Why do you have that Obama Russian doll? Are you a sodomite ?

@Mike.thiswatchthatwatch

6 ай бұрын

It's a Russian nesting doll (which were likely never originally invented in russia but rather somewhere in china). Inside it there is George Bush, Bill Clinton, George Bush, Ronald Reagan, Jimmy Carter, Ford and Nixon. Unfortunately I have not been able to find any that go further back, but I would love to have the full line of american presidents all the way back to the very first one. The american president, regardless of who it is, is the most powerful individual on the planet so I have some trinkets to symbolize that. I recently bought an updated nesting doll that now has Biden and Trump as well and whoever wins the next election - I will buy that doll as well. Cheers. 😃😃😃

@IVAtheLT

5 ай бұрын

​@@Mike.thiswatchthatwatchI'm impressed you even answered this awful person

@EpsilonPiKappaness

5 ай бұрын

@@Mike.thiswatchthatwatch- this is hilariously aweome, love it!

@BoleDaPole

4 ай бұрын

Ngl I kinda want a Putin version now.

@daleyfamily2179

4 ай бұрын

WTF? A sodomite? What a utterly stupid and totally unintelligent comment on a watch review. Good Lord grow up man child. lol

Swatch is horribly mismanaging Blancpain and Breguet. As far as Omega goes too many choices is not better-throwing dozens of variants of the same watch against the wall and seeing which ones stick isn’t the answer. Another commenter mentioned a couple older Seamaster references (1165.024 and 2254.50) that would be killer if updated and made for sale again. Omega deserves some tough love 😎! Great video as always, best regards.

@sskumariyer

Жыл бұрын

at least they are somewhat 'managing' blancpain and breguet, albeit 'mismanaged.' compare that to glashutte original which is not even 'managed', wandering around aimlessly towards uncharted territory (destined to irrelevance)

@Mike.thiswatchthatwatch

Жыл бұрын

Good observation. My gut feeling tells me that Richemont and LVMH are doing a far better job in general on running their brands, where Swatch is still trying to figure out to do it. Typical conglomerate problems where they haven't figured out how much the individual brands get to go it alone, where they have to find "synergies" (like shared movement technologies). Omega has likely been allowed to "go their own way" organisationally where the others have been forced into a mold more agressively and now when they numbers are off the mark (because of covid, olympics cancellation, bond delays etc), suddenly momma swatch says to Omega - You're going to help out Swatch with the moonwatch. Getting carried away now - That would be more of a talk for a channel about organisational dysfunction... Thanks for commenting as always 😀😀😀😀

@Zeus-kj7nn

Жыл бұрын

Omega will bring it round again. These are valuable mistakes. Crazy though for a company with great minds.

@koolpep

3 ай бұрын

Couldn’t agree more, Blancpain, Breguet, GO all would need some attention. This is horrible. GO has absolutely crazy capabilities, look at the PanoRetroGraph chrono that can run backwards, chime and fly back and whatnot….pits maybe even triple split chrono to shame and nobody knows about it……

I don't think Omega are in crisis at all, they are making some great watches. I tried on the green ceramic world timer, it is gorgeous and definitely on my wishlist! I know the speed master is the go to Omega for many people and they make some great versions, grey side of the moon is a stunner, but also the planet ocean deep black range is amazing. I don't see other manufacturers producing such a wide range of great watches. I wouldn't look at the volume too much, turnover is vanity, profit is sanity.

@danielangeldicapua4411

8 ай бұрын

Si no hay respuestas es porque tienes razón!

@driller7714

7 ай бұрын

I love what omega has been doing.

These are MBA classes hidden in watch videos. Thanks for the Lessons. Best, From Canada

@Mike.thiswatchthatwatch

10 ай бұрын

Glad you like them! Thanks 😀😀😀

@kwill1911

4 ай бұрын

Exactly right! And I'm an MBA professor at a top tier business school.

This was an amazing watch and a very thoughtful analysis of Omega's current state of affairs. Being an Omega fanboy myself I'm just baffled by their recent releases. Lack of focus and being out of touch with the market, this sums it up perfectly. I wonder though, if they've ever shown focus in the past as a company. If you look at their catalogue, historically, it's always been all over the place. It almost feels as if different teams work on different products without really talking to each other or having a common underlying philosophy or set of principles that guides them. I wonder if this lack of unified intent is inherent to Omega and something we might need to simply accept. But, as you noted, this is clearly harming their business and the competition is coming for them. Tudor is clearly after them, and their knocking it out of the park with every release. If these two players continue on their current rajectories, I wouldn't be surprised if Tudor surpasses Omega in a couple of years, at least in terms of brand recognition and appeal. I truly hope that alarm bells will finally ring in Bienne and that Omega will work towards a more astute positioning, that will work on consolidating their offering and that more generally they will manage to align brand, positioning and product. BTW I really like your videos and the fact that you're not afraid to speak your mind and risking saying controversial things. Keep the good work!

@Mike.thiswatchthatwatch

Жыл бұрын

Thanks - Really glad you appreciate my style. I try to share my opinions and hopefully people see them as that - I do my best not to state opinions as fact. I'm cool with people not agreeing as long as they feel that my approach delivers some sort of value to the conversation. I agree with you on Tudor. They have a significantly more focused approach to building their brand and strengthening their market position (and their production it seems). They are definitely going to continue to go places.' Thanks for contributing as well. See you back here again soon 😃😃😃😃

@Mr-Merchant.

10 ай бұрын

Not unless Tudor sorts out their QC issues and ups their build quality to Omegas level. I don't even think Tudor is in the top 10 selling watch brands.

@teddyarcher3957

4 ай бұрын

A solid analysis, love Omega, but surely less is more. Like when you go to a fine restaurant, it’s better to see a few dishes that they absolutely nail and than a phone book thick menu of choices that are lacklustre….

“In trouble” feels like an overstatement. Omega will still be here in 20 years. Kodak is in trouble. BlackBerry was in trouble. Omega may need to refocus, but that’s about it.

The word timer with the blue dial is absolutely gorgeous,would definitely buy one if I could afford it .

