I remember seeing Santa Fe commercials with Chico. Later when I was in middle school I used to change buses at the depot in San Diego and chat with the switch crew. In 1974 I began a forty one year career with Santa Fe and later BNSF. I guess I was Santa Fe all the way!

@WigWagProduction

Жыл бұрын

How do you know his name?

@WAL_DC-6B

11 ай бұрын

@@WigWagProduction Probably because the Santa Fe Railway named their mascot "Chico."

I found this commercial adorable.

@Ramblequist

9 ай бұрын

Triggers people now

@Dorothy.Vivian

7 ай бұрын

Somebody sounds defensive

Quick everybody save a copy before it gets taken down!

@nikerailfanningttm9046

2 жыл бұрын

seriously...wow I'm not impressed....

@NC_YT_123

2 жыл бұрын

@@nikerailfanningttm9046 wdym?

@NC_YT_123

2 жыл бұрын

@@nikerailfanningttm9046 i’m not trying to impress anybody…

@WigWagProduction

2 жыл бұрын

Stop it is cool I'm saving it.

@randoom1539

Ай бұрын

@@WigWagProduction Pure bs.

If Chico came back for the BNSF, it would get cancelled quicker than COVID attacking the body.

@ICrailroadprod.2007

2 жыл бұрын

That's ab right.

@Leatherface123.

2 жыл бұрын

Bnsf doesn’t deserve to use it either tbh

@BNSF4475

Жыл бұрын

@Heartland Railfanner™ the only the reason BNSF kinda sucks is no heritage units

@WigWagProduction

Жыл бұрын

@Heartland Railfanner™ and never uses any of the metra bnsf budcars.

@Railroadracer49

Жыл бұрын

@HeartlandRailfannerTMCbut at least were not Northfolk Southern

Chico remains a loveable reminder of a once great railroad. As a kid I wanted to dress like him at Halloween. I got to and got lots of candy! I still love Chico!

@WigWagProduction

Жыл бұрын

I wonder what the neighbors said...

@WAL_DC-6B

11 ай бұрын

@@WigWagProduction Probably nothing back in the day.

@WigWagProduction

10 ай бұрын

​@@WAL_DC-6Ba-

I love it! I wish I saw this on TV!

I musta' been about four years old when I last witnessed this TV commercial for the Santa Fe's rail passenger service. Thanks for sharing something I've been looking for on KZread for a very long time! By the way, the Santa Fe passenger train passing seems to have an all ALCO PA and PB power consist.

@paulmatulavich7321

3 жыл бұрын

Chico was the creation of advertsing giant Leo Burnett of Chicago, the same firm that created Tony the Tiger, Jolly Green Giant, Pillsbury Doughboy, Charlie the Tuna, and many others. Chico promoted the AT&SF railroad for decades, from 1946 to 1990. This commercial is from 1962.

@WAL_DC-6B

Жыл бұрын

@@paulmatulavich7321 '62, that's when I was four years old. Thanks for a little background information on this TV spot!

My favorite commercial as a kid

Love this commercial. I remember it as a boy. I would love to have a copy of it.

@jackjules7552

2 жыл бұрын

Remember the Santa Fe Super Chief train commercial?

@WAL_DC-6B

2 жыл бұрын

@@jackjules7552 Was there a 15 second or longer TV commercial spot similar to this one exclusively for the Santa Fe, Super Chief?

@jackjules7552

2 жыл бұрын

@@WAL_DC-6B Yes there was. What I do remember is the narrator of the commercial in a very excitable tone yelling "THE SUPER CHIEF!" And then he proceeded to run down the list of amenities passengers would be entitled to on the Super Chief while a film ran in the background depicting passengers in the dining car or in their sleepers.

@WAL_DC-6B

2 жыл бұрын

@@jackjules7552 Thanks for the reply! Unfortunately, it doesn't seem that ad exists on KZread other than a Super Chief promotional movie from the late 1940s.

