Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel

Тәжірибелік нұсқаулар және стиль

SEO or paid advertising? Which one is better? In today’s video I’m going over the difference between paid advertising and SEO. Some people say you have to do SEO. Some people say you have to do paid advertising. Which one's better? Which one sucks? Why should you be leveraging any of them? Not only am I going to go over that today, but the answer is not what you're going to expect. Search engine optimization is how to get organic traffic, but paid traffic is just as important.
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RESOURCES & LINKS:
Comparing the ROI of Content Marketing and Paid Advertising:
neilpatel.com/blog/comparing-...
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
• How to Increase Your S...
“One (Simple) Hack to Get More Website Traffic FAST” (video):
• One (Simple) Hack to G...
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
• 5 Tools That'll Help Y...
“The Best Alternative to Google Ads (My #1 Growth Hack)” (video):
• The Best Alternative t...
Read more search traffic tips on my blog: neilpatel.com/blog
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TRANSCRIPT:
There's four main pros of paid advertising. One, it can scale up as quick as you want. As you're willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That's a beautiful part about paid advertising. Three, you can leverage dayparting. Dayparting isn't common, most people aren't familiar with this and they're not using this. But if you're business is only around from 8 am to 5 pm, and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one's going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you're not in business. The fourth thing, this is my favorite part about paid ads, is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With pay-per-click, if you're landing page has 2000 words, people aren't really going to convert into a customer, or a lead, or a sale. They're probably gonna read your content. That's not what you want. You want them to buy, and that's the beauty of pay-per-click. You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher from a percentage of how many visitors you're getting to how many customers, than you can from SEO. With SEO, there's a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That's the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you've built up, doesn't go away. You can still maintain it and get it. Two, SEO traffic is free. And here's what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it's free because it's so much cheaper and in general, you can do SEO yourself. You don't have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you'll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search, click on the organic listings.
#NeilPatel #seo

Пікірлер: 336

  • @neilpatel
    @neilpatel5 жыл бұрын

    Are you all about paid ads? Or are you all organic SEO?

  • @travelfoodindiacom5763

    @travelfoodindiacom5763

    5 жыл бұрын

    Should I use Google adword for getting visitor?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    It's something you should test to see how it works for you

  • @drfarooqhaiderqaisrani

    @drfarooqhaiderqaisrani

    5 жыл бұрын

    Organic is working fine.

  • @hellogoogle8456

    @hellogoogle8456

    5 жыл бұрын

    For me ORGANIC is working great

  • @vinishkumar1609

    @vinishkumar1609

    5 жыл бұрын

    90% organic and rest 10% I use it paid ads whenever I publish an article more than 5000 words. After then it goes viral.

  • @Apollo1_
    @Apollo1_5 жыл бұрын

    Never heard if day parting before thanks for the great advice!

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're welcome, Michael!!

  • @baldeepbirak
    @baldeepbirak5 жыл бұрын

    Yes, I do both for all the reasons you mentioned in this video

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    That's great, Baldeep!

  • @baldeepbirak

    @baldeepbirak

    5 жыл бұрын

    @@neilpatel thank you. Diversity with multiple strategies as market conditions change. Also with PPC you can benefit quickly as a young business where you need longer to get the organic search traffic.

  • @janzikhni3010
    @janzikhni30105 жыл бұрын

    Thanks Neil when ever I start thinking about a topic or planed to take a step you release a video about the same topic this cant be the coincidence, I was thinking about running a paid campaign for my affiliate site and you just hit the button. Awesome and Thanks

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're very welcome, Jan!

  • @amitarora8767
    @amitarora87673 жыл бұрын

    Needless to say... your videos are always informative and to the point. Thanks for sharing video on this topic Neil!

  • @neilpatel

    @neilpatel

    2 жыл бұрын

    Glad to help. :)

  • @HopeEducationServices
    @HopeEducationServices5 жыл бұрын

    Thank you! Hadn’t thought of only running ads when business is open! That’s super helpful!

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You are very welcome!

