Discover why there is no one-size-fits-all approach to digital transformation, according to Sahem Azzam, Senior VP of Orange Business in the Middle East, Africa & Turkey.
In this insightful interview on the sidelines of the Arabian Business Achievement Awards 2024, Azzam emphasised the importance of tailoring digital transformation strategies to meet each customer's unique goals and roadmaps, whether it's increasing revenue, managing costs, or enhancing customer experience.
After experiencing tremendous double-digit growth in 2023, Orange Business continues to set its sights on the region. Through the company's recent partnership with the King Abdullah Financial District in Saudi Arabia, it has transformed the already world-class district into a cognitive city, aligning with Saudi Vision 2030's goals.
Azzam goes on to highlight the role of partnerships and ecosystems in delivering customised enterprise solutions that address specific use cases, ensuring adaptability to evolving market demands.
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