I've been looking for this commercial for ages, I'm the one with curly hair. So very sorry to hear that the gorgeous Aimee is no longer with us. We always had such fun whenever we worked for Levi's, especially on this commercial which was the first time either of us had been to LA. Thank you Roger Manton for posting

@GlitterMike

7 жыл бұрын

You two were both really hot:)

@julierumble3423

6 жыл бұрын

thank you I just showed the commercial to my daughter who is 24. I am 60 this year and Aimee and I shared the same birthday. She now has cult status with her films! Look her up on google, best wishes, Julie

@alperman5

6 жыл бұрын

I never get tired of watching this ad... You're so hot here... I'm sure you're even as beautiful today as you were in '76.... Say hi for me to your daughter.

@mariasmith2198

4 жыл бұрын

You are GORGEOUS!!!!! That hair, and that smile! You must have had men falling all over themselves.

@TB-zu9il

3 жыл бұрын

@@julierumble3423 What’s Aimee’s last name?

This commercial has more story than most modern day entertainment.

@archstanton_live

3 жыл бұрын

Such was so with the Levi's commercials of the time. I'm partial to the later (Tainted Love) commercial.

For 1976, this really has the direction and imagery of the 1980s. Anyone else agree?

@SanFranDentist94301

3 жыл бұрын

Im calling it too. The fashion is WRONG for 76. Straight legs not flares ir bell bottoms, short shoulder length curly hair? Not middle back and poker straight? The makeup is cleaner 80s style as well. Im guessing 82.

@marklaechel4537

3 жыл бұрын

@@SanFranDentist94301 lets ask the chick that was in the commercial below this comment and see....

@SanFranDentist94301

3 жыл бұрын

@@marklaechel4537 I did some digging and it says Adrian Lyne directed. Right before "Foxes". That said I know Adrian (like Fincher) was a vanguard of what *was to come* in the 80s. Fatal Attraction, 9 1/2 weeks, Jacob's Ladder. I just watched a clip from 9 1/2 Weeks and Mickey Rourkes fashions look incredibly current. The movie was filmed in 82/83 and could drop Rourkes character in Manhattan on Monday and he wouldnt look out of place. I think it might be that Lyne was really really good at creating a timeless feel.

@SJ-nh1kj

3 жыл бұрын

@@marklaechel4537 yep, 1976. We stayed in the Sunset Marquis in West Hollywood and the shots with the band (Clover with Huey Lewis) were in the Three Kings formerly Nashville on North End Road in Fulham

@marklaechel4537

3 жыл бұрын

@@SJ-nh1kj Wow. Well being the epicenter for fashion in the US, perhaps you guys were ahead of your time...your hair was early 80s, clothes, and makeup. Also the direction looked like a 501 Levis Jeans ad from the 80s, so the director was really ahead of his time. I mean really, ads in the 80s and 90s used this as a template......thanks for replying SJ!

I remember watching these Levi’s ads as a kid in the UK. The advert looks so modern to me!

Loved this ad back in the day and it still stands up today.

@christinehegarty5738

7 жыл бұрын

Den Bishop same here. don't take this the wrong way, this ad was shown before I was born. I was born in 1981. although I have to say that I agree with you. Your welcome

Directed non other than by Adrian Lyne who went on to direct "Flash Dance" "9 1/2 Weeks" " and "Fatal Attraction" to name a few. You can see his preferred look in this promo commercial. Lots of cool half de-saturated colours, mist filters, grainy high speed film and atmosphere, lots of it. Usually a hazer would be used on interiors to give a scene misty smoky "heavy atmosphere" Ridley Scott also did this technique a lot back in his earlier films.

@mjh5437

6 ай бұрын

I really love that look,and also the 1980s Miami Vice/Duran Duran look with all the Art Deco architecture and incredibly vivid Pastel colours....better times all round,the 80s were a lot of carefree fun compared to now.

Very nice Levi's spot from 1976. The girls are cute,too.