  • @hermionepardo5037

    @hermionepardo5037

    4 жыл бұрын

    Excellent Video clip! Forgive me for chiming in, I am interested in your opinion. Have you considered - Soyurpar Breathtaking System (do a google search)? It is a great one off guide for getting free traffic to your site minus the normal expense. Ive heard some extraordinary things about it and my cousin at very last got great success with it.

  • @digitalneko7975
    @digitalneko79754 жыл бұрын

    Very true, On one cooking blog website that I created over 6 years through SEO, KZread & IG Link, still getting traffic and still on top of Google. Just started an eCommerce 15 days ago started PPC 3 days ago and getting quick results of traffic but no sales yet, it will take time with a/b testing, etc and of course leveraging. Great video!

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Keep is hustling, you'll start getting some sales in no time :) Best of luck on the new site

  • @digitalneko7975

    @digitalneko7975

    4 жыл бұрын

    @@neilpatel Thank you!

  • @vinishkumar1609
    @vinishkumar16095 жыл бұрын

    SEO=Paid ads. Energy can neither be created nor be destroyed. Neil has made us understand beautifully.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Glad you liked it, Vinish :)

  • @GLTSA
    @GLTSA5 жыл бұрын

    Thank you for the information. I use word of mouth marketing. Offer the best we can, prices, services and so on. Keep it up Neil.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks!!

  • @zenithsurveyorsperth297
    @zenithsurveyorsperth2975 жыл бұрын

    Dude your very marketable. I find it easy to listen to you and above all I trust you... JOB DONE BRU....

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks!!

  • @RyanThomas76
    @RyanThomas765 жыл бұрын

    I use paid more for conversion, and SEO to build brand awareness

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    That's a solid combination :)

  • @RJ-dz1hu
    @RJ-dz1hu5 жыл бұрын

    Neil thanks for your video. I got a question is it accurate to say if your site ranks high organically will your cost per click be lower with Google ads? Will that mean that your quality score is better and then bring the cost down? I hear what you say about long content for pay traffic that your rather want them to buy and not read content? What are your thoughts on this? and again thanks for your videos it's really helpful!

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    With paid traffic you are going for a sale so you can drive people to a more direct landing page and not long-form content. Long-form content is way better for ranking and driving organic traffic.

  • @adamgarcia782
    @adamgarcia7825 жыл бұрын

    Hey Neil, a little off topic but what is a good conversion rate for blog content? I ask for a users email via light box and in article opt ins and my conversions on my blog posts are only around 1%

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    It depends but 1% is a bit low. Try testing new opt-ins and new copy.

  • @agent9184
    @agent91845 жыл бұрын

    hey Neil, I'm a little confused as to where I can find a trustworthy place to learn all these skills, I've been having a really hard time trying to figure out which "course" or which tutorial is good to start with. I'm not necessarily looking for the absolute BEST place to learn SEO, I just want to get rid of the confusion and these hard to understand courses and articles that I keep finding. any suggestions?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You can start by reading my blog. There are a lot of great resources there that can help you get started :)

  • @spiralstarekase
    @spiralstarekase5 жыл бұрын

    This is really well articulated. Thank you.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're very welcome!

  • @Mhmod_Gh
    @Mhmod_Gh4 жыл бұрын

    Hi thanks for the great video, I just did not get this: when I write a long content, should I use paid or organic?

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Always use Organic, and if you want you can use paid to promote it

  • @MotiveVideoBook
    @MotiveVideoBook5 жыл бұрын

    This really makes sense to me-. THANK YOU!

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're welcome!

  • @michaellek84
    @michaellek845 жыл бұрын

    Hi Neil, thanks for sharing this video. In your video you mentioned the data shows that the majority of the traffic goes to organic listings over paid listings. Would it be possible to share your data /source for this? I have trouble finding a good source on this myself.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    This is a good survey, Michael: moz.com/blog/new-google-survey-results

  • @AnjaliSingh-hd3iw

    @AnjaliSingh-hd3iw

    3 жыл бұрын

    Hello Michael! We are Team of 100 digital Marketing experts who work as a team and take your brand to the next level within few days. If you are happy to hear more about it, I would set up a consultation call with you

  • @anakondaxxx85
    @anakondaxxx854 жыл бұрын

    Thats was sooo good! Gave me so many ideas for my content. Yes, i agree leverage all the ways but start from one. Because it can be very overwhelming.