@Mike.thiswatchthatwatch

Жыл бұрын

The blue is my favorite for sure of the bunch although the titanium model has something as well. ... 😀

This is the best case study on a watch brand I’ve ever seen. Thank you 🙏

@Mike.thiswatchthatwatch

8 ай бұрын

Wow, thank you! 😀😀

My dad was an Omega fan back in the 70th. I was very proud to receive one of his seamaster when I graduated. With the James Bond connection and 300m dominance in the 90th and 2000 the fame an position of Omega grow to an all time high. Been part of Swatch group damaged the brand heavily. To sacrifice the iconic moon watch to boost swatch was the nail in the coffin. Some friends are selling thei Omegas out and jump into this RX madness overhyped movement. So I fully agree with your brilliant analysis and I’m also hoping that the strategic head at Omega are listening to turn this around. Thank you for this one.

@Mike.thiswatchthatwatch

10 ай бұрын

Humble thanks for the feedback. Appreciated 😀

@Harry-tb8yo

5 ай бұрын

Sorry to state it that bluntly but what you write is just nonsense. Omega would have gone out of business a long time ago had the Swatch Group not bought them. They saved Omega, not ruin them. The MoonSwatch also didn't harm the Moonwatch. It brought more attention to it, not replace it. And how could it have done it? It is obvious that it is a fun watch, and it doesn't take itself too seriously. I don't know anybody who wanted a Speedy but then went to the Swatch instead. I also do not agree that this was a "brilliant analysis". I heard nothing new in this video. Omega also had a large variety years and decades ago and that didn't stop them from being successful. And when it comes to "pioneering" there is of course no obvious demand. Pioneering means to explore unknown territory and therefore per se bears the risk of failure. But it also bears the chance to discover something unknown yet.

@HawkeyeQ

Ай бұрын

@@Harry-tb8yo I couldn't agree more as an owner of both a Moonwatch (aquired several years ago - I love it!) and a MoonSwatch I purchased recently. I got the latter just for fun (most likely, I will never wear it). Obviously, there's no comparison, and this was never the point. I think it was a brilliant marketing move to make OMEGA a household name. It goes without saying that the vast majority of MoonSwatch owners will never care to buy the real thing, but I bet that some will. Time will tell. Regardless, it'd be coll to see a father wearing his Moonwatch and the son sporting a MoonSwatch (Mission to the Moon or Mercury), "comparing" them and talking about them and how one day the son will inherit the real thing or buy his own with the 1st fat paycheck.

You make some great points. I do however see titanium / ceramic being beneficial for watches worn with rubber / nylon straps. I find they are much less “top heavy” and wear far more comfortably. The weight of a stainless cased watch is much less noticeable when worn with a metal bracelet… Just my 2c.

@Mike.thiswatchthatwatch

6 ай бұрын

Thanks for sharing - Fair point about the weight and balance issue 😃😃

Yes, I thought it looked 'off' the moment I first saw it. Great explanation as to why.

@Mike.thiswatchthatwatch

Жыл бұрын

Once you see it, you can't unsee it... 😀

Omega was my first luxury watch, almost 20 years ago! I also think they are not copping with the competition, but… hope to see something new when I’ll be at their factory next month❤

@Mike.thiswatchthatwatch

Жыл бұрын

Lucky you. I wish I get that opportunity somebody for sure 😊❤️

I strongly belive that watches have to tried in the “metal”. After watching your video I went to an AD to try this world timer. Impressive watch and once on the wrist is very harmonious I would say it looked very well on my 17 cm wrist. I was positively impressed, from the window it looked exactly as you said, too chunky ! Once on the wrist it was perfect.

@Mike.thiswatchthatwatch

22 күн бұрын

We like what we like. I've tried them all several times and I really want to like them but I do feel they are too big (and I don't have small wrists). The summer blue version one feels smaller to me because of the colourway. 😃😃

I think you are 100% correct, omega lacks focus. Too many models no one wants. And, they have a killer back catalog of potential they can’t make room for.

@theoneandonlystork

Жыл бұрын

Their situation kind of reminds me of IWC. Love Omega, but too many models. I really like this Worldtimer, but yes, needs focus. The most telling point is @9:30 - too many similar signs on that signpost. Great video as always; you need more subscribers!!

@Mike.thiswatchthatwatch

Жыл бұрын

Good point about IWC. They were also lost for a while. Spread the word my man. Spread the word. 😀😀😀 I'm enjoying myself making this videos for sure 😀

Omega should hire you to review their strategy. great analysis !

@Mike.thiswatchthatwatch

5 ай бұрын

After me handing my money over to them for so many years, yes, they should start sending some money the other way.... 😂😂😂

Very interesting insights. However, personally, I will not wear a watch under 40mm. I especially do not like 38mm and I am surprised that you consider >42mm to be "oversized".

@Mike.thiswatchthatwatch

8 ай бұрын

Fair enough! 😎😀

Your thoughts on the topic are very well thought through

@Mike.thiswatchthatwatch

Жыл бұрын

Thanks. Glad you found it interesting. 😀

"Unless you plan on swallowing your watch...". Instant subscription. 😆

@Mike.thiswatchthatwatch

Жыл бұрын

He he. Lucky punch on my part. 😂 Thanks a ton for the sub! 😀😀😀

your video are so insightful from both an enthusiast and business perspective, no fluff either. definitely deserve a lot more subs. in regards to this tho, as a consumer I would hate for omega to keep getting more upmarket and more expensive. Even though, I wholeheartedly agree with the fact that they need to do this as a business. They've raised the prices so much on the speedy it's annoying.

@Mike.thiswatchthatwatch

5 ай бұрын

Thank you - Much appreciated 😀

They really have to step it up like Tudor. I would love to see a moonwatch with 10bar! This would sell like crazy!

@Mike.thiswatchthatwatch

Жыл бұрын

A little bump up on the water resistance wouldn't hurt. That's for sure... 😊

@Bestow3000

8 ай бұрын

@@Mike.thiswatchthatwatch A bump in water resistance and make it automatic instead of manual would be lovely! Tudor is winning me over more right now.

@driller7714

7 ай бұрын

@@Bestow3000 Water resistance yes, automatic, I’m good with the manual wind.

@Bestow3000

7 ай бұрын

@@driller7714 At least 100 WR, 200 WR is super competitive. Then give us an option for automatic or manual.