Cool as, recall this when it came out, I bought me a new pair of Levi's

This full version couldn't have possibly aired on TV very many times, but it's still an amazing commercial. This might be my favorite classic Levi's ad, along with the "Be My Baby" one from circa 1989.

@tossiegough

3 жыл бұрын

It was played full one night, around 1978, on RTE TV in Ireland. I couldn't believe how long it was....I was 14. Really loved it, 'cos, there wouldn't be much rock n' roll on Irish tv back then...

@SJ-nh1kj

3 жыл бұрын

The shortened version was on TV and the long one was in cinemas

@hotwax9376

2 жыл бұрын

@@SJ-nh1kj Ah, I see.

Love it ! Fast cutting edit, very ground breaking in it's day, it still stands up today. Plus the full length version !. In glorious monophonic audio (that's all you needed back then). I haven't seen this in nearly 40 years. I'm sold ,... off to buy me some Levis then on on a plane to the U.S. ;-)

@christinehegarty5738

7 жыл бұрын

thevisitor same here. I agree with you.

Aimee was also on the cover of Roxy Music's Flesh and Blood album. For so many years I wondered who the two gorgeous girls were. Now I know, Sad too hear Aimee is no longer with us.

The food and women looked good!!

This and others that he did are what convinced me to hire Adrian for some commercials I was doing back in the day. Nice guy and great talent.

LEVI S FOREVER !!!

This is a very cool commercial. Such Beautiful Women and great scenery.

@christinehegarty5738

7 жыл бұрын

rocknrollcola agreed. Your welcome

@SJ-nh1kj

3 жыл бұрын

Thank you 😊

...believe this performance of the song was by Clover. A Marin County band, including Huey Lewis and John McFee among other great historic SF scene musicians

I miss the days when women were naturally beautiful like this.

@andyfoxy3140

Жыл бұрын

Fucken dogs

I wonder if this commercial was the inspiration for "Thelma and Louise"?

Awesome commercial ❤️

I was fortunate enough to be friends with the lovely Aimee, red scarf model in the ad, unfortunately no longer with us. Jxx

@christinehegarty5738

7 жыл бұрын

JULIE RUMBLE sorry for your loss. may Perpetual Light Shine upon Her and look after her O Lord. amen. RIP.

@SJ-nh1kj

3 жыл бұрын

Aimee and I worked several times together but this shoot was when we first met. So terribly tragic that she died so horrifically 😢

1976? Wow. Would have guessed early 90s

Stop a minute and think about the fact that this was 45 years ago. 45 damn years. DAMN! FORTY FIVE DAMN YEARS! WTF? Where did all that time go? It seems like yesterday.

OMG Super cool!!!!!!

You're still rock n' roll Susie x

@SJ-nh1kj

3 жыл бұрын

😘

Remember this one at the movies. Supercool!

Only one word describes this MAGIC

Love how the Western Star catches up with them as they travel.

Love this song

@daniesparza5512

3 жыл бұрын

Title, please?

@mikec4432

2 жыл бұрын

@@daniesparza5512 Song title is Route 66, performed by Clover - a great, unknown, underrated band from the 70s. Vocals by Alex Call, the band included Huey Louis (as he spelled it back then) on harmonica and John McFee (now in the Doobies) on guitar

Just saw this ad for the first time. Makes we want to buy a pair of Levi's. Also, where TF has this been all my life?

Happy days.

This commercial was pretty hip!

long ass commercial damn i'm already getting old LOL

Hi. Checkin in stoping by. Besys that way to company. Have a great day

It's pretty good.😀

Three minutes of quintessential Americana. It's funny to think that a commercial of all things could be as romantic as this one is.

All the jeans 👖 I need and this was so me

But where is Roger Manton and why doesn't he come here and write a few paragraphs about how this amazing piece of filmmaking got created?

Fantastic! Best ever advert, best ever jeans! Please take me back to the 70's where I belong, and give me a California girl in a checked shirt and a pair of Levi's (possibly the wonderful Susie J herself), and don't ever bring me back!