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Yes it can be, but you can do it :)

  • @drfarooqhaiderqaisrani
    @drfarooqhaiderqaisrani5 жыл бұрын

    Hey Neil, I have tried paid adds, didn't work for me. Thanks to you now seo is booming my blog

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    That is fantastic, Farooq!!

  • @zahuraalam2998

    @zahuraalam2998

    3 жыл бұрын

    Farooq are you from Bangladesh?

  • @nirhuli
    @nirhuli3 жыл бұрын

    Thank you neil for this video. I own small digital marketing company that specializes in SMB's, I know that the ideal situation is to" play" both channels....but most of my clients wanna to get the most results in the less possible time and money 🤠 So in this "mind set" Would you say that in 2021 the key factor in choosing paid media or paid + organic strategy would be the product / service complexity and price? I mean if i need to market very simple and low cost service (for example leads for Pilates studio) it be enough for me to use Facebook /Instagram ads but if my goal is leads for real estate or insurance (for example) so i need to combine an organic content in order to help me to "heat up" the potential client ( because in this case the retention takes more time) and to give them more "hooks" along the way in order to influence their desicion.

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    Honestly the answer is somewhat complex and the best thing you can do is to really hear the clients needs and test with different advertising platforms :) Google Ads is a great way to get leads and sales as well.

  • @nirhuli

    @nirhuli

    3 жыл бұрын

    @@neilpatel thanks for the quick response. Yes , definitely Google ads is a great tool - i use it under the paid channel that i offer my customers. I give each new prospect a personal meeting in order to hear his/her goals and needs but eventually they come to me as an expert to give them solutions. I don't have the privilege ( mainly time and money) from those clients to experiment with channels and especially that seo is a long Time channel to generate results. That's why i try to figure a "system" to direct businesses to the relevant and best ROI solution for them for the start. After they see results offcourse i can expend for more marketing directions.

  • @nirhuli

    @nirhuli

    3 жыл бұрын

    @@neilpatel i try to figure out if there's business segments that *have* to include organic channel with the paid one

  • @ryanjames5799
    @ryanjames57995 жыл бұрын

    Hi Neil! Thanks, for the video. One question....does doing paid advertising help with SEO? For example...I ran ads on facebook and Bing...increased my viewers by 30% and google seemed to notice and I seemed to get more organic traffic as a result...but I don't know if it benefits SEO or not.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    It doesn't help directly. It could indirectly over time by helping with your branding, getting more shares, getting people to build links to you if they see you are providing value, etc

  • @ryanjames5799

    @ryanjames5799

    5 жыл бұрын

    @@neilpatel Awesome, thank you! Yes I did get a lot more engagement when I ran paid advertisements. Thanks for your help Neil, I appreciate your time :o)

  • @kierinflanagan1241
    @kierinflanagan12415 жыл бұрын

    Hey Neil, big fan! Quick question: Do you have any tips on optimizing ad copy? I just made a few ads for my new campaign and am wondering if you think it's a good idea to go for impression share bidding/maximize clicks so google can find which ads perform best quickest, or if I should just set it to manual CPC. Thanks a lot. Your favorite up-and-coming digital marketer, Kierin

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Go for results. Sales, sign-ups, etc. Test new ads and optimize the process over time.

  • @kierinflanagan1241

    @kierinflanagan1241

    5 жыл бұрын

    @@neilpatel Gotcha. I was thinking it might be good to go for max impressions since it's a new campaign and then once Google gets data on which ads are converting, swapping it out for max conversions. It'd probably be best in the long-run to figure it out myself though and not rely on an algorithm. Thanks for responding. Super impressed with the response time as well!

  • @philpask1999
    @philpask19995 жыл бұрын

    Another brilliant video Neil, thanks.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're welcome, Phil!

  • @Con-rides-bikes
    @Con-rides-bikes4 жыл бұрын

    Great video, i am currently doing both.. ADS i prefer as the results are measured. do i need both????

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Organic is very important for the long term.

  • @punit5601
    @punit56015 жыл бұрын

    Should I do seo package with services defined such as 10 blog post per month and backlinks,etc or give custom packages which could be decided over a call?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Custom packages are better because it shows your clients that you are doing what is best for you.