@driller7714

7 ай бұрын

@@Bestow3000 100wr would be good. Yes, an auto option would be good as well, as long as it didn’t make it too thick. I personally like the manual wind for watch interaction and also viewing the movement with the display case back. According to the Omega website the Speedmaster is ok for swimming but mine will never see water haha.

Omega can produce watches in smaller sizes. Speedmaster 321, FOIS, CK2998 (blue, black version), Seamaster - Railmaster - Speedmaster Trilogy 1957, Aqua Terra 38mm. Omega still decides to make most of their watches in unwearable sizes (diameter, thickness). The smaller versions must not sell that great. I don't understand it either. My average 7 inch wrist does not fit these huge Omegas. Blancpain does same thing. Every couple Blancpain produces a limited 40mm Fifthy Fathoms, which sells out immediately. Their 45mm FF is always available. Someone must recognize the smaller versions sells out, but decides to ignore it.

@Mike.thiswatchthatwatch

Жыл бұрын

Good point with Blancpain. I've digged the fifty fathoms for the longest time, but there's no way I'm spending that much cash on the 45 mil version and I'm not high enough up on any AD waitlist to get one those few 40s. It's annoying. This is why Tudor is killing it for better or worse right now. Good design (if potentially a little bland), but in. the. right. sizes.... Thanks for sharing 😀

@Sumerdini

4 ай бұрын

Watches are too too big... Watch sizes must not exceed 40mm...

Terrific analysis again. Omega and Seiko both suffer from offering too many models and options. As for Omega, I tried on the blue and steel WT and really, really, wanted to love it. But alas, it was just too chunky for my 6.75 in wrist. If Omega could do the watch in the Moonwatch case, I would be all over it.

@Mike.thiswatchthatwatch

8 ай бұрын

Totally with you on the moonwatch 😃

Very interesting thoughts and views. Thanks for sharing!

@Mike.thiswatchthatwatch

Жыл бұрын

THX. Glad you found it interesting .😃👍

God forbid that Omega makes a wide variety of watches that adhere to their heritage and design language. Why not just make 1 watch dial and case, and then give it 4 different names: submariner, explorer, yachtmaster, and a gmt. Now thats what I call creative variety.

@john1959ism

Жыл бұрын

Couldn't have said it myself! Never thought about it in those terms, but you're spot on....

@Mike.thiswatchthatwatch

Жыл бұрын

Exactly: Like I said in the video - Rolex is all the oyster case in different variations 😃

Big Omega fan and they don’t have the wanker baggage associated with Rolex but I honestly think I could run Omega better myself. Constant mistakes and ridiculous price hikes combined with awful releases recently are mind boggling. The Speedmaster release was their only half decent release in recent year’s although the adjustable clasp should have been fitted from day one. The Seamaster needs a massive overhaul and it better be good. Heavy unrefined terrible bezel action and too thick and too shiny to name a few problems. The Aqua Terra shades release was a disaster. The date window looks better now but what a mess. No micro adjustment again too. Just do a Aqua Terra with a normal clasp and with micro adjustment. As it stands the Moon watch is Omega’s only watch I would touch and that’s a design from the 60’s. Omega better have a very sorted Seamaster in the pipeline or they are in trouble.

@Mike.thiswatchthatwatch

Жыл бұрын

Speaking the truth! I love omega but like you, I just don’t feel they have their S&@t together. A shame really 😀

Yet another bang on analysis Mike! Particularly after your Rolex v Tudor review, where you can see how Roly identify, take and hold key ground and then defend it aggressively. Omega need to read Sun Tzu!

@Mike.thiswatchthatwatch

5 ай бұрын

Thanks 😊

Just got recommended your channel and very glad the YT algo is for once doing its job! I thinks yours is an interesting and not inaccurate take. Omega's SKU cosmos is so odd, but it stems from a simple fact that not many know: discontinued SKUs are kept in the catalogue while they remain in stock either at Omega ('add to basket' from Omega direct) or at some ADs ('contact boutique'). Omega apparently do not buy back stock and immediately delete SKUs once they are replaced (as Rolex does). This even extends to LEs commemorating eg Olympics which can hang around for years. All SWATCH brands do the same thing. I assume this is to support ADs who hold discontinued inventory, but who obviously don't want to look as if they hold old stock (as Richemont do).

@Mike.thiswatchthatwatch

Жыл бұрын

I'm happy YT helped you find me and glad some of my thoughts resonated with you. The whole Omega online experience is a wierd one. I mean - fair enough, you still have a couple of Tokyo 2020 aqua terras in stock and why not try and sell them, but honestly it comes across as a mess. Sell them in the stores, not online. At some point you just have to take the L and accept that it's not going to sell anymore. 😃

@jameshoward9700

Жыл бұрын

@@Mike.thiswatchthatwatch Indeed! Tokyo 2020 is quite recent - I'm sure I saw a last gen Seamaster Commander and maybe even a Rio 2016 LE the last time I looked! One reason I think Omega is reducing its LE output - dates a range quickly. But does little to help with the old Conis, POs and precious metal Seamaster 300s jamming the pages!

I believe Ti is a great material choice for larger watches. Ti watches are 10-20% lighter than SS. Therefore making a larger watch feel smaller, on the wrist (by weight), than a comparable SS version. This could go a long way in making the watch feel less chunky. For this worldtimer the largess of the diameter aides with the legibility of the time zone cities also corresponding on the rotating world medallion.

@Mike.thiswatchthatwatch

Жыл бұрын

Totally agree on sizing when it comes to wt dials. There’s so much information to convey that you either have to go up in diameter or go all dial / no bezel. Personally I think this one, also because of the movement thickness etc makes the watch too big on the wrist but the dial itself is immaculate…. Thanks for contributing to the conversation. It really adds perspective 😀😀😀

I truly appreciate the commentary. Perhaps addressing your concerns, Omega's prices have jumped considerably. However, my one and only premium watch is going to be Omega-Seamaster-Aqua Terra-Small Seconds, with blue teak deck. It's clean lines are Gorgeous!

Rolex, and AP are more focused and concerned on advertising on how many celebrities wear Rolex at basketball games, Golf, Tennis, and F1. That makes them cool and desired. Omega is advertising to scientists in the Mariana Trench. Thats the issue Omega has because if Omega advertised on F1, Golf, Tennis, and if celebrities would wear Omegas at basketball games and flash their sea masters etc...Omega could just sale date just watches for decades at 12k without modifying anything.