@WigWagProduction

Жыл бұрын

I want a colored version of it

My most favorite commercial, such a catchy song

I have a coffee mug with Chico, the ATSF logo, and the words "Santa Fe All the Way". Love it. Also have a small notepad with Chico and some ATSF U-Boats on the cover. ATSF map on the back cover. Never used it. Love this commercial.

My Favorite Railroad

@anthonynigri8585

3 жыл бұрын

My favorite railroad is Union Pacific

@santafewarbonnetproductions

3 жыл бұрын

Same

@RadioTower5

2 жыл бұрын

I enjoy Santa Fe and Union Pacific trains from the 50s.

@VonWasHere13

4 ай бұрын

Same

the Santa Fe train is going so fast

@Iconoclasher

Жыл бұрын

It's too fast. They sped the film up about 50% for the effect. Incidentally, the locomotives are a quad set of Alco PA1 units. Arguably one of the most beautiful locomotives in the world.

Whoops dropped the drum

This advertisement for the ATSF was good, but if this was today, sheesh, that would be a lot of backlash!

@Thunderbolt_1000_Siren

Жыл бұрын

Since nowadays people are offended by everything

@MrJack-uk2hp

Жыл бұрын

How dare you respond to to me! I’m canceling you!

@MrJack-uk2hp

Жыл бұрын

@@Thunderbolt_1000_Siren How dar you respond to me! I’m going to get you cancelled!

@TheGs4_4449

11 ай бұрын

@@MrJack-uk2hplol

If they made this in 2020 BLM would be all over them lol

@PlaneBoy2520

3 жыл бұрын

Everyone would be all over this, stereotypes tend to drive people apart

@hmhobbies

Жыл бұрын

@@PlaneBoy2520 ofc it’s a furry saying this

@PlaneBoy2520

Жыл бұрын

@@hmhobbies you got a problem with furries?

@hmhobbies

Жыл бұрын

@@PlaneBoy2520 yes.

@PlaneBoy2520

Жыл бұрын

@@hmhobbies and that is?

Bring Chico back for BNSF 👇

Why do people say this is racist? It isn’t making fun of a race or culture so I don’t see the problem.

@BAS19.6

Жыл бұрын

Because a vast majority of the time content featuring native Americans is racist, so everything gets lumped together. This is one of those rare cases where it actually isn’t racist.

@TheMrPeteChannel

Ай бұрын

He dosen't have super red skin or a big nose like other "cartoon injuns" do. He looks like an adorable native Indian boy.

Never met Chico.

we need chico for the BNSF 🙏🙏

An ad that, while probably not the most PC, is still charming nonetheless. I recently read the memoirs of a gentleman who spent many years working for the Santa Fe, and while one of my favorite railroads is the one that ran through my home state (profile pic should give a clue), I can appreciate other lines such as the ATSF, and have the Judy Garland song in my music library.

S A N T A F E

@strasburglover2001

3 жыл бұрын

Sara Kim A L L T H E W A Y

@Dutchrailfann

2 жыл бұрын

B C R A I L

@LMR78

2 жыл бұрын

D E N V E R & R I O G R A N D E W E S T E R N

@WigWagProduction

2 жыл бұрын

U N I O N P A C I F A C K

@superalpha5560

2 жыл бұрын

C O N R A I L

Love it

This gives Fallout vibes

A Now The BNSF Railway

That old SF logo can be seen on a bridge in CA its still in operation of short lines

@coltfaze599

3 ай бұрын

Where is the bridge? I must seek it

@BNSF4706

3 ай бұрын

@@coltfaze599 it's on a SJVR bridge at Bakersfield

any one saying this is racist is a little too far gone

Lovely commercial! I thought it sounds like fee, but it says fay! Happy Solstice! (Tue 21 Jun 2022 21h27)

@Trainboivr

5 ай бұрын

Santa Fay! All the way!

This program is made possible in part by:

Back when ATSF was a independent, well managed RR. What the hell happened????