@susiejuul1053

Жыл бұрын

😘

@halloweenjack2562

Жыл бұрын

@@susiejuul1053 Gosh! Hi Susie, social media can be a wonderful thing sometimes. You've really made my day! All the very best. x

Even better would be a digital remastered upgrade of this classic !!

@hotwax9376

5 жыл бұрын

Goodness, no. Digital remasters are hypercompressed to sound as loud as possibly, destroying the fidelity and dynamics of the recording.

Были классные времена !

I don't ever remember commercials being that long.

@Ingotmedia

4 жыл бұрын

It was most likely the cinema edit. Long play ads were more common in the cinema, then they made 60 sec and 30 sec cuts for TV.

Stretchy jeans are so shapeless now. 😞

Que bien ... !

Hi susie,did you appear in the levi advert that featured the bellamy brothers song let your love flow.

@SJ-nh1kj

3 жыл бұрын

Sorry, just seen this. No Route 66 was the only Levi ad I did

All right 🤟🏼for Me, on ROUTE 56🏁🏁de moment 🤟🏼🏁👉

Is that James Brolin in the hat? Fantastic ad for its time - 1970s anticipating the 1980s...

💯

Cowboy towards the end looks like Scott Bakula.

@SJ-nh1kj

3 жыл бұрын

His name is RL

I am listening on a headphone. All the volume is on the right side.

Wow, feels like the 1980s but it's from '76. Never ever saw this on TV back then. Wonder if it's from some Levi's corporate event?

please i need you to upload the comercial animated levis threads winner clio awards 1976 is extraordinary

Amazing to think this was written in the 1940's and first recorded by the great Nat King Cole.

Longest commercial Ive ever seen.lol.

This commercial is 1976 but it had a Thelma and Louise vibe

yes i think this is from the 80s.awesome upload! thanx. hey guys i didn't say when the ad was made,i just remember it still playing as a ad in the 80s on tv in new zealand. i think there is a longer version of this ad that goes for 7-10 minutes i think ?

@julierumble3423

6 жыл бұрын

no its 1976 in UK we fought long and hard to get straight leg levi jeans as we hung out in 50s inspired fashion soul & funk clubs.

@mariasmith2198

4 жыл бұрын

This is from the 70's. You would have to be pretty ignorant not to realize that these are very 70's fashions. In the 80's all jeans were tapered on the bottom, and all jackets and shirts were very oversized.

@amuxpatch2798

4 жыл бұрын

@@mariasmith2198 I think this ad is from mid 80s , look at hair style and airbrushed faces ( had this been the mid 70s ,you would have seen marks ,pimples on the faces of these young women). But the police cars and the bus are 70s .

@mariasmith2198

4 жыл бұрын

@@amuxpatch2798 There was no airbrushing of videos in the 80's. Anyhow, this isn't up to debate. This ad was made in 1976. And most models so not have marks or pimples. I have seen enough live feed runway shows to know they generally have very good skin. I know for a fact that these hairstyles are 100% mid 70's. As is the clothing. The 1980's had very different styles. Hair was either sleek, or else more poofy, like Dynasty. The jeans would be very skinny on the bottom. Absolutely everything about this add is 100% 1970's.

@amuxpatch2798

4 жыл бұрын

@@mariasmith2198 It still looks like mid 80s tp early 90s tv ad. The jean styling and the actors look like 80s models . And the video image (digital filming) is more clearer compared to 70s type filming.

THE GUYS ARE GORGEOUS

@SJ-nh1kj

3 жыл бұрын

Thanks Barrie, unfortunately Aimee (the blonde) is no longer with us 😢

look where the idea for the thelma and louise movie came from!

When commercials were 3 minutes long

Oh, finally found it. Im the cowboy in this add. Just kidding. Is that a Mike Lowery Peterbilt? Sure looked like it.

jossss

Did this inspire "Thelma and Louise"?

Who signs this. I reckon it’s one of the best covers

@coronavirus860

3 жыл бұрын

Clover

@SJ-nh1kj

3 жыл бұрын

Clover with Huey Lewis as the front man. Seen at the end in white

How much did it cost Levi's to air a 2-1/2 minute video...even in 1976?