First time watching your webcast. Thoroughly enjoyed it and all points on omega in tune with mine

@Mike.thiswatchthatwatch

Жыл бұрын

Glad you enjoyed it! Cheers 😊😊😊

I like Omega, I've had my Dynamic since the mid 70s and I've always wanted a speedy but you're absolutely right and I agree with every point you make.

@Mike.thiswatchthatwatch

10 ай бұрын

Thanks - Glad you feel it resonated 😀

I totally agree and think you should be given an executive position at Omega to help them turn things around.

@Mike.thiswatchthatwatch

10 ай бұрын

ha ha... You wouldn't happen to know someone at Omega I can send my CV to? 😃😃😃😂 I'll even do it for a "modest" consulting fee 😂

Wise words; thank you

@Mike.thiswatchthatwatch

Жыл бұрын

Thx! 😃😃

Astute analysis. I like to say "would you prefer if they didn't make it?" and you must command them for trying to open up another sub-genre but the oversize factor is undeniable. I own the green on rubber, basically because I happened to be there when the AD got it and liked it enough to buy it, but I can't really say it was an aspirational watch. I did like the blue though so the new colour was probably the push over the cliff. But long term, am I ready to travel with it and beat it up, I'm not sure. And when you're not sure, you know you got a problem...

@Mike.thiswatchthatwatch

9 ай бұрын

Thanks. And excellent point - When you're not sure you've got a problem 😀

I only recently discovered your channel and, after subbing and binging a few of your videos, this one really hit the nail on the head for me. I absolutely adore Omega and feel so frustrated that one of the brands with more History and carisma has fallen behind and in a Swatch Group limbo as a spearhead for imaginary windmills depriving it of its core identity and fighting someone else’s battles. Should and could stand alone in it’s marketing and development strategy. Well done for putting this so clearly, hope the Swatch group head honchos are listening.

@Mike.thiswatchthatwatch

11 ай бұрын

Thanks a ton. Glad you found it worthwhile to watch 😀😀😀

I'm an Omega enthusiast. I may even purchase the green dial WT. And still, I agree with your commentary here. Too much variety is not a good thing. If Omega were conquering the market, fine. It comes off as trying too hard instead of sharpening the sword. Thanks.

Superb video! Great detail. Well explained. Solid rationale.

@Mike.thiswatchthatwatch

10 ай бұрын

Glad you enjoyed it 😀😀

Very interesting! Would love to hear your take on the latest price hikes from JLC. The Reverso, Polaris and master control lines have all increased dramatically. Do you think JLC will profit on this or lose due to reduced volume sold?

@Mike.thiswatchthatwatch

Жыл бұрын

I'm writing a script on the topic, but haven't finalised how to approach it yet. Overall - Everybody seems to be going upmarket. Partially because of inflation but also because they want to create distance from Apple Watches and the like and move more clearly into true luxury. JLC have a loyal following but they are not popular in the mainstream like Tudor, Rolex and the like. They're also not as desirable as Patek, AP or others above them. I think it's going to be a tough sell in the short to medium term for them. But I haven't thought it completely through, so it's just a "gut feeling" right now... What do you think? -😊

@shope83

Жыл бұрын

@@Mike.thiswatchthatwatch I think there is a market for JLC to increase the pricing on the Reverso and other watches with special complications. But I think their entry level models will suffer the most, i.e. the master control date, Polaris Automatic/date etc. These are watches which are not iconic like the Reverso and the movements, while in-house, are not industry leading (the Polaris Automatic has a 40 hour power reverse, lagging behind the industry standard). The movements are decently finished, but this is probably not the main focus point for people who are interested in these watches. Selling these at over 10K USD will be a tough sell. Especially since these watches are readily available and tank on the secondary market.

@shope83

Жыл бұрын

Consider the competition now for the Polaris Automatic. It is more expensive than the Blancpain Bathyscaphe,Glashütte Original SeaQ and many other offerings from other brands.

@Mike.thiswatchthatwatch

Жыл бұрын

FYI: I'm doing a video which should hopefully be ready on the 24th where I talk about these prices. I've given it some thought and have a take I want to bounce off of my viewers. Check it out then. cheers 😀👍

I agree that the addition of the colored bezel ruins the look, but I have no issue with the _chubbiness_ of the earlier models.

@Mike.thiswatchthatwatch

4 ай бұрын

Fair enough - To each their own as always 😊

I just ordered the Titanium version of this.... I wasn't sure about it until I tried a blue steel one on at the local dealer. I LOVED it. To me it's a sporty option with the Titanium color way. I may be a bit biased as I love a world timer. My grail world timer is Laurent Ferrier Galet Traveller Globe Night Blue or a Patek 5231j.

i got a seamaster and i love this watch for me its better than a sub but it's just my opinion RN i hesitate between the speedmaster moonphase and the worldtimer but didnt find the titanium in black ... that the prob what do you think ?

@Mike.thiswatchthatwatch

Жыл бұрын

Tough choice. Never buy without having tried of course. I think both are too large but personally if I had to pick the moonphase is just a cooler complication IMO... but like I said, they're both too big for me 😀

Agree....omega has done itself damage with the moonswatch...they have associated themselves with a cheap and inferior product. Generally, I find their current pricing quite off putting...they have gone nuts with their retail price for the 38mm aqua terra....

@Mike.thiswatchthatwatch

Жыл бұрын

Yup! 400 dollars more for a smaller watch with an inferior movement. Totally agree 😀😀😀

@N7Sound

Жыл бұрын

Associated? Omega materials are better than Breitling and Rolex together. The only reason people hate them is because you can't flip and resell them.

@StruanRobertson29

Жыл бұрын

@@N7Sound I meant the inferior quality of the moon swatch...when you thought omega you thought quality...but now I know they are willing to put their name on a plastic low quality watch....that changes things I think

Great Commentary. All good points. I have the 2222.80. I would not trade it for all the money in the world. (Almost) Omega can do better. Some other comments say Omega really need to work on getting their cases smaller and thinner, I agree. I think the Pandemic gave people too much time to "Think". (Marketing) In addition delays in production/manufacturing creating a rush to push out product. (MoonSwatch). So I'm going to lean towards that Omega will redirect their line in the next couple of years. Oh and then there's a new Bond(?)