  • @irenedickey9015
    @irenedickey90154 жыл бұрын

    Will be using this in my Digital Marketing class!

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Nice!!

  • @alexolawaleakintemowo619
    @alexolawaleakintemowo6195 жыл бұрын

    Hi Neil. I am about to launch a translation agency next year focusing on Spanish, French and Chinese. I want to know how to get Traffic and clients. Could you give me some pointers? Thanks

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Blogging is a great way to target potential clients

  • @RippleAffect
    @RippleAffect5 жыл бұрын

    Hello Neil I do Google pay-per-click and I did SEO and I'm on the front page but at the bottom and it doesn't seem like the SEO really does much for me but if I had the ads running on the pay per click they work what can I do to improve

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    In the long term it will be way better for you. Once you stop paying for ads you will vanish. If you are already ranking organically, you will keep ranking.

  • @damyouinternet
    @damyouinternet5 жыл бұрын

    For real estate I think SEO is much better. Some of our PPC keywords go up to $60 a click.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Real estate is a very competitive space!

  • @vinaykulkarni3336

    @vinaykulkarni3336

    5 жыл бұрын

    Omg!!!! How seo helps to real estate business?? @tech support on line 60$ per keyword

  • @damyouinternet

    @damyouinternet

    5 жыл бұрын

    vinay kulkarni Yes like “Sell my house house cash” “Cash buyers” a lot other popular terms for investors

  • @manasadeevi6022

    @manasadeevi6022

    5 жыл бұрын

    @@neilpatel yes real estate has so much compitation my business is stopped at second page only it is not coming to first page from many months what to do ? All first page listings are occupied with just dial, sulekha,99 acer

  • @pratyushchaurasia5507
    @pratyushchaurasia55075 жыл бұрын

    Yes!

  • @TaxAdda_offical
    @TaxAdda_offical5 жыл бұрын

    One more benefit of paid ads is that you can do A/B testing easily. You can A/b test for organic traffic also but when the user lands on a blog page the tracking its impact on sales page is almost impossible.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Very true!

  • @tehbenghwa5903
    @tehbenghwa59035 жыл бұрын

    Very insightful explanation into organic & paid method! Nice sharing

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Glad you liked it!

  • @NajibaWajihaMahboob
    @NajibaWajihaMahboob5 жыл бұрын

    Neil as usual you are rocking.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thank you, Najiba!

  • @janvijogiya3133
    @janvijogiya31335 жыл бұрын

    You always use to say that content is king. So being a digital marketer, is it really important to learn any software like PS or Coral for content creation ? Hope to have reply from you. Thank you

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    It isn't important or necessary for a digital marketing. That shouldn't stop you from learning if you are interested in them, though.

  • @beatrizliwanag5499
    @beatrizliwanag54993 жыл бұрын

    Thanks for sharing this Neil!

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    My pleasure!

  • @eddierobles5137
    @eddierobles51374 жыл бұрын

    excellent explanation. we should focused on the platforms that generate the most traffic to our products and services. As of today its Google ,FB and Seo. Happy new year to all.

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    That's exactly right :) Happy New Year

  • @PastorDreBeats
    @PastorDreBeats5 жыл бұрын

    Hi Neil - Question for you. I noticed you said we may have to pay people to help us with link building. What is your take on buying gigs on Fiverr that promise backlinks? Can that get us penalized? Also thanks for your Amazing videos.

  • @oqba

    @oqba

    5 жыл бұрын

    Google is smart, can know spamy backlinks.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    I would avoid doing that because you can potentially get in trouble. When I mean pay someone for content and link building I mean hiring someone on your team to write guest posts, collaborate, do manual outreach to other sites, etc. Never buy links.

  • @PastorDreBeats

    @PastorDreBeats

    5 жыл бұрын

    @@neilpatel ok thank you. I have been putting your advice into practice and I can see Amazing results. Thank you

  • @usmandar9798
    @usmandar97985 жыл бұрын

    Neil how can I guarantee number 1 position for one or two keywords on Google Ads. Whenever I bid for the number 1 spot someone else takes the spot. How can I have it all the time?