@WAL_DC-6B

Ай бұрын

A merger with the Burlington-Northern.

the train literally went through INDIA that is why the kid is wearing FEATHER on his head

@WigWagProduction

Жыл бұрын

Its says in description: "with Chico the native American boy".

@WAL_DC-6B

11 ай бұрын

Curiously the ATSF didn't go through India(na.)

@backonpro5679

7 ай бұрын

Are you some dumbass 5 year old? Or is this the least funny joke of the century?

LOL SPEED IT HP TO 2X LOL

Hold up Wait A minute who put this Indian 1955 boy play the drum and speak English and not going that Indian voice of his what is he doing and what in the heck is going on

@WAL_DC-6B

Жыл бұрын

"Chico," the fictional Indian kid (as the Santa Fe Railroad described him) was the mascot and spirit of the Santa Fe. He was used in many Santa Fe Railroad advertisements to promote passenger (ended in 1971) and freight service well into the 1980s.

@user-mp2tk3pw6j

Жыл бұрын

@@WAL_DC-6B Say indigenous next time. Indian (unless you are referring to the people who live in the country of india) is a racist term.

@user-mp2tk3pw6j

Жыл бұрын

Indigenous people or what you like to call us “Indians” in the 1950s already got their language taken away by being forced into residential school by white people. And what would a “Indian” voice sound like to you?

@WAL_DC-6B

Жыл бұрын

@@user-mp2tk3pw6j ""Chico, the fictional Indian kid" was how the Santa Fe Railway historically described him when he was the mascot of the Santa Fe over thirty years ago. Times have changed and I'm sure today's Burlington Northern Santa Fe (BNSF) Railway has discontinued the "Chico" character being mindful of how it can be considered racist especially for the succeeding generations of the original people who settled and occupied the land in which this railroad operates.

I can’t tell whether or not this is racist…

This did not age well

@RadioTower5

2 жыл бұрын

To certain crowds yes.

All I can say to this. *Screams in Leslie RS3L* *Coughs in Cascade green* *I am Chad bcz I like Burlington northern*

B N S F

what the hell is this

@anthonyranciglio4308

4 жыл бұрын

Its an old commercial the Santa Fe (ATSF) railway to promote there passenger trains

@DerpyFireAlarms

4 жыл бұрын

@@anthonyranciglio4308 i know what the atchison, topeka and santa fe is lmao, im talking about what the hell cringe did i just watch

@WesternOhioInterurbanHistory

4 жыл бұрын

It can be worse. Whatever you do, do not watch the intro of "Welcome To Southern California" by the same company.

@jackboerner1901

4 жыл бұрын

Keep in mind, in the 50s, Cultural Appropriation if that’s the right term, was very commonplace and not frowned on at all. It may have been wrong then as it is now, but like the old fella says, sometimes the M in Masses is silent.

@saxonaudio

3 жыл бұрын

Don’t say that

I search for interesting railroad safety videos, but all I see is garbage.

This is racist as a indigenous Canadian.

@nicholasmedovich6729

2 жыл бұрын

It is NOT.

@bazinga1783

2 жыл бұрын

@@nicholasmedovich6729 you are right, it is an ad for the Aitchison Topeka and Santa Fe’s Super Chief passenger train service. It is not mocking or making fun of a culture or race.

@A350flyernyc

Жыл бұрын

I mean, it was the 50s

@user-mp2tk3pw6j

Жыл бұрын

@@bazinga1783 I understand that it is just to advertise the super chief but the indigenous girl is being shown in stereotypical ways. With the feather on the back of her head, and her playing on a powwow drum with her HANDS. it’s not supposed to be played that way! You need to play it with 2 people or more with a drumstick! The stereotypical indigenous person in cartoons always have one feather on the back of her head and they always play the drums the wrong way!

@SGuySMW

Жыл бұрын

@@user-mp2tk3pw6j you're right. people need to stop stereotyping indigenous peoples. not all indigenous peoples are plains people, nor do they all have a feather on the back of their head or play the drum with their hands