@Mike.thiswatchthatwatch

Жыл бұрын

Thanks. Glad you found it relevant. I don't think Omega are going out of business or anything but just like Zenith was nowhere a couple of years ago, I just feel Omega are a bit in the doldrums as it were. They must have the skills and the people to turn it around and who wouldn't want a new bond watch? 😀😀😀

There is always the speedmaster pro. Most other models are just r&d that doesn’t go off. Best thing to happen to Omega is the Swstch Omega Moonwstch. It establishes their legend to the new generation. Pushing the original moon watch should be easy.

@Mike.thiswatchthatwatch

Жыл бұрын

Fair interpretation. The moonswatch may very well open watches up to a new generation of buyers. I'm personally not convinced but for sure - time will tell. It's like the Mercedes A-class (not the first boxy one, but the new sleeker design). It had two jobs. 1. Make Mercedes look less like an old dudes car 2. Make a mercedes "affordable" to young up and coming professionals. Maybe the moonswatch will do that... Thanks for contributing 😀😀😀

@francisdelacruz6439

Жыл бұрын

@@Mike.thiswatchthatwatch Maybe not a strong correlation but Omega Speedmaster Pro sales went up by 30-40% during the SeatchOmega craze last year. Cheers.

Wow! Your comments are really deep! New subscriber!

@Mike.thiswatchthatwatch

Жыл бұрын

Maybe 😂 I could be totally wrong. Time will tell, but glad you found the video worthwhile to watch either way 😀😀😀

Great thoughtful take!

@Mike.thiswatchthatwatch

Жыл бұрын

Thanks, Glad you found it worthwhile to watch 😀👍

I agree the swatch association is a mistake, but Omega's not in trouble, you're wrong about that.

To me, that green world timer is my grail watch. To me that is the best GMT dial I have seen on a GMT

Great discussion. But i feel like many of you said can also apply to Patek, yet nobody criticizes them.

@Mike.thiswatchthatwatch

10 ай бұрын

Patek has their problems too… Maybe worth a video 🤔

I would like to say I think that worldtimer is a proper spud, especially in green.........this is an interesting angle on Omega.

@Mike.thiswatchthatwatch

Жыл бұрын

Fair call. Beauty is in the eye of the beholder 😁👍👍

I own the blue dial on blue strap, by far The best one in my opinion besides the white dial gold option. The new color-way additions do not make sense to me. That ceramic bezel that matches the strap doesn’t look right. Also the blue & white dial has a better, more realistic depiction of the world map.

@Mike.thiswatchthatwatch

Жыл бұрын

I tend to agree with you. Although I like the green dial (as stated in the video), the ceramic does nothing good for the watch. 😀👍

As an international man of mystery, I would disagree that a world timer is not a tool watch and therefore should not be made with titanium 😂

@Mike.thiswatchthatwatch

8 ай бұрын

indubitably 😀

Such great points here. You know, there is a book, Predictably Irrational, that talks about human behavior. In one example the book talks about a study in which a supermarket sometimes chose to offer a bunch of jam on discount. Then on some other days, they offered three choices, all on the same discount. On the days that only three choices were offered, they sold more jam. Because, you see, humans don't really like making choices as much as you might think. It is possible to bewilder a consumer with too much choice, which is certainly an issue with Omega. It is amazing to me, for example, that many of their very high end watches in precious metals, don't even have the 'master' variant of the movement in it. Or in this example, it IS a niche product, and certainly doesn't need that many varieties. In one review, the reviewer noted that on this model, the date has a very lazy slide from one date to the next, instead of a more satisfying 'snap' around midnight. For years Omega have been touting the co-axial, yet in reality it tends to have a lower power reserve and a lower beat rate (thus looking less smooth on the sweep). And just recently they introduced a new Speedmaster that has a new type of silicon spring in it, because one of the flaws of their current silicon spring is that it is harder to adjust and regulate, than say the way Rolex do it. I too like Omega, and have owned many. But there is WAY too much choice. Far too many of their watches are too big, both in diameter, and more importantly in height. They have failed to keep up with bracelet and clasp innovation. Going back to this world timer, it's pretty clear from the look of the rubber strap what kind of taper they think looks good, yet they can't pull it off with the metal version. They really do need to focus. Trim the fat both in terms of the size of the catalogue, and in terms of the average thickness of their watch. Again, not trying to hate here, they are a great company. But if the numbers shown in this video are accurate, they are being left behind by competitors, despite having ridiculous resources at their disposal. I would much rather see them get serious with their core lines, really make them the absolute best they can be. And stop spinning their wheels with such a ridiculous number of iterations of every single watch.

@Mike.thiswatchthatwatch

11 ай бұрын

We're on the same page. I love omega but I just think they can be a bit better, a bit more focused and ultimately sacrificing a little variety for a few better watches is a trade off I'm willing to make (and they'll make more money on the bottom line). Cheers and thanks for sharing your thoughts. Really appreciated 😀😀😀

Your accent sounds South African.. 🇿🇦 Glad to find more of my countrymen in this awesome hobby. I like the color but I believe it would be top heavy. 21mm is also an odd size if you wanted to put it on another strap.

@Mike.thiswatchthatwatch

Жыл бұрын

Born and bred boet.... and yes. The 21mm was not something I touched on but it's just annoying for anyone the likes to change straps....😃😃

@johanvandersandt8904

Жыл бұрын

@@Mike.thiswatchthatwatch Fantastic! I thought you sounded like someone who might enjoy a braai and some biltong from time to time. Yeah its a pity about the lug width. On the plus I look forward to some more awesome videos! Local is lekker!

Mike- very eloquently put! Despite the contentious subject, I found myself nodding along in agreement for 15 consecutive minutes. It is nice to not see so many “Limited Edition” Omegas these days, but it still feels like some rebel team in their product dept manages to churn them out annually when the higher ups are out at lunch. I love that you acknowledged and praised some of the consistent design motifs in this release. This is not intuitive to Omega’s design team - they’ve been learning it slowly for decades. If you haven’t covered it yet, I would be interested to hear more of your thoughts on Omega’s naming conventions. The Seamaster 300 vs Seamaster 300m vs Seamaster Planet Ocean vs. Seamaster Master Chronometer Small Seconds - what is a Seamaster? Why is this so confusing? (The 300 vs 300m is especially agonizing to me). It would be like Rolex calling every watch with a dive bezel a Submariner instead of birthing the Yacht-Master, the Sea-Dweller, etc. Very impressed with the way you tackle difficult subjects in the videos of yours I’ve watched so far. Your breadth of knowledge in so many subjects, from product design to business, is truly impressive.