  • @oqba

    @oqba

    5 жыл бұрын

    You can bid higher than other

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You can't always have it. There will always be people fighting for the top spot.

  • @RippleAffect

    @RippleAffect

    5 жыл бұрын

    @@neilpatel Hello Neil I do Google pay-per-click and I did SEO and I'm on the front page but at the bottom and it doesn't seem like the SEO really does much for me but if I had the ads running on the pay per click they work what can I do to improve

  • @syednahidnur7590
    @syednahidnur75905 жыл бұрын

    It helps. Thanks a lot.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're welcome!

  • @beatrizliwanag5499
    @beatrizliwanag54993 жыл бұрын

    I am currently taking an online SEO course so I could start my freelancing journey!

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    Best of luck! :)

  • @varunverma9777
    @varunverma97774 жыл бұрын

    Hy Neil can you pls tell me at 4.04 you said that i am not able to control the Search (Demographic wise) which is actually organic in comparison with Pay per click. but My previous Boss told me in my training that we actually Set the Area (Demographically) to set our Search parameter . Lets say I want to Sell my Product in LUCKNOW (india u.p) only so i can do it or not?? pls answer if possible i am new to this DIGITAL MARKETING VIDEOS.

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Typically if you wanted to rank in a specific region you target local keywords for that region!

  • @divyeshchaudhari3627
    @divyeshchaudhari36275 жыл бұрын

    Love Your video as always ✌️

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks!

  • @arunasbruzas61
    @arunasbruzas615 жыл бұрын

    Thanks for powerful info

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're welcome!

  • @skpa9815
    @skpa98155 жыл бұрын

    My product is underdevelopment. Should i create a website with SEO and content marketing now?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Definitely. The sooner the better.

  • @oqba
    @oqba5 жыл бұрын

    On my opinion building brand is the best👨‍💻

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Brand building is super important!

  • @kushm9636
    @kushm96364 жыл бұрын

    good stuff man, keep up. just built the website and yeah will go with both channels slowly.

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    I will, my friend! Best of luck to you with your new site :)

  • @kellycraytor
    @kellycraytor3 жыл бұрын

    Thank you Neil xxx

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    You're welcome, Kelly :)

  • @Anonymous-kg3mn
    @Anonymous-kg3mn5 жыл бұрын

    Yes I'm doing paid advertising and my conversation rate is 3-5%

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    That's great!

  • @ashishsharmaeh
    @ashishsharmaeh5 жыл бұрын

    Can it I possible to see other website google webmaster tool report And tell me how your tool ubersugeste and ahref know how much traffic is particular keyword getting

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    No. You can only access your own or another site's if they give you access.

  • @michaelzma9102
    @michaelzma91023 жыл бұрын

    You explain things very clearly 👍

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    Thanks a lot 😊

  • @rajanbhave8610
    @rajanbhave86105 жыл бұрын

    I paid nearly 1.5K on FB Ads but, it's very costly & low clicks. Please guide few other Websites for advertising blog

  • @mehranqadri

    @mehranqadri

    5 жыл бұрын

    You should move with seo, and probably with google ads as well

  • @ahbaryoussef5392

    @ahbaryoussef5392

    5 жыл бұрын

    @@mehranqadri i don't think so google so expensive and he spend money with no result ...he should optomize his strategie as well ...seo he is not working for hem because or may be he will rank in keyword without conversion ....and the keyword with intent is so competitive like buy ...or cheap ....review ...he will may be rank in wrong keyword and he spend money on wrong place ....okey what i suggest is to reverse engering the way why hoj dont spy on other type top blog in "keyword" read articles and smy on their page content + spy on their lead magnet +create your own based on your search .....you can with this way to target pages of those sites and you can get more similar pages in facebook insight .... You principe of parito in this case ( 20% search get you 80% result )

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    I would test some more with FB and try Google AdWords as well

  • @skhan7154

    @skhan7154

    5 жыл бұрын

    1.5k of what ?rs or $$ ?

  • @aliwissfr

    @aliwissfr

    5 жыл бұрын

    @@neilpatel he should be learn skills on fb : targetting, retargetting, and kill adset (with low conversions)....

