“Behind the Bestsellers: Creating Beloved Books (and Buzz!) in Today’s Literary Landscape” features New York Times best-selling authors Malcolm Gladwell, Elin Hilderbrand, and R.L. Stine in conversation with moderator Lev Grossman, book critic for TIME magazine and best-selling author of The Magicians series. The panelists discuss their craft and their different pathways to publishing success; their sources of inspiration; their interactions with their editor and publisher; and how they cultivate and nurture an audience in this digital age.
The NYU Media Talk series is hosted by the NYU School of Professional Studies Center for Publishing (sps.nyu.edu/publishing).