SIR JI 😋😋😋😋😋😋
Maza sir
Mazza agaya bhai dheere dheeraj se. Insight content mila, Especially on job roles from trainee to strategist❤
@DheerajThukral
Жыл бұрын
Thank you :)
@rakeshm5502
Жыл бұрын
I'm a MBA Graduate (Finance & Marketing). Was working as business analyst & now I decided to switch career in to DM. I'm in middle of the DM course program, by the end of August I should be getting job through placements. Your content is helping me a lot. I look forward to see more content from you😊
mazza 😍
Mazza . SIr please make video on seo roadmap also.
Mza Aa gya sir
@DheerajThukral
Жыл бұрын
😃❤️🙏🏻
mazza
mazza Thankyou so much I have already waste money by joining an institute I wish I would have watched this video earlier but thankyou so much for giving us clarity about Performance marketing and being direct about everything.
@DheerajThukral
11 ай бұрын
You are most welcome! :)
good video sir thank you learnt so much
@DheerajThukral
11 ай бұрын
Most welcome
🔥 thank you 🙏 so much sir
@DheerajThukral
Жыл бұрын
You are most welcome, Komal :)
Sir jaldi jaldi video daliye ... Mee bahat wait karta hu yesi video koo ❤
@DheerajThukral
Жыл бұрын
Zaroor! :)
Maaza
Mazzaa..
@DheerajThukral
11 ай бұрын
Thank you, Praful :)
Loved it
@DheerajThukral
Жыл бұрын
Thanks a lot, Ranjeet :)
"Mazza". One of (Let me rephrase that), if not the only one channel on KZread that actually speaks the truth and communicates the information that will actually guide you towards the right path grounded in reality and not just sell you delusional dreams of splendour grounded in fantastical misinformation of herculean proportions. Thank you Dheeraj Sir for imparting this invaluable information free of cost for all to learn from.😊
@DheerajThukral
10 ай бұрын
Thank you so much for your kind feedback :)
Mazaa
You are awesome sir ❤
@DheerajThukral
Жыл бұрын
🤗❤️🙏🏻
You're funny bro! Love the content :)
@DheerajThukral
6 ай бұрын
Glad you enjoy it!
Sir You are amazing 🌟 ❤
@DheerajThukral
Жыл бұрын
Thank you so much 😀
Mazzzzzzaaaaaa aa gaya!
@DheerajThukral
Жыл бұрын
❤️🙏🏻
"MAZZA" Thank you ❤️
@DheerajThukral
Жыл бұрын
Thank you, Ashish ❤
Mazza 1:17:42
"Mazza"
Performance marketing ke upar part 2 lekar aaye sir please 😍
"Mazza" i never watch a continuous video like this ❤
@DheerajThukral
Жыл бұрын
🥰
sir i am doing my graduation from ignou and side by side doing my dm course, i have heard that industry doesnt hire people from ignou or sol, specially in ppc domain, (i have to opt for open college due to a health issue), is it all true??
@khanirfan_18
Жыл бұрын
I'm also from ignou doing bca and working as a performance marketer in a firm. So I assume this is just a myth that they don't hire people from ignou.
@pratyy9757
Жыл бұрын
@@khanirfan_18 thanks my friend, i would love to connect with you, do you have linkedin??
@DheerajThukral
Жыл бұрын
Hi Praty, There is no reason for any company to reject your profile merely on the basis of IGNOU or any open university. Please don’t go by hearsay and if you develop good skills, nobody gives a damn about your degree. Hope that clarifies.
@pratyy9757
Жыл бұрын
@@DheerajThukral thanku sir for this positive reply i will definitely put my core into this and will make you proud as an student. thanks again.
Sir were to start learning performance marketing ? Do we have to lean Digital marketing first?
@DheerajThukral
5 ай бұрын
I will make a video on this
Mazaa❤
@DheerajThukral
Жыл бұрын
Shukriya Pankaj 🙏🏻😊
Just in the beginning you mentioned video meant for freshers. Do you mean freshers in Digital Marketing with few years of exp in diff domain or in general freshers?
@DheerajThukral
Жыл бұрын
Anybody with interest or working in DM. This is relevant for both.
After 3 - 4 year working as a digital marketing or digital marketing manager at digital marketing agency Now if i have offer for performance marketing specialist at product based company, so can i join or not. Or if i want find salary growth Then agency me digital marketing manager hi dekhu?
@DheerajThukral
8 ай бұрын
Make your own decision, Saransh :) Refer to my roadmap series to identify how to shortlist companies. Influencers ki aukaat nahi hai aapki life ke decisions lene ki.
MAZZA
mazaa
Digital marketing class Karna chata hu.... Kaun CA class purchase Karu... Kisi Ka name suggests kariyeh sir
90 Mins of Super strong Value.
Sir Aapki current salary kya hai , can you please tell us , please sir it's my request. As I saw your linkdin profile you had Done a lot of work for different companies. So sir if aap bataye toh it will help us a lot ❤. Sir please also tell that apart from salary you do freelancing?
@DheerajThukral
4 ай бұрын
If I tell you my salary and freelance income then you will force yourself to follow my path and not make your own. Even if I make 10 lakhs / month (I don't btw), that is irrelevant because your circumstances are totally different than mine. Aisa bhi ho sakta hai ki aap kabhi bhi uss level pe na pahuch pao, lekin kyunki maine apni income aapko batayi thi aap apne aapko faltu ke stress mei jhonko ke and mujhse nafrat karoge for setting a high standard. It is for that reason, I will never reveal my salary or income even if it means losing a subscriber or many subscribers. Thanks for understanding 😉
nice
@DheerajThukral
Жыл бұрын
Thanks! :)
Maza to aa gya but mentor kha se milega...ye bada challenging hai abhi to SEO me hu yr..😟
Hi Dheeraj, Mazaa..... as you had demanded, But I wanted to get in touch with you to launch a new organization based on Performance marketing
@DheerajThukral
8 ай бұрын
Sure, Arun. Please email me on dheeraj@newageskills.co.in for any consulting needs.
That's what's I called sedhi bat no bakwass #Maza
@DheerajThukral
11 ай бұрын
💙💐🙏🏻