Major credit to @AshtonsMediaArchives on here for finding this on a recorded VHS from 2/7/2009, when the Nick Jr. rebrand name first started being spoken of.
First aired in 2007 to promote the FirstBook and Noggin “Get Ready to Read” campaign to help kids receive books, Donovan Patton (‘Joe’ from Blue’s Clues and Blue’s Room) sits down and talks to us about the importance of reading before entry into public schooling.
Not sure if this is online yet or not, but if so this is probably the highest quality version of it we’ll find around.