Bobby Troup wrote this is 1946, Nat King Cole did the first version, but was nothing like this. It seems strange to me that the band sing route as ROOT in my way of thinking is correct, when did the American word become rowt?

mado ma negli stati uniti nei '70 gli spot duravano quanto i film?

Who play that great cover song?

@christinehegarty5738

7 жыл бұрын

Culture VR "Clover" with Elvis Costello and Huey Lewis before he became "The News". fact!!!!! Your welcome

COWBOY UP!!!!

And a pair of Levi's from the 70's or even the 80's will cost you a nice 300 dollars.

@amuxpatch2798

3 жыл бұрын

but made in China for $ 2.00 and sold in Yankee land for $100.00 plus. GOD BLESS US Capital free market.

@carolinecee3597

3 жыл бұрын

I’ve still got two pairs of my original 501’s from the 80’s!

Como ha cambiado los anuncios

Anyone know who sang this version?

@nigeldick4815

2 жыл бұрын

Clover: Alex Call, Huey Lewis, John McFee, Johnny Ciambotti, Sean Hopper, Mickey Shine

@susiejuul1053

Жыл бұрын

Clover with Huey Lewis as frontman

Hitching rides from truckers. Flirting with strange men at bus stops. You know, all the stuff Mom told you never to do. That's rock and roll!

@SJ-nh1kj

3 жыл бұрын

Ain’t that the truth 🤣

Zero cocaine, of course

@SJ-nh1kj

3 жыл бұрын

🤣

Some scenes from the movie convoy

@mariasmith2198

4 жыл бұрын

Nope

Heavy Rotation !. Q. D.O.P. Why did the babes end up with the young musio;s and not the cowboys ?. What was the catering ? ..... coca-cola and 'Jack In The Box' ?. : - P

@mariasmith2198

4 жыл бұрын

Not sure they ended up with anyone. Think they are just road tripping.

@SJ-nh1kj

3 жыл бұрын

@@mariasmith2198 you’re spot on there 😉

Wow

That cowboy guy looked a lot like Harrison Ford

@christinehegarty5738

7 жыл бұрын

Ulf Tellander that is right. I did not notice until you mentioned it. but now that you mentioned it, I now see the resemblance. two words - spitting image. Rock on dude Rock on!!! Your welcome

1976? Styles seem more79/80.

@koroamai7639

9 жыл бұрын

agreed seth looks to mod for '76

@chevyvictor

7 жыл бұрын

Michael Clentworth yes in NZ early 80s at New Years eve Levis was sponsor

@mariasmith2198

4 жыл бұрын

They seem even more 2019 2020

@SJ-nh1kj

3 жыл бұрын

Nope - defo 1976

Thelma & Louise?

When Levi's was American - now it's wherever labor is cheapest ....

Thats my auntie aimee.... only just found this.. absolutley brilliant.. what an amazing lady.. love it... not sure about the clothes tho lol

@julierumble3423

6 жыл бұрын

hi i was really great friends with her - her films now have cult status. Been thinking about her alot lately as i am coming up to 60 this year. She was 2 years older. I put it out there to search for this commercial and a guy in New Zealand posted it. Sad that the best ones go too soon.

@philster611-ih8te

4 жыл бұрын

Did you know she appeared on the cover of Roxy Music Flesh and Blood? This is one of my all time favourite albums and the two girls on the cover always intrigued me. Heres the song with the album cover with Aimee. kzread.info/dash/bejne/nIGm25ORoJurc84.html

@SJ-nh1kj

3 жыл бұрын

I loved working with your auntie. So sad to hear her story 😢

Yes i have to say that this doesn't look like it was shot in 1976! Flares were still in around then because punk hadn't yet broke big enough to get everybody wearing straight leg jeans again, so i'm afraid the year stated doesn't compute with how it looks!!