  • @johnkeever4628
    @johnkeever46285 жыл бұрын

    Yes. My family business uses paid ads to bring in traffic to our website

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks for sharing

  • @wexusdotcom
    @wexusdotcom5 жыл бұрын

    Never paid for any ads - I build Organic only because once discovered I'll have the volume of videos that will work for the viewers - Paid will not find my true market... Thank You for this video...

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You are welcome :)

  • @Penyes
    @Penyes3 жыл бұрын

    Hi Neil, I am a wedding photographer. What should my retargeting ads copy look like? Should I give them an offer or something else? Should I send them to a specific landing page och feature page on my website?

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    You can offer a discount that leads them to a landing page where you collect their email (offer an opt in as well) and then email them the discount. This way you can grow your email list and do email marketing as well.

  • @makemoneyonyoutubewithme
    @makemoneyonyoutubewithme5 жыл бұрын

    this was so valuable actually

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Glad you liked it!

  • @sahilkanojiya2951
    @sahilkanojiya29515 жыл бұрын

    hello neil , i am following all your tips and i am getting results as well. But since i am running SEO agency, i lose some clients as other agency telling them they can rank the website in 4 to 5 months . May I know how to deal with that , how to get faster ranking

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Always be honest. Let your clients know that ranking takes time and doesn't happen in a few months.

  • @sahilkanojiya2951

    @sahilkanojiya2951

    5 жыл бұрын

    @@neilpatel THANKS A LOT

  • @David-Underland
    @David-Underland5 жыл бұрын

    Yes

  • @inderdeepsingh502
    @inderdeepsingh5025 жыл бұрын

    Hi Neil, I watch all your videos every single time you upload. Just wanted to ask. What's the scope of digital marketing after 5-10 years as a career. would there gonna be something after 10 years that would override SEO or SMM?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    There is always the chance of growing in the digital marketing world!

  • @theratikrock
    @theratikrock5 жыл бұрын

    Neil,pl make a video how to do seo of a site to rank good in google in a practical way.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks for the suggestion!

  • @Pjblabla2
    @Pjblabla25 жыл бұрын

    Thanks Neil

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You're welcome!

  • @brodierees8484
    @brodierees84845 жыл бұрын

    I do both

  • @entertainmentzone1737
    @entertainmentzone17375 жыл бұрын

    Thanks boss. I have one doubt plz clear- is paid marketing work In SEO? Plz suggest

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Can you clarify, Ravi?

  • @entertainmentzone1737

    @entertainmentzone1737

    5 жыл бұрын

    @@neilpatel sure boss. Boss, I want to know if I run ads on ISO CERTIFICATION page. It's paid ads will work on organic?

  • @GLXYQST
    @GLXYQST5 жыл бұрын

    no paid ads anymore since Facebook Cambridge analytica scandal: I was mostly running FB custom scraped audiences: 40 euros per month was enough. With seo i rank quite okay

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Glad you are ranking well :)

  • @AnjaliSingh-hd3iw

    @AnjaliSingh-hd3iw

    3 жыл бұрын

    Hello Adam! We are Team of 100 digital Marketing experts who work as a team and take your brand to the next level within few days. If you are happy to hear more about it, I would set up a consultation call with you

  • @JagatKreator
    @JagatKreator5 жыл бұрын

    YES!

  • @SkibbidyYibbidy
    @SkibbidyYibbidy5 жыл бұрын

    Nice photo of the bullring in Birmingham uk

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    :)

  • @aliamir276
    @aliamir2763 жыл бұрын

    wow! great knowledge.

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    Glad you think so!

  • @PabloTejerina
    @PabloTejerina5 жыл бұрын

    Yes.

  • @shaha6409
    @shaha64095 жыл бұрын

    I do Both , Using Google Ads for Leads

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Nice!

  • @AnnamemeBoss
    @AnnamemeBoss5 жыл бұрын

    It was like quality(seo) Vs quantity(paid ads). I would prefer quality

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Quality is always important!!