@Mike.thiswatchthatwatch

7 ай бұрын

Thanks. I love Omega, have a speedmaster and have had other models. For me loving a brand and also finding fault / finding places where they should improve are not incompatible to me. Glad you enjoy my vids 😃😃😃

Excellent video. Well done, The best analogy I have heard yet, "Omega has a watch menu like the Cheesecake Factory". IMO, Way too many variations of different model lines. Someone once mentioned to me (in reference to the gents out there) that when you start out on Omega's website, by the time you are finished, you have grown a "five o'clock shadow back", so to speak.

@Mike.thiswatchthatwatch

8 ай бұрын

Glad you liked the analogy - My biggest fear was lovers of cheesecake factory seeing it as a negative (it's the whole reason you go to CF). 😃😃

Used to be involved with market analysis for strategic reports covering Europe Middle East & Africa - current year, plus 3 forcasted years. The strategic document was also used as an aid to boost share prices . . . Fast loss of market share must be a major concern. Viewed in conjunction with *Adrian Barkers* visit to Tudor where the investment in watch manufacturing automation is impressive. Mike . . . I don't know if the theory for Ansoff, Boston Consulting Grid - plus Total, Addressable and Served markets can be readily applied to consumer products but Rolex have mastered the paradox of technology, beauty and fashion with rapid sales growth.

It seems like it would make more sense to slash a fraction of the various designs they mass produce and just have the variety available on a bespoke/case by case basis (the same way getting your Reverso engraved is an add-on). Your Cheesecake Factory factory analogy is spot on. I own a green 41mm Aqua Terra, it’s probably my favorite watch. I’d love if Omega focused on more practical ways to innovate and expand their offerings. For example, I would be highly interested in purchasing a green Aqua Terra with a day-date complication.

@Mike.thiswatchthatwatch

7 ай бұрын

Glad you like the Cheesecake analogy - Was scared I'd get some backlash for that one 😂😂

For me the perfect world timer is the JLC Master Geographic ...One near the top of my wish list. i do Love the Ti version of this Omega but it's just too large for me as I have tried on the steel version. Alas.

@framptonhendrix530

Жыл бұрын

JLC the best 😊

@Mike.thiswatchthatwatch

Жыл бұрын

Good call. JLC I think, does some really good complications and the master is a perfect example of that. 😀

Theoretically speaking: for traveling the world, a titanium world timer make sense as it is lower weight and less flashy than the stainless or gold models.

@Mike.thiswatchthatwatch

Жыл бұрын

Potentially, yes. Can't be too careful these days.... 😊😊😊

Good point on their offerings, they need to clean up. A lot! And why is the aqua terra and rail master in the seamaster Collection? Confusing!

@Mike.thiswatchthatwatch

Жыл бұрын

Thanks. Glad my some of my thoughts resonated. and thanks for contributing 👍😃

I like it 🤷‍♂️ i just preferred the seamaster and got that instead. Maybe I would buy this one day

@Mike.thiswatchthatwatch

9 ай бұрын

Seamaster 300m all the way for me 😀

The variety overload is distracting…. They need to slim their ranges significantly and create a less scattergun identity… a bit of product conviction please Omega rather than 20 shades of everything

@dandahl5964

Жыл бұрын

What brand do you run?

@Thiccolo

Жыл бұрын

​@@dandahl5964 lmao

@kkrsnn5632

Жыл бұрын

Perpetuals also have lots of wild colours, hardly anyone complains 😂

I gotta wonder where all these Cartier watches are being sold? I just don't see them on wrists in Europe.

@Mike.thiswatchthatwatch

8 күн бұрын

Big time in asia. And tons for women 😀

Ever since Swatch Group controlled the brand, Omega has been an over marketed and commercially focused brand. That's because of two marketing spin doctors, the King of Spin, Mr JC Biver & his former boss, Nicolas Hayek, the Gordan Gecko of the Swiss watch industry. They revolutionized the dying Swiss industry, bought and merged big brands and reimagined them in a very commercial aspect. Longines was once a pioneering brand, then turned into a mass market entry level mall watch. Omega became the headline poster boy. This is what happens when business men entrepreneurs take hold of a company and try to turn it around. Unlike Rolex they can't just make incremental changes to the Oyster case. They have shareholders to appease. They need to sell innovation. I think we should brace ourselves for the next Swatch collaboration. Perhaps the Seamaster Swatch?

@CarlosGambino_22

Жыл бұрын

Rolex have four A,D s in my local mall too.

@midas1929

Жыл бұрын

You make it sound like it was a takeover. The company was called SMH and just changed the name. Same Management, same main shareholders. Also, Mr. Hayek sen., for which I worked many years, had absolutely nothing in common with "Gordan Gecko" and was not driven by greed.

@oysterman962

Жыл бұрын

@@CarlosGambino_22 That's too many. They should shut down 3.

I got carpal tunnel scrolling their ever-confusing set of options. It is sensory overload.

@Mike.thiswatchthatwatch

4 ай бұрын

Lol. Doesn't help that they don't delete models, that they don't produce anymore... 😂😂

Thoughts on Omegas price increases lately? A Omega Seamaster 300 cost 56000 NOK 3 years ago, and know its 68000 NOK and the AD said another 8-10 % increase in june/july. I dont see Omegas retail being a good deal as it was.

@Mike.thiswatchthatwatch

Жыл бұрын

They used to be more reasonably priced. For a long time they seem to have been chasing Rolex and now they're at a price where it isn't always a given that it's a good deal. Then again, all the producers have been raising prices consistently. I think a lot of producers have overextended themselves to levels that aren't sustainable. (not that they'll ever lower them though)😃

I hardly think that a company with a 21% growth rate year over year is in trouble. They are doing just fine, and make a a diversified enough line of watches that almost anyone will find something that suits them.

Excellent!