@christinehegarty5738

7 жыл бұрын

twitchygiraffe that is true. you are spot on. I agree with you. great minds think alike. Your welcome

@mariasmith2198

4 жыл бұрын

It does. This looks exactly like the mid 70's. Look at Charlie's Angel episodes, and you will see the same styles. This was made in 1976, and looks it. By the early 80's ALL JEANS WERE TAPERED ON THE BOTTOM, NOT FLARED, and jackets and tops were more oversized.

@seththomas9105

4 жыл бұрын

@@mariasmith2198 Hate to tell ya but I gotta agree the girls hair styles and clothes do look a lot like 1980. Notice I didn't say 1985 or 89, I said 80. When people think of the 70's they always think 1973 and late hippy clothes and hair styles. When people say 80's its always Big Hair and clothes like on bad 80's TV shows. Styles have a way of overlapping and lots of young women and girls were wearing styles like that in the early 80's, at least in the Midwest. I know, I was a young guy and I was noticing! :)

I want to know more about the shoot and screenplay and D.O.P. So this was shot on video, circa 1976-1977, but wasn't released in some regions till the early 1980's ? The two actresses look so hot in their Levi's (what babes !). Interesting the 'booty' shot's, and cowboy 1 (geargrinder) is touching her butt, helping her into the cab. You wouldn't get that now days, P.C. correctness gone mad !. What is Cowboy 2 (wearing all Levi's ie: jacket & jeans) and the babes aren't wearing Levis ?.... so as not to distract ?. What is Cowboy 2 saying when he comes to sit and wait for the bus ?. Who did the cover of 'Route 66' ?. ...So may questions, so little time.

@mariasmith2198

4 жыл бұрын

This was shot in 1976. And was released that year. The styles changed by the time early 80's were around, everyone wore their jeans tapered, not flared like you see here.

@SJ-nh1kj

3 жыл бұрын

All the clothes are Levi’s because they gave us loads of stuff to ‘wear in’ before the shoot. I rather enjoyed being helped into the cab 😜 by JJ Fowler. He can also be seen early on in Smokey and the Bandit. The cowboy who sat next to us was called RL but I’m afraid I can’t remember what he said when he came and sat down with us. The band is Clover fronted by Huey Lewis and the band scenes were shot in London at the Nashville in North End Road as Clover were touring during the time of the shoot. Aimee, the blonde girl has sadly passed. I’m Susie, the other one. Hope this answers your questions x

@LazySusan.

Жыл бұрын

@@SJ-nh1kj Wow!!! I can't believe no one followed up to your comment. From someone who never saw this before (b 1980), I was slightly confused although thoroughly entertained by the shortened commercial.... Probably bc they cut out the full bus scene. Sorry... I know it's not really about the story but tell me if I'm correct in the storytelling... Two (gorgeous) ladies get stranded on route 66. They flag down and hitchhike onto the big rig. Stop to change their clothes... But I don't understand what the police chase was about (can you... Or someone) tell me? I understand the police later giving directions. Then they follow the cowboy to the concert and phone their friends and invite them to the concert and eventually get backstage? Am I on the right path there? BTW so cool you are in one of the most iconic commercials ever. We're you a model?

@LazySusan.

Жыл бұрын

@@SJ-nh1kj One other thing.... The truck driver looks a bit like James Franco or James Marsden of today!

@susiejuul1053

Жыл бұрын

@@LazySusan. I think the police car chase was just for visual effect really cause they do look pretty cool don’t you think. Aimee and I were both models, sadly she has now passed away. We had so much fun on this shoot, we were both about 19 and it was such an adventure

Hi put recent addition me dwest and call fornia and stoped star dallas and houston. Some with mb x and ecom addition the recent lsu area. And again me sdin items jrans. The and nbox form , reporys asocate. Addition the. Besys and go good things. Go store and shopping. Besys and go good things and safety. Have an excellent day.

Levi rasta lol

No way this is 76.

@SJ-nh1kj

3 жыл бұрын

It is, I was there 😄

No music...

Очень слабая реклама для такого бренда!!!!

Lifestyle advertising at its worst

@SJ-nh1kj

3 жыл бұрын

🤣