  • @hamidmahdood1876
    @hamidmahdood18765 жыл бұрын

    i prefer to use seo on my keyword core and use paid for long term keywords with higer chance to convert

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    If it works out for you then you should definitely keep doing it :)

  • @alessiogiorgianni_official
    @alessiogiorgianni_official5 жыл бұрын

    Very Interesting content as always, thank you Neil. I would just share a thought about those "ways" to advertising. 1) Paid Advertising = is for Big Shark Companies (Fat and stupid). But still, they have money$$$, so they are the best!! .. everyone knows what i mean ;) 2) SEO (long term strategy) = is for Brilliant Genius (but yet broken and hopeless). This kind of people still believe in the power of insight, long term strategy and.. patience (baaaammmm, yes i said that word..)

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    I think both large and small companies should be doing both of these strategies. Gain in the short term while building up for success in the long term.

  • @alessiogiorgianni_official

    @alessiogiorgianni_official

    5 жыл бұрын

    ​@@neilpatel You right. But on equal terms, large companies that have unlimited budgets (eg Amazon ??) they prefer to field only heavy artillery (money). I have nothing against them, but I find it boring and uninteresting.

  • @sheikhshakoor5062
    @sheikhshakoor50623 жыл бұрын

    Great video.

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    Thanks!

  • @sh3rins
    @sh3rins5 жыл бұрын

    I was doing some paid recently then stopped, and concentrated more on SEO

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    I focus on SEO as well

  • @kingshaki4795
    @kingshaki47953 жыл бұрын

    Hey just wanna ask something about monetization my channel is not yet 1k subs and 4k watch hour and I am planning to register in google ads is to boost my video upload is that okay to do that for future monetization is that a organic way also in doing it

  • @Rankwatch
    @Rankwatch5 жыл бұрын

    Paid and Organic marketing is useful but you need to have a well planned strategy to execute that has the potential to deliver impressive results and grow your business.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Of course. You always need to plan and be strategic with marketing.

  • @RJ-dz1hu
    @RJ-dz1hu5 жыл бұрын

    Hi Neil, I recently started to build websites for clients but are struggling to find clients. Is there anything that you can recommend that I can do that will help with sales in on low budget. I live in a country where our currency is very weak to the dollar and clients struggle to pay for sites. I am probably targeting the wrong customers... I am targeting small to medium sized businesses at the moment... Thanks

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Try testing different businesses and different price points to see if you can find the right sweet spot

  • @downtownguy212
    @downtownguy2125 жыл бұрын

    Good video but basic info that most advertisers should know and can find on any other markeitng channel. Can you do a video that gives a bit more advance tips ?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Definitely. There are a lot of advanced articles on my blog as well you might find helpful :)

  • @downtownguy212

    @downtownguy212

    5 жыл бұрын

    thanks! I’ll check out the blog!!

  • @AmkuEducation
    @AmkuEducation5 жыл бұрын

    Very Nice Video Bhai

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thank you!

  • @BKLevi
    @BKLevi5 жыл бұрын

    yes

  • @AmitVerma-lg4ws
    @AmitVerma-lg4ws3 жыл бұрын

    I have a question that, if i am go for paid marketing & while some moth after i want switch for organic SEO , than the Google not rank my website? Because someone suggest me that if you go for PPC after that you hard to rank with SEO is it true?

  • @neilpatel

    @neilpatel

    3 жыл бұрын

    I wouldn't just go for one or the other! I'd start by doing SEO and then create a PPC strategy that goes hand in hand with your SEO :)

  • @BenStokes-ex2mp
    @BenStokes-ex2mp Жыл бұрын

    Good One Sir

  • @neilpatel

    @neilpatel

    Жыл бұрын

    Many many thanks

  • @ManishNamdeo1428
    @ManishNamdeo14285 жыл бұрын

    Yes competition increasing we have to work 360 degree

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Definitely!

  • @prativaneupane8927
    @prativaneupane89275 жыл бұрын

    Hi I saw one marketing expert here in UK (actually he was selling his some thing) said do paid advertising but don't do SEO.he said if manipulate search engines there is a risk of shutting down your website down by them. But I think he has bunch of product to sell and if some one do SEO it will be a disadvantage for him.all the world do SEO how it can be bad.anyone can answer ??

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    SEO is not manipulating search engines. It is making your site and content optimized for search.