@Mike.thiswatchthatwatch

Жыл бұрын

Thx! 👍

Was ready to purchase a Moonwatch for my birthday after a month of research and visiting dealers. Then heard last week that they're increasing prices - again. So I'm moving onto a different watch to add to my collection. Moonwatch was £5k not too long ago, now it's going to be c. 8k from 1st March. It's not worth that.

I havnt bought an Omega after the 2254.5. Love the sword hands instead of the skeleton hands. It also feels just as comfortable as my BLNR.

@Mike.thiswatchthatwatch

Жыл бұрын

Good choice 😀

Omega have increased prices and are way more than they should be.

@Mike.thiswatchthatwatch

8 ай бұрын

Aren't they all by now ? 😂😂

You are brilliant. 👏

@Mike.thiswatchthatwatch

9 ай бұрын

Thank you so much 😀

I really love omega, but resonate a lot with this video. My first omega purchase was a black seamaster 300m on bracelet, I'd been lusting over it for years before finally pulling the trigger. Other considerations were oris, grand seiko, and tudor. In the end it was the design I liked the most, loved the waves! (rolex was priced beyond me, unobtainable at retail) Second purchase was a speedmaster dark side, also usted over it for years, and really wanted ceramic. My local dealer lost its omega license, and was discounting omega at 30% off. I bought it and a constellation for the missus new at a massive discount (paid less than the 2nd hand price). For this world timer, tried it, but it's too big...

@Mike.thiswatchthatwatch

4 ай бұрын

Thanks for taking the time to share your thoughts 😊

@brienchia

4 ай бұрын

Wow didn't expect to get a reply! I actually would consider many more omega models if they were thinner. Grand seiko has a similar problem, too thick.

@Mike.thiswatchthatwatch

4 ай бұрын

Can't promise a reply every time - My channel is quite big (at least from my perspective), but I try 😊😊@@brienchia

It all comes down to subjective opinion, i have it and love it.

@Mike.thiswatchthatwatch

4 ай бұрын

Good on you 😊😊

Omega is certainly in some sort of crisis. Their endless choice of models, very very poorly chosen B grade ambassadors, the whole brand just seems confused. Gone the days, when greats like Schumacher, Popov, Thorpe, Hingis, Phelps, and other icons were endorsing their products. I have to say though my 2016 non spectre version of seamaster master co-axial, on the black-grey nato is an absolute beauty. Propably the last proper watch omega has produced.

@Mike.thiswatchthatwatch

Жыл бұрын

Interesting point. They are one of the brands that are pretty steadfast in having professional brand ambassadors and I keep wondering if the time for that approach has past. IMO Ed Sheeran choosing AP on his own accord is far more powerful than Eddie Redmayne being paid a bucketload to do a commercial.... Thanks for contributing 👍😃

I'm amazed by your videos. I don't care about wordtimers, I don't buy 10k watches, and still I enjoyed it.

@Mike.thiswatchthatwatch

3 ай бұрын

Happy to hear it 😃😃

You sir, are a genius.

@Mike.thiswatchthatwatch

Ай бұрын

Don't know about that - Just rambling on and glad somebody wants to listen in 😊😊

@netanelostrov3425

Ай бұрын

I’m gonna stick to my original comment:)

Agree the watch is too big and thick…and with too many versions of the same timepiece. Seems like this kind of thing hasn’t changed in the last decade or more. At least there are no or fewer limited edition Speedmasters now. Love this watch design tho, if only a millimeter or two smaller and less thick. I wish reducing watch thickness were more a point of pride for watchmakers with as storied a history as Omega.

@Mike.thiswatchthatwatch

8 ай бұрын

It would do soooo much for their watches 😀

I like the watch generally from a technical standpoint, but we all have worldtime functionality on our phones...and I've yet to see a worldtimer watch that's attractive aesthetically and worth the price premium.

@Mike.thiswatchthatwatch

Жыл бұрын

Exactly - WT's are niche of niche.... 😃😃

This is why Tudor is eating their lunch. Tudor has no quarterly earnings result to publish - they can listen to collectors and respond. Swatch group pressures Omega for quick bucks, instead of addressing fundamental issues. Thick movements, slow hand sweep, confusing catalogue, poor bracelets (unlike t fit), and far too many special editions.

@Mike.thiswatchthatwatch

9 ай бұрын

Don't get me started on Swatch group - I've got a video coming saturday about the whole Blancpain Swatch (not the watch itself - but more the direction Swatch group is taking things).... Hope you stop by to watch it 😃

Having too many models and variants also sends their customers the message that they're subservient, trying too hard to please and pander to every taste. Whereas, being able to focus on fewer choices, and make them excellent, is to project a stance of leadership and confidence; Buy an Omega because they're a thought leader. In that respect, Omega is letting us down, and their actions are really starting to resemble Swatch Watches, or traditional music publishers for that matter: Throw everything at the wall, hoping that the few really successful ones will make up for the ones that don't succeed. And like the Swatch Watch boutique, Omega and their ADs can only provide enough shelf space for a limited selection, often not what you wanted.

@Mike.thiswatchthatwatch

10 ай бұрын

I'm inclined to agree. "giving people what they want" can come across as a little "try hard" and having through the whole looking at limited editions that you can't have is just frustrating. Thanks for taking the time to contribute 😀😀😀

The Aquaterra is a grail watch for me and it has surpassed the VfM red line and resides comfortably in the opportunity basket. I watched with bated breath to see if the stats turned me off the value proposition, and they had the opposite effect. So, I wonder - is Omega adopting Rolex's IDGAF business model and capitalising on the hype as a way to gauge lineup optimisation, OR are they simply drunk with iteration for the sake of iteration?

Excellent video

@Mike.thiswatchthatwatch

3 ай бұрын

Thank you 😃

Dei discorsi commerciali mi interessa poco, giudicare un 43 mm un grasso orologio da parete è da squilibrato. Questo orologio è il più bello ed interessante che vedo in una fascia umana costruito negli ultimi 40 anni. Da appassionato di orologi non comprerei un Rolex ad 1/3 del suo prezzo, invece farei faville per questo Omega aquaterra world time

@Mike.thiswatchthatwatch

8 ай бұрын

We all like what we like 😀😀

@giancarloliucci4104

8 ай бұрын

@@Mike.thiswatchthatwatch Let's say I would like to be the wall to hang this clock on

I agree with you

@Mike.thiswatchthatwatch

11 ай бұрын

Thanks! Glad it resonates 😀😀😀

Man I love this watch. It was a hard choice between this and the speedmaster. (I ended up with the speedy) I think Omega has been crushing it.

