Learn how to strategically approach Off-Page SEO in the era of Google's SGE and AI-enhanced search engines.
📚 Video Chapters:
0:00 Introduction
0:15 What is the goal of our Off-Page SEO activities?
2:54 Prerequisites for Off-Page Optimization
4:10 OffPage Strategies
🔗 Helpful resources for this episode:
Principles for optimizing for generative AI (What is Retrieval Augmented Generation, RAG?): • So optimierst du für C...
Keyword Research for Chatbots and Google SGE: • Keyword-Recherche für ...
Content Creation for Chatbots and Google SGE: • So rankst du Platz 1 b...
LLMO as a new discipline: www.evergreenmedia.at/ratgebe...
Websites Google trusts: kalicube.pro/tools/trusted-sources
💡 Highlights from the episode:
What is our goal that we want to achieve through these Off-Page measures?
- We gain visibility because our mentions on other websites are directly picked up by RAG. For example: We make it to a list of the best business consultancies in Germany.
- We manage to get mentioned in the training data of LLMs.
What types of websites are particularly interesting for our purposes?
Specifically, it usually involves positioning your digital brand with:
- Aggregators like Crunchbase, sortlist, or FirmenABC
- Large, moderated UGC websites like Reddit, LinkedIn, KZread, and Wikipedia
- Major publishers like Zeit Online, Handelsblatt, Horizont, or Die Presse
You don't want to just optimize blindly anywhere, but carefully review which sources are cited for answers in your industry.
Why is this episode relevant for every online marketer and SEO?
Link building is fine, but low-quality articles from Private Blog Networks do not help for these purposes. That's why I emphasize digital PR so much.
If you want to generate visibility with AI-enhanced search engines and large language models, you need to be mentioned over and over again by major publishers. I specifically say mentioned, because it's not just about backlinks.
It's about prominence for direct queries (RAG) and enough mentions to possibly stand out in the training data.
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👋 Subscribe to our channel for the latest strategies and insights into the world of user-centric SEO, content marketing, digital PR, AI, and digital branding. Stay ahead in the digital landscape with this subscription: kzread.info_...
📰 And don't forget to subscribe to our newsletter for exclusive SEO insights and updates straight to your inbox: www.evergreenmedia.at/seo-new...
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
#GoogleSGE #LLMO #GenerativeAI