  • @gameindude
    @gameindude2 жыл бұрын

    I am very new to SEO, I want to know will it profitable for my export production website eka

  • @neilpatel

    @neilpatel

    2 жыл бұрын

    Absolutely SEO is the key to conversions

  • @onlinevisuallyleadsthatcal627
    @onlinevisuallyleadsthatcal6275 жыл бұрын

    Is day parting on Google & FB?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Both :)

  • @xspirygaming2
    @xspirygaming25 жыл бұрын

    Nice sir

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks!

  • @saiprocorptech
    @saiprocorptech5 жыл бұрын

    useful video

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Glad you think so!

  • @hridoygomes626
    @hridoygomes6265 жыл бұрын

    Very useful resources

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thanks!

  • @hridoygomes626

    @hridoygomes626

    5 жыл бұрын

    You're most welcomed

  • @frogwendy01
    @frogwendy014 жыл бұрын

    Hey Neil, For Quality leads, paid ads or organic?

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Both can work. I focus on organic, though.

  • @frogwendy01

    @frogwendy01

    4 жыл бұрын

    @@neilpatel for paid ads wich one google adwords or facebook gen lead?

  • @JohnSmith-dj8pd
    @JohnSmith-dj8pd5 жыл бұрын

    Not paying ads

  • @greenangelcbdoilnyc5911
    @greenangelcbdoilnyc59115 жыл бұрын

    Hi ! How much do you charge for monthly seo ?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Depends on the project. Send an email to consulting @ neilpatel.com

  • @greenangelcbdoilnyc5911

    @greenangelcbdoilnyc5911

    5 жыл бұрын

    @@neilpatel thank you. Spoke with a guy named Steve. Sounds like a smart guy.

  • @attractdirect
    @attractdirect4 жыл бұрын

    I want to start my own agency using both.

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    Great :)

  • @PawansMarketing
    @PawansMarketing5 жыл бұрын

    Amazing sir ji To kese Ho aap? - Hindi Love You From India!

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    I don't speak Hindi

  • @BeyoutifulHoney
    @BeyoutifulHoney5 жыл бұрын

    Could someone please answer my question, I have been told that you have to pay for organic seo, is this true? Because I thought Google ads is the paid one.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You pay with time or the person doing it for you, but you don't pay to appear in search results.

  • @BeyoutifulHoney

    @BeyoutifulHoney

    5 жыл бұрын

    @@neilpatel Thank you so much for your response! you truely are so helpful Love your videos!!! Keep up that fab work!

  • @BeyoutifulHoney

    @BeyoutifulHoney

    5 жыл бұрын

    Truly***

  • @had3018
    @had30184 жыл бұрын

    U r awesome bro

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    You are!!

  • @nikhilmurali4795
    @nikhilmurali47954 жыл бұрын

    How do I stop paid advertising affecting my organic traffic? I mean when my spend goes down my organic result also takes a hit. I want to acquire more organically than paid.

  • @neilpatel

    @neilpatel

    4 жыл бұрын

    You need to continue to build you domain authority, build backlinks and get pages ranking to get more organic traffic, my friend.

  • @nikhilmurali4795

    @nikhilmurali4795

    4 жыл бұрын

    @@neilpatel Thank you for your prompt reply. I will surely work on my organic part to improve the results. Once again thanks a lot.

  • @BeerMoneyForum
    @BeerMoneyForum5 жыл бұрын

    Yes, I spent the last couple of days $250/day and had to stop the campaign, was not profitable.

  • @varunkamal91

    @varunkamal91

    5 жыл бұрын

    Could I see your landing page if you don't mind?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    You should try testing different ads, different audiences, and different landing pages to see if you can improve the results

  • @billycaputo6077
    @billycaputo60775 жыл бұрын

    yes.. I love your video's... very inspiring when feeling down after doing just about everything except selling my butt.

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Thank you, Billy!

  • @vigneshks173
    @vigneshks1735 жыл бұрын

    Niel, How can I promote my Shopify store?

  • @neilpatel

    @neilpatel

    5 жыл бұрын

    Blogging, SEO, paid ads, social media... it also depends on what niche you are in.

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