Nonprofit Fundraising: Is an Earned Income strategy the right fit?
Nonprofits can fundraise many ways, but an Earned Income strategy is a great option.
In this video, I’ll share a recap of what an Earned Income strategy is, and talk through several things you need to consider to determine if this fundraising model could be a good fit for your nonprofit organization! This is Part 1 of a 2-part video!
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// CHAPTERS
00:00 Welcome!
01:45 What is earned income?
04:20 Mission Alignment
06:36 Market Demand
07:29 Capacity
09:01 Financial Feasibility
10:25 Risks
11:51 Strategic Fit
13:22 Stakeholders
14:41 Measuring Success
// MORE ABOUT ME
Hi! I’m Amber, a nonprofit founder, Executive Director, and public speaker on social impact, changemaking, nonprofits, leadership, and more.
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FOUNDER TO FULL-TIME ACADEMY: Want some training and guidance on starting a nonprofit (and potentially even working for that nonprofit full-time someday?)? Check out my online training courses at my Nonprofit Founder to Full-Time Academy! foundertofulltime.com/
Want me to come speak at your business, college, school, or event? Check out my site: ambermsmith.com/
On Facebook? Talk to me and other change makers about social change, nonprofits, social enterprise, leadership and more in my Facebook group, Change the World or Bust: / changetheworldorbust
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Пікірлер: 19
Excellent. Thank you for answering a lot of our NPC questions. We already have earned income strategies which we referred to as project plans. We will change that to strategies.
@AmberMelanieSmith
Жыл бұрын
Great! Thanks for watching! :)
You are wonderful woman and so much great leader ❤. I love you
This is a great topic, I've been sitting with my board and figuring out what this looks like for us as an Urban Development Lab we have a lot of skills to leverage. Government contracting and services seems to be an easy way in for us. Most nonprofit organizations are packed with talent and skills that go unused or underutilized.
@AmberMelanieSmith
Жыл бұрын
That's great!
Good reminder Amber. Thanks for taking the time and energy.
@AmberMelanieSmith
Жыл бұрын
Of course!
This cleared up a lot of questions about what type of nonprofit will work for me. Think the nonprofit operating foundation model will work for me. Thank you
@AmberMelanieSmith
11 ай бұрын
Glad it was helpful!
This is a great topic.
@AmberMelanieSmith
Жыл бұрын
:) Thanks Allen!
Do I have to use the name of the nonprofit for the earned income? For example I want to have a mentoring program. If I put it in my name or a different name, is that considered earned income for the nonprofit? I have a number of things I want to do but maybe not necessarily put in nonprofit name. 13:39
@AmberMelanieSmith
Жыл бұрын
Hey there, in this case an earned income strategy is a fundraising strategy within your nonprofit, it's not a separate organization or business. So you would want to keep it under the nonprofit. If you want to start a separate business just for yourself then donate some money to the charity, that's a different thing! Hope that helps.
I wanted to ask a question, is it normal for a starting organization to stagnate? 🤔
@AmberMelanieSmith
Жыл бұрын
Sure, it can be!
What if the merch is branded with the name of the non-profit and the slogans are directly aimed at what the brand represents? Example: Dog and pup rescue where T-shirts have slogans and/or messages that encourage kindness to dogs in need or the importance of rescuing? Also, I have had an idea for a non-profit since 2019. I have volunteer ambassadors lined up who believe in the cause and have created and designed my own branded merch to assist in raising funds for the event donations are not available, but my issue is trust. How do I find trustworthy candidates to fill the board members and staff without worry. After hearing all of this, I am thinking a safer and easier route to achieve my mission of community outreach would be, to "scratch the earned income model," and just create a link for donations? Any thoughts on this anyone?
@AmberMelanieSmith
3 ай бұрын
Hmm ... the merch idea is a gray area in my opinion, and you may want to talk to an accountant. To avoid Unrelated Business Income the services / products need to be a part of the actual mission - for example, there's a dog rescue I know of who has a shop that sells affordable pet supplies. Since dog owners who rescue pets need pet supplies, and the items are affordable, the shop is literally contributing to achieving the mission.
@CrossRoadsMusicCollabs
3 ай бұрын
@@AmberMelanieSmith Ok. Thank you