@Mike.thiswatchthatwatch

7 ай бұрын

Fair enough - It's not for me. Speedmaster all the way though 😃😃

Two thoughts: would a variant with the southern hemisphere make sense? Also the branding is a mess - this being a Seamaster makes no sense.

@Mike.thiswatchthatwatch

3 ай бұрын

Good question - maybe as a niche offering, but from a pure market perspective, most people (especially them with money) are to be found in the northern hemisphere. As a South African I could be enticed to consider a world timer that was southern hemisphere 😃😃

Great video interesting thoughts. This is cool tech with the laser colouring the metal, nice titanium but i would only want a speedmaster, seamater helium valve bugs me.

@Mike.thiswatchthatwatch

Жыл бұрын

Ahh.... The helium valve. Most controversial decision decision ever (or up there at least...) 😀

I love my summer blue world timer

My gut reaction is that if Omega is in danger of anything, it's not being Rolex or Cartier, the go-to luxury watch brands for men and women, respectively. I recall a review of a recent reference SMP where the reviewer said that the watch would be perfect if only Omega made a few design tweaks, and then unironically listed changes that would turn that SMP into a Submariner. Not much Omega can do about that, other than lean towards smaller watches and recapture that portion of the market not being served. As for the Swatch collaboration, it introduced a lot of young people who otherwise could not afford a luxury watch, to Omega, by creating a FOMO event. Only time will tell if that pays dividends for Omega down the road.

They need a 38-39mm Seamaster 300m just like the BB58

@Mike.thiswatchthatwatch

Жыл бұрын

Yes - and not anything limited edition. Regular, available model 😃

I don’t know why they chose Grade 2 over Grade 5 but can’t imagine it is due to the price difference of the metal. The cost of the metal has very little to do with the overall cost of the watch. Does anyone really think the metal in the gold version costs $20k more than the steel? I don’t think so.

@Mike.thiswatchthatwatch

Жыл бұрын

The metal itself is about 60% more expensive in grade 5. But you’re right, it’s not the material itself, that’s the problem. The key is that in manufacturing the watch there’s a higher wastage rate plus higher tooling costs on g5 (due to tools both needing to be harder themselves but also due to tool damage/ wear and tear) - you should expect that to retain the same margin on a g5 model, you have to add up of 10% to the msrp (especially if you’re going for lots of detailing, polish etc) That’s another 1000 usd (give or take) on a worldtimer….

I like the TI model. The color is great, and I think modern watches are getting too heavy. There is the caveman mentality that I have found talking to people, especially non-watch people that equates weight to quality. That is to say the heavier the watch the higher the quality. I am not personally a fan of heavy watches, and like the option for something lighter. Great video overall.

@Mike.thiswatchthatwatch

11 ай бұрын

Thanks! Glad you liked it and thanks for taking the time to contribute as well 😀👍👍👍

The blue (first) version of the Aqua Terra Worldtimer is still my favorite Omega watch! This would be my first Omega watch! However I'm a child of the 1970's growing up in Switzerland with only two watch brands that are talked about: Omega and Tissot (who were also collaborating)! That's probably why I don't care about Rolex or any other brand! The two only exceptions are Longines and A. Lange & Söhne (just brilliant watch making and pure art)! Swatch on the other hand was always (from the beginning) a fun watch (mostly quartz)! It was also for collectors! And in this way I really think this co-operation with Omega won't hurt neither Swatch nor Omega (same with Blancpain)! Those MoonSwatches will be more collected than worn! And the Blancpain x Swatch is a really fun watch with the system 51! I really don't know whether the way of only brand boutiques (like Cartier) is the right path to go. It's so much better for us clients to walk into a multi-brands store and being able to choose our favorite watch! I really don't know whether I will visit an A. Lange & Söhne boutique (when I heard a story that a collector who had already 42 Lange watches didn't get his wanted Odysseus model while buying an additional A. Lange model to secure his wanted piece)! In this case I'd rather travel to Glashütte visiting A. Lange & Söhne directly! 🤔

I love Omega. Being almost 50, Omega has from my early years been a grail brand. Give me the same watch with Omega and Rolex logo on a dial and I take Omega every day of the week. That said and to your point on overwhelming variety - how can that be that out of 1436 watches on Omega website I like no more than 15 references (5-6 models). If they can’t sell their products to a fanboy they obviously are doing something very wrong. Another thing - why every watch needs to have a date window with poor execution and obtrusive location? And when there is a no-date model it has to be a limited edition for ridiculous premium? Finally their pricing makes absolutely no sense. In what world 300M is to be cheaper than literally any AT? I still believe one day I will get the Omega I want and finish my collection.

@Mike.thiswatchthatwatch

9 ай бұрын

Great points and good perspectives on your part. But like you said - They still have good watches and I have Omegas in my collection as well. It's just that they could be so much better 😃😃😃

Why cant they do a new 2254.50 and a 165.024. I would run to the AD. And stop making all the watches so thick. We want slimmer.

@underachievingwatchcollect1878

Жыл бұрын

Me too! Those two models would even compete with the Submariner. Who’s bright idea was it to put skeleton hands and a 10 o’clock wart on a dive watch

@Mike.thiswatchthatwatch

Жыл бұрын

Knowing Omega they probably will at some point. Variety, variety, variety. But then it'll be limited edition, wierdly priced and they'll only get the production up and running a year after they announce it.... 🤦‍♂️ 😂😂

Now that we have the results of the Morgan Stanley report we actually saw Tudor dropping in the watch sales rankings…. And Omega getting a bit better….

@Mike.thiswatchthatwatch

3 ай бұрын

True - Omega fundamentally lost ground though. 5% growth when Rolex, Cartier and the others grow with 12% - and in a year where they should be leveraging growth from the swatch collab. I honestly think they aren't happy enough with the result 😃😃

I regularly decide I want to buy a modern Omega but I never actually go ahead. None of them quite work for me, each for various reasons. None of their watches hit the nail.

@Mike.thiswatchthatwatch

Жыл бұрын

I can find a couple I like a lot but their catalogue is a bit hit and miss sometimes, I agree 😀😀😀